Sat.Sep 27, 2014 - Fri.Oct 03, 2014

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26 Free Non-profit Webinars for October 2014

Wild Apricot

'We’ve have found 26 fantastic free webinars for non-profits this October. Topics include: “identifying online ambassadors”; “getting started with video”; “Facebook ads for year-end campaigns”; “Generation Gems” and much more.

Video 308
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Seven Keys to Marketing Success

Spark Consulting

'Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? Who are they, who are the key decision makers, what and how and when do they buy, etc.?

Marketing 253
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Social Media for Associations 101

Virtual

'Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress. So before you get started, you need to answer these four questions: 1.

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Bonus content: Event Garde e-news – October edition

Aaron Wolowiec

'Jeanette Stawski, executive director, AORE. Q & A with Jeannette Stawski, executive director of Association of Outdoor Recreation and Education. Q: What’s one thing most people don’t know about you? A: Je parle Francais. Well, I used to know how! I really enjoyed studying and speaking French, and I would love to live in a French-speaking country in the future with my family.

Content 164
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Gen Y Wants “Meaningful, Motivational & Memorable” Membership

Wild Apricot

'Here is a look at Sarah Sladek''s new book – Knowing Y - Engage the Next Generation Now – that offers powerful insight into how membership organizations need to embrace change in order to engage Gen Y.

More Trending

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Leading Across the Miles

Mariner

'Increasingly our volunteer teams are spread across town, across the. state, across the country and even over country borders. It''s tough. enough to lead a group of volunteers, but when you''re leading via phone. and web, its downright messy.

Team 140
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Tips for improving trade show participation in 2015

Aaron Wolowiec

'Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. It’s never too early (or too late) to start fine-tuning your organization’s participation in a trade show. The time is now; the fourth quarter of 2014 is filled with a myriad of seasonal events.

Tips 158
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Software News September 2014 – iPhone App Launched

Wild Apricot

'Here are details on the launch of our new Wild Apricot mobile app and our long-term mobile roadmap.

Software 254
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My free White Paper launched – Membership Retention Essentials!

Optimist Consulting

'I was delighted to be asked to write a White Paper for Sterling, one of the leading membership and communication consultancies. It looks very nice thanks to Sterling’s designers. I talk about the six essential elements of retention including: Understanding what members want. Engagement. Innovation. There is also a great retention case study from Sterling.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Ban the "V" Word

Mariner

'It’s really human nature to get involved and when we don’t get involved, we don’t have that loyalty or that commitment and so in a membership. organization, involvement is going to be the trigger. I have on more. than occasion suggested we ban the "V" word as in Volunteer because it. causes us (who manage volunteers) and members (who could be volunteers). to be trapped in an old paradigm.

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Six Rules of Living Your Values: Conclusion

Eric Lanke

'image source Over the last six weeks, I have tackled the six rules of living your values, as defined by Francois Nader, CEO of NPS Pharmaceuticals in this HBR blog post. Those rules, and my posts about them, are: 1. Define the values in simple, sixth-grade language. 2. Don’t post plaques on the wall declaring the values. 3. Teach people what the values mean. 4.

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Can You Imagine Going Back to the Old Way?

Jamie Notter

'I was in Chicago this week doing a site visit at a company that we may end up including as a case study in our upcoming book. Like all the companies we are investigating, this one ended up on my radar screen because I heard about how strong their culture was. They even redesigned their office space to be consistent with what their culture values internally (and their space is pretty cool).

Chicago 119
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Are you feeding your online trolls?

Optimist Consulting

'As it was Social Media Week last week I thought I’d share a few thoughts on how to deal with trolls. As you are probably aware, anonymous and disruptive web users (aka trolls) are everywhere, but how should you respond if you fall victim? It could be worth starting with understanding the types of trolls that are out there. The following list comprises eight different ‘breeds of troll’ identified by freelance consultants Rachel Collinson and Richard Andrews as part of their presentation on troll

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Deciphering the Emerging Volunteer Model

Mariner

'The conversation on volunteerism in association is shifting – in an exciting way. The questions about how to engage non-traditional volunteers and those on how rethink the model from the top down are finally taking center stage. I had an opportunity to keep the conversation going through a webinar with YourMembership.com.

