Thanks For Playing
OCTOBER 11, 2012
Membership retention isn't about renewal invoices: how many you send, when, in what format. Or at least, it isn't ONLY about the invoices. When someone decides to join your association, she's responding to a promise made - your brand promise. Your association has promised her a certain experience with your communications, your staff, and your events.
Wild Apricot
OCTOBER 10, 2012
New LinkedIn enhancements offer three new reasons why your organization might want to take a closer look at this social network.
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YourMembership
OCTOBER 9, 2012
Categories: Social Media and Business Trends Tags: content , content creation Sarcasm is the theme of the morning. Please do not keep writing the same stuff you wrote back in 1998. As a matter of fact — depending on your audience — you may not be best served by writing content. You should probably have a mix of video and audio as well. Not sure where to [.] ( Read more.
Aaron Wolowiec
OCTOBER 11, 2012
Whether your association has just recently penned a new strategic plan or you’re three or more years into a long-term strategic planning cycle (however impractical that may be given today’s environment), do me a favor and locate this document. Whether in hard copy or (preferably) electronically, open it up and conduct a simple search of the following key words: Education.
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Thanks For Playing
OCTOBER 9, 2012
Small staff association executive? What are you doing next Tuesday, October 16? If the answer isn't, "Joining you and a bunch of really smart people at Intelligent Office in Alexandria for a 1/2 day of interactive learning focused specifically on the needs of small staff execs, of course!" you better reconsider. The mini-conference , which runs from 8:30 am - 2 pm, is FREE.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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YourMembership
OCTOBER 12, 2012
Categories: Social Media and Business Trends Tags: content , content marketing , Friday Fix , marketing , member organizations If you can’t explain it simply you don’t understand it well enough – Albert Einstein It used to be marketers (and writers, for that matter) had to justify their positions and expertise, so we created these beautiful sentences meant to be read aloud in public squares with fervor and gusto and appropriate pausing for effect.
Reid All About it
OCTOBER 12, 2012
Let’s start with a freebie! Jeff Cobb has a slew of great ideas about lifelong learning and he practices what he preaches, so it’s not a bunch of hoo-haw. He’s offering a free Kindle version of his book, 10 Ways to Be a Better Learner – but today is the last day to download it, so chop chop! “Lifelong learning” may sound cliché to some, but it’s a necessary mindset and practice to survive and thrive in our ever-changing world.
Thanks For Playing
OCTOBER 8, 2012
Coursera is a platform that offers university-level classes from places like Stanford, Duke. Princeton, Penn, Emory and other top schools in a wide variety of subject areas (statistics, history, poetry, computing, philosophy, math - you name it) FOR FREE. OK, it doesn't support degree programs - at least not yet - but it's currently the leade r in open online courses.
Wild Apricot
OCTOBER 12, 2012
Here's a guest post from our summer intern who shares his experience working with Wild Apricot.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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YourMembership
OCTOBER 11, 2012
Categories: Membership Management , Social Media and Business Trends Tags: member community , membership organization , Technology Technology is a tricky thing. When you adopt a product or service too early in its introduction it’s more costly and prone to those first year errors/bugs. You’re akin to a very underpaid beta-tester. As the technology becomes more widely embraced, the cost drops (unless it’s an Apple product) and the online community of users become gurus [.] ( Rea
Principled Innovation
OCTOBER 10, 2012
This is the sixth and final post in my series on the six shifts presented in my new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future , created in collaboration with CHIEF. (Please check out the previous posts in the series.) As always, I invite your feedback in the comments below, or you can join the Associations Unorthodox conversation on Facebook or Twitter using the hashtag #auxsix.
Thanks For Playing
OCTOBER 10, 2012
Five (not so?) simple leadership truths. Does doing precede knowing ? Are you the peanut butter or the jelly ? Everybody says they want a great organizational culture, but Jamie Notter asks: what are you actually doing to make it happen ? Jeffrey Cufuade asks: are you watching for precipitating events in your members' lives? Copyblogger has just released a totally FREE (you don't even have to give them an email address) e-book on content marketing.
Golden's Rules for Association
OCTOBER 12, 2012
Much of the public thinks of associations as “special interests” who do nothing but lobby the system to game advantage (even though U. S. government data shows that associations spend many times more on educational activities than on lobbying). In my opinion, “special interest” is a pejorative only when applied to a group whose interests [.].
