Sat.Mar 30, 2019 - Fri.Apr 05, 2019

Partnership v. Membership: Defining Terms

Spark Consulting

Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association.

How a Foundation Raised More than $1 Million in Its First 18 Months

Associations Now

The Educational Theatre Foundation hit the ground running, assembling a board and racking up big donations early on. An inside look at how it happened.

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How to Recruit New Members at Your Events


???Event attendees are the “warmest” membership leads. Leverage their attention to improve member recruitment efforts! Try out these ideas for marketing membership to attendees before, during, and after your event

The Importance of Language for Your Community

Higher Logic

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Is Culture The Weak Link in Your Chain?

Jamie Notter

Take a minute and look at your organization from the 30,000-foot level. You’ll see that you have a number of key functions that need to be managed well if you’re going to thrive. Some of them are infrastructure functions, like financial management.

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The Lifelong Learner’s Guide to Success: Future-Proofing Your Career, Part Three

Blue Sky eLearn

Part One & Two – What We Learned. Over the last two weeks, we talked about the ebbs and flows in the demand for certain qualifications and skillsets and how it affects the workforce for decades. We also dove into technological advancements and their effect on the workforce and the economy.

3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

Bringing in new business is and always will be important. However, marketing doesn’t end when the ink is dry on the contract. Where are you focusing your efforts after that initial sale?

What Makes a Great Leader in the Association Game? Moery Webinar

Moery Company

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high.

Daily Buzz: Why Members Join Associations

Associations Now

Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in online communities. Why do members join associations? Is it for the benefits or because they got an awesome deal on membership?

Is There REALLY a Difference Between Your Millennial and Gen Z Members?


For a long time, Millennials were the prime topic of conversation among association and chamber professionals. What benefits will appeal to them? How can we get them to engage - and stay engaged - with our organization?

You Can Now Do These 5 Things With Member Profiles

Wild Apricot

For 5 ways you can use your member profiles to share documents, letters of recommendation and more, take a look at these ways to use attachments in member profiles


JP Moery’s Association Playbook – Episode 184: How Long Does it Take to Close a New Membership?

Moery Company

Your data should tell you. Tracking sales data is critical for association growth no matter the size of your organization. Host JP Moery found data tracking imperative to success when launching his 1-person business nearly ten years ago.

Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And it’s getting more interactive, too.

Back on Campus

Eric Lanke

I took a short break this week to do a college visit with my 17-year-old son. He's thinking about studying engineering (or math), and so we've been touring a couple of relevant universities to help him decide where he does and does not want to apply.

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How Your LMS Can Help with Volunteer Training & Engagement

WBT Systems

How Your LMS Can Help with Volunteer Training & Engagement. Read more about How Your LMS Can Help with Volunteer Training & Engagement

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Leveraging Your GA Department for Membership Sales

Moery Company

It’s no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and “Communications.”

Busy Schedule? Don’t Skimp on Your Sleep

Associations Now

Recent research on sleep finds that consistency and balance are key when it comes to a good night’s rest—and sleep deprivation could mean some serious health problems down the road. A lot on your plate? Don’t let sleep fall by the wayside in the process.

How to Reset a Bad Day in 15 Minutes or Less


Bad days. We all ‘em. Maybe you spilled your coffee in the car. Thanks, speed bump.) Or you woke up 45 minutes late. Or you received negative feedback on something that, quite frankly, you don’t agree with. There are a number of things that could lead to a bad day.

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Charitable Solicitation Registration: Your Nonprofit’s Passport to Fundraising Success

Wild Apricot

Charitable solicitation registration is every nonprofit’s passport to fundraising success. Find out how to register and start fundraising for your organization

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Having Difficulty Defining Your Association Value Proposition?

Moery Company

IStock/Credit:szepy. How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street.

How Baltimore Is Deconstructing Itself—With Local Nonprofit Help

Associations Now

Rather than demolishing blighted buildings, the city is helping fund nonprofits that take the buildings apart piece by piece—then resell the parts, which still have significant value in construction.

Level Up Your Learning Initiatives: Dividing Your Educational Sessions by Learning Style


If your organization hosts educational conferences, how do you currently “divvy up” your educational sessions? Do you have tracks based on topics? Do you split them up by length (half-hour sessions, hour sessions, two-hour sessions, etc.)?

3 Decision to Join Myths and the Reason Members Join Our Associations

Association Success

Why do our members join? Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access to a benefit, but rarely. Much more often members do not know a thing about the association when they join. They could not name a single benefit if they tried. Think about it.

Association Management: Investing in the Right Technology Stack

HighRoad Solution

If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower. Association Management

First Steps to More Diverse Boards

Associations Now

A new study says nonprofit boards are slow to pursue diversity and inclusion efforts. Fixing the problem will require a lot of will and a little patience. When people say that conversations about diversity start at the top, they usually mean the CEO.

Association Hustle Webinar – Sales, Membership & Communications

Moery Company

The post Association Hustle Webinar – Sales, Membership & Communications appeared first on The Moery Company. Resources

Culture Change: It Takes Positive to Achieve Positive

Association Success

How can you positively influence company culture without being a jerk? I suppose I’ve always been a catalyst for change, but it took me a long time to realize that it places me in the ranks of the minority. Everyone wants to grow and excel and I’m just helping. Right? However, the reality is that most people don’t want to change , especially in a setting and culture where they’re comfortable. They want to maintain the status quo and do well, but not better. “If If it ain’t broke, why fix it?”

