Sat.Sep 29, 2018 - Fri.Oct 05, 2018

The Ultimate Guide To Text-To-Give Fundraising

Wild Apricot Blog

Have you dipped your toes into the world of text-to-give fundraising? Whether you've tried it yet or not, we have the ultimate guide to help you succeed. text-to-give-fundraising text-to-donate text-to-give


Is My Bonus Plan Needlessly Complicated?

Eric Lanke

I had lunch with a colleague this week and our conversation turned to staff bonus plans. In prefacing my description of the bonus plan I've put in place for the staff at my association, I described it (with a bit of tongue in the cheek) as "needlessly complicated."

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Engaging Associations Use the Words Their Members Use

Smooth The Path

This morning a man in a hard hat was roaming around our neighborhood paying particular attention to the telephone poles. I asked him what they were doing with the telephone poles.

13 Fall Fundraising Ideas Worth Trying


Pumpkins, sweaters, apple cider, oh boy! Fall is OFFICIALLY here! Now it may not feel like fall yet (depending on where you live), but trust us, even if temps are still in the 90s (which they are in Georgia, by the way), people are eager and excited for that seasonal change.

Five Onboarding Tips for New Members - Moery Company

Moery Company

The onboarding of new members is the hottest discussion with association membership pros. Association partners are telling me onboarding, and following engagement is just as important as recruitment and retention tactics. Here are five quick tips to develop a successful onboarding program.

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Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Higher Logic

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

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More Trending

3 Ways to Make Your Schedule Work for You

Principled Innovation

When I was appointed to my first CEO role in 2001 I had no idea how I was going to keep up with the demands. I had many direct reports, a Board of Directors to report to and everyone wanting a piece of you. There had to be a way to get control of what was going on in my life. I dug deep into learning ways to control my schedule and not let it control me. We all have the same amount of time. There is always time to get things done and have some fun.

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Why I Chose to Work Here - Moery Company

Moery Company

After I graduated college, the idea of job searching was overwhelming. With countless LinkedIn profile visits and a few job interviews in, there were times I doubted if I would truly fit into the “office culture.”

Team 191

48 No-Brainer Tools Every Marketer Needs

Higher Logic

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Membership Q&A: Discounts

Spark Consulting

Are members who join with a price incentive more or less likely to renew membership the following year? Less likely. Don’t offer pricing discounts unless your audiences are EXTREMELY price sensitive or your membership is declining and you’re desperate to get people in the door by any means necessary. Does offering a discounted membership based on time of the year (i.e. a summer sale) dilute the value of membership?

GivingTuesday India Kicks Off the Global Giving Season

Beth Kanter's Blog

Source: GivingTuesday India. In the US, GivingTuesday is after Thanksgiving, Black Friday, and Cyber Monday and marks the start of the year-end giving.

JP Moery’s Association Playbook – Episode 158: Guess Who Was the Worst Salesperson of All Time…? - Moery Company

Moery Company

Host JP Moery openly admits that for a time during his career he was the “worst salesperson ever.” He had so much ego wrapped into the sales process – it was impacting every stage of the game. JP had to change his “mind set,” and he tell you how during his latest podcast.

YM Summer of Releases: what’s new and what’s next

YourMembership Blog

Not only was the?YourMembership?team YourMembership?team team sweating through the hot Florida summer days, we were also busy releasing updates and enhancements to streamline your operations that enhance your members experience. We’re excited to share some insights into what we’ve been working on. Increasing Platform Performance Throughout?the the last few months and culminating with our September releases, YM has.

Daily Buzz: Your Meeting Venue Is Renovating. Now What?

Associations Now

You book the perfect meeting venue—then find out it’s undergoing a renovation. Here’s what to do next. Also: leveraging online communities as a marketing tool. Finding the venue that has all the right amenities and accommodations for your event can sometimes feel like a miracle.

My Day as a Telepresence Event Attendee


I was a robot once. More accurately, I spent a day as a telepresence attendee at a conference, including “rolling” the expo floor. It all started when I was helping Association Forum identify innovative technology displays for the Digital Depot at Holiday Showcase.

Precarious Assumptions in Association Sales - Moery Company

Moery Company

“Dangerous Assumptions” was a hot topic during a recent morning meeting with my staff. We often make precarious “assumptions” in the membership and sponsorship sales game. Here are a few: #1 Just because you have a relationship with a potential prospect, doesn’t mean the deal is a slam dunk. We hear this a lot in the association space – the “of course they’ll buy” attitude based on an established relationship with a prospect. It’s bull.

