Sat.Nov 30, 2019 - Fri.Dec 06, 2019

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far?

Is it time to Marie Kondo your content?

Association Success

When Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider. . “It

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Three Ways to Create Forever Members

Associations Now

Has membership fatigue set in with the people your association serves? A forthcoming book explores how associations and subscription-based businesses can work to create “forever transactions” with their members, delivering value that lasts a lifetime.

Marketing to Gen Z: What Your Association or Chamber Needs to Know


Generation Z (defined as those born between 1996 and 2010) is on the rise. Now you may not have any Gen Z members yet, but as your Baby Boomer members continue to retire, Gen Z is the generation you need to keep an eye on. Gen Z IS your next generation of members.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members.

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How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project.

8 Tips to Create a More Inclusive Event

Associations Now

Creating a diverse representation on your stage or on your committees is a tough issue to tackle, but change only happens when we push for change. On November 13, 2019, Shoptalk, a for-profit retail conference, made an announcement that in 2020 their program would feature only women speakers.

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Association Brain Food Weekly: 12.6.19

Reid All About it

The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe.

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5 Tips for Staying Sane During Your Online Community System Migration

Higher Logic

Most of us hate moving. It means hassle, stress, PACKING, money, and time, but it’s one of those things you just have to do sometimes. And in the end, it’s usually worth it for a bigger space, a better yard, a faster commute, and more bathrooms.

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5 Key Benefits that make having a Career Center Worthwhile

YourMembership Blog

With so many job board providers in the marketplace, associations can face many challenges when finding the ideal provider for them. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue.

The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

Year in Review: Most Popular Videos of 2019

Moery Company

It feels like yesterday we were rolling out our goals and plans for 2019 and then we blinked and the year was (almost) over. One of our 2019 goals was to produce more videos.

12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person?

Develop A Great Continuing Ed Content For Your Members

YourMembership Blog

Your learning content is one of your association’s key value propositions. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership.

How Leaders Can Help With Holiday Stress

Associations Now

Association staffers and volunteers are often overwhelmed, especially this time of year. That makes it a good time to think about your organizational culture. The noisiest time of the year, for better or for worse, is now in full swing.

Is It Time to Consider a More Sustainable Professional Development Strategy?

WBT Systems

Is It Time to Consider a More Sustainable Professional Development Strategy? Read more about Is It Time to Consider a More Sustainable Professional Development Strategy

Sponsorship Programs Are an Opportunity for Both the Association & the Sponsor

Moery Company

So often associations’ sponsorship programs face the criticism of being a money grab or a way for organizations to pay their way into participation. However, this is not the case when executed well.

Strategies to Justify Association Software


Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging. Most boards use a “big picture” approach to decision making.

How Business Travel Can Affect Mental Health

Associations Now

According to a recent survey, roughly a fifth of business travelers experienced some sort of mental impact caused by business travel. It may not affect everyone, but underlying changes can help. Bleisure aside, business travel comes with a lot of stress points.

Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada

Association Adviser

Paul Lansbergen, CAE anticipated working for the federal government of Canada for his career, but when he saw the public policy work associations were doing on Parliament Hill, he knew that was the (already used above) path meant for him.

PODCAST | Association Hustle – Episode 212: What’s in Your Membership Toolbox

Moery Company

There is a handful of fundamental “items” that need to be in your association’s membership toolbox. Listen in as JP Moery, president of The Moery Company, explains the three main items you should focus on for successful membership recruitment and management.

3 End-of-Year Questions to Ask Yourself


December is here, and while it’s a good time for many things (ice skating, sipping hot chocolate, cozying up by the fire), it’s also a good time for reflecting. association leadership Association Views

Acoustics Group Project Looks to Improve Sound-Related Wikipedia Pages

Associations Now

When laypeople have questions about noise and sound, one of the first places they turn for answers is Wikipedia. To ensure people find the correct answers there, the Acoustical Society of America is helping launch a wiki-editing project.

Tools you can use to organize your content strategy

Association Success

So much of what an association produces involves or revolves around content. . There are learning courses, conference panels, blog posts, newsletters — both digital and on paper, case studies and white papers.

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Style Grabs Attention/Substance Wins Hearts—A Website Content Strategy Makes It Happen


Animation, riveting images and a contemporary color palate get you noticed. But a content strategy is the secret to giving your audience a more meaningful relationship with your website, your brand and your organization. A website redesign is a significant investment in resources.

Increased Member Engagement Starts with a Strong Call-to-Action


When drafting emails or updating copy on your membership website , the goal - nine times out of ten - is to get your members to take action. Maybe you want them to register for an event. Or to renew their membership. Or to serve on a committee.

#TEC19: How Diversity and Inclusion Power Tech Innovation

Associations Now

ASAE’s 2019 Technology Exploration Conference kicked off on Tuesday with a conversation focused on the value of diversity, inclusion, and human interactions in fueling future tech innovations.

This worksheet helped 1 association trim its website by 95%

Association Success

When Courtney Reyers first started working at the American Society for Microbiology nearly five years ago, she was faced with a 20,000-page website. It was untagged, unstructured and the search was, in her words, “a complete nightmare.” . Something had to be done. .

Top Reasons your Association Should Use Person Accounts

Nimble AMS

When selecting a Salesforce-based AMS, be sure you’re choosing the one with the most adaptable and responsive data model. Is your association considering a move to an association management system (AMS) built on the Salesforce platform?

How Chambers Can Leverage Pokémon GO (and Why They Should)


Yes, you read that right! Chambers of commerce have a very unique opportunity to support their members (and even provide more member benefits) through the popular mobile game, Pokémon GO.

Federal Government Assesses Digital Options to Ease Real ID Rollout

Associations Now

Less than a year away from the official rollout of the federal Real ID standard, about two-thirds of Americans don’t have a compliant license. But federal officials are looking into digital alternatives to ensure travelers can keep flying.

We Need to Get Better at Decoupling Our Emotions from Outcomes

Smooth The Path

Upon joining the organization, a colleague worked very hard and earned respect among the senior leadership team. Her goal, from the beginning, was to rise through the ranks and eventually retire from this organization. All was going according to plan until a new VP of Marketing came onboard.

5 Ways to Help Members Deal with Holiday Stress


The holiday season is one of the most hectic and stressful times of the year. Although you cannot fully eliminate holiday stress for your members, you can help them deal with it. Use these 5 tips to help your members deal with holiday stress

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