How To 133
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Achieving Success in Diversity and Inclusion

Association Advocacy Chick

'In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee?

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Supporting Innovation

Jamie Notter

'Guest post, by Amanda Kaiser. If you want a thriving organization you need to innovate. If you want to innovate you have to have a culture that supports it. In a recent discussion on ASAE’s online community Collaborate contributors talked about association innovation, and, interestingly, much of the conversation revolved around organizational culture.

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Do you effectively target your ‘emotionally unsubscribed’ e-mail subscribers?

Optimist Consulting

'‘Emotionally unsubscribed’ is a term for email recipients that stay on your mailing list but don’t engage with your organisation, and by ‘don’t engage’ I mean don’t even click on or open your emails, let alone react! With all emails containing opt-out mechanisms, recipients are able to opt out of receiving them but rarely do. This is possibly due to laziness (we’re all guilty) but often because they do actually want to retain the ability to easily engage at some point further down the line, if

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Three Tips For Producing Online Video From a Popular YouTube Host

Associations Now

'Launching a new video? Emily Graslie, host of the online educational series The Brain Scoop, shared a few tips for producing shareable video during last week’s Online News Association Conference. With 80 percent of companies now producing online video , and with more and more people posting their own , video is a communication platform ripe with opportunity.

Video 87
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Conference Improvement Starts With A Focus On The Attendee Experience

Velvet Chainsaw

'Improving attendee experiences is a top priority for the majority of conference planners. Yet few of us plan the attendee experience correctly. We approach conference planning from the inside-out. Considering the attendee experience is an afterthought. Most conference improvement plans look something like this: Systems & Resources ? Procedures ?

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Humanize Worksheets

Jamie Notter

'I find it hard to believe that it was three years ago this month that Humanize was released. As a companion piece to the book, we created four different worksheets–one each for the four human elements covered in chapters six through nine (open, trustworthy, generative, and courageous). The worksheets have a quick quantitative assessment, plus questions and exercises you can do with people in your organization to start the conversations needed to move in these directions.

Resources 110
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Why I love ICE’s brilliant campaign to encourage careers in civil engineering

Optimist Consulting

'The Institution of Civil Engineering (ICE) has identified that there just aren’t enough civil engineers. Apparently, only a small percentage of students that take maths or science (relevant subjects for civil engineering) at A-level then go on to study civil engineering at university. Furthermore, in the UK alone it is reported that 40% of those who do study civil engineering then go into other careers post-graduation.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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6 Tasty Trends In Conference Food And Beverages

Associations Now

'The latest dish on food and beverages at conferences. When it comes to conference feedback, attendees comment most on the content covered. In second place? The food. If it’s awful, meeting planners are sure to hear about it. Then again, if it’s great, the whole experience is elevated and regaled long after the closing session. We asked meeting planners and catering executives to share their observations on how meeting fare has transformed in recent years. 1.

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Dear Association Executive: You Are Not Providing Education!

Velvet Chainsaw

'Note: Revised and reposted from a 2011 post. Dear Association Executive: Is education in your organization’s mission statement? If not specifically mentioned, it’s probably in your strategic plan. Isn’t it? If not, it should be! How Much Do You Budget For Education? So let me ask you an important question: If education is in your mission or strategic plan, how much of your budget is dedicated to educating your members?

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5 Trends Impacting Association Social Media in 2014

Mizz Information

'Even though I''m not working in the association space right now, I still have strong emotional ties to the association world and am happy when I have a chance to step back into that world. Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014.

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17 Minute Breaks Every 52 Minutes for Association CEOs?

SCD Group

'Lisa Evans recently wrote an interesting piece in FastCompany headlined The Exact Amount of Time You Should Work Every Day. It is important reading for Association CEOs and Association Executives! As a 24/7 “ switchtasker ,” I read this piece with interest. The story talks about new research that reveals how much downtime we should be taking during our work week.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.