Sat.Mar 30, 2019 - Fri.Apr 05, 2019

Partnership v. Membership: Defining Terms

Spark Consulting

Lewis and I are both going to take a crack at this topic, and I’ve elected to go first. I see partnership and membership as being founded on the same broad idea: individuals or organizations that seek some type of a relationship with an association.

How a Foundation Raised More than $1 Million in Its First 18 Months

Associations Now

The Educational Theatre Foundation hit the ground running, assembling a board and racking up big donations early on. An inside look at how it happened.

How to Recruit New Members at Your Events


???Event attendees are the “warmest” membership leads. Leverage their attention to improve member recruitment efforts! Try out these ideas for marketing membership to attendees before, during, and after your event

What Makes a Great Leader in the Association Game? Moery Webinar

Moery Company

The very best CEOs are involved at some level in growing revenue – whether they’re actively leading the effort or making sales calls. The point is, your organization will follow your leadership. It’s up to you to set the bar high.

The Importance of Language for Your Community

Higher Logic

I recently read Trevor Owens’ book, Designing Online Communities , which looks at the design process for web communities from a cross-disciplinary perspective.

Association Brain Food Weekly: 4.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. Even worse, I didn’t even know how clueless I was.

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JP Moery’s Association Playbook – Episode 184: How Long Does it Take to Close a New Membership?

Moery Company

Your data should tell you. Tracking sales data is critical for association growth no matter the size of your organization. Host JP Moery found data tracking imperative to success when launching his 1-person business nearly ten years ago.

3 Reasons Why You Should Be Marketing to Your Existing Customers

Higher Logic

Bringing in new business is and always will be important. However, marketing doesn’t end when the ink is dry on the contract. Where are you focusing your efforts after that initial sale?

Is Culture The Weak Link in Your Chain?

Jamie Notter

Take a minute and look at your organization from the 30,000-foot level. You’ll see that you have a number of key functions that need to be managed well if you’re going to thrive. Some of them are infrastructure functions, like financial management.

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Is There REALLY a Difference Between Your Millennial and Gen Z Members?


For a long time, Millennials were the prime topic of conversation among association and chamber professionals. What benefits will appeal to them? How can we get them to engage - and stay engaged - with our organization?

Having Difficulty Defining Your Association Value Proposition?

Moery Company

IStock/Credit:szepy. How well can your association articulate your value prop? Defining member value and what differentiates you from other organizations in your industry is often a challenge – and, it can’t be developed by a group on K Street.

10 Ways to Quickly Demotivate Volunteers

Smooth The Path

Motivating volunteers is the work of patience. Encouraging words, thoughtful goals, and kind reciprocation can make volunteering fun and meaningful. While motivating volunteers can take weeks, months and years, a few seconds is all we need to demotivate volunteers.

Daily Buzz: Why Members Join Associations

Associations Now

Yes, your organization comes with benefits—but that’s probably not why members join. Also: the importance of language in online communities. Why do members join associations? Is it for the benefits or because they got an awesome deal on membership?

Level Up Your Learning Initiatives: Dividing Your Educational Sessions by Learning Style


If your organization hosts educational conferences, how do you currently “divvy up” your educational sessions? Do you have tracks based on topics? Do you split them up by length (half-hour sessions, hour sessions, two-hour sessions, etc.)?

Leveraging Your GA Department for Membership Sales

Moery Company

It’s no surprise that for most trade associations, government affairs play a key role in membership recruitment. Typically, associations and membership salespeople view it as a bolded area on their membership recruitment paraphernalia, alongside “Education” and “Communications.”

You Can Now Do These 5 Things With Member Profiles

Wild Apricot

For 5 ways you can use your member profiles to share documents, letters of recommendation and more, take a look at these ways to use attachments in member profiles


Why Your Association Shouldn’t Ignore Direct Mail

Associations Now

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. And it’s getting more interactive, too.

