Sat.Nov 30, 2019 - Fri.Dec 06, 2019

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6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? It’s important to understand what goes on behind the scenes after hitting send.

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Is it time to Marie Kondo your content?

Association Success

When Meena Dayak’s team at the American Public Power Association sought to redesign their website about two years ago, there was a lot to consider. Well, a lot of content to consider. . “It had been a while since we had taken such a comprehensive look at the site,” said Dayak, who serves as the vice president of Integrated Media and Communications for the APPA, “and we realized we had a ton of really good content, but content that had been saved for a long, long time.”.

Content 89
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Three Ways to Create Forever Members

Associations Now

Has membership fatigue set in with the people your association serves? A forthcoming book explores how associations and subscription-based businesses can work to create “forever transactions” with their members, delivering value that lasts a lifetime. ‘Tis the season for year-end renewals , and not just for associations. In the digital, subscription-based economy, many products and services operate on annual or monthly renewals.

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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Deliver a personalized experience during the career journey

YourMembership

Research by Community Brands suggests that members expect a personalized experience with their association. Members also value different information and benefits through each stage of their career. Here’s how your association can give them the experience they expect. The Community Brands Digital Evolution Study underscores the importance of personalization in delivering a great member experience.

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8 Tips to Create a More Inclusive Event

Associations Now

Creating a diverse representation on your stage or on your committees is a tough issue to tackle, but change only happens when we push for change. On November 13, 2019, Shoptalk, a for-profit retail conference, made an announcement that in 2020 their program would feature only women speakers. This announcement was lauded in the media for taking an important step to drive forward female representation in their industry.

Tips 97
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The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try.

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Association Brain Food Weekly: 12.6.19

Reid All About it

The weekly list of free educational events and resources for the association community… Starting to feel a little holiday stress? You’re not alone. MemberSuite suggests ways you can help your members (and yourself) deal with holiday stress. Note to self: it’s all doable. Breathe. The 2020 predictions and trends articles are starting to appear.

LMS 221
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5 Key Benefits that make having a Career Center Worthwhile

YourMembership

With so many job board providers in the marketplace, associations can face many challenges when finding the ideal provider for them. Your job board provider should continuously work with you to find ways to maximize engagement, increase enrollment, and generate revenue. A career center should never be considered finished, but instead, like any good web-based.

Revenue 195
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Is It Time to Consider a More Sustainable Professional Development Strategy?

WBT Systems

Is It Time to Consider a More Sustainable Professional Development Strategy? Read more about Is It Time to Consider a More Sustainable Professional Development Strategy?

Strategy 195
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5 Tips for Staying Sane During Your Online Community System Migration

Higher Logic

Most of us hate moving. It means hassle, stress, PACKING, money, and time, but it’s one of those things you just have to do sometimes. And in the end, it’s usually worth it for a bigger space, a better yard, a faster commute, and more bathrooms. It’s the same way when you’re planning a system migration, especially when it’s a software platform you’ve invested a lot into, like your online community.

System 156
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Strategies to Justify Association Software

GrowthZone

Robust AMS (association management software) has far-reaching benefits to members, staff, the board of directors, and the organization as a whole. But justifying an AMS purchase can still be challenging. Most boards use a “big picture” approach to decision making. To ensure your board is “seeing the forest for the trees,” prepare a presentation that outlines quantifiable vs. indirect benefits and defines the difference between ROI and VOI (value on investment).

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Develop A Great Continuing Ed Content For Your Members

YourMembership

Your learning content is one of your association’s key value propositions. Don’t let a lack of time and resources keep you from delivering this important member benefit. Here’s how to get the help you need. Your continuing education program is one of your association’s key value propositions. In fact, according to the Community Brands Member. The post Develop A Great Continuing Ed Content For Your Members appeared first on YourMembership.

Content 150
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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We Need to Get Better at Decoupling Our Emotions from Outcomes

Smooth The Path

Upon joining the organization, a colleague worked very hard and earned respect among the senior leadership team. Her goal, from the beginning, was to rise through the ranks and eventually retire from this organization. All was going according to plan until a new VP of Marketing came onboard. Under the new VP, her career and reputation plummeted. I remember those days, she looked haggard and pale, like she hadn’t slept or laughed in a millennium.

