Sat.Apr 08, 2017 - Fri.Apr 14, 2017

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

My favorite childhood game was Telephone. My friends and I would sit in a circle for hours passing messages around by whispering in one another’s ears. Hearing how the original messages changed to something nearly unrecognizable at the end always made me laugh.

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Applying the DIKW Methodology to Education Offerings at Associations

Web Courseworks Associations

The Internet gives marketers a multitude of frameworks, guidelines, and models to follow. But which ones make the most sense for what you have to offer? Online courses, journal articles, and annual conferences are a large aspect of association and medical societies marketing campaigns.

7 vows to marry AMS tech and your association mission.

YourMembership Blog

Here’s a model to identify where your association management software comes up short and what to do if it does. Successful association management software is like a well-constructed wedding cake.

Association Brain Food Weekly: 4.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella.

How to Grow Your Community Management Career Faster

Higher Logic

“Act as if what you do makes a difference. It does.” – William James, Philosopher and Psychologist. That’s good career advice no matter what field you’re in, but it’s particularly powerful for community managers.

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How Small Nonprofits Generate Thousands With Peer-to-Peer Fundraising

Wild Apricot Blog

If you were told to raise $5,000 by the end of the month, could you do it? There are seven key strategies that will help make your next peer-to-peer fundraiser the best success. Fundraising peer-to-peer

The Great AMS Shakeup and what to do about it


With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Does Social Media Make You a Better Leader?

Associations Now

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders.

SilkStart Selected as Finalist for 16th Annual VIATEC Technology Awards


April 12th, 2017 (Victoria, BC) – SilkStart, a leading Software-as-a-Service (SaaS) Membership Management Platform, is excited to announce our selection as a finalist for the 16th Annual VIATEC Technology Awards in the category of Technology Company of the Year (1-10 employees).

24 Must-Watch Webinars for Nonprofit Professionals

Wild Apricot Blog

Here's a handy list of the top free nonprofit webinars sorted into categories like marketing, finance, and fundraising

How to Promote a Cause on Facebook


The integration of social media in marketing has changed the game forever. Pushing a more socialized agenda by allowing for greater user participation is doing wonders for cause promotion, in particular.

Quiet Your Mind: Implementing Meditation in the Workplace

Associations Now

In recent years, the concepts of mindfulness and meditation have gained traction in the workplace as a way to keep employees healthy and productive. Quietspace Coaching Founder Judith Krauthamer explains how associations can benefit from and implement these practices.

The 7 Things Your Members Desperately Want From Your Emails

Association Success

And they will thank you by actually reading them. Any association marketer in charge of email has heard it before from our members: “You send me too many emails!”. Why do I get a different email from you EVERY DAY?!”. “I I like some of the news you send me, but it’s just too much.”.

Why Leaving Volunteer Management May Be the Best Thing for the Profession

Wild Apricot Blog

As a long-time volunteer manager, Elisa Kosarin has seen many colleagues move up and out of volunteer engagement, but she suggests not lament them. They’re the ones who will elevate the profession. volunteer management


Are Your Vendors Engaged? Would You Like Them to Be?


Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization.

Make Engagement More Fun With Digital Badges

Associations Now

Digital badges and ribbons put a twist on a traditional form of member recognition to incentivize small acts of engagement. Associations and their members are sharing them across community and social networks, adding an element of competition that spurs involvement.

How to Improve Your Call for Presentations Process

Velvet Chainsaw

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. in 2013, we found that nearly 77 percent use a call for speakers/sessions process. Associations value member input.

My Sleep Study Illustrates the Problem with Association Data

Smooth The Path

I come from a long line of champion sleepers. We go to bed on time. We fall asleep quickly. We sleep straight through the night. We wake up feeling rested. I thought I too was a champion sleeper until I found out that a few of my relatives were struggling with sleep issues.

Know Your Culture, Show Your Culture: The Authenticity Project #MMCon


Powerful video requires authenticity. Authenticity is rooted in alignment between your internal culture and your external communications. It’s not about being cool , but about being what’s core to you and your organization. And then, about being able to talk about it in a trustworthy way.

