Association Success
SEPTEMBER 13, 2018
We need to think about the digital expectations of this generation, and meet them. I am not an expert on Millennials, but I have three daughters aged 22, 20 and 18 so I am definitely gaining some basic understanding of how they think. I have also studied, in a previous life as a designer, how technology changes the way that the generation react to the world around them.
YourMembership
SEPTEMBER 11, 2018
Keeping new members engaged with your association is key. This approach ensures your organization thrives for years to come. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. The first interactions with your organization make a lasting impression on a new member.
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Wild Apricot
SEPTEMBER 11, 2018
Sean Kosofsky, MPA, shares what he learnt throughout his time as an executive director and what he wishes he had known sooner.
Reid All About it
SEPTEMBER 14, 2018
The weekly list of free educational events and resources for the association community… Brain Food is quick and dirty this week. I haven’t had time since returning on Wednesday night from our Arizona hiking vacation to do any of my usual work on this week’s Brain Food post. Because our North Carolina home is surrounded by trees in rain-soaked ground, I’m preparing for the winds of Hurricane Florence and the inevitable power outage instead of giving my usual attention to this post.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Blue Sky eLearn
SEPTEMBER 12, 2018
Supporters, members, and donors are the lifeblood of your organization or association. They’re the very reason for your membership program in the first place. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! While no membership programs actively neglect their engagement techniques, it can still be incredibly easy to forget about the foundation of your success: member engagement.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Wild Apricot
SEPTEMBER 10, 2018
Looking for fundraising software? Check out this up-to-date guide to see which one best suits your organization.
Eric Lanke
SEPTEMBER 10, 2018
A shout out this week to Jeffrey Cufaude at the Idea Architects blog , who recently offered this piece of wisdom regarding the growth goals set by many an association board in many a strategic planning session: Double our membership. Increase conference attendance by 50%. Triple non-dues revenue in five years. These are a few of the growth goals I have heard tossed about in strategy conversations over the years.
Associations Now
SEPTEMBER 13, 2018
News outlets, borrowing from association membership tactics and pay services’ subscription strategies, are mixing up the two concepts. Also: why the president of the American Heart Association helped introduce the new Apple Watch. As you might know, the world of journalism is diving headfirst into membership-driven offerings. But one place where news outlets are getting tripped up is the terminology: Some are mixing up subscriptions and memberships.
Higher Logic
SEPTEMBER 11, 2018
Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Wild Apricot
SEPTEMBER 14, 2018
Learn how you can spend more time out in nature and less time managing your association or organization with Parks and Recreation Management Software.
GrowthZone
SEPTEMBER 11, 2018
Utilizing digital assistants from Siri to Cortana, from Alexa to Google Assistant, is producing a dramatic increase in voice-based search. As each year passes, the presence of devices that offer voice search continues to grow at a fast pace. It’s not just an idea for the future, it is here and getting bigger by the day. Devices such as Amazon’s Echo feature Alexa to help with voice-activated queries and commands, like, “Alexa play: Piano Man.
Associations Now
SEPTEMBER 12, 2018
Content marketing is a valuable tool for associations looking to attract new members, engage existing ones, or gain more conference attendees. But all too often, content marketing programs get off track. Here’s how to get back on the rails. Content is a means to an end. That’s according to Omnipress Marketing Director Tracy Grzybowski. “The whole reason you’re publishing your content is because eventually you want someone to take an action,” Grzybowski said.
HighRoad Solution
SEPTEMBER 13, 2018
At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. While we widely recognize that email marketing is a powerful and effective tool to implement under any market, combining the forces of email marketing with marketing automation can drastically impact your association’s email marketing strategy.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Idea Architects
SEPTEMBER 13, 2018
Whether you are a presenter preparing for a conference or a meeting planner working with speakers, here are six things speakers need to know to design a more powerful learning experience. While more knowledge is definitely desirable, these six areas are the foundation for speaker success. The desired outcomes Not just for the end of the presentation, but for when people have left the conference and are trying to apply the new information in their personal and professional efforts: What is it tha
Higher Logic
SEPTEMBER 13, 2018
The research is undeniable —gamification increases participation and engagement across practically any digital platform. On the users’ side of things, online giveaways are one of the easiest to join forms of gamification because the steps are simple: 1) Complete task. 2) Get reward. As a community manager, however, you want to design a giveaway that will actually support your community’s growth in the long run by enticing your members to invest more than the bare minimum.
Associations Now
SEPTEMBER 10, 2018
With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Here’s an SEO refresher. For years, SEO was the MVP. Then it became second fiddle to social media. Are we ready to welcome it back to the lead role?
HighRoad Solution
SEPTEMBER 12, 2018
This will sound outrageous to many email marketers according to a recent report by Litmus , but it’s time you plan for the apology email. Not planning for one because you think will never be in that boat is a missed opportunity for three reasons: it means you’re playing it too safe, you may be in a culture of fear, and you have poor quality assurance.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Smooth The Path
SEPTEMBER 12, 2018
Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. Usually, twenty to forty people are there for every meal. This summer I decided to make my favorite from scratch pancake recipe for the whole gang. These are the best pancakes I have ever tasted, and I looked forward to wowing my husband’s family.
AMR Management Services
SEPTEMBER 10, 2018
AMR employees meet a therapy dog at the 2018 ASAE Annual Meeting & Expo trade show. . Left to right: Whitney Wilgus, Rhonda Clark, Lauren Santangelo. Three AMR employees recently attended.
Associations Now
SEPTEMBER 10, 2018
Digital communities offer a lot of benefits, but if your association is only seeking increased engagement, it might be time to consider another strategy. Also: why traditional sponsorship tiers need to be rethought. An online community can boost your organization’s reach and help meet strategic goals. But what people aren’t talking about is that these perks might not apply to all associations.
Association Success
SEPTEMBER 11, 2018
Be realistic about your abilities to avoid burnout. Productivity is an evaluation of how effectively you are able to get things done (or not). If you’re productive, you are able to produce, complete, show up and show out. What’s the cost of this productivity? If I am productive at work and people there think I’m a go-getter, what’s happening in my personal life?
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
GrowthZone
SEPTEMBER 13, 2018
THE CHALLENGE. AGC MA Operations Manager Barbara Canoni led the efforts for the association to evaluate various software options where all member information could be accessed in one place. She knew finding the right technology would be a long-term cost savings investment. “We needed a system that would help us provide our members with timely and accurate information,” said Barbara.
Idea Architects
SEPTEMBER 10, 2018
Imagine a professional whose success in her day job depends on an unyielding mastery of the details and a fine-tuned control over the execution of all activities. Now imagine that successful professional bringing these same strengths—the ones that make her a standout in her field—to the work of being a board member for your organization. Ugh. It is incredibly challenging for some volunteers to initially understand how skills they rely on every day in order to be successful can become potential l
Associations Now
SEPTEMBER 11, 2018
When your members ask questions via social media, do you respond? It might be hard to keep up. When one association was faced with an onslaught of direct messages, it built a chatbot to answer frequently asked questions. Your member services team might be good at picking up the phone or replying to a member’s email with 24 hours, but when was the last time you checked your direct messages on social media?
Association Success
SEPTEMBER 10, 2018
This short animation shows how lessons from the past can prepare your association for the future. Predictive analytics are a powerful and proactive tool to prepare our associations for the future. The following animation walks you through using a predictive analytics model effectively. If you’d rather see it in writing, the transcript is below! As markets are changing, companies are seeking business in new areas of the world.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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