Influential Reading: Six Books I Return to Regularly

Idea Architects

A meeting I recently attended had participants introduce themselves by sharing a book that influenced our thinking about leadership and organizations. Just one we all cried? It was a great question though, and I immediately jotted down some of the dozens of titles I might have used as my answer.

What To Do When You Get Negative Attendee Feedback

Associations Now

If attendees critique a conference that you spent months carefully planning, it can be hard not to take it personally. The best way to handle it likely involves digging deeper into the negative feedback and then making room for improvement.

2018 Association Innovation Benchmarking Report

Membership Marketing

When you search the Harvard Business Review on the key word “Innovation”, you get 18,356 results. That’s because for businesses innovation is a core competency for survival. The same is true for associations. But how focused on innovation are associations? How do associations define innovation?

APPROVED 5 Basic Rules for Member Service

Association Success

Are you dealing with member queries to the best of your ability? There are a few basic rules of member service that all associations should keep in mind. No matter the size of your budget or staff, what counts is how your members feel at the end of an interaction with the organization. All member interactions must focus on a positive experience that shows active listening (or active reading if it’s an email), attention to detail, and a demonstration that you (as staff) are making an effort.

4 Questions to Ask Yourself When Developing Your Association's 2019 Strategic Plan


It’s hard to believe we’re in Q4 already! As part of that, you’ve probably started putting together your organization’s 2019 strategic plan.

Self-Publishers’ Campaign Encourages Authors to Embrace Independence

Associations Now

In its new Self-Publishing 3.0 campaign, the Alliance of Independent Authors is urging members to build their own sustainable platforms with multiple revenue streams, rather than relying on Amazon or others to fuel their success.

Webinars are Important for Associations

Smooth The Path

Do your members utter a collective groan when you say the word “webinar”? Webinars have a bad name. In the old days, technology made them clunky and boring. Marketers used webinars as an hour-long advertisement. But, the future of webinars is bright.

How to Build an Association Board of Directors


Membership pro, Frank Kenny, explains how to build a board of directors that is representative of your members (and why it’s important you do so). When you scan the faces of your board members, what do you see? How many are men? How old are they? Are they mostly of the same race?

Developing a Non-Dues Revenue Strategy for Sustainability

Association Success

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships.

A Do-It-Yourself Approach to Meetings

Associations Now

The Society for Personality and Social Psychology offers grants that fund members’ big ideas for small meetings. Members get to see their programs come to life, and SPSP has a new way to engage members.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Survey Says… Online Education’s Role in Membership Marketing. Read more about Survey Says… Online Education’s Role in Membership Marketing

Artificial Urgency: How Your Concept of Time is Killing You

Holly Duckworth

As an observer of life I find life today rather fascinating. Everyone is in a hurry. Nobody seems to have time for anything but stress. Yet, at the same time, people are complaining about all the stress in their lives. Life is a do-it-to-yourself project.

Top 5 Things to Consider in a Marketing Automation Platform

HighRoad Solution

When preparing for your digital transformation, it is crucial to consider the role that a marketing automation platform will play, and the effect it will have on your marketing metrics.

Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? Four questions to ask to develop the strategies that will get you there. Also: Onboarding new members. The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018.

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Alleviate Career Anxiety by Promoting Lifelong Learning

WBT Systems

Alleviate Career Anxiety by Promoting Lifelong Learning. Read more about Alleviate Career Anxiety by Promoting Lifelong Learning


7 Productivity Tips for the Busy Association Professional


This blog post was originally published October 15, 2015 by Callie Walker but was updated for added value. How many times have you uttered the phrase, “I wish there were more hours in a day?” Yeah, you and me both. But unfortunately, 24 hours is all we get.

APPROVED Fail Forward: Learning Anytime, Anywhere

Association Success

The key to continuous learning? Don’t be afraid of making mistakes. Learning happens everywhere, all the time. Opportunities for education and professional development are not limited to formal events like conferences and certifications. Thinking about learning as an anytime, anywhere activity means getting comfortable with the process not being perfect. When you are creating a learning resource for members or colleagues, start small, play with it and see how it lands with your learners.

Thinking Beyond the Traditional Meeting Space

Associations Now

How one organization utilized non-traditional venues for a creative, memorable conference experience. For years, events have been held at tried-and-true locations like convention centers and hotel ballrooms. But as attendee demands and desires increase, creativity must also increase.