Sat.Dec 14, 2019 - Fri.Dec 20, 2019

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What are the Pros and Cons of Outsourcing for Associations?

HighRoad Solution

We all need a helping hand from time to time. In fact, 81% of associations outsource at least 1 service. For associations, this usually happens when you’re looking at a challenging project, like implementing a marketing automation platform.

Project 78
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Are You Putting the Right Amount in Your Reserve Fund?

Associations Now

Reserve funds are there to keep associations afloat during lean times, which is why it’s crucial that you have the right amount tucked away. Experts offer tips on determining what that number should be. Winter is coming. It’s not just a popular Game of Thrones motto; it’s a reminder that bad things could crop up at any moment, so one must be prepared.

Revenue 94
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Sponsorship Needs to Be More Than Banners and Clings

Velvet Chainsaw

Sponsorship is the most powerful form of marketing. When done well, it can change participants’ attitudes and behaviors about a brand. Banners, ads, signs and enhanced listings shouldn’t be lumped into the same category — they don’t make that emotional connection. Recently I’ve received invitations to attend webinars and download industry research reports and articles all aimed to help conference and show organizers grow sponsorship revenue.

Team 18
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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success. Let’s dive into the latest trends in association technology, as identified in a recent webinar hosted by Protech, featuring the following expert panel: Heather McNair | Chief Community Officer, Higher Logic.

Tips 156
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Are association chapters worth the effort?

Association Success

Ask Peggy Hoffman and Peter Houstle what kind of reaction they get when they start asking about whether association chapters are still relevant, and they both start laughing. “There are a lot of people who are intimidated by that question,” Houstle said. “Sometimes, I wonder if there are people who don’t want to do (the […]. Going somewhere? Learn more about our membership levels here. .

Revenue 76

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Are your members missing out on your association’s CE content?

YourMembership

Your learning content is one of your association’s key value propositions. But to take advantage of your educational courses, your members need to know about them. Here’s how to get the word out. Valuable learning content is one of your association’s key value propositions. But even though you’ve spent time and effort building great learning. The post Are your members missing out on your association’s CE content?

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Association Brain Food Weekly: 12.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… Your plans for the holiday season are probably like mine: feast. We’re the lucky ones. Many of your neighbors, including children and seniors, won’t have enough to eat during the holiday season. ‘Tis the season to support your local food bank—you can find yours on this map from Feeding America (where you can also search by zip code).

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Why It's Time to Move Past Your Excel Membership Template

Wild Apricot

Are you still using an Excel membership template to manage your membership? Here's why you might want to reconsider.

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Creating a Very Engaging Member Community

Smooth The Path

What if you could create a member organization from scratch? What would you do to bake engagement into the structure from the start? I have consulted with a handful of professionals who did just that, and the process was super exciting! Culture experts say that culture will happen no matter what, but the best cultures happen with some planning and encouragement.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. According to the Community Brands Member Engagement and Loyalty Study, meetings and conferences, which traditionally have emphasized training and continuing education, are one area where association professionals (Pros) are very focused.

Education 351
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The New Work of Culture

Jamie Notter

In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here. There is NEW work to be done, folks. One of the reasons—maybe even the biggest reason—that most organizations plod along with fairly mediocre cultures is that leaders simply ignore the basic work that nee

Class 121
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3 Reasons to Join an Association Career Center Network

Association Adviser

Career center networks reinforce membership value and investment in your association. Let's explore three reasons why joining a career center network is smart for associations. The post 3 Reasons to Join an Association Career Center Network appeared first on Association Adviser.

