If GivingTuesday wasn’t already on your organization’s radar, it should be. #GivingTuesday is a global generosity movement held every Tuesday after Thanksgiving. On GivingTuesday 2021, donations totaled $2.7 billion in just the United States. Based on current giving trends, some predict #GivingTuesday 2022 will raise a historic $3 billion.
Many organizations participate in GivingTuesday to launch end–of–the–year fundraising campaigns. Because of the high–profile nature of #GivingTuesday, member donors are more likely to give to causes on the day.
Ensure your association celebrates GivingTuesday 2022 and meets your fundraising goals too. Here’s how to get started.
How to celebrate GivingTuesday at your organization
Begin celebrating #GivingTuesday at your association by following these simple steps:
1. Create a unique hashtag
To organize your association’s fundraising efforts, be sure to create a unique hashtag for this GivingTuesday. Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media.
Consider making a hashtag that is unique to your association’s name or specific to your GivingTuesday cause. For example, #YourAssociationNameGivingTuesday or #GivingTuesdayEducators.
2. Post on social media
In advance of this year’s GivingTuesday, you’ll want to consider what your organization should post on social media. Deciding on a social media strategy before the event will help you appropriately prime your member donors for your fundraising campaign.
Before GivingTuesday you’ll want to educate your members about the global day of giving and explain why their donations matter. Share why their gifts are important, what goals your organization is trying to reach, and include any donation metrics. As you reach GivingTuesday, you’ll want to tell the story of your campaign and post a text-to-give link to make donations easy for your members.
3. Use tangible marketing materials
To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.
Try using giveaways like t-shirts, swag bags, and other products related to your GivingTuesday campaign to generate interest. Using giveaways will make members aware of your upcoming campaign and get them excited to participate.
4. Try a new campaign
Use this GivingTuesday as an opportunity to try a new fundraising campaign at your association. Community Brands research reports that 8 out of 10 organizations used #GivingTuesday to try a new way to fundraise.
Consider utilizing peer-to-peer (P2P) fundraising to engage your current member donors and connect with new prospects. Leveraging a P2P fundraising platform can elevate your association by helping you create a fun and compelling campaign. Additionally, the technology is easy for members donors and staff to use, empowering all to participate.
5. Utilize your online community
Leverage your online community platform to spotlight members who have donated to your GivingTuesday campaign. Highlighting members who give encourages other members to contribute to your association’s cause.
Consider creating a special page or channel to update your members about the progress of your fundraising campaign. Keeping members updated about how much is donated will ensure they are motivated to give and help you reach your goals.
