Sat.Mar 30, 2019 - Fri.Apr 05, 2019

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Partnership v. Membership: Defining Terms

Spark Consulting

Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association. Whether they are individuals, companies, or other types of institutions, they have problems they can’t solve, or goals they can’t achieve, all on their own.

Industry 244
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How a Foundation Raised More than $1 Million in Its First 18 Months

Associations Now

The Educational Theatre Foundation hit the ground running, assembling a board and racking up big donations early on. An inside look at how it happened. Within just 18 months of the Educational Theatre Association launching its foundation, the group was able to raise more than $1 million to fund its programming. When organizations raise significant sums quickly, people always want to know how they did it.

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How to Recruit New Members at Your Events

Membersuite

???Event attendees are the “warmest” membership leads. Leverage their attention to improve member recruitment efforts! Try out these ideas for marketing membership to attendees before, during, and after your event.

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The Importance of Language for Your Community

Higher Logic

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective. He discusses how psychology, sociology, history, linguistics and other fields of study can influence and inform our thinking about online communities. Owens showcased the value of taking time to think about and develop a language for an online community.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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You Can Now Do These 5 Things With Member Profiles

Wild Apricot

For 5 ways you can use your member profiles to share documents, letters of recommendation and more, take a look at these ways to use attachments in member profiles.

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Association Brain Food Weekly: 4.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. Even worse, I didn’t even know how clueless I was. If only I had read a post like this one from the DelCor team about buying association management software.

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3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

Bringing in new business is and always will be important. However, marketing doesn’t end when the ink is dry on the contract. Where are you focusing your efforts after that initial sale? Your new customers shouldn’t disappear into a black hole, never to hear from you again – that initial transaction should be the start of their defined customer journey, complete with strategic touchpoints for success.

Marketing 195
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Charitable Solicitation Registration: Your Nonprofit’s Passport to Fundraising Success

Wild Apricot

Charitable solicitation registration is every nonprofit’s passport to fundraising success. Find out how to register and start fundraising for your organization!

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Is Culture The Weak Link in Your Chain?

Jamie Notter

Take a minute and look at your organization from the 30,000-foot level. You’ll see that you have a number of key functions that need to be managed well if you’re going to thrive. Some of them are infrastructure functions, like financial management. Some of them will be product- or program-related, and will be somewhat unique to your organization. Then you’ve got some kind of sales/revenue function (for nonprofits that might be around membership or fundraising).

Course 166
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Back on Campus

Eric Lanke

I took a short break this week to do a college visit with my 17-year-old son. He's thinking about studying engineering (or math), and so we've been touring a couple of relevant universities to help him decide where he does and does not want to apply. This past week's visit was to the same university that both my wife and I graduated from, now almost 30 years ago.

Tools 113
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10 Ways to Quickly Demotivate Volunteers

Smooth The Path

Motivating volunteers is the work of patience. Encouraging words, thoughtful goals, and kind reciprocation can make volunteering fun and meaningful. While motivating volunteers can take weeks, months and years, a few seconds is all we need to demotivate volunteers. Volunteers can become disillusioned, angry, and disconnected when associations: Blame them.

Committee 113
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Book of the Month - April 2019

Association Success

Is your association ready for the Digital Age? Editor’s note: Every month, we interview a different author who has valuable insights that are relevant to professionals within the association industry. From widely varying perspectives and specializations, we hope to provide our dedicated audience with quality reading to continue fostering growth and inspiration!

Software 113
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Daily Buzz: Why Members Join Associations

Associations Now

Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in online communities. Why do members join associations? Is it for the benefits or because they got an awesome deal on membership? Probably not, says Amanda Kaiser on Association Success. “These may be the reasons some members join sometimes, but overwhelmingly members do not join for the value,” she says.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Privilege Active Learning

Idea Architects

Here's a very simple principle anyone who designs and/or facilitates meetings or workshops should commit to memory: for every content segment, a more engaging format likely exists. How should this reality inform our workshop or meeting design? I n T he Chronicle Higher of Education's Teaching newsletter , a Grand Valley State University professor suggests we should privilege active learning.