Testing and Clear Objectives are Critical

Effective Database

I’m always fascinated by stories like this. In a nutshell, the state of Minnesota spent nearly $100 million for a new vehicle licensing and registration database, and may have to spend another $50 million to actually get it completed. And the project started over 10 years ago!

Should You Consider a Conference Exchange Program?

Associations Now

If you’re looking to expand your attendees’ cultural horizons, it could be time to think about a conference exchange program. Consider the benefits of taking your attendees abroad. In my junior year of college, I had the opportunity to spend one semester abroad in Germany.

How to Know What You Don’t Know

Association Adviser

In 1999, psychologists David Dunning and Justin Kruger published a paper in the Journal of Personality and Social Psychology that described a logical though unfortunate phenomenon : People who aren’t that skilled or knowledgeable about something usually don’t realize they’re not skilled or knowledgeable, but will think they’re pretty smart anyway. On the other end of the spectrum, people who are genuine experts in a subject area assume others around them are just as knowledgeable as them, and can’t understand how others fail when they succeed. You know what you’re talking about; why can’t others on your team follow along? This phenomenon became known as the Dunning-Kruger Effect, and hundreds of studies have confirmed its premise: That we’re not great at assessing our own competence, and that we often overestimate our abilities. What does this have to do with you, an association professional? Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? Don’t feel bad. We’ve all assumed we know what we’re doing when it comes to association communications, and we’ve all been humbled to discover that’s not always true. There aren’t any magic cures to overcome the Dunning-Kruger Effect, but there is a way to combat it. “First, ask for feedback from other people — and consider it, even if it’s hard to hear,” says Addison Anderson in a TED Ed video based on David Dunning’s work. If you don’t know what you don’t know, ask some colleagues for help. The 2019 Association Communications Benchmarking Survey is your way to provide this type of help. Now in its eighth year, the survey presents an ever-evolving set of questions to reflect the ever-changing association communications landscape. We need to hear about your experiences as a professional association communicator to help others know what they don’t know. The resulting report will highlight overall association communication best practices while revealing areas where associations can make improvements. A few benefits of association professionals like you taking the survey include: Early access to customizable reports (July 2019). Seeing how your responses compare to your peers in similarly situated associations. Receiving a unique best practices score that allows you to easily evaluate your performance and provides information to help improve your communications efforts. Receiving a $10 Amazon gift card (Must be a current association employee and take at least 50 percent of the survey for gift card eligibility). Our vision is that enough association professionals will offer their feedback – their honest, anonymous assessment of how well their association communications resonate with members and contribute to goals such as deeper member engagement or increased revenue – that we can provide an accurate picture of how associations of all sizes, membership models and industries are doing at member communication. Your individual input matters! The second way Association Adviser helps you combat Dunning-Kruger Effect is by offering continued learning though our annual, free Association Communications Benchmarking Report. “The more knowledgeable we become,” says Anderson in the TED video, “the less likely we are to have invisible holes in our competence.” Our report lays out how you and your peers are achieving goals, how factors like staff and budget size, frequency of communication, and amount of planning affect the success (or failure) of association communications. It strives to be an important tool that staff, board of directors, C-suite and any other stakeholders on your communications team can use to better see the main avenues to success and the major roadblocks associations are likely to face across the association communications horizon. The report helps your association figure out communication solutions that fit your resources and fulfill your mission. Last year, combatting information overload/cutting through the clutter re-took the crown as the No. 1 communication challenge respondents said they face when trying to effectively reach members. Without the help of survey participants telling us that getting through to members is still a huge challenge, we would not be able to continue bringing you articles and essays with ideas about how to outsmart the ever-growing field of information outlets, and reach members when it matters most. Help your peers figure out what they don’t know and what they should know about association communications. Take our 2019 Association Communications Benchmarking Survey today. And if you want to be entertained after taking our survey, watch any of late-night host Jimmy Kimmel’s “ Lie Witness News ” segments to see a particularly funny illustration of the Dunning-Kruger Effect. You’re welcome! Brianna Martin is a marketing manager with Naylor Association Solutions. The post How to Know What You Don’t Know appeared first on Association Adviser. Features Marketing & Communications Association Communications Benchmarking study assocition communication

10 Ways to Quickly Demotivate Volunteers

Smooth The Path

Motivating volunteers is the work of patience. Encouraging words, thoughtful goals, and kind reciprocation can make volunteering fun and meaningful. While motivating volunteers can take weeks, months and years, a few seconds is all we need to demotivate volunteers.

How to Make Sure Emails Get Through to Your Members


Tweet. Sending emails without consideration to how they impact your organizations and your members is risky. Email filter systems track Sender Reputation (IP address) based on several factors, and like any kind of reputation, bad decisions can cause a loss of credibility.

Daily Buzz: TSA’s Luggage-Scanning Tech Is Getting Better

Associations Now

With improved scanner technology, TSA will soon no longer require travelers to remove laptops and other items from carry-on luggage. Also: Your learning management system’s role in volunteering.

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