Sat.Jan 05, 2019 - Fri.Jan 11, 2019

New Year, New Association Goals: 3 Online Community Building Mistakes to Avoid

Higher Logic

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them?

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Making Connections, Expanding Reach, Improving Data: A Trade Association’s Community Story [Case Study]

Higher Logic

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals.

Don't Put Association Benefits Before Member Outcomes

Eric Lanke

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand.

JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. During this episode, he outlines several strategies that might be helpful and if you like what you hear, share with a colleague who might be on the job hunt!

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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey.

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Using Micro-Moments for Member Engagement 

YourMembership Blog

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members. This approach. The post Using Micro-Moments for Member Engagement appeared first on YourMembership.

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Why Launching an Association Podcast is a Must in 2019

Moery Company

More than 110,000 million Americans listen to podcasts and among these are your members, so what are you waiting for? Podcasting is the #1 way to connect with them – drive thought leadership, enhance engagement, and reinforce the association’s value proposition.

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How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark.

How your association can work smarter in 2019 

YourMembership Blog

Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet. The post How your association can work smarter in 2019 appeared first on YourMembership.

How to Connect Your Wild Apricot Account to Over 230 Apps and Services

Wild Apricot

With the Wild Apricot app on Integromat, you can connect with lots of other software. Find out how you can automate new scenarios - without writing any code

My Top Business Tip

Moery Company

IStock/Credit:phototechno. M y daughter, Grace is home from college and we were chatting about business and some of things that make you successful. It heartens me that at her age – she has an active interest. But, from our conversation, one aspect came up that is so basic – you’re going to laugh.

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Conference Reform Requires Cultivating Leaders With Moral Purpose To Make A Difference

Velvet Chainsaw

Many conferences are stuck in the rut of legacy routines, age-old rituals and cloned programming. Conference organizers and its advisors replicate the past maintaining the traditions and well-established procedures of yesteryear.

Growing Membership through Winback Marketing

Membership Marketing

There are several very good reasons why associations should focus their attention on trying to winback or reinstate former members. First, a former member is aware of who you are and the basic benefits that you offer. There is not a need to educate them from scratch.

2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. I have a lot to live up to with this year-beginning column.

“Experience is unobservable to everyone except the person who it happens to.”

Effective Database

In Dan Gilbert’s book Stumbling on Happiness, he writes: “Experience is unobservable to everyone except the person who it happens to.”

Empowering Conference Registrants To See Learning As A Journey Not A Finish Line

Velvet Chainsaw

Do your conference learning opportunities—from the general session to networking to breakouts to deep dive workshops—empower registrants to participate in their own learning journey? Or do your conference education sessions motivate participants to see the finish line?

Unique but Effective Ways to Measure the Health of Your Association

Smooth The Path

There are many ways to measure the health of an association. Revenues, renewal rates, opens, clicks and the number of attendees are a few examples. But any of these standard metrics can be hacked in the short-term which can hurt the association and members in the long-term.

Aviation, Travel Groups Warn of Shutdown Ripple Effects

Associations Now

The impact of the federal government shutdown on air travel is being felt acutely this week at airport security checkpoints, but other effects could linger long into the future, according to aviation and travel associations.

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What About the Little Guy?

Association Adviser

Years ago in Winnipeg, Canada, Brent Naylor started a business selling ad space on the wall in local union halls. The price of an ad cost $59.50. Our address in Gainesville, Florida is now 5950. What a coincidence!) He wanted local, small businesses to have a chance to promote themselves to their industry at an affordable price. Many types of members – large and small, local and global – belong to our association clients today. There are member companies that make up the industry.

Practicing Conference Essentialism: The Disciplined Pursuit Of Less And Better

Velvet Chainsaw

It’s hard for conference organizers to stick to planning the essential elements of their events. We are bombarded from every side from people who want us to add their components to the schedule.

An Inside Look: 2019 Association Survey Results


Every year, the Association Survey Results report is our most downloaded document. With up-to-date statistics and broad feedback from association professionals, this year’s report is our most comprehensive ever. Download the free. 2019 Association Survey Results report now ».

Daily Buzz: Navigate a Digital Transformation

Associations Now

Research shows that many leaders don’t think digital transformations are successful. Here’s how to lay the groundwork for a good outcome. Also: habits that help meeting planners save time (and their sanity).

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Data Hygiene: Why Bother?

Association Adviser

Your association has a mountain of data from member profiles, job listings, transaction records and more. The amount of data your association hosts in its website, career center, and association management system may feel overwhelming, but it shouldn’t. Data: .

The Right Rewarding Student Strategy For Your Conference

Velvet Chainsaw

Many associations struggle with the right strategy for involving students in their organization and events. Some attract students to join and participate in the organization’s programs and services while still in college.

Seven Questions to Move Things Forward

Idea Architects

If a picture is worth a thousand words, some words combine to create very valuable questions, ones that consistently help a group get unstuck and make decisions leading to better results.

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Three Conference Ideas to Steal From Hotels

Associations Now

Hotels are making it easier for guests to work, connect, and explore during their stays. Consider these three examples—and whether you might do something similar for your conference attendees.

Association Health Span

Smooth The Path

My grandfather was 92 and working in his Japanese-style garden when he passed away. My grandmother passed away at a similar age in a nursing home where she had been for a few years battling Parkinson’s.

The Power of Person Accounts: Customer 360 

Nimble AMS

Nimble AMS has always been an advocate for Salesforce’s Person Account model where Business Accounts and Individual Person Accounts are treated as “Account” equals. In the world of associations, both businesses (B2B) and individual customers (B2C) engage with the association to collaborate, participate, and transact.

3 “Must-Haves” for a Powerful New-Member Welcome Email


A new-member Welcome Email is categorized as a “triggered” email which is generated when there is a meaningful change or event in a prospect’s behavior or profile. In this case, when a new member joins an organization.

How the Craft Brewers Redefined Membership

Associations Now

The Brewers Association recently updated its definition of a craft brewer and added a new member category to make membership more inclusive. It’s a move other associations might want to consider, especially when faced with substantial industry change. Defining who and what a member is can be tricky.

Pivot Point: Reshaping Your Business When it Matters Most

Blue Sky eLearn

Last month Sheri Jacobs, founder of Avenue M Group, presented the webinar ‘ Pivot Point: Reshaping Your Business When it Matters Most ‘ For all of the great insights she shared, we recommend you tune and watch the webinar on-demand by clicking here.

Are On-Site Event Exhibit Renewals Worth Your Time?

Association Adviser

Tips and best practices for a successful on-site exhibitor rebook program. Selling advance exhibit space or “on-site exhibitor renewals” for future annual trade shows at your current annual trade show can involve an intense, concentrated amount of work. However, the benefits are worth the overtime as it is one of the most efficient ways for associations to boost non-dues revenue (NDR), hit budget forecasts and improve cash flow.

5 Trends & Opportunities for Association E-Learning in 2019

WBT Systems

5 Trends & Opportunities for Association E-Learning in 2019. Read more about 5 Trends & Opportunities for Association E-Learning in 2019


Membership Hack: Member Appreciation Webinars

Associations Now

Each year, the American Occupational Therapy Association shows members its appreciation by offering free webinars during a weeklong celebration. The free learning continues all year with a monthly webinar series. How to hack it?