Sat.Oct 06, 2018 - Fri.Oct 12, 2018

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Cultivating Next-Generation Association Leaders

Association Adviser

Joanne Smikle, PhD. What is your association doing to ensure that it has a talent pipeline for key positions, especially leadership positions? This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The underlying assumption is that you want the association to be ready to tackle the challenges of the future and recognize the vital role that well-developed leadership talent plays in enabling that to happen.

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4 membership renewal strategies to start now

YourMembership

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership.

Strategy 413
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How to Grow Your Nonprofit’s Instagram Following

Wild Apricot

If you're planning on starting a nonprofit Instagram and aren't sure where to begin, Lilach Bullock, social media expert, has you covered.

How To 393
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Membership Q&A: Is There a Tipping Point?

Spark Consulting

Is there a “tipping point” when too many benefits start to get lost in the shuffle? . People associate because they’re trying to accomplish something or solve a problem that they’ve been unable to do alone. So yes, your members come to you looking for something in particular – help solving a particular problem that has so far proved intractable or achieving a particular goal that has so far proved unattainable.

Tips 186
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Association Brain Food Weekly: 10.12.18

Reid All About it

The weekly list of free educational events and resources for the association community… Liberal artsy types, you too can be a data analytics professional. In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers.

DC 170

More Trending

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Wild Apricot Launches Online Store Options

Wild Apricot

We've added four new features to our Online Store module - read on to find out how they can benefit your organization, how to use them, and where to find out more.

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Selling Online Education: Motivate Members with a Better Version of Themselves

WBT Systems

Selling Online Education: Motivate Members with a Better Version of Themselves. Read more about Selling Online Education: Motivate Members with a Better Version of Themselves.

Education 150
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SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Higher Logic

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best. The good news is that SPF, DKIM, and DMARC can work together for you like a triple rainbow of email authentication, and that’s why we want you to have a thorough understanding of them.

eBook 176
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3 tips to gain board approval for a new membership management software

YourMembership

You’ve done your research. You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. An investment of a new (or first) membership management system will need to gain board approval.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Real Value of Associations for Members

Smooth The Path

What is the real value of associations for members? I have heard members say, “I felt very uncertain, even scared, about taking the next step in my career but, the association helped me be confident.” Or, “I was assigned a big project no one in our company had attempted but, I found help through the association.” I felt very unsure, and now I am more confident.

Project 149
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More Evidence for NOT Copying a Culture

Jamie Notter

So I gave myself the rare gift of time last week and read two business books: Ray Dalio’s Principles and Patty McCord’s Powerful. Dalio’s book is a #1 bestseller, and in full disclosure I didn’t read the whole thing (it’s pretty big)—I skipped the “life principles” part and went right to the work stuff. Dalio built and grew Bridgewater Associates, a huge hedge fund firm, and he was clear about culture from the beginning.

Process 166
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3 Ways to Make Your Schedule Work for You

Principled Innovation

A significant part of taking ownership of your schedule is being able to say no. You will find yourself saying uncomfortably often at first. I recall I wanted to be there for everyone. I thought it was my job to respond to, act on and make decisions on every input headed my way. It is impossible to do this and still be awesome at your job. And make no mistake - these tips for making your schedule work for you are designed to help you be awesome.

Tips 123
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5 Ways Your Association Can Use Marketing Automation To Grow

HighRoad Solution

There are specific actions that associations need people to take to meet their core goals – typically membership and revenue. For associations to “stay in business,” they need people to become members, remain members, sign up for programs, buy products, and register for events. Association marketing is all about getting members, prospective members, sponsors, and event registrants to take those actions.

Marketing 134
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary.

eBook 109
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Even Small Staffs Get Value from Culture Data

Jamie Notter

When we were creating the Workplace Genome culture assessment, I had an assumption that organizations with really small staff would tend not use it. I used to joke: Hey, if you’re only 19 employees, then instead of the culture survey, why don’t you just sit around the table and hash things out!? But lo and behold, we’ve had a regular flow of clients with 15-25 people on staff since the beginning.

Survey 164
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October Social Media Post Ideas for Associations

GrowthZone

Coming up with ideas for social media posts can be stressful and time-consuming. The social media success formula indicates that only 10% of posts should be about your organization. So, what about the rest of your posts? A simple technique for keeping on pace with your content calendar is to post about holidays and events. Here’s how to write an association. blog article people will actually read ».

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The Art of the Welcome Email

Associations Now

When a new member joins your organization, don’t miss the opportunity to strike the tone with the right message from the get-go. Four tactics can help your welcome emails generate high open and click-through rates. When was the last time you updated your welcome email to new members? If it’s been a while, you might want to revisit your template soon.

Software 108
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Cultivating Leadership on the Boards of Tomorrow

Association Success

How foresight, diversity and dissent helps one association board to thrive. To open this article, I want to share with you my board of directors’ governing intent and the lens through which it works: “As the organization’s primary stewards the CLARB board of directors exercises its duty of foresight and learns with the future about the powerful forces reshaping the regulatory environment for landscape architecture.”.

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Update on me. Or why adulting with mental illness is hard as hell

Mizz Information

First of all, hi. Hope your summer was good. I’ll be honest–mine was hard. I’ve been ruminating over how much to share here for a few months…which is basically why I’ve stopped blogging, I guess. I’ve written about mental health stigma before , and about how much better teens and young adults are at talking openly about mental health compared to older people like me (I’m 50).

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I voiced my strong opinion that conference organizers should embrace inbound marketing (pull) over traditional outbound marketing (push). I explained that a blog platform is worth considering as the home base or hub for the inbound strategy.

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Don’t Let Your Guard Down: The Challenges of Phishing

Associations Now

Even savvy tech users can get nailed by someone actively trying to trick them via a phishing email. What can you do to keep your association’s employees—and your organization’s data—safe? Whether a fluke or by skill, I pulled off a pretty impressive trick last week. As of this writing, I am one of two people, out of hundreds, to have beaten an incredibly challenging game with flying colors.

Directory 107
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Rules Divorced from Values Have Little Value

Idea Architects

Some people think of values like anchors: they hold you in place so you don't stray too far in your decision-making. Others think of values like the North Star: they are directional guideposts to help steer you in the right direction. It's not unusual for organizations of all kinds—educational institutions, government agencies, nonprofits, or companies—to have a statement of core values, the ones that are meant to guide and shape behavior and decisions.

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Put Your Data House in Order with Data Governance

Membersuite

Data-informed decisions and organizational culture change may seem like lofty goals, but they’re realistic ones. You can achieve them by taking steps to get your data house in order with data governance. Learn more.

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7 Small Steps Towards Mindful Productivity

Association Success

Mindful practices you can use to improve your approach to work - and to yourself. Productivity is using your pro-activity to focus and attain your goals. Start out with a clear set of intentions and then align your thoughts, beliefs and actions to become productive. How do we integrate personal and professional productivity? Begin with personal self-care.

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3 Tips for Building Healthy Relationships With Your Corporate Sponsors

Associations Now

Some practical relationship advice for associations looking to build long-lasting relationships with their corporate sponsors. One-sided relationships usually don’t work out. For instance, in the 1997 film My Best Friend’s Wedding, Julia Roberts’ character goes to great lengths to sabotage the wedding preparations of her love interest—at one point, even chasing him on foot.

Tips 106
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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.