Sat.Apr 06, 2019 - Fri.Apr 12, 2019

What Are You Providing Your Members Through Social Media?

Moery Company

I’ve talked a good deal about social media and how these platforms better enable you to communicate with members and prospects. These tools help connect with your audience in very real and authentic ways about your organization and the value you provide.

Amplify Attendance: 4 Ways to Drive Conference Registrations


Event season is here, and a big part of planning is promoting. It’s all about those registrations! To drive interest AND actions (AKA members and prospects actually registering), check out these four promo tactics: event planning Association Views

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3 Tips for a Successful National Volunteer Week

YourMembership Blog

National Volunteer Week is an opportunity to celebrate volunteers and the impact they have on your organization. Whether raising money for a scholarship fund, helping plan and facilitate conferences, or serving on the board of directors, making an impact comes in all forms. As a former volunteer director, I absolutely love national volunteer week. Although. The post 3 Tips for a Successful National Volunteer Week appeared first on YourMembership. Membership & Marketing

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Setting yourself up for Success with eLearning Feedback Surveys

Blue Sky eLearn

I recently attended a webinar on mentoring and induction programs for new PK-12 teachers. A survey popped up at the end and among the questions was this feedback form favorite – “What did you learn?” I answered honestly, “I learned strategies for mentoring and new teacher induction.”.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Association Brain Food Weekly: 4.12.19

