Sat.Oct 12, 2013 - Fri.Oct 18, 2013

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Three Steps to Successful New Member Onboarding

YourMembership

'Member onboarding — what’s your organization’s program look like? What happens when a new member joins? Do they receive an outdated form letter with a brochure? Or worse yet, perhaps they aren’t notified at all besides a receipt from their initial dues payment. Your member onboarding program sets the tone for the member’s (future) relationship [.] ( Read more. ) The post Three Steps to Successful New Member Onboarding appeared first on YourMembership.com.

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Giving Thanks For Your Members – Old and New

Wild Apricot

'Since we''re celebrating the Canadian Thanksgiving holiday, we''re wondering: are you giving thanks for and staying connected with your members - old and new?

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DIY Guide to Personal Branding

Spark Consulting

'I have to preface this by saying that I kind of think the concept of “personal branding” is BS. What was wrong with “reputation” as a descriptor? But this slide deck does offer some good advice on the topic, whatever you choose to call it: Personal branding – do it yourself from Shivam Dhawan. Best points include: Brand is the sum total of feelings, thoughts, and recognition someone or something inspires and is about perception as much as reality.

Marketing 190
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Internship Intel

Aaron Wolowiec

'I continue to be amazed at the response from readers on the topic of internships. My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. And examples I got. Lots of them.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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3 Things to Do Before Your Professional Association Achieves Its Mission

Virtual

'Your professional association has met and surpassed all of its original goals. Now you’re operating on cruise control, right? Not so fast…. Sometimes success can bring about unforeseen challenges. An organization that accomplishes its main mission is often faced with the “what now?” syndrome. Is your work actually done? Are their secondary or tertiary goals that could be accomplished?

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What I’m Reading

Spark Consulting

'How can you tell if your CEO is ready for innovation? These questions could help. The future of technology , and the caveman law: tech v. primitive desires? Bet on primitive desires every time. Having trouble understanding what the Higgs Boson particle is and why it matters? Check out this amazing series of drawings that explains it in non-physicist terms.

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Management Is Generating Diminishing Returns

Jamie Notter

'I spoke at the National Association of Corporate Directors’ Board Leadership Conference this week. I was given 20 minutes on their “Innovation Stage” to talk about the relationship between social media and management. My (very short) slide deck is embedded below (or click here if you can’t see it). Social media and management from Jamie Notter.

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The Best Social Media Channels for Professional Associations and Advocacy Groups

Virtual

'With everyone from your accountant to your grandmother posting status updates, it seems like the whole world has mastered social media strategy. But social media is more complicated that it appears—especially for professional associations who are trying to build relationships, not just follower counts. Plus, many organizations feel like they need to play catch-up, when it comes to social media.

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Association Link Round-up

Wild Apricot

'This Apricot Jam link round-up offers 5 posts with tips on membership marketing and the state of social media at associations.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Show, don't tell potential volunteers why they should get involved.

Mariner

'One of the first mantras I learned in the various writing classes I’ve taken over the years is “show, don’t tell.” This mantra can just as easily be applied to the challenge many chapters face when it comes to filling volunteer positions.

Class 100
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Beware of What You Know

Jamie Notter

'Everyone is part of a community that shares a certain worldview. They see things the same way. They “know” certain things are true. It’s actually quite reassuring when you gather together and your own view of the world is confirmed by others in your community. We all need this. Think about that professional association meeting you go to where you can get that kind of confirmation.

Course 133
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Do association members make the best lobbyists?

Association Advocacy Chick

'During my organization’s annual meeting earlier this year, I did an advocacy training for some early career psychologists of color. As I was talking about the important role our members play in our advocacy efforts, I was asked the following question: If our members are so important to the process, why do we need someone like you on Capitol Hill?

Process 88
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It Is Time To Revolutionize Conferences

Velvet Chainsaw

'The traditional conference is in dire need of creativity, innovation and reinvention! It has been stuck in an ancient, out-dated rut for too long. Those planning and organizing conferences need to see themselves as creators and artists. As Seth Godin says in Linchpin, “An artist is someone who uses bravery, insight, creativity and boldness to challenge the status quo.”.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Telling Your Story

Mariner

'The Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA), has more than 300,000 subscribers , and Vidstatx lists it second in the top 100 most subscribed nonprofit and activism YouTube channels.

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What Gives? Study Shows Smaller Nonprofits Struggle to Attract Repeat Donors

Associations Now

'Research from the Urban Institute and the Association of Fundraising Professionals suggests small and midsize organizations are losing donors at an alarming clip. Thanks to social media and the evolution of technology, nonprofit organizations have more resources than ever at their disposal to identify and build lasting relationships with potential donors.

