Sat.Feb 28, 2015 - Fri.Mar 06, 2015

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These 6 Hacks Will Revolutionize Your Events

Wild Apricot

'Here are highlights of our recent Revolutionize Your Meetings & Events Webinar where Jeff Hurt outlined 6 event “hacks” and some paradigm-shifting ideas to help us harness disruption to revolutionize events.

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Coming Soon from Spark

Spark Consulting

'All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Whitepapers. Winter is for writing, and that’s what I’ve been up to! I’m excited to share that I’ll be coming out with two new whitepapers this spring/summer. The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement.

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Context, continuity, and generations

Golden's Rules for Association

'A lot of self-help books and personal development coaches advise taking a break from your area of professional focus every now and then to read things entirely outside your field. In today’s world of mass media, information overload, and 24-hour-a-day, day jobs, that is increasingly hard to do. But I have found this to be […].

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Bonus content: Event Garde e-news – March edition

Aaron Wolowiec

'Q & A with Peggy Hoffman, President, Mariner Management and Marketing. A tribute to the Academy Awards! Peggy Hoffman, president of Mariner Management and Marketing, LLC. Q: If you had to walk the Red Carpet, what would your dress look like? A: I’m a classic type and my best features are my legs and arms. So my selection would be either a classically sexy black dress, either short or long, with two side slits.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Link Round-up: “All About That Base”, Membership & Wine

Wild Apricot

'Wine and membership plans, all about your base (database that is), fundraising trends and more. Here is a link round-up of the five top posts we''ve bookmarked on Apricot Jam lately.

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More Trending

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Culture is Like Farming

Jamie Notter

'Okay, I fully admit that I really don''t know much about farming, and I''m relying more on a stylized/truck-commercial-version of farming, but bear with me here. A lot of organizations seem to put off the work of creating an intentional and strong culture. Their conclusion is that it''s too hard or that they don''t really know how to do it. While those two statements may be true, they are actually very poor excuses, and the farming comparison sheds some light on that.

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11 ideas for partnering with local venues

Aaron Wolowiec

'When’s the last time this happened to you? There’s a highly recommended, world-class speaker you’d like to feature at an upcoming program. She’s perfect for your event in every way, except for the associated price tag. After much negotiation, you’re able to secure the “friends and family” discount; however, it’s still more than you’ve budgeted.

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1-On-1: Eric Sharpe On Running A Business Association

Wild Apricot

'Eric Sharpe from the Savannah Downtown Business Association shares his insights on events, membership and leadership.

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Nonprofit: Just a Tax Status

Virtual

'If there’s one thing I’d like to change about working with nonprofits of all kinds, it’s the belief that nonprofits are somehow the “minor leagues” of organizations—that it’s ok for them to have deficits in leadership, operations or strategy that you wouldn’t see in a for profit corporation. That’s a load of hooey. Being a nonprofit is your tax status, not your business strategy.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Values and Behaviors in Sixth Grade Language: Leadership

Eric Lanke

'Five months ago, I concluded a short series on this blog in which I self-examined the core values of my association through the lens of six rules for living your organization''s values, which were authored by a successful executive of a pharmaceutical company. In the concluding post to that series, I identified a handful of actions I planned to take; things I believed would help me and my organization better live the values we had defined.

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Engagement as a Sales Strategy?

Potomac Core

When your Association’s founders first convened, did they envision hiring staff that would sell products and services? No, they identified like minded companies who shared the same challenges understanding that they could achieve greater impact together that individually. [link]. Strategic Alignment. Creating a board and member driven process that identifies member “up-at-night” issues is only a first crucial step.

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A Quick Note About Email Lists

Jamie Notter

'Sorry for the boring admin post here, but I just wanted to point out that there are TWO ways to get information from me and my company, Culture That Works. The first is by getting each one of my blog post by email (if you''re reading this in an email, then congratulations, you''ve done that already!). If you would like to get the posts by email, there is a sign up box on the right side of this page ( or click here ).

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Why Should Associations Use Instagram?

