Sat.Dec 22, 2018 - Fri.Dec 28, 2018

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How to Use Social Media to Humanize Your Brand in 2019

Higher Logic

Dear [Valued Customer/Wrong Name], I have a hunch that being greeted like that made you feel more like a machine than the living, breathing, unique, and invaluable human that you are. Wouldn’t you say? Now, as a consumer in 2019, how much generic and lifeless content are you hoping to, well…consume? My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds.

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Resisting the Instinct to Try to Overcome Resistance

Idea Architects

How do you overcome resistance to change? No matter the audience, profession, or industry this has been one of the most common questions I've encountered this year. Resources that offer insight are abundant. My sampling of them finds that they tend to focus on how to overcome objections or conquer the resistance. Anecdotally most, but not all, seem to frame the issue as a win-lose proposition and offer counsel on how to ensure your proposed changes win against those who oppose them.

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42 Free Nonprofit Webinars For January 2019

Wild Apricot

Here are all the free nonprofit webinars I could find happening in January.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues. Recently, that number had decreased to a mere 30%. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Association CEO Handbook by Paul A. Belford

Eric Lanke

The subtitle here is “A Personal Guide to Leadership and Career Fulfillment in Association Management.” How it came into my possession I no longer remember, but my copy is signed by the author himself. Sept 25, 2013 Eric - Thought you might find this of interest. Best regards Paul Belford Did I meet Paul somewhere, at one of the many conferences I attend?

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Meetings, Education & Professional Development Survey Report

Association Adviser

A group of 12 state societies of association executives collaborated with Whorton Marketing & Research in Las Vegas, Nevada and Event Garde in Kalamazoo, Michigan to conduct a survey of their education, meetings, and professional development activities. The survey was conducted among 1,986 associations during the period of January 25 to February 16.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? For many, it is quite substantial. In 1953, more than 95% of revenue for professional associations came from membership dues. Recently, that number had decreased to a mere 30%. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Technology has paved the way for innovative methods of generating non-dues revenue while providing significant value to your members.

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The Top Articles of 2018

Association Success

We followed the data and found the articles that were the biggest hits! As 2018 comes to a close, we’ve taken the time at AssociationSuccess.org to reflect on how much we’ve grown and changed, and the direction we’ll take in the coming year. As we approach our third birthday, we’ve learned from our growing pains and made our New Year’s Resolutions focused on becoming more coordinated, efficient, and determined!

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AI for Nonprofits and Social Good: Link Roundup

Beth Kanter

Allison Fine and I have been actively researching and writing about AI for Social Good and Nonprofits. Most recently, we co-authored a policy brief for the Toda Peace Institute on artificial intelligence and its implications for civil society. We are tracking reports, articles, and new items about AI and Social Good. Here’s this month’s roundup. People’s Guide to AI: This comprehensive beginner’s guide to understanding AI and other data-driven tech explains AI-based technologies so that

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Beware the Recency Effect

Effective Database

I’ve written in the past about cognitive biases and how they can affect our judgment. One that I didn’t mention in that article is the recency effect , which I find can have an adverse effect on data management, or more importantly, how we don’t use data as well as we should. The recency effect essentially says if you have, say, a list of numbers, you’ll remember the last few and the first few, but the middle of the list is quickly forgotten.

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Your Monthly Member Calls Have Become Social Proof Documenting the Problems With Your Program

Robert Skrob

Members are calling each week, presenting their problems, their self-doubts, their questions about the strategy, their fears about whether the program works — and if it does work, whether it will work for them. Although it’s important to challenge your members to expand beyond their comfort zones, if your calls are one doubt after another, you are sowing discontent, frustration, and disappointment.

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