Sat.Oct 18, 2014 - Fri.Oct 24, 2014

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Five Tips to Increase Your Email Open Rate

Spark Consulting

'Want to increase your bulk email open rate? Of course you do! The subject is the most important part of the email. Spend time writing a meaningful one that will ensure your recipient will open and read more. Stay away from wacky typefaces, odd or excessive use of bold and italics, and weird capitalization in an email. Not only do these formats shout “advertisement” they also make it difficult to read.

Tips 282
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23 Free Non-profit Webinars for November 2014

Wild Apricot

'This month''s free non-profit webinar round-up offers 23+ topics, including: Mission-Driven Volunteering (our first Expert Webinar); online campaigns; donor databases; do-it-yourself PR and much more!

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Associations and their AMS/MMS Relationships. The Truth and the Fiction

YourMembership

My experience working with people over the years has reaffirmed my belief that many fear, mistrust, or sometimes patently reject things they don’t understand. No one likes to openly admit what he or she don’t know or understand, especially when it’s something that is related to their job. Technology seems to fit nicely into that area. Recently you may have seen some industry articles, and there have been a few, with the underlying message that association staff members, in particular membership

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Know Your Members Through Better Surveys: A How-To Guide

Aaron Wolowiec

'This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. He has four years’ experience helping associations with member surveys and data. It was originally posted at AssociationAdviser. Are you interested in submitting a guest post? Contact Kristen Parker at kristen@eventgarde.com. Kent Agramonte, marketing supervisor at Naylor LLC.

Survey 142
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Association Scoreboard

Virtual

'Every day, the Boston Globe sports section brings me a seemingly unending array of stats. I know how the New England Patriots perform on the road, in night games, in games after a loss, against certain opponents, you name it. But many organizations don’t have a comparable scoreboard. They’re playing the game, but not sure how to keep score.

Boston 136

More Trending

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Use Design to Define Your Association’s Brand and Grow Membership

YourMembership

Your design choices create the first impression, and lasting perception, of your association in the minds of members, prospective members and your industry. Your branding – your logo, artwork, photography, colors, layouts, fonts, etc. – creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should be valued with the true significance it carries.

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What Makes for an Innovative Idea?

Eric Lanke

'image source I spent some time this weekend reviewing proposals for ASAE''s Innovation Grant Program. It''s one of my volunteer activities, and like a lot of those functions, I had to find time away from my professional responsibilities in order to get it done. That might be a future blog post--as I''m convinced that many association staff don''t comprehend that the work their volunteers do for their associations is done at night and on weekends.

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If we have to meet …

Mariner

'Then let’s make it meaningful and fun. Down with boring meetings and down with meetings that we don’t leave with more energy than we started.

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1-On-1 With Nicole Walters: Relevance Rules In Engaging Members and Sponsors

Wild Apricot

'This is the first of two posts offering highlights of our interview with Nicole Walters of the San Diego Venture Group.

San Diego 228
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Applying the Digital Mindset Internally

Jamie Notter

'One of the hallmarks of technology and software design is the focus on user and user experience. As I pointed out last month , organizations typically do not consider their internal users (i.e., employees) when they design the organization and its culture, but they probably should. Early technology design was not so user-friendly. We had clunky systems with really thick manuals.

Software 118
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Global Public Affairs

Association Navigator

'My reading material on a recent business trip included Building and Maintaining a Global Public Affairs Functio n , by the DC-based Foundation for Public Affairs. The Foundation for Public Affairs is the association for public affairs professionals and they produce excellent publications. The paper is a high-level discussion of best practices and the evolving structure of corporate government affairs on the global scale.

DC 118
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Cutting Through the Clutter is Just the Beginning

Association Adviser

'Susan Neely, CAE president and CEO of the American Beverage Association and newly elected Chair of the ASAE Board of Directors believes you can’t just report the news to your members; you have to. For more about this topic, click on the headline.

Revenue 108
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Taxonomy, Categories and Sitefinity – Organization Meets Presentation

Vanguard Tech

'“Taxonomy – a scheme of classification” One of the most powerful features of the Sitefinity Content Management System is the ability to assign a taxonomy to content, allowing website managers to filter, sort and display content based on a set of defined categories. However while most of our clients are excited about the potential of using the CMS taxonomy, we typically first hear “What’s a taxonomy?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Focus on the Corporate Middle Class (Friday Quote)

Jamie Notter

'This week’s Friday quote comes from The Alliance , a book written by Reid Hoffman, a co-founder of LinkedIn (and Ben Casnocha and Chris Yeh). The book builds off of an HBR article that I wrote about last year , where Hoffman talks about creating “Tours of Duty” for employees, where the employee and employer develop a plan that benefits them both.

