Sat.Aug 05, 2017 - Fri.Aug 11, 2017

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Advantages and Disadvantages of Nonprofits You May Have Overlooked

Wild Apricot

Many people jump into a nonprofit career without understanding what it actually takes to thrive in the nonprofit world. Unfortunately it’s those same people who burn out quickly. Not to be discouraged though, a good understanding of what’s to come will allow you to manage your expectations and plan for a successful, impactful career in the nonprofit world.

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A “can’t-miss” list for #ASAE2017 sessions.

YourMembership

For thousands of association professionals traveling this weekend to Canada for ASAE’s 2017 Annual Meeting, Canada means much more than Mounties. As always, the ASAE team has put together an action-packed agenda filled with informative sessions on a wide variety of topics designed to appeal to organizations of all sizes. And, while having too much. The post A “can’t-miss” list for #ASAE2017 sessions. appeared first on YourMembership.

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How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Higher Logic

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky. (Don’t remember what Facebook was like in 2004? Take a trip down memory lane with PCMag.).

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Why (and How) to Design Association Education for Young Professionals

WBT Systems

Millennials will make up nearly half the U.S. workforce by 2020. Generational definitions vary but most characterize millennials (or Generation Y) as 21 to 35 year olds. Generation Z, usually described as those who are 21 and under, is already a bigger group than the millennials or the boomers. Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Association Brain Food Weekly: 8.11.17

Reid All About it

Look out associations, now that LinkedIn is owned by Microsoft, you can expect it to become a professional development and networking behemoth. This week it launched a new service that identifies potential mentors and people who might be looking for mentorship in a specific location , and then helps them connect. Hmm, sounds like a souped-up association mentoring program.

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How To Start a Micro-Advocacy Program in Your Association

Higher Logic

What happens when you combine a passionate segment of your membership with opportunities to make a difference beyond the walls of your association? An advocacy program. With an advocacy program, your organization can offer added-value for your members while simultaneously positively impacting issues and constituencies important to your industry and members.

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Giving Core Values Teeth

Eric Lanke

I heard a great way for organizations to give their core values "teeth" at a recent conference I attended. I've written before about some of the steps my association has taken -- using our core values as a screen during our interview process, and making alignment with our core values a part of our performance evaluation process. These are both important steps and they have helped make our core values something more than just "a plaque on the wall.

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What is Facebook Doing to My Link Previews?

GrowthZone

As part of Facebook’s effort to stop the spread of misinformation and false news on their platform, they are removing the ability for Pages to edit how a link appears on Facebook. According to Facebook.com, by removing the ability to alter link metadata (i.e. headline, description, and image) from link sharing on Facebook, they are eliminating a channel that has been abused to post false news.

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#ASAE17 session: Redefining association member value.

YourMembership

Like many of you, I’m excited about attending ASAE Annual. Not only will this be my first time in Toronto, Canada, but I will also be presenting a session on redefining your association’s member value propositions. Traditional value propositions have shifted to become the expectations of your members. They demand continuing education and job opportunities, The post #ASAE17 session: Redefining association member value. appeared first on YourMembership.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Tips for Marketing (Online Courses) To Your Association Members  

Forj

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Nonprofits and associations have a limited target audience, which consists of existing members, sponsors and exhibitors. Planning and effective execution of marketing concepts for services, such as online courses, requires a different approach to be successful.

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ALS Association to Provide Financial Aid to Patients Through MLB-Funded Initiative

Associations Now

With help from Major League Baseball, The ALS Association launched a new initiative to offset high home healthcare costs for ALS patients. To ease the financial burden of home healthcare for people living with ALS and their families, The ALS Association recently launched the ALS Home Health Initiative. The ALS Association will be working closely with its local chapters to distribute the funds, with the goal of financially augmenting care programs nationwide.

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Countdown to #ASAE2017 in Toronto

GrowthZone

We’re counting down to #ASAE2017 in amazing Toronto, Canada! The “What Inspires” theme is perfect for this gathering. Inspiration sparks in different ways for different people. One constant is that we all know when we feel it. The GrowthZone team is looking forward to the discovering inspiration in the engaging education sessions that have become a mainstay of ASAE events.

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#ASAE17 session: Choose your own adventure.

