Sat.May 31, 2025 - Fri.Jun 06, 2025

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How Associations Are Reimagining Revenue

Multiview

I spent some time at Non Dues-A-Palooza this year, and as always, it was a refreshing opportunity to reconnect with peers and partners across the association space. The energy was high, the conversations were generous, and the ideas were focused on opportunities. One theme that kept coming up in those conversations was how associations are evolving their approach to revenue.

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Member Engagement Software: How to Choose the Right Platform

Clowder

If youre a leader at an association, you know member engagement is essential for your organization to thrive. When members feel connected to your association and can conveniently access opportunities for professional development, theyre more likely to think their membership is worthwhile and renew year after year.

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Is Your Association Ready for AI? A Strategic Roadmap for Sustainable Innovation

Associations Now

Unlock the potential of AI with a practical framework that ensures its use aligns with your organizations mission. Artificial intelligence (AI) is no longer a futuristic concept its a practical tool already transforming industries. From autonomous transportation to personalized education, AI is accelerating innovation. For associations, the question is not if AI will impact your organization, but how , when , and whether youre ready.

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What’s the Role of an Association’s Sponsorship Staff Person?

Bruce Rosenthal Associates

I received an interesting response to my LinkedIn post suggesting that when associations are considering changes to their annual conference, they should get input from conference sponsors and year-long corporate partners An association executive messaged me, We are working on a robust conference survey, and I didnt consider asking our partners. That would have been a huge mistake since they are one of our largest (most valuable) stakeholders.

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Improve Email Strategy with Proven Email Marketing Tips

Struggling to get members to open or engage with your emails? You're not alone. Our free Best Practices for Email Marketing guide offers practical tips to strengthen your email strategy and improve engagement. Inside, you'll learn how to: Write subject lines that increase open rates Build scannable, mobile-friendly designs Choose send times that fit your audience Personalize content with Smart Newsletter Use Message Report data to refine strategy This guide helps associations and chambers create

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Big Risk, Big Reward

Spark Consulting

This is IT. You’ve just come up with THE game-changing idea for your organization. It’s going to transform your profession or industry, bring in more members, or dramatically increase your non-dues revenue. Upside: potential HUGE reward. Downside: equally HUGE risk. But we’re associations. We’re risk-averse. So don’t do it, right?

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How to Create Recognition with Impact for Sponsors

Bruce Rosenthal Associates

A Facebook post suggested eliminating sponsor recognition at conference general sessions to reduce session length. I agree that traditional, transactional recognition like Thanks to our Gold Partner Acme Widgets for their Supportcan be cut; neither sponsors or members will notice the missing recognition. There are better ways to recognize sponsors at conferences especially top-tier and year-long sponsors that add value for the companies AND provide members with valuable insights.

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Did You Miss That Bid? Your Members Might Be Trying to Connect

Elevating Engagement

Did you turn toward or away from your partners last bid for connection? Drs. Julie and John Gottman are relationship researchers who have researched bids for connection. A bid is when you are trying to connect with your partner or vice versa. Bids can be substantial, such as planning a bucket-list-style vacation for them. But most often, they are small, everyday things, like asking, How is it going?

Course 52
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From Resistance to Resilience: Navigating the Human Side of Tech Upgrades 

.orgSource

When your association invests in new technologybe it a CRM, AMS, learning management system, or AI-driven toolsthe expectation is often that improved efficiency, deeper member engagement, and smarter operations will naturally follow. But as any seasoned leader knows, digital transformation isnt just about softwareits about people. The most advanced tools in the world wont yield results if your team doesnt use them with confidence and purpose.

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Sightseeing in Italy Reminded me of why Associations Need Sponsors

Bruce Rosenthal Associates

We had an excellent Tour Director on our trip with Trafalgar. She has been leading tours for 44 years. She has a wealth of expertise in Italian culture, history, architecture, politics, geography, education, agriculture, industry, transportation, health care, religion, and tourism. However, each day when we stopped in a city or at a landmark for a tour, we had a Local Specialist as our guide who had deeper knowledge.

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Stop Budget Burnout: A Better Way to Grow Your Nonprofit in 2026

Speaker: Sean Yoder

Nonprofits are under more pressure than ever to demonstrate financial accountability while continuing to expand their impact. Traditional budgeting models often fall short, reinforcing silos, limiting flexibility, and stalling growth. Enter collaborative budgeting: a dynamic, team-driven process that enables smarter resource allocation and builds financial resilience at scale.

