Sat.Nov 25, 2017 - Fri.Dec 01, 2017

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Use These 5 Steps to Create a Successful Nonprofit Marketing Plan

Wild Apricot

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.

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VOC Leaders: How Hermes delivers success by measuring the entire customer journey

Reid All About it

Hermes is a leading parcel courier in the United Kingdom and is committed to always being the first choice among U.K. consumers. Doing so requires a deep focus on improving. The post VOC Leaders: How Hermes delivers success by measuring the entire customer journey appeared first on ForeSee.

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5 strategies to build a case for new membership software in 2018.

YourMembership

Every association department competes against yours for limited funds you need to purchase new technology. If your membership department (and association) requires a new membership management system, you must build a business case to justify allocating money and staff time to select and implement new membership software. Examine your software’s checkered past.

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How to Build an Online Learning Program with a Limited Budget

WBT Systems

It’s frustrating when you’re the only one in your office who can see the future. You know your association should provide online learning programs to members and others in your industry. However, you don’t have the budget to hire instructional designers to develop courses. Here are some ways to build an online learning program with a limited budget.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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A Letter to Nonprofits That Want to Hire a Volunteer Manager

Wild Apricot

Dear Nonprofit Decision-Maker, If you are looking to hire a volunteer manager, please read this post.

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3 ways to unstick the vicious continuing ed tech cycle.

YourMembership

One of the hardest tasks as a continuing education provider is maintaining confidence in your learning management software (LMS). Some of you are currently stuck in the vicious cycle of investing in new technology. You feel proud of what you’ve accomplished. But soon, you realize there’s a new tool or technology that offers more. Way. The post 3 ways to unstick the vicious continuing ed tech cycle. appeared first on YourMembership.

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Association Brain Food Weekly: 12.1.17

Reid All About it

The weekly list of free educational events for the association community… AI is definitely coming soon to associations, in fact, many associations already use AI-powered software to serve and engage members. Tim Ebner at Associations Now shares three ways AI is helping associations make an impact. AI’s a pretty exciting topic, isn’t it? I finally have a handle on the different types of AI and how AI works thanks to rasa.io decoding AI and its language for me.

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An Introduction to Nonprofit Storytelling

Wild Apricot

Including an emotional story in your messaging can inspire your supporters to take action. Here's an introduction to the basic elements of nonprofit storytelling from the expert on the matter, Vanessa Chase.

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The Anatomy of an Effective Customer Community Team

Higher Logic

Communities are naturally multi-disciplinary projects. They use diverse tools to provide the information customers need in the way they want to receive it, all to fill a business need like improving retention or increasing awareness about your products. At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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It Takes Resources

Eric Lanke

Another lesson for me this week that demonstrates how a strategy without the resources to support it is a recipe for failure. We sometimes deceive ourselves in the association business. We know our strategies are compelling and our volunteers are dedicated, and we think that if we simply bring the two in alignment with each other the execution will take care of itself.

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How to Write Blog Posts Members Will Actually Read

GrowthZone

It’s time for your association to start blogging like you mean it. Blogging doesn’t have to be hard, nor take a lot of time. See How to Make Your Blog Stand Out & Scream, “Read Me!”. Download “ How to Write an Association Blog People Will Read” There’s no better way to drive people to your association’s website than through compelling blog posts.

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Big Data and Predictive Analysis: What Every Small Business Needs to Know

Wild Apricot

Big data is not just for the big companies. Big data has been around for quite some time, but it may seem like an elusive jargon to you. With explosion of real-time data applications, it is but obvious that a huge amount of data is accumulated in various applications. Large businesses were quick to realize the value of this treasure trove and deployed various data analytics techniques to discover trends and gain insights.