Association Adviser

'You might be surprised how many of your members are using Instagram. More than 300 million people use Instagram to document daily work and life. Is your association taking advantage of its. For more about this topic, click on the headline.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Viral Impact: Using Social Marketing to Extend Event Reach

Associations Now

'A new study gives an inside look at how top brands are using social marketing to extend the reach and visibility of their events—and why it matters. Thanks to social media and other technology tools, your conference’s reach extends well beyond the venue walls and your attendees who are there in person. That’s exactly why event marketers are focused on what they can do to make an impact beyond a live event. 87 % The percentage of brands who say their event attendees share their experiences and e

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Develop An Organization That Succeeds Through A Culture Of Learning Infographic

Velvet Chainsaw

'Modern organizations need to develop a learning culture… …If they want to survive in the rapidly changing world in which we now live. A learning culture is a work environment that supports all employees constantly learning, unlearning and relearning. Our knowledge and skills can become outdated quickly. Successful organizations hire those that embrace life-long learning.

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The Membership Economy

Membership Marketing

'It is great to find a new book that has been waiting to be written for a long time. The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue is that book. It makes the case for the membership relationship across almost all organizational platforms. The author, Robbie Kellman Baxter, maintains that membership is the lever for success for organizations from online businesses like Pandora, to communities like LinkedIn; to loyalty programs like airli

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Making the Most of Your Association’s Marketing Automation Platform

Association Adviser

'Marketing automation platforms are designed to help associations effectively market on multiple channels such as email, social media and websites, as well as automate repetitive tasks. The post. For more about this topic, click on the headline.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Leadership Training With a Personal Touch

Associations Now

'Why one association is setting up shop to handle individualized board consulting and CEO searches. If you’re the head of an association, how responsible are you for improving the quality of leadership within its industry? Beth Brooks, CAE, has been thinking a lot about that lately. Brooks is president and CEO of the Texas Society of Association Executives, and in recent years she’s witnessed a troubling amount of churn among top staff executives among her membership.

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Power to the People within Associations

SCD Group

'Power to the People was a rebellious slogan for Boomers in the 1960s and 1970s. For Millennials , Power to the People represents actions available through the social internet. Boomers – who have “ruled” American industry, associations and nonprofits for two decades or more – are discovering implications of their slogan turned to action. I thought of this as I read a preview copy of the new book When Millennials Take Over – written by Jamie Notter and Maddie Grant – that will be released March 1

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On Target Membership Marketing

Membership Marketing

'Recently, I had the opportunity to present a session for ASAE on membership marketing. I shared the following three steps to building a strong and sustainable on target membership program. 1. Get Ready – Establish a knowledge foundation by tracking your organization’s key membership statistics and looking at industry benchmarks. 2. Take Aim – Build an economic model for membership that is based on sound principles and helps you set realistic and achievable goals. 3.

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Captivology: The Science of Capturing People’s Attention

Beth Kanter

'This month’s theme for the nonprofit Blog Carnival is “ Breaking Through the Noise ,” calling for tips and ideas about how nonprofits can reach their audiences with the right message at the right time given the clutter of online information clamoring for their attention. Last month, I was lucky enough to receive an advanced copy of Ben Parr’s new book, Captivology : The Science of Capturing People’s Attention that is packed with research, insights, and tips abo

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Down With Bloatware: A Problem That’s Bigger Than Superfish

Associations Now

'Tips for Avoiding Bloatware The unwanted software that has plagued new machines in recent years isn’t easy to get rid of once you have it. Check out these tips to avoid poor experiences: Do a clean OS install: Larger IT shops will put a fresh disk image onto a machine before giving it to an employee, ensuring that everyone is using a relatively consistent set of tools right off the bat.

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Association Board Members Struggle with Duty of Loyalty

SCD Group

'I’ve frequently worked with/for associations with boards appointed by a constituent organization (chapter, state association, etc.) When it comes to their fiduciary duties, constituent-appointed board members struggle with the Duty of Loyalty. Most come with the understanding that they are supposed to “represent” the chapter or association that appointed them to the national board.

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Linking Strategy and Execution

Plexus Consulting

'By Steven M. Worth, President at Plexus Consulting Group, LLC Every year some of the association community?s most innovative strategies and plans in which untold hours of volunteer and staff time have been invested lie unused and likely even unread on some shelf collecting dust. Then, as time goes by and memories grow vague and leadership changes, someone else calls for a planning session--and wise old veterans shake their heads at the futility of going through this process yet again.

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Measuring the Impact of Your Nonprofit Program

Beth Kanter

'A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The workshop used design-thinking based on Luma methodology to help participants develop a communications strategy for measuring impact. The process took participants through an assessment of the problems facing them, collective brainstorming, and prototyping.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!