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The Two Paths We Take

Smooth The Path

When participation starts falling, organizations usually take one of two paths. The first is the Circle-The-Horses path. The organization pulls in and conserves resources, much like a hibernating bear. All extras are cut from the budget, every penny is counted, and staff members underspend to realize end-of-year surpluses. Even though members continue to receive value through the core benefits, they feel the change.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Top Tips and Tricks From 2019 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Here are some of our favorites from the past year. If you ask an association staffer what they might want for the holiday season, I’m willing to bet they’ll tell you, “More time!” That’s because 2019 came and went in an instant, and the simple truth is that we all are time-strapped people, which is why I love writing the week

Tips 98
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The New Work of Culture

Jamie Notter

In case you missed it, Maddie and I released a new white paper earlier this month about our new maturity model for culture management. The title of the paper is the same as this blog post, The New Work of Culture, and we chose that title because we’re trying to wake people up a little bit here. There is NEW work to be done, folks. One of the reasons—maybe even the biggest reason—that most organizations plod along with fairly mediocre cultures is that leaders simply ignore the basic work that nee

Class 91
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3 Trends Associations Should Focus on in 2020

Association Adviser

With the goal of a more inclusive membership experience for all in mind, here are three trends associations should focus on in 2020. The post 3 Trends Associations Should Focus on in 2020 appeared first on Association Adviser.

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What are the Pros and Cons of Outsourcing for Associations?

HighRoad Solution

We all need a helping hand from time to time. In fact, 81% of associations outsource at least 1 service. For associations, this usually happens when you’re looking at a challenging project, like implementing a marketing automation platform.

Project 78
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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ASAE Urges Government to Halt Sale of.Org Registry

Associations Now

In a letter to the Justice and Commerce departments and the Federal Trade Commission this week, ASAE said the sale of the.org registry to a for-profit firm risks exposing nonprofit organizations to drastically higher costs to maintain their online presence. ASAE this week asked the federal government to intercede and stop the pending sale of the.org domain registry to the private equity firm Ethos Capital LLC.

Price 97
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Deliver better member experience using AI-based chatbots

Nimble AMS

Ready to take your member experience to the next level? Use chatbots! Artificial intelligence technologies, like chatbots, can help associations work more efficiently and boost member satisfaction. Here’s more about chatbots, what they can do for your association, and how to start using them. Wouldn’t it be great to have a magical employee who worked 24/7 and could automatically handle common member requests and questions?

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Podcast: Deconstruct Data Silos with a Member Data Platform

Association Adviser

Jeff Horne and Juan Silva of Wicket talk us through how a Member Data Platform works and how it can increase operational efficiencies for your association. The post Podcast: Deconstruct Data Silos with a Member Data Platform appeared first on Association Adviser.

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5 Fatal (And Common) Mistakes in Association Marketing Automation

HighRoad Solution

When you switch to marketing automation, you’re also adopting a whole new marketing culture. This culture change can be a big shift for your team. Instead of thinking about products, they’re now thinking about personas. Rather than thinking about the needs of the association, their focus is now on the needs of the member. This affects all day-to-day operations, requiring a more strategic and data-driven approach to lead acquisition.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Ideas for Making Your Conferences More Inclusive

Associations Now

You want to make sure every attendee has the best experience possible, and that may mean rethinking how you’ve done everything from registration to captioning. A look at three associations taking the lead on creating more inclusive meetings. I know that you don’t need me to tell you about the importance of diversity and inclusion when it comes to all aspects of managing and running your associations.

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Here’s a big idea: Innovation can be small

Association Success

Let’s make a bet. I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year.

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Successful Sales Series: Testing Out New Marketing Tools

Association Adviser

Your association has to market your services for successful sales. Try one or more of these recommended marketing tools for your new sales department. The post Successful Sales Series: Testing Out New Marketing Tools appeared first on Association Adviser.

Tools 79
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5 Fatal (And Common) Mistakes in Association Marketing Automation

HighRoad Solution

When you switch to marketing automation, you’re also adopting a whole new marketing culture. This culture change can be a big shift for your team. Instead of thinking about products, they’re now thinking about personas. Rather than thinking about the needs of the association, their focus is now on the needs of the member. This affects all day-to-day operations, requiring a more strategic and data-driven approach to lead acquisition.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.