YourMembership

While many of my friends and coworkers spent childhood days on the field engaging in some sort of team sport, it will come as a shock to absolutely no one that my days were spent in the school library. At every available moment, I would sneak into the stacks, thumb through the collection of books, The post #ASAE17 session: Choose your own adventure. appeared first on YourMembership.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Seeking an Events Marketing Coordinator (in Montreal, QC)

Association Success

We need your help marketing a worldwide virtual conference. We’re a site that is a hub for thought leadership within the association industry. We publish articles and eBooks. We host live online discussions and webinars. We’re also planning a virtual conference in the month of November, which is why we’re hiring you. We’re looking for someone to help us carry out the marketing plan of the event, as well as help with general promotions of our other initiatives, including article writing on our si

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Study: Public Can’t See Past Profit Motive of Social Good Companies

Associations Now

A recent report in the Journal of Consumer Research suggests that the for-profit motive makes social good companies seem less altruistic compared with nonprofits, yet less authoritative than traditional for-profit companies. The problem, researchers say, comes down to messaging. For-profit companies may have their hearts in the right place—taking on the spirit of nonprofits, if not the tax status—by focusing on the social benefit of their work.

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10 Ways to Increase Attendee Energy at Your Conference

Smooth The Path

Here are some fun things conference organizers do to increase attendee energy at the conference. Play fun music. Find a talented MC. Make networking time fun. Have plenty of healthy food. Rent a space that’s not too big. Bring in enthusiastic speakers. Promote audience participation. Provide a warm, enthusiastic welcome. Invite attendees to play games (want to blow bubbles or hula hoop, anyone?).

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Jill Andreu. Like it or not, the term “fake news” has entered our country’s modern-day vocabulary. If you believe “fake news” is nonsense, devote 20 minutes one evening to cable news networks. Watch CNN for 10 minutes, then flip to Fox News for 10 minutes. Both networks—reputable in their own right with talented journalists at the helm—report the same facts with a completely different angle, agenda and host of talking heads.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Association Leadership and “Ski Patroller Voice”

Association Success

Good leadership means considering the way you speak, as much as what you say. My husband is a volunteer ski patroller at our local mountain. Most ski patrol work is providing first aid. Responding when a skier is injured. They are also responsible for enforcing the rules, which is the part of the job none of them like very much. While the first aid work is rewarding, rule enforcement is not because every once in a while they get a few bad actors.

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Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

Our tech expectations have grown considerably over the years—here’s how smart destinations are staying ahead. A lot of factors go into choosing the site of your association meetings. Is the airport well-connected to the rest of the country? Are there venues that will nicely fit the number of expected attendees? Is the city easy to navigate? Are there interesting things to do outside of the conference center or hotel?

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The Formula for Member Engagement

Smooth The Path

Related: . The new member engagement rule of three. Good moods are contagious at conferences. Who are the Stephanies in your association? The post The Formula for Member Engagement appeared first on Smooth The Path.

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How Do You Get to The Executive Director Position? Listen, Question and Learn

Association Adviser

From the Corner Office: Brandon Robinson, CAE, Virginia SAE. The VSAE Board of Directors takes a break outside at their 2015 Board “Advance” in Lynchburg, Virginia. If you were to meet Brandon Robinson, CAE, in person, he’s likely to say, “ Tell me your story. What can I learn from you? What should I know about your industry from the last 20 or 25 years?”.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Time to Consider a Capital (Human) Campaign

Idea Architects

Almost every major nonprofit institution will embark on at least one capital campaign during its lifetime, soliciting significant financial contributions for new buildings, programs, or their endowment. It's time for any organization that solicits volunteers' time and talent to do the same. Except instead of raising money,ask f or pledges and commitments of time, talent, and leadership.

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Why Tech Marks the Spot When it Comes to Meeting Planning

Associations Now

Meeting planners are turning to cities that are attracting new business sectors and investing in innovation. You have a choice: You can hold your conference in a city that is building a culture of innovation in a bid to attract startups and cutting-edge industry, or one that’s not. A bit of a no-brainer, right? A city’s startup culture extends well beyond business sector or office neighborhood.

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Why We Need To Learn How To Say No

Association Success

The community has spoken: saying "no" is hard, but not saying it is dangerous. When our inboxes, to-do lists, and brains are full to the brim, and we feel pulled in all directions, sometimes the most powerful weapon in our arsenal is the humble post-it note. A sage piece of advice or an inspiring message stuck on the corner of your computer screen is more than just decorative: it can serve as a reminder of why you work, what matters most, and where you want yourself and your organization to be h

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Why Reporting Isn't Enough

Membersuite

?Reporting is a tried and true method for extracting data, but it doesn't make your data actionable.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!