Reid All About it

The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted. Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. Now in its eight year, the results from this Naylor Association Solutions survey will highlight association communications best practices and identify improvements and challenges associations continue to face with member communications. Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. In this post, he focuses on data management and digital strategy. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. WBT Systems identifies ten traits of an innovation mindset to cultivate at your association if you want to turn innovative ideas and strategies into reality. CB Insights reports on 20 industries that 5G will transform. 5G is a huge advance in technology that will affect all our lives in the coming years. It’s 100 to 250 times as fast as 4G but with low-latency (delay), which means it will enable all kinds of technologies that rely on real-time interaction. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term. Read his BBC Future article through the lens of association strategic planning, and then ask yourself, what do we owe future members? Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. (Tom Whatley, Content Marketing Institute ). Here’s a good Instagram follow: the vigilante shaming influencers for bad behavior in national parks. (Gabrielle Canon, The Guardian ). When you see someone in a bar being creepy to guests or staff, the worst thing you can do is nothing. (Haley Hamilton, Eater ). Why you should write an intimidation list. (Jacqueline McElhone, Career Contessa ). Now for the educational events scheduled for next week. If you have any free webinars or events coming up, please send me the link. I’ll be happy to feature it as long as it’s not product-centric. Tue 4/16 at 8:30 a.m. CDT – Reducing the Loss of Corporate Sponsors/Partners (Partnership Professionals Network Idea Exchange – Rosemont IL). How are associations losing corporate supporters? Let me count the ways: not renewing; key contact person leaves; company merges or is acquired; company “goes dark” and doesn’t activate benefits; company “goes rogue” and arranges its own event for members during the association’s conference. Location: Rosemont IL. More info/register. Facilitator: Dan Kowitz, Founder & CEO, JSB Partnership Consultants. Organizer: Bruce Rosenthal, Partnership Professionals Network. *All times are Eastern Daylight Time unless otherwise noted. Tue 4/16 at 12 p.m. – How to Lead Enterprise Agile. Leaders often understands the value of Agile and agrees to implement it in their organization, yet fall short of adopting it fully themselves. Learn how to identify and adopt different leadership styles for successful Agile implementation, employ decision-making strategies to empower your team, approach with iterative and incremental roll out strategies, model behaviors that sets up the organization for success, and create an Agile Center of Excellence. More info/register. Host: xScion. Presenters: Bhavani Krishnan, Agile expert, and Mason Chaudhry, COO, xScion. Tue 4/16 at 1 p.m. – How Nonprofits Can Raise More Money Through Crowdfunding. Learn the basics and best practices of crowdfunding. Find out the difference between peer-to-peer fundraising and crowdfunding—and how you can use both in your fundraising campaign simultaneously, how to set up your nonprofit crowdfunding page, the power of social media to increase crowdfunding for your cause, and how to thank your crowdfunding donors and fundraisers and inspire them to continue to give and fundraise for your cause. More info/register. Host: Nonprofit Tech for Good. Presenter: Gary Wohlfeill of CrowdRise by GoFundMe. Tue 4/16 at 2 p.m. – Creating Extraordinary Events with AR and VR Tech. The latest augmented reality (AR) and virtual reality (VR) tech is all about human involvement, so it can amp any event to the next level. Organizations are using this reality tech to develop event education and engagement. AR and VR are proving to be amazingly effective tools for participant engagement, simulations, practice-makes-perfect, and just-in-time learning. See, hear, and experience some of these solutions first-hand while also finding out how you can begin to leverage these technologies to create something out of the ordinary. 1 CMP credit. More info/register. Host: PCMA. Presenter: Tyler Gates, President of the VR/AR Association, DC Chapter and Managing Principal at Brightline Interactive. Wed 4/17 at 2 p.m. – Amplify Education Experiences Through Social Learning. Increasingly LMS platforms are moving from a course catalog approach to a home where ideas are shared by learners and interaction in an important element to the online education experience. Learn about strategies to incorporate idea sharing and interaction into your organization’s online education experience, and how social learning extends the value of online education. 1 CAE credit. More info/register. Host: CommPartners. Presenters: Richard Finstein, CEO, CommPartners. Bobby Kaighn, Director of Partnerships, Higher Logic. Wed 4/17 at 2 p.m. – Measure What Data Actually Matters for Your Event. Dive deep into the critical points in measuring ROI so you can avoid overwhelming analysis paralysis. Learn what data is needed to accurately gauge ROI that will empower event professionals to strategize effectively. More info/register. Host: Hubb. Presenter: Dax Callner, Agency Leader & Strategic Planner. Thu 4/18 at 1 p.m. – Unlocking Revenue by Driving Learner Engagement. Explore what learner engagement is and identify specific approaches to increasing engagement with adult learners. Consider how engagement correlates with strategic and business goals and identify the engagement-centered practices organizations need to embrace to support the long-term success of their learning business. 1 CAE credit. More info/register. Hosts: Tagoras and BenchPrep. Presenters: Celisa Steele and Jeff Cobb, co-founders of Tagoras. Thu 4/18 at 1 p.m. – AV Smackdown: In-House vs. 3rd Party Audiovisual Companies. Find out the pros and cons of in-house versus 3rd party audio-visual companies so you can choose the best solution for your next event using the scope of the event rather than only using price. Find a community of practice and resources where you can find other eventprofs who have or who are trying to make the same kinds of decisions that you’re facing. 1 CMP credit. More info/register. Host: Pathable. Presenters: Brandt Kruger and Will Curran. Thu 4/18 at 2 p.m. – 10 Reasons to Rebroadcast Now! Associations have been recording their sessions for on-demand viewing for years. Data is revealing that professionals want to learn with others, so rebroadcasting, instead of on-demand viewing, is becoming more and more popular. Learn the different techniques and formats that your organization can adopt to guarantee both growth in membership and an engaged community. 1 CMP credit. More info/register. Host: PCMA. Presenters: Jim Parker, Digitell, Inc., President. Anna Schnayder, WOCN, Chief Operations Officer. Brian Summers, CFMA, Vice President, Operations. Leslie Wingler, PCMA, Education Manager. Fri 4/19 at 10:30 a.m. – Creating Impact using Social Flow. Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people. If you care about confident communication, building community and creating impact in the world, Andrew has a message you’ll want to hear. More info/register. Host: KiKi L’Italien, founder, Amplified Growth. Guest: Andrew Horn, co-founder, Fri 4/19 at 11:45 a.m. – Embracing Disruption and Doing Cool Sh*t. Association Chat has an amazing interview coming up with disruptor entrepreneur Miki Agrawal. KiKi will be recording with Miki live from Miki’s home in Brooklyn, NY. More info/register. Host: KiKi L’Italien, founder, Amplified Growth. Guest: Miki Agrawal, author of DISRUPT-HER, Do Cool Sh*t, and the founder of THINX and Wed 4/24 at 11 a.m. – Uncovering the Secrets for Innovation and Growth: IT & Digital Maturity. Hear the powerful secrets of DelCor’s IT Maturity Model that can help you unlock the power of your technology and digital presence and transform it into your greatest strategic asset. Find out what the IT Maturity Model (ITMM) is, and how it can help transform your tech and organization. Learn how to inventory your technology and assess where it is on the maturity model. Discover how restrictive tech can hurt your organization’s productivity, morale and innovation; and how the opposite is true: strategic tech can empower your staff and organization. Learn how to get to there, if you’re not there—the essential elements for successfully pursuing IT maturity. Find out where associations struggle most with their technology, and which associations are getting it right with their digital approach. More info/register. Host: Matrix Group. Presenters: Dave Coriale, President, DelCor Technology Solutions. Joanna Pineda, CEO, Matrix Group. Thu 4/25 at 1 p.m. – Next-Level Live Online Events: Strategies from Successful Associations. Live online events expand your organization’s reach and leave a lasting impact on member engagement and satisfaction. Learn how to develop a compelling theme and programming, choose delivery methods that fit your audience, showcase timely topics while serving long-term professional interests, and select the right tools and technology. Hear about considerations for balancing educational quantity and quality, and factors that drive effective content selection and creation. 1 CAE credit. More info/register. Host: Talented Learn. Presenters: John Leh, Lead Analyst and CEO at Talented Learning. Julia K. Weaver, Website Manager, Pennsylvania Bar Institute. Nora Murphy, Online Learning Manager, Public Responsibility in Medicine and Research. Jessica Lane, Director of Client Success, Freestone LMS, Community Brands. Wed 5/1, Thu 5/2 and Fri 5/3 from 12 to 4 p.m. – SURGE Co-Creation. SURGE is a free virtual conference assembling association professionals from around the world to have productive conversations around innovation and change. As the sessions play, a chat runs simultaneously, where attendees can interact with each other as well as the speakers. It’s our strong belief that the best way to solve industry problems is through collective knowledge, and SURGE is about coming together to learn from each other. More info/register. That’s it for now. If you can’t attend a live webinar, go ahead and register if the topic interests you. Most webinar hosts send registrants a link to the recording. Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter. Follow Blog via Email. Enter your email address to follow this blog and receive notifications of new posts by email. Follow. Creative Commons image by Jochen Schaft via Pixabay. Associations & Nonprofits Brain Food

