Sat.Jan 05, 2019 - Fri.Jan 11, 2019

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New Year, New Association Goals: 3 Online Community Building Mistakes to Avoid

Higher Logic

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them? In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes?

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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals. Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain education at tradeshows or access a search tool, but the connection didn’t go much deeper.

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Don't Put Association Benefits Before Member Outcomes

Eric Lanke

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand. In Association Marketing: They Said/We Said , Kaiser says: "When members talk about the value of their membership they tend to talk about outcomes. But when associations talk about the value of the membership they tend to list benefits.

Marketing 113
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How to Write a Volunteer Program Report That Proves Your Volunteers’ Impact

Wild Apricot

Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value.

Report 387
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Using Micro-Moments for Member Engagement 

YourMembership

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members.

More Trending

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5 Trends & Opportunities for Association E-Learning in 2019

WBT Systems

5 Trends & Opportunities for Association E-Learning in 2019. Read more about 5 Trends & Opportunities for Association E-Learning in 2019.

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How to Connect Your Wild Apricot Account to Over 230 Apps and Services

Wild Apricot

With the Wild Apricot app on Integromat, you can connect with lots of other software. Find out how you can automate new scenarios - without writing any code.

How To 268
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How your association can work smarter in 2019 

YourMembership

Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet.

Software 191
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Pivot Point: Reshaping Your Business When it Matters Most

Blue Sky eLearn

Last month Sheri Jacobs, founder of Avenue M Group, presented the webinar ‘ Pivot Point: Reshaping Your Business When it Matters Most ‘ For all of the great insights she shared, we recommend you tune and watch the webinar on-demand by clicking here. In the meantime, you check out our brief recap of what Sheri presented below: First, Sheri talked about how 50% of S&P 500 companies could be replaced in the next 10 years. 50%!!

Examples 143
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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5 Minutes with Andy: The Power of Trust

Virtual

Welcome to the fourth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Four, Andy discusses the power of trust within a company. This discussion explores how the power of trust can lead to better results and greater success within a company.

Tips 130
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How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark. You would fill up your programs faster and reduce wasted time and money across your organization. What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity?

Marketing 131
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What About the Little Guy?

Association Adviser

Years ago in Winnipeg, Canada, Brent Naylor started a business selling ad space on the wall in local union halls. The price of an ad cost $59.50. (Our address in Gainesville, Florida is now 5950. What a coincidence!) He wanted local, small businesses to have a chance to promote themselves to their industry at an affordable price. Many types of members – large and small, local and global – belong to our association clients today.

Directory 112
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Pivot Point: Reshaping Your Business When it Matters Most

Blue Sky eLearn

Last month Sheri Jacobs, founder of Avenue M Group, presented the webinar ‘ Pivot Point: Reshaping Your Business When it Matters Most ‘ For all of the great insights she shared, we recommend you tune and watch the webinar on-demand by clicking here. In the meantime, you check out our brief recap of what Sheri presented below: First, Sheri talked about how 50% of S&P 500 companies could be replaced in the next 10 years. 50%!!

Examples 129
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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5 Minutes with Andy: The Power of Trust

Virtual

Welcome to the fourth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Four, Andy discusses the power of trust within a company. This discussion explores how the power of trust can lead to better results and greater success within a company.

Tips 130
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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. I have a lot to live up to with this year-beginning column. See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.

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An Inside Look: 2019 Association Survey Results

GrowthZone

Every year, the Association Survey Results report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. Download the free. 2019 Association Survey Results report now ». In an easy-to-read format, the 2019 report addresses everything from board performance to referral programs.

Survey 96
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Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Velvet Chainsaw

Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line? Their learning stops once the session ends. Authentic learner-centered conferences foster a connection between the participant and the learning taking place.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Unique but Effective Ways to Measure the Health of Your Association

Smooth The Path

There are many ways to measure the health of an association. Revenues, renewal rates, opens, clicks and the number of attendees are a few examples. But any of these standard metrics can be hacked in the short-term which can hurt the association and members in the long-term. Since what we measure is what we do, here are a few of my favorite ways to assess association health: Is word of mouth strong?

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Daily Buzz: Navigate a Digital Transformation

Associations Now

Research shows that many leaders don’t think digital transformations are successful. Here’s how to lay the groundwork for a good outcome. Also: habits that help meeting planners save time (and their sanity). If a digital transformation is on your association’s to-do list in 2019, be warned: A recent study shows that about half of senior executives don’t think their organizations have executed 50 percent of their strategies successfully.

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Seven Questions to Move Things Forward

Idea Architects

If a picture is worth a thousand words, some words combine to create very valuable questions, ones that consistently help a group get unstuck and make decisions leading to better results. While the seven I offer from my facilitation experience may not have the sheen of Peter Drucker's The Five Most Important Questions You Will Ever Ask About Your Organization , each one has proven invaluable time and time again in helping people accomplish more.

Maine 74
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Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear. The event is nothing more than a zombie conference—a conference that appears to be alive yet in reality creates the walking undead.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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The Power of Person Accounts: Customer 360 

Nimble AMS

Nimble AMS has always been an advocate for Salesforce’s Person Account model where Business Accounts and Individual Person Accounts are treated as “Account” equals. In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact. At the Salesforce World Tour New York City conference in December, it was made very clear how important Person Accounts is to the future of Salesforce and their vision of the Custom

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Three Conference Ideas to Steal From Hotels

Associations Now

Hotels are making it easier for guests to work, connect, and explore during their stays. Consider these three examples—and whether you might do something similar for your conference attendees. Over that past few months, I’ve read about a number of hotel brands taking some creative approaches to helping their guests better work and connect with one another during their stays.

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Association Health Span

Smooth The Path

My grandfather was 92 and working in his Japanese-style garden when he passed away. My grandmother passed away at a similar age in a nursing home where she had been for a few years battling Parkinson’s. If I could pick my path, I’d like to follow my grandfather’s example and live to a ripe old age while continuing to potter about doing the things I love to do.

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Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better

Velvet Chainsaw

It’s hard for conference organizers to stick to planning the essential elements of their events. We are bombarded from every side from people who want us to add their components to the schedule. Various departments and committees see the event’s gathering of people as an opportunity for them to showcase their programs, services and agendas. As a conference professional, it is your mission each day to keep your focus on the essential elements of your event for your customers’ sake.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.