Sat.Jun 15, 2019 - Fri.Jun 21, 2019

8 Market Segmentation Mistakes You Might Be Making

HighRoad Solution

There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved? Association Management

How Much Should Associations Care About Blockchain?

Associations Now

Long the subject of breathless hype, blockchain technology has started to find its way into real-world use cases. A recent whitepaper highlights where associations and their members might come into play. For a while, it seemed like blockchain was everywhere as a buzzword, right?

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4 Types of Member Testimonials Your Organization Needs

MembersClicks

Word-of-mouth marketing trumps ALL other forms of marketing - that’s nothing new. But it just means the need for testimonials is greater than ever.

8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

What is the most important part of a webinar presentation? Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME).

Higher Logic Joins Team Rubicon to Tackle Community Disaster Response in Houston

Higher Logic

HIGHER LOGIC CARES: Through our 2019 Charity Program, we sent a group of nine staff volunteers to Houston, Texas, in May 2019 to assist Team Rubicon in disaster response efforts. This story is about their personal experiences on-site and what it’s like to participate.

Podcasts: Why Members Hire Associations

Potomac Core

Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes.

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30 Post-Event Survey Questions (+ Why They Matter)

Wild Apricot

Looking for the perfect post-event survey questions to get feedback on your event? Here are 30 you can use as, well as some best practices for structuring your event survey

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Association Brain Food Weekly: 6.21.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report.

From Stagnant to Stand-Out: 3 Strategies to Differentiate Your Customer Experience

Higher Logic

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference.

Trouble Getting Replies from Prospects?

Moery Company

If you have ever worked in sales, you know one of the biggest frustrations of the job is never getting a reply. You call first thing in the morning, you email after dinner time, you leave a voicemail followed immediately by an email and no response.

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Why Silos Don’t Break Down So Easily

Associations Now

Workers like their routines, and don’t have much faith in their coworkers, according to a recent survey. If leaders want cross-functional activity, they’ll have to make the case for it—and nix the useless meetings.

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Bring your career center back to life with a career event.

YourMembership Blog

When you hear the term “career event,” what’s the first thing that comes to mind? If you’re like most people, your first thought is a career fair. The reality, though, is that a career event is so much more valuable than the average career fair. A career event is a unique opportunity for professional organizations. The post Bring your career center back to life with a career event. appeared first on YourMembership.

Two Kinds of Association Executives

Eric Lanke

There are two kinds of association executives. Those that come from the industry their association represents, and those that come from the field of association management. I am the latter.

6/21/19 – Summer Break

Moery Company

Today marks the first day of summer. The kids are out of school, vacations have started, half-day Friday schedules have begun for some organizations, Congress shuts down in August, etc. So how does your association deal with summertime?

The Future of Work: High Tech Doesn’t Mean High Unemployment

Associations Now

Rapid change can be unnerving, but associations that adapt in this era of disruption will thrive—recognizing the many opportunities of tomorrow. We all know R2-D2, the beloved, plucky, little robot whose beeps and boops helped defeat the evil Empire.

Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures.

How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance

WBT Systems

How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance. Read more about How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance

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What’s the Inside Scoop on the Big Sponsors?

Moery Company

IStock_Credit_Ahmetov_Ruslan. The “big sponsors” can seem elusive. But, if you’re driven to score a few for your upcoming event, prepare to tailor your offerings to meet their expectations. Here’s the inside scoop: 1) The big sponsors want one-on-one meetings with your members.

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Four Internet Trends Affecting Membership

Associations Now

At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.

Are Your Products Aging Like Wine or Forgotten Yogurt?

Association Success

Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year.

7 Tips for Boosting Online Membership Renewals

MembersClicks

If we had to guess, we’d probably say that you would prefer members pay their dues online, rather than mailing in their payment. And that makes sense! Online dues renewal is a win for everyone: It’s quick and convenient for the member, and it makes for a more streamlined renewal process for you.

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The Limits of Generational Orthodoxy: Part I

Association Adviser

There are problems with generational thinking. Here's why it is detrimental to associations’ ability to build meaningful relationships with under 40 stakeholders. The post The Limits of Generational Orthodoxy: Part I appeared first on Association Adviser. Features The Duty of Foresight

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Daily Buzz: Why Driverless Cars Might Be the Future of Business Travel

Associations Now

Would you swap flying to your business destination with riding in a driverless car? Also: three key ingredients for your onboarding program. Meetings can be fun, but getting to them—well, that’s another story. Between long security lines, flight delays, and lost baggage, flying can be a hassle.

What You Need to Know Before Moving to Cloud File Storage

Delcor

A few years ago, we had to use all our powers of persuasion to convince organizations to move their files from on-premise servers to cloud-based file storage solutions.

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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer.

Working In A Chaos Factory: My advice after Steve Jobs advice to college graduates

Holly Duckworth

Working In A Chaos Factory: My advice after Steve Jobs advice to college graduates When I graduated both high school and college, I guarantee you that the commencement speakers did not talk about chaos.

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With Retail Concept, Group Looks to Make Plant-Based Food Easier to Find on the Go

Associations Now

The Plant Based Foods Association is aiming to make grab-and-go plant-based food more accessible with a turnkey retail concept it’s piloting at college campuses to start.

From MMCCon 2019: A Beginner's Guide to Podcasting

MembersClicks

Have you ever pondered the idea of starting a podcast at your association or chamber of commerce? Maybe you’re an avid podcast listener and LOVE the idea of hosting your own. Can you imagine the engagement you might get?

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Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

“What’s in it for me?”. At a time when a professional’s experience and qualifications are available at the touch of a button, keeping your LinkedIn profile (and resume) fresh is important.

American Education Services

SocialFish

Student loans issued through the Federal Government will mostly have a third party in charge of servicing them. If you have taken out a loan to pay for college, then American Education Services is a name you may hear often.

Gartner: Job Market Leading Employers to Overpay for New Workers

Associations Now

According to the research firm Gartner, a competitive market for new hires is leading employers to pay even more than prospective workers are seeking—which encourages current employees to start looking elsewhere.

Get More Out of Your Conference Planning Sessions

Association Success

How can you create a more effective agenda at your conference planning sessions? Do you start your conference planning sessions by asking a big group sitting at a U-shaped boardroom table , “So what kind of content would you like on the program this year?” