Sat.Oct 20, 2018 - Fri.Oct 26, 2018

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. While a poor retention rate is bad news, the good news is that each reported reason is preventable.

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Why Marketing Doesn’t Grow Communities (And Three Things You Can Do Instead)

Wild Apricot Blog

Learn to grow your membership more easily with these three strategies from membership expert Joy Duling

Other People See Connections You Don't

Eric Lanke

I attend a lot of conferences and workshops. I attended one last week and I'm attending another one this week. In fact, looking ahead on my calendar, I've got six more conferences or workshops to attend before the end of the year. Obviously, it's a big part of my job.

JP Moery’s Association Playbook – Episode 161: Launching a Successful Association Podcast, with ABMA’s Scott Lynch

Moery Company

If your association is thinking about implementing a podcasting program, this episode is a must listen! This week, the American Boiler Manufacturers Association (ABMA) President and CEO Scott Lynch joined Host JP Moery to discuss the success they’ve enjoyed since launching their show.


5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential. But, what happens when your AMS isn’t meeting all the needs that you think it should meet?

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3 tips in convincing your board it’s time for a new website

YourMembership Blog

Within seconds visitors will decide to explore or abandon your website. Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. While you and your team might be ready to update your website, you first need board approval. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership. Membership & Marketing Member Engagement

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More Trending

Tips for Writing Your Own Blog Post

Moery Company

I had two great conversations about blogging recently, so I am inspired to pass on a few tips on how to get started. First – don’t be concerned with creating cutting-edge content or attempt to be profound. Believe me; I am not profound.

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Daily Buzz: Why Your Association Needs a Learning Strategy

Associations Now

Associations are always changing. A learning strategy can help your team understand how to effectively deliver value. Also: questions to ask before creating an online community.

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? Whoa, that’s right – per day.

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[Guest Post] Voices of Experience: CEOs Talk Member Engagement


The following blog post was written by Kevin Ordonez, Co-Founder of. orgCommunity , a responsive, subscription-based community for association professionals. Writing a book is an incredible learning opportunity. When my business partner and I were working on Association 4.0--Positioning

How to Sell the Capitol Hill Fly-In as a Signature Sponsorship Event

Moery Company

IStock_Credit:alekseykh. The Capitol Hill Fly-In event has proven to be a sales challenge for associations for a very long time and frankly, difficult to sell as part of our client’s sponsorship portfolio.

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Bomb Scares Add Urgency to Calls for More Civil Discourse

Associations Now

Concerns about overheated political rhetoric have risen to new levels after Wednesday’s mail-bomb reports. ASAE and other organizations are urging a return to civility in the national conversation.

DelCor’s Guide to ASAE’s 2018 Associations @ Work + Additional Resources


ASAE’s Associations @ Work business conference attracts association professionals seeking in-depth knowledge about association management, human resources, finance, and fundraising.

[Guest Post] 8 Ways to Weave Collaboration into Your Virtual Event


MemberClicks is thrilled to be sponsoring SURGE Optimism, a free, interactive, virtual conference hosted by ! The following blog post was written by one of the team members, Lucie Robathan!

Sorting Through the Mixed Messages our Members Send Us

Smooth The Path

Your most engaged members and your board members may not represent the rest of your members. For example, long-time members love traditional receptions; new members typically hate them. New members need to learn the basics while long-time members get tired of hearing the same old sessions.

The Partnership That Built a Better Disaster-Response Database

Associations Now

The new Disaster Response Alliance builds on the expertise of two associations representing building professionals. After an earthquake, hurricane, or other cataclysm, communities often look to structural engineers and other building professionals to assess long-term damage.

Trainer’s Notebook: #Tech2Empower Peru

Beth Kanter's Blog

Greetings from Cusco, Peru! I am honored to be working with Wake International on their Tech2Empower Program in Cusco, Peru.