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More Trending

Benchmark Data Are A Complete Waste of Time

Jamie Notter

Okay, not ALL benchmark data are useless, but they are when it comes to culture and employee engagement. In our recent book on engagement , we have a whole chapter dedicated to gathering the right data, and we make the case for basically ignoring culture and engagement benchmarking data.

10 Traits of an Innovation Mindset to Cultivate at Your Association

WBT Systems

10 Traits of an Innovation Mindset to Cultivate at Your Association. Read more about 10 Traits of an Innovation Mindset to Cultivate at Your Association

How The #1 Pickleball Club Management Software Can Help Run Your Club Better

Wild Apricot

Hundreds of other clubs have already automated their administrative work with Pickleball Management Software. Learn how you can save hours on administrative work for your Pickleball club, and grow your association

Do You Know What’s Going On?

Moery Company

What is the best way to manage a situation when you think you are losing control or don’t know where things stand? Here’s a scenario: you meet with a potential new client, and you feel the conversation was great, but aren’t getting a response now. What is the best way forward?

Budgets and Bandwidth

Eric Lanke

Budgets and bandwidth -- two words that have received a lot of attention from me this week.

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Small associations have big opportunities: benchmark report

YourMembership Blog

In a recent benchmark study, Community Brands set out to discover what’s going on behind the scenes at associations with small staffs (10 or fewer). What are their top priorities? Are they expecting growth? How are they preparing for the future? It turns out that associations with small staffs have opportunities to boost their use. The post Small associations have big opportunities: benchmark report appeared first on YourMembership. Industry News & Trends Membership & Marketing

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Study: Podcast Listeners Skew Millennial, Use Lots of Social Media

Associations Now

A new report shared at the National Association of Broadcasters’ annual conference highlights a few potentially surprising tends. Among them: Many podcast listeners follow along on YouTube, not iTunes.

JP Moery’s Association Playbook – Episode 185: Is Your Association Struggling in the “Sales Department”?

Moery Company

Associations are getting serious about business development right now. Host JP Moery explains, “Today there is a real need for biz dev talent, and people are having trouble finding sales professionals for myriad reasons.”


How to Measure Association Progress


Tweet. Goal setting is easy. Reaching those goals is a whole different ball game. Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it.

How to Create a Proposal That’ll Sell Website Advertising FAST


Your association or chamber website is a hot commodity. People in your industry or community (not just members) visit your website looking for valuable information. And, between directory listings, banner ads , sponsorships, etc.,

When the Staff Leader Is the Only Staffer

Associations Now

CEOs who are the are the sole staff member have a lot of authority, but a lot of communicating to do with the board. One expert offers some advice about how to manage the challenge. Most association executives have the benefit of a support system that’s near at hand: the staff.

