Sat.Mar 31, 2018 - Fri.Apr 06, 2018

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Membership Sales Is About More Than Just Increasing Membership Numbers

Eric Lanke

We focus a lot on membership sales in my association. This year perhaps more than at any time in recent memory because we have identified increasing our membership numbers as our Wildly Important Goal for the year. In true 4DX fashion, we're trying to engage the whole organization in a concentrated effort on identifying membership leads and recruiting them in as members.

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The Facebook Scandal and What It Means for Your Nonprofit’s Digital Strategy

Beth Kanter

Source Facebook Blog – Click for Source. The Facebook data scandal (reports that Cambridge Analytica, a firm used by the Trump 2016 presidential campaign, scraped Facebook data for millions of users without their knowledge or permission) that erupted in mid-March and prompted user outrage , including a hashtag #deletefacebook, continues to grow.

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Marketing Matching Gifts: 4 Strategies to Boost Your Nonprofit’s Fundraising

Higher Logic

Matching gift programs are an incredible opportunity for nonprofits of all sizes, but unfortunately, many organizations fail to take advantage of that opportunity. Companies with a matching gift program will match part or all their employees’ charitable contributions. And they’re more common than you think. Chances are your organization has already missed out on some of these extra funds!

Marketing 189
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Want More Members? Leverage Engagement as an Art AND a Science

Wild Apricot

This is a guest blog post by Ben Bisbee, the presenters of our free webinar on 7 Ways to Increase Member Engagement in a Distracted World. Click here to sign up for this webinar on April 24, 2018. Art is fun. As a nonprofit, allowing yourself to direct.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Prepare a Business Case for a New LMS

WBT Systems

Do you feel like giving your learning platform a heave-ho out the door? But you can’t, not yet anyways. As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. But, let’s face it, your current LMS is holding you back. Maybe it wasn’t designed for associations in the first place. Or, it doesn’t have the functionality to allow your online learning business to grow.

LMS 161

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Voices and Views: April

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Industry 150
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Carrying Strategy from the Boardroom to the Receptionist’s Desk

World Class Boards

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is, extending strategy mind share throughout the organization, not just among those at the top of organizational chart. Let’s review the traditional strategic planning methodology paradigm: At the annual (or 3-year) strategic planning retreat, the board sets broad goals and obje

Strategy 100
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Meet WBT Systems in Austin for PersoniFest 2018!

WBT Systems

In just five days, we will be returning to sunny Austin, TX to sponsor PersoniFest 2018! Hosted by Personify , this conference will run from April 8-11 and provide users of Personify360 and Small World Community the opportunity to “discover resources and solutions for automating processes, increasing profits and of course, optimizing relationships with your constituents” WBT Systems helps associations to build and deliver world-class education and certification programs with TopClass

Austin 150
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Help Attendees Bring the Value of the Conference Back to the Office

Smooth The Path

Attendees say, “this time is invaluable. It is the only time of the year when I can step away and think strategically” Or, “I always hope to walk away with a few new ideas.” Or, “conferences are a great reminder of things I know we should do.” The conference, as busy as it is, is an oasis of thought and learning. Attendees take copious notes.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Ultimate Guide to Trade Show Marketing

Aaron Wolowiec

This Ultimate Guide to Trade Show Marketing will take you through the entire strategizing, planning and execution processes for your upcoming trade show to ensure you’re fully prepared for trade show marketing success.

Marketing 133
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Carrying Strategy from the Boardroom to the Receptionist’s Desk

World Class Boards

Perhaps the greatest strategic challenge most association/nonprofit organizational leaders face is translating strategy from the boardroom to the receptionist’s desk (or to the committee chair’s agenda). That is, extending strategy mind share throughout the organization, not just among those at the top of organizational chart. Let’s review the traditional strategic planning methodology paradigm: At the annual (or 3-year) strategic planning retreat, the board sets broad goals and obje

Strategy 100
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Best Cloud-Based AMS and MMS Features for Organizations

GrowthZone

Association Management Software (AMS) offers associations, as well as other member-based organizations, the tools to run their day-to-day operations and provide services to their members. The most popular association management software and membership management software (MMS) saves associations time and money by improving their membership management and increasing efficiency in addition to growing and retaining membership, engaging members and streamlining tedious tasks.