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You Can’t Prove Your Culture’s Good Until You Know What It Is

Jamie Notter

Everyone wants to know how good their culture is. They want to know if their people rate the culture favorably, they want to know if they are considered a best place to work, they want to know if they have good engagement scores, and they want to know if they do a good job on things like innovation, transparency, collaboration, and agility. I get it.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Alexandria Brown Bag: Listening in Action

Association Success

How one networking group is making a mark from within. The Alexandria Brown Bag, founded by Talisa Thomas-Hall, ACB ALB, is a networking group for association professionals hosted by Marketing General, Inc. in Alexandria, Virginia. Meeting monthly, their remit is to connect for the purpose of sharing best practices and professional development, as well as networking and collaboration opportunities.

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Communication Timing for Association Leaders

Smooth The Path

I have learned that it is not time to tell my husband that the car’s low tire pressure indicator light is on the moment he walks in the door at 6PM. He does not want to hear about the leaky faucet upstairs. Or about the lawn that needs to be mowed. Timing matters in communication. From my Crayola days I remember a trainer sharing the emotional sponge theory of behavior.

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27 Free Nonprofit Webinars for December 2017

Wild Apricot

Here are 27 free nonprofit webinars for December.

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ASAE Identifies Top 6 Drivers of Association Change

Association Adviser

Photo by Chris Leipelt on Unsplash. At this month’s Leaders Retreat, ASAE presented a research brief titled “Drivers of Change” first published in August 2017 about changes most likely to affect associations in the coming years. ASAE partnered with Foresight Alliance and Signature i as part of its ForesightWorks initiative to help association leaders identify, anticipate and act on trends expected to impact associations and their communities.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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A Guide to Effecting Change at Work

Association Success

These tips on (sensibly) shaking things up will put you on the path to success at your association. Innovation is not easy. Switching up working practices at associations that have existed for decades takes tenacity, especially if you have a relatively small sphere of influence. But we should never let complacency get in the way of progress. I believe you can influence change in your organization at any level if the environment is primed.

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Your Members Want Your Association to Do the Hard Work of Forecasting Trends

Smooth The Path

Many members are forward thinking, and they want to understand how the industry or profession will change in the future. This leaves associations in a bind because predicting future trends is tricky. By this work’s very nature, we can be wrong when we are forecasting or trend spotting. So what role should association’s play? I have an idea for you but consider this first.

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November Update: How to Apply Membership Growth Strategies in Wild Apricot

Wild Apricot

We recently wrapped up our Free Membership Growth Online Summit 2017, where five leading experts shared strategies for increasing membership growth. Access the recordings here and learn about more of our upcoming webinars.

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The Importance of Employer Branding

Association Adviser

Photo by Nik Shuliahin on Unsplash. Liz Ruble, Naylor Association Solutions. Employer brand, in short, is an organization’s reputation as a place to work. It is a combination of things like compensation and benefits, company culture and work environment, and the organization’s employee value proposition. Put even more simply, employer brand is an organization’s answer to the question “Why would someone want to work here?”.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Insights into the Member Journey

Association Success

Check in with your member community through surveys to find out what’s working and what has to go. Your members are on a journey with your association. Some are taking their first steps with you while others have reached the end of the line. Others are prospects and they’re deciding whether to hop on board. Having conversations with your members at various points in their journey can yield valuable insights into member acquisition, engagement and retention.

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3 Ways to Quit Wasting Time in Worthless Meetings

GrowthZone

Communication is key to association efficiency. And there are times when that communication requires face-to-face meetings. These meetings can be a model of efficiency or go on forever with no measurable accomplishments. Setting up an effective meeting with association staff, board members, or members is more than emailing the time and location to attendees.

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10 Post-Event Survey Questions you Need to Ask

SilkStart

The end of one event marks the perfect time to start planning for the next. Sending a post-event survey to collect attendee feedback is one of the best ways to understand guest satisfaction and improve future events. Collect this data and learn valuable insights with these 3 short steps: Step 1 – Design your Survey. Asking the right questions is key to getting useful answers.

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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing. With so many online and print tools available for free or a scalable cost, marketing to a large target audience doesn’t require as large a staff as it might have decades ago when the main

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.