Keys to Successful Advocacy: Membership Engagement

Association Adviser

Associations have promising potential to influence public policy at every level of government through their infrastructure and the collective voice of grassroots supporters.

How Binge Watching Relates to Association Productivity


Tweet. In order for associations to grow their membership and increase revenue, they must adopt “scalability.” In simple terms, scalability is an organization’s ability to expand membership and grow revenue without a significant drop in functionality, performance, reliability, and cost-effectiveness.

4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. It’s easy to pick the wrong thing: something boring, unengaging, or off-brand, something that will become outdated, or something that makes people think “Why does that photo exist?” [See See the photo we chose for this blog header?

Why Technology Can Help Small-Staff Associations Boost Nondues Revenue

Associations Now

A new report finds small associations want more nondues revenue but haven’t focused on achieving it. To remedy that, report authors recommend quick tech fixes to bring in more money.

17 Tips for Turning First-Time Attendees into Event Regulars


Give first-time attendees an event experience that exceeds their expectations. Here are 17 tips to learn how to make these attendees feel welcome and comfortable at your event and ensure they come back in the future

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Association Memes, Weird Stories, Fake Texts – Oh My!


It has been said the number nine signifies wisdom and good leadership. So, we’ve assembled a list of blog posts from 9 association experts. Influencers in the evolving membership industry, these pros regularly share their wisdom and leadership to help associations navigate the road to success.

Virtual Events, Real Benefits

Association Adviser

Virtual events are an excellent way to bring members and employers together in a timely, convenient way. Here's how to use virtual events to help members make connections year round. The post Virtual Events, Real Benefits appeared first on Association Adviser.

Why You Need to Help Prepare Exhibitors for Your Conferences

Associations Now

Exhibitors, like attendees and speakers, need to be prepared for your event. A look at what associations are doing to ensure their exhibitors have a successful tradeshow experience—and other ideas worth considering.

5 Tips for More Effective Brainstorming


I LOVE a good brainstorming session. There’s nothing like great minds coming together to form a new idea or solve a specific problem. But in order to actually do that, the brainstorming has to be, well. It needs to be a productive meeting of the minds.

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Be Aware of Indirect Costs

Effective Database

When considering the costs of your current data management system(s), you need to consider both direct costs (how much you pay to actually use the software) and indirect costs (e.g., workarounds required, staff headaches, missed opportunities fro selling, etc.).

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Alleviating the Culture of Conflict Between Functions

Association Success

How can you alleviate tension between functions in your association? What I love about the association world is that we all wear so many hats and develop such a diverse set of skills. However, the roles, responsibilities, and accountabilities are often blurred. In the corporate world I believe there to be a natural state of cultural conflict between Marketing and Sales. In the Association world, I have seen a similar state of tension between the Marketing and Membership functions.

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Redefining Membership? Consider These Three Steps

Associations Now

Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new member category to make membership more inclusive. Three steps to take if you’re considering a similar move. Defining who and what a member is can be tricky.

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3 Suggestions for Using Your MemberClicks Help Options


If you’ve been a MemberClicks customer for a while, you already know that our Help Team is made up of some pretty calm, cool, collected, and helpful Clickers.

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Association Management Software (AMS) vs. Marketing Automation Software

HighRoad Solution

If you’re new to the world of associations, you may not be familiar with the kind of software that’s commonly used in this industry. Association Management

Making Sense of Your Culture

Association Success

Is your culture what you think it is? Culture change, innovation, and experimentation are all hot topics. But before you go about making changes, you need to have a good grasp on what your culture truly is, not simply what you think it is. As a culture consultant, I encounter a lot of confusion around this topic. What is culture anyway? In a previous article , I’ve defined it to be the collection of words, thoughts, actions and—sorry for the technical term—“stuff” (i.e.

Don’t Let Your Tech Resiliency Fall by the Wayside

Associations Now

A recent report found that many IT departments have struggled to prioritize upkeep, with innovation often winning out. Letting tech resiliency efforts lose steam, though, is a recipe for disaster.

3 Mistakes to Avoid When Hiring Recent Grads at Your Organization


With spring comes graduation and with graduation comes job-seekers. If your organization is looking to hire, now could be the perfect time - especially if you’re looking to fill an entry-level position.