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Eric Lanke
OCTOBER 8, 2012
image source I was recently inspired by Tim Leberecht's thoughts on preparing for and giving a TED talk. To paraphrase, he talks about the liberation that comes with focus, of reducing things down to their barest essential. It provides more than just clarity. It opens up new horizons that may not have been visible before. It allows others to build upon your sturdy platform, and creates the opportunity for radical change.
Principled Innovation
OCTOBER 7, 2012
This is the fifth post in my series on the six shifts presented in my new e-book, Associations Unorthodox: Six Really Radical Shifts Toward the Future , created in collaboration with CHIEF. (Please check out the previous posts in the series.) As always, I invite your feedback in the comments below, or you can join the Associations Unorthodox conversation on Facebook or Twitter using the hashtag #auxsix.
Association Navigator
OCTOBER 8, 2012
Associations and non-profits are very busy trying to figure out social media. How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools? The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. But these new tools also come with incredible disruptive potential.
Jamie Notter
OCTOBER 11, 2012
Maddie and I put together a quick survey about social media and leadership a few weeks ago, and in no time at all we got 505 people to complete the survey (thanks to all of you who helped spread the word!). I’ve been reviewing the results over the last few days, and they’re quite interesting. We asked people what they thought the role of social media was for people at the top of the org chart, whether leaders were doing enough with social media, and what kinds of leadership traits ar
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Mariner
OCTOBER 8, 2012
October 8, 2012. A NY Times blog on the risks of continuing to apply an “industrial-age mind-set to 21st-century professionals” made me think of how we’re doing that to our chapters and member communities. A NY Times blog on the risks of continuing to apply an “industrial-age. mind-set to 21st-century professionals” made me think of how we’re doing. that to our chapters and member communities.
Association Advocacy Chick
OCTOBER 10, 2012
This week, CBS Sunday Morning, one of my must-watch shows on tv, dedicated their opening segment to lobbying. The segment, entitled Behind the closed doors of Washington lobbyists was to give viewers a fly on the wall account of the lobbying industry, considered the third largest in DC after the federal government and tourism. While I applaud CBS for covering this topic, I felt it did very little to combat the negative view of the lobbying profession.
Association Navigator
OCTOBER 12, 2012
William Conway in Forbes. Yesterday’s Washington Post column by Robert McCartney highlighted the charitable contributions of William E. Conway, Jr. Bill Conway is Co-chief Executive Officer and Co-Founder of the DC private equity firm, the Carlyle Group. We hear quite a bit about Conway’s partner, David Rubenstein, who is currently on the cover of Forbes.
Idea Architects
OCTOBER 10, 2012
Home Depot. USPS. U-Haul. Lowes. AT&T. BrightHouse. Earthlink. A couple of weeks ago, they were mere acquaintances in my life. Now we’ve become close friends. What once were infrequent exchanges have become almost daily interactions. And that can only mean one thing: I’ve moving and am involved in a home renovation. It’s amazing how one decision leads to a cascade of consequences and perhaps more importantly to a dramatic change in your routine.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Velvet Chainsaw
OCTOBER 12, 2012
We participate, therefore we are. This spin on cogito ergo sum (English: “I think, therefore I am”) is a good motto for all conferences and events. It is exactly where I think conference organizers should begin to focus their meeting planning efforts. They need to focus on designing learning experiences where attendees actively participate, not where they passively consume.
GlowGlobally
OCTOBER 12, 2012
The Middle East North Africa ‘MENA’ region, as defined by the World Bank, contains 20 countries, spans five time zones , and is home to 362 million people. In population and land area, it is comparable to the United States. MCI’s Tarnbir Kaur, CAE, Director Association Management & Consulting – MCI Dubai takes us on a tour of this important region.
AMR Management Services
OCTOBER 12, 2012
'Content Marketing for Nonprofits & Associations by Becky Rasmussen "So, how do you actually define ''content''?" This was the question raised as we neared the close of a 3-hour session on content.
Idea Architects
OCTOBER 12, 2012
Passing through O'Hare Airport recently, I stopped at Argo Tea for a hot beverage and noticed this company statement. It immediately made me think of the mind-numbing wordsmithing exercises that so many mission or vision sessions devolve into for some reason. Well actually, not some reason, but one reason: as facilitators we allow participants to focus too much on whether "promote" or "advance" is the right verb.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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