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12 Examples of Thriving Communities for Online Community Builders to Learn From

Higher Logic

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. However, sometimes the concepts behind an online community can feel a bit abstract. Aren’t communities built in person? How can an army of strangers online make a customer feel seen? To make the idea of an online community and its benefits more concrete, we used our internal employee community to crowdsource 12 of our favorite examples of thriving communities around the w

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How Leaders Can Help With Holiday Stress

Associations Now

Association staffers and volunteers are often overwhelmed, especially this time of year. That makes it a good time to think about your organizational culture. The noisiest time of the year, for better or for worse, is now in full swing. Black Friday has worn down our collective feet at the mall, and this blog post is fighting to be heard among the ever-honking airhorn of Cyber Monday.

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Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada

Association Adviser

Paul Lansbergen, CAE anticipated working for the federal government of Canada for his career, but when he saw the public policy work associations were doing on Parliament Hill, he knew that was the (already used above) path meant for him. Now the president of the Fisheries Council of Canada, Paul works with a very small […]. The post Growing a Sustainable Association: Paul Lansbergen, CAE, Fisheries Council of Canada appeared first on Association Adviser.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Decision Not to Join An Association

Smooth The Path

Daniel has a busy life, like most of us. He works about 10 hours a day, and his wife puts in as many hours in her job. He has two young children, a large house, a commute, and a dog. He is currently working on the biggest project of his career. There is a mountain of work facing him every day, but he knows that one more hour at work is one less hour with his family.

Project 88
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How Associations Can Get Cultural Buy-in For MarTech Upgrades

HighRoad Solution

Are you struggling to get new technology approved that could help you reach organizational goals? Buy-in is one of the biggest hurdles for every IT upgrade project. Before you can put any of your great plans into action, you have to present your case to the executive team and convince them to invest the association’s resources in your new platform.

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#TEC19: How Diversity and Inclusion Power Tech Innovation

Associations Now

ASAE’s 2019 Technology Exploration Conference kicked off on Tuesday with a conversation focused on the value of diversity, inclusion, and human interactions in fueling future tech innovations. Artificial intelligence, autonomous vehicles, blockchain, and the internet of things—these are the technology trends shaping our digital future. But without a diverse talent pool and meaningful human interactions, organizations of all types, including associations, will fall behind amid so much dynamic cha

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Top Reasons your Association Should Use Person Accounts

Nimble AMS

When selecting a Salesforce-based AMS, be sure you’re choosing the one with the most adaptable and responsive data model. Is your association considering a move to an association management system (AMS) built on the Salesforce platform? Here’s why you should choose one that uses the Salesforce Person Accounts data model. Associations deal with both people and organizations.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Are You Ready to Take On a Chapter Model: What You Need to Know

ReviewMyAMS

It takes a lot to build a successful chapter model. From creating the operational and strategic foundation to designing visual identity guidelines, there are many factors that come into play to support your chapters. That’s what MemberNova’s webinar featuring the Computer Science Teachers Association is all about! One organization, multiple advantages Chapters, although their own entity, serve as an extension of the organization spanning across states or.

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5 Ways to Help Members Deal with Holiday Stress

Membersuite

The holiday season is one of the most hectic and stressful times of the year. Although you cannot fully eliminate holiday stress for your members, you can help them deal with it. Use these 5 tips to help your members deal with holiday stress.

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How Business Travel Can Affect Mental Health

Associations Now

According to a recent survey, roughly a fifth of business travelers experienced some sort of mental impact caused by business travel. It may not affect everyone, but underlying changes can help. Bleisure aside, business travel comes with a lot of stress points. There’s the airport or the train station; there’s the headache of finding your hotels; and then there’s the fact that you’re taken out of your routine, leading to questionable eating choices and time away from loved ones.

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SOS-Association Management Solutions Achieves AMC Institute Re-Accreditation

SOS Association

SOS-Association Management Solutions has recently been awarded re-accreditation by AMC Institute, the global trade association representing the Association Management industry. Among 500-plus Association Management Companies (AMC) worldwide, only 81 have achieved AMC Institute Accreditation , demonstrating the commitment and the ability to deliver the highest level of professional management services to association and not-for-profit clients.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.