Class 115
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What We Lose When an Online Startup Fails

Associations Now

'The Right Way to Shut Down Scott says it’s rare for a service to sunset its offerings in a way that protects users, but there are examples of companies doing the right thing. He cites Apple’s lengthy transition from MobileMe to iCloud, in which the tech giant gave users a year to remove their data, as “a good example of how it could be done.” The online game Glitch, meanwhile, is something of a “gold standard” as shutdowns go—the creators made efforts to open

Team 87
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Two-Thirds of Associations Turning to Video and Virtual Events

Association Adviser

'Associations are increasingly turning to video to connect with members and potential members of all ages. More than one in six respondents (17 percent) to our latest poll told us that webinars and. For more about this topic, click on the headline. Did You Know?

Video 95
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Five Super Effervescent Sparkling Fresh Conference Education Ideas

Velvet Chainsaw

'As a conference organizer, do you replicate last year’s conference schedule and experience and just change the filling? Or do you mix it up? Constantly looking for new ways to freshen up the attendee’s conference experience. The best conference organizers proactively seek fresh, new ideas to implement at their next annual meeting. They work hard at coming up with the next big idea.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Making Sense of Social Media Analytics

Mizz Information

'Whew, it''s been a busy few weeks. At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. It''s a topic that I think is really important for associations, yet also a challenge for them. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the ra

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Staff Up: Association’s New Skills Gap Index Tracks Job Trends

Associations Now

'To shine a light on the country’s skills gap, the American Staffing Association released a new index that quantifies the hardest-to-fill occupations. With this tool, ASA hopes staffing firms can better develop skills training in those fields. The American Staffing Association is tackling the U.S. skills gap. Last week, ASA introduced a new tool to track America’s hardest-to-fill occupations, in an effort to identify the skills needed to fill those jobs.

Tools 84
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10 Things You Need to Know About Non-Dues Revenue, Part 2

Association Adviser

'As we discussed in Part 1, there are more ways than ever for associations to communicate with members, so it’s only natural to assume there are more ways for associations to earn non-dues revenue. For more about this topic, click on the headline.

Revenue 93
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When Opinion By Committee Can Lead You Astray

Velvet Chainsaw

'Last night we went to a local chain restaurant. It wasn’t great. It wasn’t bad. It was average at best. After our meal, I told others about my visit. My relatives all had an opinion about the restaurant. So did my spouse and my friends. I started to post a comment in Facebook to ask others about their thoughts. Then I wondered “Why am I asking for their opinions?

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Operation and Business Models in China

GlowGlobally

' This interview is with Florence Chua, Director, Association Management and Consulting, MCI China during the 2014 ASAE Annual Conference in Nashville. It is run in two parts as we discuss methods for establishing successful businesses in China. Florence refers to the 2014 ASAE MCI study on Achieving Global Growth Study here. Important! Part 1 – Podcast Interview (12 minutes).

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Leadership Lessons From the Meetings Department

Associations Now

'A good association meeting isn’t just a fun and educational experience. It’s the product of smart strategies that leaders can apply throughout an organization. Like everybody who begins working at an association, I quickly learned that meetings are an essential part of what an association does. The balance sheet for many associations typically goes from red to black during their annual meeting, and member education is key to the day-to-day operations—indeed, it a large part of

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10 Things You Need to Know About Non-Dues Revenue, Part 1

Association Adviser

'Association execs offer frank insights about what’s working and not working in the NDR trenches. Do you have to choose between cool and cash flow? The post 10 Things You Need to Know About Non-Dues. For more about this topic, click on the headline.

Revenue 91
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Conference Education’s Dirty Little Secret

Velvet Chainsaw

'All conference education has a dirty little secret. And it’s bigger and dirtier than most. The big skeleton in the conference closet is that most attendees will forget the majority of what they hear during the event. The current design of the education session sabotages your learning and retention. Let’s Waste The Company’s Money No one says, “Hey, let’s spend a lot of money and time to attend a conference and participate in education sessions that we will never remember.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.