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What We Should Do Today

Smooth The Path

Every once in a while our life is spared. The doctor’s test comes back negative. We manage not to crash our bike, or do crash it but are lucky enough to land on some fluffy grass. A car narrowly misses ours. There is an avalanche on the slope but not while you were there. We recover from a severe bout of the flu. We hustle off the mountain peak before the thunderstorm rolls in.

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Culture Change: It Takes Positive to Achieve Positive

Association Success

How can you positively influence company culture without being a jerk? I suppose I’ve always been a catalyst for change, but it took me a long time to realize that it places me in the ranks of the minority. Everyone wants to grow and excel and I’m just helping. Right? However, the reality is that most people don’t want to change , especially in a setting and culture where they’re comfortable.

Discount 105
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Busy Schedule? Don’t Skimp on Your Sleep

Associations Now

Recent research on sleep finds that consistency and balance are key when it comes to a good night’s rest—and sleep deprivation could mean some serious health problems down the road. A lot on your plate? Don’t let sleep fall by the wayside in the process. Study after study finds that sleep and health go hand in hand, and failing to keep proper sleep habits in mind could be a recipe for disaster.

Colorado 111
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Association Management: Investing in the Right Technology Stack

HighRoad Solution

If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower.

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How to Know What You Don’t Know

Association Adviser

In 1999, psychologists David Dunning and Justin Kruger published a paper in the Journal of Personality and Social Psychology that described a logical though unfortunate phenomenon : People who aren’t that skilled or knowledgeable about something usually don’t realize they’re not skilled or knowledgeable, but will think they’re pretty smart anyway. On the other end of the spectrum, people who are genuine experts in a subject area assume others around them are just as knowledgeable as them, and ca

How To 62
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Introducing: Our Newsletter Referral Program!

Association Success

Get a chance to win awesome prizes! We believe that having your friends and colleagues join the AssociationSuccess.org community is the best way to build on the success we’ve experienced. We are excited to announce a referral program with a variety of exciting prizes to showcase our gratitude for the help. In order to enter the raffle for the Apple Watch you need 5 referrals, but don’t stop there!

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Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And it’s getting more interactive, too. It’s way cheaper to send out another email or social ad than it is to go to all the trouble of physically printing something out and delivering it through the mail.

Florida 110
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Association management: Does Your Marketing Team Have the Right Skills?

HighRoad Solution

Associations exist because we know that we’re stronger when we’re part of a team. Good things happen when talented people come together to share knowledge, compare best practices and make connections, which is why associations work so hard to acquire members.

Team 60
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Spring ‘19: The Newest Version of Nimble AMS is here!

Nimble AMS

New features allow enhanced functionality to improve member engagement and manage revenue. Learn about the most significant enhancements introduced in the latest Nimble AMS product release. Shake off your snow boots, Springtime is here, and with it a new Nimble AMS release. Learn about the most significant enhancements introduced in Nimble AMS Spring ’19.

Revenue 60
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Testing and Clear Objectives are Critical

Effective Database

I’m always fascinated by stories like this. In a nutshell, the state of Minnesota spent nearly $100 million for a new vehicle licensing and registration database, and may have to spend another $50 million to actually get it completed. And the project started over 10 years ago! The state audited the program to see what went wrong. They discovered that money was not the issue.

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How Baltimore Is Deconstructing Itself—With Local Nonprofit Help

Associations Now

Rather than demolishing blighted buildings, the city is helping fund nonprofits that take the buildings apart piece by piece—then resell the parts, which still have significant value in construction. Some large cities have a big problem—numerous buildings that have seen better days or that have been abandoned by their owners. This blight can have a negative impact on communities and create perception issues that can be tough to shake.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!