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A Historic Missed Opportunity

The Big Picture

I’m on the road visiting our new office in Chicago and then heading to meet clients in San Francisco. However, after hearing some misinformation on TV from the usual suspects, I felt compelled to remind people of some key facts about the US debt and deficits. For a period of ~20 years, beginning after the September 11th attack, accelerating after the GFC, and running up until the 2022 rate hikes, the United States enjoyed incredibly low interest rates.

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The Board Balancing Act: Contributing Without Controlling in Association Leadership

A2Z Events

Leading our largest city-wide event for several years opened the door to serve on another organization’s board young in my career. I am sure the executive director had little interest in the opinions or fiduciary experience of a late 20-something in his first board role. Like many leadership roles, it leads to others. From arts and events to academics, each board has come with unique opportunities and challenges – from tough decisions to the evolving needs of each organization.

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Wellness in Every Detail: How MGM Resorts Is Redefining Healthy Meetings

Associations Now

MGM Resorts is transforming business meetings by putting wellness at the forefront. Discover how a holistic approach can lead to more productive events. As the nature of work and travel continues to evolve, wellness has emerged as a cornerstone of the modern meeting experience. Attendees are no longer just looking for high-tech spaces and seamless logistics theyre also seeking environments that support their physical, mental, and emotional well-being.

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Are You “Rubbing Companies the Wrong Way?”

Bruce Rosenthal Associates

Several association sponsorship directors have said that they require companies to purchase a booth in the exhibit hall if they are a sponsor. Their rationale? To fill the exhibit hall. This approach is akin to insisting that every patron entering a caf to buy coffee must purchase a muffin in addition to their coffee, all in the pursuit of increasing muffin sales.

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Interactive Webinar: Recurring Giving Events That Keep on Giving

Speaker: Tim Sarrantonio, Director of Community Engagement

There’s more than one way to end the year with impact—and we’re letting you decide the direction. In this "choose your own adventure" community-led webinar, attendees will vote in real time to pick one of three year-end event strategies to explore in depth: Volunteer Appreciation Events 🧡 Peer-to-Peer Fundraising Campaigns 🌈 Mission/Program Celebrations 🎉 Once the path is chosen, we’ll dive into a step-by-step engagement workflow plan tailored to that format, showing how

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Forj Welcomes Product Visionary Jena Cummiskey to Lead Product Management

Forj

Delafield, WI June 5th 2025] Forj , the leading learning and community solution for associations and professional networks is excited to announce the addition of Jena Cummiskey as Vice President of Product Management. Cummiskey brings over 10 years of visionary product leadership experience, with a proven track record of driving growth, improving user adoption, and delivering award-winning SaaS solutions.

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The Summer Event Guide 2025

Event Industry News

Welcome to the Summer Event Guide from Event Industry News – your essential companion for the busiest season in the live events calendar. Packed with insight, innovation, and inspiration, this guide highlights the standout suppliers, venues, and services shaping summer activations across the UK and beyond.

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Report: Exhibitors Need to Step Up Interactivity

Associations Now

A survey from Freeman found that attendees are looking for demos tailored to their needs, but the old-school booth remains the standard. Conference attendees are seeking more personalized and hands-on experiences when visiting tradeshow booths, according to a new report. Unpacking XLNC: The Future of Commerce for Trade Shows and Conferences , a report released in late April by the events production firm Freeman, is based on a survey of approximately 1,000 conference and tradeshow attendees and a

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The Right Balance of Association Needs and Sponsor Needs

Bruce Rosenthal Associates

Providing members with valuable educational content is vital for association growth and development. Collaboration with corporate partners can enhance these efforts. However, it’s crucial to balance associations needs for educational content and companies needs to market products and services. I worked with an association client and a corporate partner to create a mutually beneficial arrangement: The corporate partner contributed educational content for various association communications

Education 100
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How to Make the Case for a New AMS (and Win)

Is your current AMS is creating more problems than it solves? You can lead the change. This eBook shares a customizable letter designed to help you clearly communicate your organization’s challenges, highlight the benefits of a modern system, and make a strong case for exploring a new AMS. Whether it’s outdated reporting, clunky workflows, or member frustration, this resource will help you start the conversation with clarity and position yourself as the advocate your organization needs.

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The Importance of Playing Away Games

AMR Management Services

When you think about an away game you might flash to your kids hectic soccer schedule or a team sport you played back in your glory days. For my association, NASCIO (National Association of State Chief Information Officers), it means meeting our members (in all 50 states and six territories) and our association strategic partners… The post The Importance of Playing Away Games first appeared on AMR Management Services.