Report 86
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Live Events Still Generate Lion’s Share of Association NDR

Association Adviser

'While social, mobile and technological advances are changing the face of association gatherings, it seems that nothing can replace the value of eye contact and face-to-face interaction on the exhibit floor and networking confabs. Not only are many associations reporting an uptick in both space and registrations, but our latest unscientific reader poll shows that more than half (52 percent) of Association Adviser eNews followers say conferences and events are their organization’s No.1 sour

Revenue 74
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Building Your Conference Community Drip By Drip

Velvet Chainsaw

'Seth Godin has tremendous influence, particularly in marketing, publishing and entrepreneurial circles. At last count, he’s written 17 bestselling books. Earlier this year, Seth published his 5,000th blog post. While other bloggers float in and out of my daily must-read list, Seth’s been there for years. He’s been dripping valuable insight into my brain, one post at a time.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Does Rewarding Engagement Work for Associations?

SCD Group

'A few weeks ago, the Southwest Florida Ohio State Alumni Club emailed to say they had two tickets for the Ohio State at Michigan football game. To “earn” them, you need to sign up at their weekly events. I joined the golf club last week. They have a passport program through which your passport is stamped each time you attend one of their member passport events.

Ohio 64
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American Heart Association Likens Sitting to Smoking

Associations Now

'Doctors have warned patients for years about the health risks associated with a sedentary lifestyle. But a new scientific statement from the AHA raises the stakes, saying too much sitting could be just as dangerous as smoking. Going cold turkey to quit smoking is tough, no doubt about it. But quit sitting—you’re kidding, right? A new scientific statement from the American Heart Association, published in its journal Circulation , doesn’t exactly suggest that people give up sitting—ma

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Best of the Web: October 2013

Association Adviser

'Best of the Web. The Double-Edged Sword of “Young Professional” Katie Bascuas. Associations Now. 3 Tools to Simplify Your Digital World. Tom Cochran. Entrepreneur. 10 Disruptive Questions For Instant Innovation. Lisa Bodell. Forbes. How to Lead When Your Employees Don’t Have to Follow. David M. Dye. Lowell Aplebaum, CAE @Lowellmatthew. [.] we can provide platform & empower leaders 2 help their fellow professionals. ultimately voice-finding is personal achievement.

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Disruptive Revolutionary Conferences Are Coming: The Need To Refocus On Our Customer

Velvet Chainsaw

'“If anyone is going to disrupt this industry, it is going to be us!” I love this quote from Smart Customers, Stupid Companies. I think more conference organizers should adopt it! Here’s my question for meeting professionals and conference organizers: Are you going to have “Smart Attendees, Stupid Conferences or Smart Attendees, Smart Conferences?”.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Employees + Skills + Feedback + Dreams = 5 Stories for Association Executives

SCD Group

'5 Tips to Keep a Conversation Going When You Meet New People By Paul Sanders via PurposeFairy blog When you meet a person that seems interesting or fun, and that could potentially be a friend, what do you do to keep the conversation going, and stay in touch? You Don’t Have to Be Super Interesting. No Need to Filter Yourself. Get People to Talk to You More.

Class 58
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Language Trade Group Teams With EU on Translation Tech

Associations Now

'A global language industry association has partnered with the European Union to promote several new programs aiming to help overcome challenges posed by the continent’s two dozen languages. Supporters say the efforts will help boost European economic success. Parlez-vous français? Me neither. But if I lived in Europe I might—and, if a new effort by the world’s largest language industry trade association is successful, I might be able to understand a few other tongues, too.

Team 81
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From the Corner Office: Liz Richards, MHEDA

Association Adviser

'Liz Richards MHEDA. This month’s Corner Office Spotlight shines on Liz Richards, executive vice president of the Material Handling Equipment Distributors Association. MHEDA is the only trade association dedicated solely to improving the proficiency of material handling equipment distributors worldwide. MHEDA serves a partnership-driven industry in which manufacturers and distributors team up to serve value-conscious customers.

Revenue 60
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The Function Of Content Changes In Revolutionary Conferences

Velvet Chainsaw

'Conference organizers strong commitment to content actually blocks the path to more attendee-focused and learner-centric conference experiences. This focus on content as the core of the conference creates a barrier that obstructs presenters. Most speakers freely acknowledge that the need to cover content strongly influences, and often dictates, their presentation decisions.

Content 75
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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.