Sat.May 09, 2015 - Fri.May 15, 2015

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6 Mistakes Associations Make with Their Websites

Wild Apricot

In this guest post, Lamees Abourahma outlines what she feels are the common mistakes that associations make that are keeping them from realizing their website’s full potential.

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Are You Ready to Lead REAL Engagement?

Spark Consulting

The Spark blog has been a little quiet lately because I’ve been working on an exciting project with Anna Caraveli ( The Demand Networks ). Yes, the next Spark whitepaper is about to launch! Associations have been talking a lot about engagement in the past several years, and that’s good, but we’re mostly still not doing a great job of actually nurturing real member engagement.

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14% of Zappos Employees Quit–and That’s a Good Thing

Jamie Notter

I wrote a few months ago about Zappos' experiment with Holacracy , a system of management that discards the traditional hierarchy in favor of a flexible and dynamic one where employees are more responsible for managing themselves. Zappos (1,500+ employees) is the largest company to implement the system, so I'm curious to see how it rolls out. They started by implementing it in just a few departments, but as they move towards a full roll-out, CEO Tony Hsieh recognized that not everyone would real

System 147
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Left brain vs. right brain: Which wins the event planning game?

Aaron Wolowiec

So apparently I’m right brained. At least according to this test. I guess that’s not surprising considering I’m a writer. But I’m also extremely detail-oriented and analyze everything, so I think I’m a good mix. Yeah. I’ll go with that. While most people think with mostly their left side or mostly their right side, it’s crucial to have a bit of both.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Top Challenges with Volunteer Engagement & Retention

Wild Apricot

Recently our Membership Advisory Group discussed their challenges with volunteer engagement and retention and offered up some advice and ideas to help their membership peers.

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How could / should the telephone be used in your Marketing Mix? Presentation

Optimist Consulting

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members. Download my presentation. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote.

Marketing 109
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Is It Time For an Event Sponsorships Makeover?

Association Adviser

Have you offered the same event sponsorships year after year? Are your event sponsorship revenues stagnant or declining? It may be time for a facelift. The post Is It Time For an Event Sponsorships. For more about this topic, click on the headline.

Revenue 104
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1-On-1 with Joe Bednar: Delivering Value to an Alumni Club

Wild Apricot

Here are highlights of an interview with Joe Bednar, president of the Whitman Syracuse University Alumni Club in New York City, who offers insight into how to provide value and help an alumni organization flourish.

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The Association CEO is a Storyteller

Eric Lanke

What does your association need from its Board of Directors? It needs leadership. It needs engagement. It needs what I'll call mindshare. A highly productive Board is comprised of people who are thinking about the issues facing that association more frequently than just the time they spend around the Board table. And this is increasingly difficult to get.

Strategy 100
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How to create a crowdsourcing plan for your membership organisation

Optimist Consulting

Last month I highlighted six membership bodies that I felt made good use of crowdsourcing; a term coined ten years ago to describe the act of outsourcing tasks to a wide audience. This month I want to share my recommendations for creating your own crowdsourcing plan, which will may well help lead your organisation to similar success. Just to recap, crowdsourcing is defined by crowdsourcingweek.com as: “the practice of engaging a ‘crowd’ or group for a common goal – often innovation, problem solv

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The Power of Personalization in Event Marketing

Association Adviser

Market smarter, not harder, simply by using fewer generic pronouns and more real names in your association’s communications. Here’s our successful experience with email personalization. Traditional, For more about this topic, click on the headline.

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The Work-Life Balancing Act

Associations Now

A new study shows that managing work-life balance is getting harder for workers around the world. Not a terribly surprising finding, yet one that shows how workplace dynamics continue to change with greater connectivity and increased demands. Google “work-life balance” and the results yield a telling picture: an article extolling “Five Tips for Better Work-Life Balance” shows up above an article detailing the decline of work-life balance, which is right above another article declaring work-life

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Brain-Savvy Leaders Foster ACE

Velvet Chainsaw

In order to grow, your organization must change. Organizations that refuse to move become stagnate. They become trapped, treading water through a set of regular routines while getting nowhere. Without lasting change, organizations become dull, sluggish and deteriorate. They eventually die, sometimes slowly, sometimes quickly. Unfortunately, the majority of organizational change fails, misses the mark or makes things worse says author Mick Cope.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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3 surprising facts from PKF Littlejohn’s membership organisations’ survey

Optimist Consulting

I was interested to read the second annual membership organisations’ survey from accountancy and business advisory firm, PKF Littlejohn, which shows renewed optimism for the sector again this year. These are the three insights that stood out for me: 1. 24% have introduced more member services for a higher fee. It’s positive news to see that organisations are developing their membership package and exciting that membership organisations are now being bold enough to cover the costs of these new se

Survey 109
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Mobile Conference Apps Continue to Gain Traction

Association Adviser

Nearly 90 percent of respondents to our poll told us their association either offers or plans to offer a mobile conference app for their live events. The post Mobile Conference Apps Continue to Gain. For more about this topic, click on the headline.