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Red Event Production acquires Alexander Media & Production Services (AMPS)

Event Industry News

Red Event Production is excited to announce the acquisition of Alexander Media & Production Services (AMPS), a highly respected production company with a legacy of personal service and technical excellence. This strategic move marks a significant milestone in Red’s continued growth, enhancing its operational strength, technical capabilities, and creative ability.

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Seven Top Association Management Systems for Small and Medium Trade Associations in 2025

MatrixG

Listen to this article Your browser does not support the audio element. Summary What are the best association management systems for small and medium trade associations in 2025? The top AMS platforms for small and medium trade associations in 2025 include MatrixMaxx, MemberClicks, Novi AMS, GrowthZone, Cobalt, Wild Apricot, and StarChapter. These systems are built to support organization-based memberships, complex dues structures, company directories, industry-specific data, and advocacy tools.

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An Association with No Competitors? Really?!

Bruce Rosenthal Associates

The CEO of a national association said to me, our association doesnt have any competitors for our sponsorship program; our association is the best resource for companies that want to reach our members. I replied, I beg to differ; our research shows there are competitors to your association. In fact, there were competitors to several of the associations core programs: Sponsors have many choices to obtain visibility and positioning as thought leaders.

Education 100
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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​A nonprofit Swiss Army knife: How fiscal sponsorship works to help advance shared goals

Candid

Fiscal sponsorship offers changemakers a way to launch projects, expand existing nonprofit organizations, and/or embark on new collaborations more efficiently and effectively. At a time when new organizations are seeing significant delays in the review of their 501(c)(3) applications and when we need fresh approaches to solving challenges, fiscal sponsorship can play a crucial role.

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Coachella forces Welsh festival to change name

Event Industry News

Steps star Ian “H” Watkins has said it was “mindblowing” that Coachella has forced his small Welsh festival to change its name.

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Effective communication: 8 tips for delivering clear messages with empathy and respect

Ungated

Contributed by Jennifer Miller In this era of unpredictability and high stress, effective communication — paired with its thoughtful planning and execution — is a core skill that can help smooth the path for community association board members, managers, and residents. “Communicating effectively is the first basis of any relationship in associations or in any business,” says Wendy Taylor, CMCA, AMS, LSM, PCAM, a CAI faculty member and consultant with Management Matters in Boca Raton, Fla.

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The Value of Staff Collaboration to Increase Sponsor Revenue

Bruce Rosenthal Associates

Can an associations corporate sponsorship program succeed without collaboration on staff? I dont think so! I heard this story recently: An associations Program Director suggested to the associations Sponsorship Director a dynamic, popular association project that might have sponsorship potential. The Sponsorship Director reported back to the Program Director a few weeks later: I couldnt find a sponsor.

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A New Look At Running Grants & Programs: Why Use A System When You Have Excel?

Speaker: Gareth Webb & Phil Selley, Founding Partners at Intouch Business

For many nonprofit organizations and NGOs, managing grants and monitoring projects with spreadsheets and manual processes feels familiar—but is it holding your organization back? As funding requirements become more complex and stakeholder expectations for transparency grow, relying on outdated methods can lead to inefficiencies, missed opportunities, and compliance risks.

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Owners Have the Right to Attend HOA Board Meetings

Florida Condo & HOA Law Blog

Q: When a homeowners’ association holds an open board meeting, do they have the right to restrict that meeting to virtual attendance by homeowners, or should the meeting be open to homeowners to attend in person as well? (P.T., via e-mail) The post Owners Have the Right to Attend HOA Board Meetings first appeared on Florida Condo & HOA Law Blog.

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Famous music venue announces farewell event

Event Industry News

Sheffield’s longest running live music venue and nightclub has announced the date of its final event before it closes. The Leadmill, which opened in 1980, will host a farewell party on 28 June, after the operators of the city centre venue lost their recent appeal against eviction.

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HOA Summer Amenity Prep in the Carolinas: How AMG Supports Board Success

AMG

As temperatures rise and summer approaches, HOA communities throughout North and South Carolina begin preparing shared amenities like pools, parks, and clubhouses for peak use. Association Management Group (AMG), a trusted HOA management company in the Carolinas, partners with homeowner association boards to help streamline this seasonal readiness. From vendor coordination to budgeting and resident communication, AMG provides administrative support and strategic guidance—so boards can lead with