4 Things to Include in a Call for Submissions


At some point, your association will likely need to solicit submissions of some kind. Depending on the nature of your organization, it could be for any number of things: Papers, abstracts, or posters for a medical conference. Speakers or presenters for a trade show. Nominees for your annual awards.

6 Ways to Improve Association Decision-Making


For association pros, decision making can be simple or stressful, easy or hard. However, regardless of the situation, when you identify the type of decision to be made and the most appropriate form for that decision, the process can be clear-cut. 3 Forms of Decision Making.

Should You Host a Tiny Conference?

Associations Now

If you’re launching a new meeting, it should not be all about making it your biggest one yet. Here’s why it could benefit your association and your attendees to go smaller. If you’re a fan of HGTV, you’ve probably caught an episode or two of Tiny House Hunters or Tiny House, Big Living.

Starring….Your Association Publications

Association Adviser

The red velvet curtain rises, and the spotlight beams down on the announcer, holding the golden envelope in his hand.

Forget the Chicken and the Egg, Business Requirements Come First


I hear more people talking about requirements for their technology selection process, which makes me happy because I’ve been writing about requirements and teaching classes about requirements for the past 10 years.

When Association Professionals Assume Positive Intent

Smooth The Path

“Assume positive intent”, said the consultant during a fraught strategic planning session for a non-profit. Those words made me pause because our brains tend to assume the worst.

Lessons From a CEO’s (Very) Brief Tenure

Associations Now

Mary Bono’s four-day stint as interim CEO of USA Gymnastics puts a spotlight on the need for close scrutiny from boards and search firms. Association executives tend to measure their tenures in years or even decades, not months. Mary Bono’s tenure lasted less than a week.

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Association Takeaways from Dreamforce 2018 

The Nimble AMS Blog

Did your association team miss the Salesforce Dreamforce conference this year? Not to worry. Since Nimble AMS is built on the Salesforce CRM platform , I was there, and I took notes!

Four Innovation Lessons with Staying Power

Idea Architects

More than 10 years old, the ABC Nightline episode in which the innovation gurus from IDEO redesign the grocery store shopping cart still offers timeless insights about the innovation process. Here are a few I have fo u nd u sef u l in helping gro u ps u nderstand and m ove forward on innovation.

Changing the Publication Game: The C4 Article

Association Success

A story of crowdsourcing and collaboration for positive engagement. Author’s Note: The American Journal of Transplantation (AJT) recently embarked on an experiment in crowdsourcing called The C4 Article.

The Value of Leading With Meetings Data

Associations Now

Your events can tell you a lot about attendees’ habits now, thanks to robust analytics. But they also have the potential to give you valuable input on your organization’s larger goals. Associations are often pushed to be more “data-driven,” which is a good thing.

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Let’s Talk Programmatic

Association Adviser

Online advertising has been a core ad offering in most association for years, but the landscape of digital advertising is ever-changing.

6 Principles of Member Data Collection


Every association should have a data governance team that follows a clear strategy for collecting, maintaining, and using data. Here are six principles to keep in mind while making plans to collect and update member data

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How to Get Out of the Corn Maze of Life

Holly Duckworth

As a child I never really liked corn mazes. Now as an adult I love the new mazes where some highly-paid artisan cuts the maze to be in an elaborate shape with some message to be decoded. I still don’t tend to walk the corn maze, but I admire it from above. Is now a […]. mindfulness

Content Management: Consider the Alternatives

Associations Now

While WordPress, Drupal, and other mainstay content management platforms have gained comfortable perches as market leaders, more recent platforms have a lot going for them, too. They’re worth a set of fresh eyes. Content management systems are everywhere—and there are a lot of them.

So You Started an Association, Now What?


Growing a new association is no easy feat, even for an experienced association professional. You’ll have to start considering alternative ways to expand your member base as well as expose your brand to a larger ( and willing! audience.

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FREE: “Shop Local” Social Media Cover Image


The GrowthZone team is again providing a free “Shop Local First” Facebook cover image (the image and download instructions are below). We’re also including a “Top 10 Reasons to Shop Local First” list.