Everyone wants to have their website show up in searches, but the question is how do you make that happen? After a fabulous discussion with MSAE's Communications Networking Group, Tara Loftus led us through some great tips on SEO. Here are the top takeaways and resources:
- The Six C's of Killer Web Content (who cares, is it compelling, is it clear, is it complete, is it concise and is it correct) - Gerry McGovern
- When in doubt - cut it out, when in doubt - spell it out
- To view website source on any website, right click and select View Source Code
- To find out what keywords your organization should use on your website, make a list every time someone calls with what they are asking for
- Absolutely no click here's on your website - Google doesn't like them
- Keyword links should match title and descriptions
- I'm not technical is not an excuse any more!
- Every month pick a page on your website and ask yourself "how can I make this better?"
- Make sure your page descriptions are tied to the content on that page
- Know the difference of writing content for your organization and writing for the reader
- Use key words, titles, descriptions, headers, content and links on every webpage for optimal search results
- No one reads websites, everyone scans
- Search Engine Marketing
- A List Apart Blog
- Killer Web Content - Gerry McGovern
- SEO for Dummies
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