Deciphering Dress Code Policy Dos and Don’ts

Associations Now

Warmer days may mean a higher chance for dress code violations. Communications professional Sheri Singer offers some advice for associations when it comes to their policies. It’s spring in DC! That glorious yet fleeting season of sunshine, cherry blossoms, and refreshing 70-degree days.

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Trainer’s Notebook: Online Interaction Tools To Engage Your Audience in the Room and Beyond

Beth Kanter's Blog

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. These were workshops at Cause Camp , Global Giving , and the Hartford Foundation.

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Helping Your Members Network: 3 Tips for Association Pros


Networking is likely one of your association’s member benefits - and it’s a big one. People join professional organizations because they want to meet other people in their respective industry. It gives them an edge.

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Latest Association & Nonprofit Jobs – April 12


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Citing Diversity Concerns, Brewers Association Tightens Marketing Rules

Associations Now

In an updated code, the association set out guidelines for appropriate marketing of craft brews, including avoiding potentially offensive brand names and imagery. The association won’t give brewers that market such brands the same exposure and access to its licensing as in the past.

HQ & Chapters: Curing the Love-Hate Relationship


It’s one of the quintessential love-hate relationships. HQ and its Chapters. You may refer to HQ as “national” or “parent organization” or use a multitude of different terms to refer to your geographic partners. Regardless, the relationship is often one fraught with varying degrees of mistrust, ineffective communication and mixed signals. Here are 5 self-help actions

4 Things Your New Members Need from Your Association


In a way, new members are some of your best members. They’re excited about joining your association and eager to get involved. That said, just as there are things you need - and want - from your new members, there are things your new members need and want from you.

Personal Relationships and Big Goals Keep AHE’s Sponsorship and Education Programs Healthy

Association Adviser

Patti Costello, M-CHEST, Association for the Healthcare Environment. How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time?

Alpaca Advocacy: Owners’ Group Speaks Up After Senator’s Criticism

Associations Now

After a Republican senator suggested that people who own alpacas only keep the animals as a way to dodge taxes, the Alpaca Owners Association spoke up for its members and their businesses. Jeff Flake (R-AZ) probably doesn’t own an alpaca, but he’s certainly learning a whole lot about them this week.

Commonly Used Association Goals Doomed to Failure

Smooth The Path

Often we set goals for ourselves that are likely to fail. Failing demoralizes the team and makes us more risk adverse. Over time we become caught in a downward spiral. What kind of common organizational goals are doomed to failure? Growing revenues in a consolidating industry.

From CalSAE’s #ELEVATE17: Retention Tactics That Work


Regardless of what role you have at your organization (Executive Director, Membership Coordinator, Director of Education and Events, etc.), retention is probably one of your big “bottom lines.” Everything you do is about providing your members with enough value that they’ll want to renew.

Did You Know? Despite Living in a Tech Age, Association Members Still Prefer In-Person Courses

Association Adviser

Our reader poll last month focused on how association members prefer to extend their professional education. Online courses? Webinars? Podcasts? Good old-fashioned books?

“Lunch Shaming” Ban a Big Win for New Mexico Nonprofit

Associations Now

New Mexico recently became the first state in the country to ban “lunch shaming”—the practice of putting negative attention on students whose parents haven’t paid their lunch bills. The legislation succeeded in part because of a nonprofit that highlighted the problem.

How an Organization Monetized My Engagement

Association Success

I'm sharing because these are strategies associations can use as well! A company that provides business education recently fell under my radar, as one of their primary lessons is on building an engaged audience. That is why it is a fascinating exercise to consider how they built their own audience.

Advocacy and Membership – Two Ships Passing in the Night - Moery Company

The Moery Company

IStock/Credit:Margoria. When was the last time association government relations and membership teams had a strategic discussion about the connection between advocacy and membership growth? Virtually every membership study notes that members join and stay because of advocacy.

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