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Are You Doing Enough to Prevent Link Rot?

Associations Now

Associations Win Webbys Last month’s Webby Awards brought home the bacon for two association websites: Visit California , which won top honors in the category, and the volunteer platform Do-It.org , which won the People’s Voice award. Other association nominees included the UK domain registry Nominet’s Story of the Web , San Francisco Travel , and Oscars.org.

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Breaking Through The Guardians Of Change By Addressing The A In ACE

Velvet Chainsaw

How can you unlock the grip of failure on your organization? “What?” you ask. “My organization is not operating at a loss or failing.” Oh, I beg to differ. If your organization strives to achieve status quo, a failure mentality has taken hold. Fear of failure and fear of change are probably your organization’s biggest obstacle to innovation and growth.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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5 interesting facts from PARN’s Professional Body Sector Review 2015

Optimist Consulting

I was delighted to be invited to attend the recent launch of the Professional Associations Research Network’s ‘ Professional Body Sector Review 2015 ’ at the Law Society’s impressive building in London. This annual publication collates the latest research and first-hand accounts of more than 15 professional bodies. Below are the five findings I found the most interesting: Only 23% of governing-body members are given a formal review.

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No Web Designer? No Problem: 5 Free Web Design Resources

Mizz Information

One of the best things about working for a small staff association is that I get to do so many things--some of which I still have a lot to learn about. Web design is definitely one of those things. While I know plenty about some aspects of web development, design is one thing I have never had to do, and I'm not particularly good at it. Yet. : ) One of the projects I've been working on is launching a digital publication, a task which involves designing a responsive html email template and a micro

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Survey: Technology Use Among Young Kids Is Skyrocketing

Associations Now

Children these days are learning to navigate an iPad almost before they know how to stand on their own two feet. The American Speech-Language-Hearing Association views that as a major problem. Signs we live in the digital age: The typical two-year-old probably has a better handle on Candy Crush Saga than she does constructing a complete sentence to ask her parents for a piece of actual candy.

Survey 87
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British Election Polls Show Dangers of Relying on Surveys

SCD Group

Britain’s election shocked the country (and much of the world) not because Prime Minister David Cameron and his Conservative Party won but because of the size of their victory. Last week’s election results once again demonstrates to associations the dangers of over-reliance of polls and surveys. So what happened in Britain’s elections? And, what does it mean for associations?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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5 interesting facts from PARN’s Professional Body Sector Review 2015

Optimist Consulting

I was delighted to be invited to attend the recent launch of the Professional Associations Research Network’s ‘ Professional Body Sector Review 2015 ’ at the Law Society’s impressive building in London. This annual publication collates the latest research and first-hand accounts of more than 15 professional bodies. Below are the five findings I found the most interesting: Only 23% of governing-body members are given a formal review.

Review 100
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Take A Walk! Work Smarter and Live Longer

Beth Kanter

We know that sitting is bad for your health and has been dubbed “the new smoking.” Two years ago I got put on a fitbit and started walking, and haven’t stopped. It’s benefited overall physical health and boosts cognitive function. I’ve been incorporating sitting, standing, and walking into my work and doing sessions at nonprofit conferences about walking as work.

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Science Groups: Federal Travel Restrictions Raise Major Concerns

Associations Now

More than 100 associations in the engineering, technology, and scientific spaces—led by the American Association for the Advancement of Science—have asked members of Congress to better balance cost concerns with the benefits of conferences for the scientific community at large. Federal scientists, who have long represented the bread and butter of many scientific organizations, have been conspicuously missing from events in recent years, thanks in large part to the high-profile federal travel res

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Executive Coaching

Plexus Consulting

By Ann Rosser, Consulting Senior Advisor at Plexus Consulting Group, LLC WHAT IS EXECUTIVE COACHING? The coaching process helps executives improve their performance and personal effectiveness while reducing stress. It offers the executive a rare opportunity to stand back and take a fresh look at the experiences and assumptions of a lifetime. The process enables the executive to … • Identify inner resources. • Target areas for growth. • Promote a healthy balance between career and personal life,

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!