How to Reset a Bad Day in 15 Minutes or Less


Bad days. We all ‘em. Maybe you spilled your coffee in the car. Thanks, speed bump.) Or you woke up 45 minutes late. Or you received negative feedback on something that, quite frankly, you don’t agree with. There are a number of things that could lead to a bad day.

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Association Hustle Webinar – Sales, Membership & Communications

Moery Company

The post Association Hustle Webinar – Sales, Membership & Communications appeared first on The Moery Company. Resources

Charitable Solicitation Registration: Your Nonprofit’s Passport to Fundraising Success

Wild Apricot

Charitable solicitation registration is every nonprofit’s passport to fundraising success. Find out how to register and start fundraising for your organization

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Boring Webinar? Make Minor Tweaks to Boost Engagement

Associations Now

A new report analyzes webinar viewing habits. Take advantage of a few trends to increase the likelihood that members register, attend, and engage with your virtual events. Maybe you’ve been there: sitting through another boring webinar that seems to drag on and on.

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Association Management: Investing in the Right Technology Stack

HighRoad Solution

If you’re not familiar with the phrase “tech stack”, it might conjure up an image of something like a Jenga tower. Association Management

Testing and Clear Objectives are Critical

Effective Database

I’m always fascinated by stories like this. In a nutshell, the state of Minnesota spent nearly $100 million for a new vehicle licensing and registration database, and may have to spend another $50 million to actually get it completed. And the project started over 10 years ago!

Privilege Active Learning

Idea Architects

Here's a very simple principle anyone who designs and/or facilitates meetings or workshops should commit to memory: for every content segment, a more engaging format likely exists. How should this reality inform our workshop or meeting design?

Busy Schedule? Don’t Skimp on Your Sleep

Associations Now

Recent research on sleep finds that consistency and balance are key when it comes to a good night’s rest—and sleep deprivation could mean some serious health problems down the road. A lot on your plate? Don’t let sleep fall by the wayside in the process.

3 Decision to Join Myths and the Reason Members Join Our Associations

Association Success

Why do our members join? Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access to a benefit, but rarely. Much more often members do not know a thing about the association when they join. They could not name a single benefit if they tried. Think about it.

How to Make Sure Emails Get Through to Your Members


Tweet. Sending emails without consideration to how they impact your organizations and your members is risky. Email filter systems track Sender Reputation (IP address) based on several factors, and like any kind of reputation, bad decisions can cause a loss of credibility.

What We Should Do Today

Smooth The Path

Every once in a while our life is spared. The doctor’s test comes back negative. We manage not to crash our bike, or do crash it but are lucky enough to land on some fluffy grass. A car narrowly misses ours. There is an avalanche on the slope but not while you were there.

How Baltimore Is Deconstructing Itself—With Local Nonprofit Help

Associations Now

Rather than demolishing blighted buildings, the city is helping fund nonprofits that take the buildings apart piece by piece—then resell the parts, which still have significant value in construction.

Culture Change: It Takes Positive to Achieve Positive

Association Success

How can you positively influence company culture without being a jerk? I suppose I’ve always been a catalyst for change, but it took me a long time to realize that it places me in the ranks of the minority. Everyone wants to grow and excel and I’m just helping. Right? However, the reality is that most people don’t want to change , especially in a setting and culture where they’re comfortable. They want to maintain the status quo and do well, but not better. “If If it ain’t broke, why fix it?”

How to Know What You Don’t Know

Association Adviser

What are the benefits of community engagement?

Disciple Media

We’ve helped many brands and influencers to create online communities and we’ve seen how much they’ve benefited from strong engagement. The benefits of community engagement are really endless and we want to share some of them with you. Increase customer retention.

First Steps to More Diverse Boards

Associations Now

A new study says nonprofit boards are slow to pursue diversity and inclusion efforts. Fixing the problem will require a lot of will and a little patience. When people say that conversations about diversity start at the top, they usually mean the CEO.

Introducing: Our Newsletter Referral Program!

Association Success

Get a chance to win awesome prizes! We believe that having your friends and colleagues join the community is the best way to build on the success we’ve experienced.