Sat.Sep 29, 2018 - Fri.Oct 05, 2018

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The Ultimate Guide To Text-To-Give Fundraising

Wild Apricot

Have you dipped your toes into the world of text-to-give fundraising? Whether you've tried it yet or not, we have the ultimate guide to help you succeed.

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Is My Bonus Plan Needlessly Complicated?

Eric Lanke

I had lunch with a colleague this week and our conversation turned to staff bonus plans. In prefacing my description of the bonus plan I've put in place for the staff at my association, I described it (with a bit of tongue in the cheek) as "needlessly complicated." This, frankly, is based on some feedback I've received from my team. After explaining it to her, however, she said she didn't think it was complicated at all.

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Engaging Associations Use the Words Their Members Use

Smooth The Path

This morning a man in a hard hat was roaming around our neighborhood paying particular attention to the telephone poles. I asked him what they were doing with the telephone poles. “We have been inspecting and protecting the power poles from damage from rot, insects, and things like that,” he said. What the poles are called was an important enough distinction that he corrected my choice of words.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Survey Says… Online Education’s Role in Membership Marketing. Read more about Survey Says… Online Education’s Role in Membership Marketing.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity?

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Association Brain Food Weekly: 10.5.18

Reid All About it

The weekly list of free educational events and resources for the association community… Dave Coriale is a robot. Okay, was a robot. Or, rather, a telepresence attendee at an association conference and trade show. He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you.

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Alleviate Career Anxiety by Promoting Lifelong Learning

WBT Systems

Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning.

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Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Online community is one of those tools that can increase the reward while minimizing the work.

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Membership Q&A: Discounts

Spark Consulting

Are members who join with a price incentive more or less likely to renew membership the following year? Less likely. Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. a summer sale) dilute the value of membership?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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5 Benefits of Virtual Investigator Meetings

Blue Sky eLearn

Clinical trial training can be expensive. While traditional face-to-face meetings can have their benefits, they also cost more and are more time consuming. Virtual investigator meetings can allow for tremendous cost savings while increasing continuity and communication. Here’s how: Reduction in Setup Time. While virtual meetings still require meticulous planning, there are fewer logistics to worry about and therefore can be set up in a shorter amount of time if needed.

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Certification vs. Certificate Programs: Which Is Right for Your Association?

WBT Systems

Certification vs. Certificate Programs: Which Is Right for Your Association? Read more about Certification vs. Certificate Programs: Which Is Right for Your Association?

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YM Summer of Releases: what’s new and what’s next

YourMembership

Not only was the?YourMembership?team sweating through the hot Florida summer days, we were also busy releasing updates and enhancements to streamline your operations that enhance your members experience. We’re excited to share some insights into what we’ve been working on. Increasing Platform Performance Throughout?the last few months and culminating with our September releases, YM has.

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3 Ways to Make Your Schedule Work for You

Principled Innovation

When I was appointed to my first CEO role in 2001 I had no idea how I was going to keep up with the demands. I had many direct reports, a Board of Directors to report to and everyone wanting a piece of you. There had to be a way to get control of what was going on in my life. I dug deep into learning ways to control my schedule and not let it control me.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Daily Buzz: Your Meeting Venue Is Renovating. Now What?

Associations Now

You book the perfect meeting venue—then find out it’s undergoing a renovation. Here’s what to do next. Also: leveraging online communities as a marketing tool. Finding the venue that has all the right amenities and accommodations for your event can sometimes feel like a miracle. So, what happens when your dream meeting space declares a renovation ahead of your event?

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The Critical Role of LMS Developers & QA Testers during Implementation

WBT Systems

The Critical Role of LMS Developers & QA Testers during Implementation. Read more about The Critical Role of LMS Developers & QA Testers during Implementation.

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APPROVED 5 Basic Rules for Member Service

Association Success

Are you dealing with member queries to the best of your ability? There are a few basic rules of member service that all associations should keep in mind. No matter the size of your budget or staff, what counts is how your members feel at the end of an interaction with the organization. All member interactions must focus on a positive experience that shows active listening (or active reading if it’s an email), attention to detail, and a demonstration that you (as staff) are making an effort.

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Influential Reading: Six Books I Return to Regularly

Idea Architects

A meeting I recently attended had participants introduce themselves by sharing a book that influenced our thinking about leadership and organizations. Just one we all cried? It was a great question though, and I immediately jotted down some of the dozens of titles I might have used as my answer. From that list, here are six of the books I find myself returning to and re-reading regularly (in alphabetical order).

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What To Do When You Get Negative Attendee Feedback

Associations Now

If attendees critique a conference that you spent months carefully planning, it can be hard not to take it personally. The best way to handle it likely involves digging deeper into the negative feedback and then making room for improvement. For the past few weeks, I’ve been watching a lot of Top Chef. My observations from the cooking competition: Some chefs really like to use dashi, and making panna cotta usually doesn’t turn out well for contestants.

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The Importance of an LMS Roadmap When Selecting a Learning Platform

WBT Systems

The Importance of an LMS Roadmap When Selecting a Learning Platform. Read more about The Importance of an LMS Roadmap When Selecting a Learning Platform.

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How to Build an Association Board of Directors

GrowthZone

Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). When you scan the faces of your board members, what do you see? How many are men? How old are they? Are they mostly of the same race? When I am prepping for facilitating a strategic planning retreat or board orientation I always ask the CEO, “How well does your association’s board reflect your members and community?”.

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Webinars are Important for Associations

Smooth The Path

Do your members utter a collective groan when you say the word “webinar”? Webinars have a bad name. In the old days, technology made them clunky and boring. Marketers used webinars as an hour-long advertisement. But, the future of webinars is bright. The format can get much-needed content and solutions to our members who cannot attend our events.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Self-Publishers’ Campaign Encourages Authors to Embrace Independence

Associations Now

In its new Self-Publishing 3.0 campaign, the Alliance of Independent Authors is urging members to build their own sustainable platforms with multiple revenue streams, rather than relying on Amazon or others to fuel their success. The Alliance of Independent Authors (ALLi) thinks the age of Patreon and Kickstarter might offer something useful for self-publishers.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Help Millennials Get Jobs: Offer Online Learning & Career Resources. Read more about Help Millennials Get Jobs: Offer Online Learning & Career Resources.

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APPROVED Fail Forward: Learning Anytime, Anywhere

Association Success

The key to continuous learning? Don’t be afraid of making mistakes. Learning happens everywhere, all the time. Opportunities for education and professional development are not limited to formal events like conferences and certifications. Thinking about learning as an anytime, anywhere activity means getting comfortable with the process not being perfect.

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My Day as a Telepresence Event Attendee

Delcor

I was a robot once. More accurately, I spent a day as a telepresence attendee at a conference, including “rolling” the expo floor. It all started when I was helping Association Forum identify innovative technology displays for the Digital Depot at Holiday Showcase. I remembered a Modern Family episode about Phil not making it home for his daughter’s graduation party—instead, he attended via a telepresence robot.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.