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We Are All Emerging Leaders

Idea Architects

How would our personal and professional development efforts change if we viewed everyone as an emerging leader? This is the question I’ve been thinking about recently as I have seen more organizations establishing emerging leaders programs, and I've been invited to help design them or speak during one of their sessions. While any additional commitment to lifelong learning is generally a good thing, I wonder how the categories and containers we create for our programming efforts might enhance or

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Our Point of View is Not Our Members’ Point of View

Smooth The Path

We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours. Our members may think membership is priced too high because of its impact on their budget or personal wallet. We may think membership is a great value. If members bought all the benefits a la carte, they would pay twice as much.

Price 74
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The Association Movement in the Philippines

Association Success

Reflections on a trip to Manila and the association landscape across continents. I recently returned from the Philippines, where I found myself immersed in an emerging market. I was staying in the Bonifacio Global City (BGC), a new business district in Manila. Every single building in the vicinity was less than ten years old, and the sky held as many cranes as buildings.

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Engage Your Members with a Book Club

GrowthZone

Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. Not sure where to start? These steps will help you get going. Set goals : What do you want to get out of it? And what do you want your members to get out of it?

Library 90
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Ideological Control, Operational Autonomy

Idea Architects

From where I stood at the counter I could see signs for the restaurant's employees that someone probably believed they had posted away from the public eye. I couldn't completely make out the first few, but they seemed to represent steps in the customer service process. The final sign was in my direct line of vision and was the one that captured my attention: Customize Your Hospitality.

Video 68
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Xperience 2018: What to expect.

Aptify

It’s hard to believe another year has gone by, and what a year it’s been. A year ago, Community Brands was formed when we brought together association and nonprofit technology leaders Abila, Aptify, NimbleUser and YourMembership. We later added Configio for registration and event management and then 501 Auctions, Gesture and GiveSmart to power our more than 100,000 association, nonprofit and school events.

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Test the Waters with a Partial Rebrand

Association Success

To revive your association’s brand, start small and think big. Rebranding an association is not a task to be taken lightly. There are so many elements to consider: funding, leadership buy-in, visual identity, and member reception. Before diving into a full rebrand, consider taking it step-by-step and conducting a partial rebrand first. You’d be surprised at how much impact small changes can have on member rates and engagement.

Project 60
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22 Ideas: April Social Media Posts for Associations

GrowthZone

The Interstate Mullet Toss weekend, Autism Awareness Month, and Volunteer Appreciation Day are just a couple of this year’s April holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these April themes to get you started: Monthly Observances. National Autism Awareness Month. National Distracted Driving Awareness Month.

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The Nonprofit Book We’ve Been Waiting Four Years To Read Is Finally Here: New Power

Beth Kanter

Back in November, 2014, Henry Timms and Jeremy Heimans published an article about “New Power” in the Harvard Business Review that caught my eye. The concepts around connectivity and leadership were synergistic with the concept of networked leadership that Allison Fine and I wrote about in the Networked Nonprofit , published in several years before.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Xperience 2018: What to expect.

Aptify

It’s hard to believe another year has gone by, and what a year it’s been. A year ago, Community Brands was formed when we brought together association and nonprofit technology leaders Abila, Aptify, NimbleUser and YourMembership. We later added Configio for registration and event management and then 501 Auctions, Gesture and GiveSmart to power our more than 100,000 association, nonprofit and school events.

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Association Board Leaders: Move Gracefully Off the Scene

Association Success

Leave a positive atmosphere when your leadership term comes to an end. Grace ( ? r ? s). Noun. A way of moving that is smooth and attractive. A controlled, polite, and pleasant way of behaving in social situations. —————. As a former association leader, you need to move gracefully off the scene. You have played a leadership role at your association.

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Xperience 2018: Can’t-miss careers sessions

YourMembership

May 6 is right around the corner, and the YM Careers team is ramping up to head out to Orlando for the inaugural Community Brands Technology Conference, bringing together the technology solutions and annual events of Abila, Aptify, NimbleUser and YourMembership, all of which are now a part of the Community Brands family. We expect. The post Xperience 2018: Can’t-miss careers sessions appeared first on YourMembership.

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Insights From Our Initial Peak User Conference

CommPartners

A year ago we made the decision to host our first User Conference. Since this was our initial event, we had some trepidation about whether our community would embrace the opportunity to join us for several days of education, training and networking. Our decision to move forward was quickly validated as we reached the maximum […].

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.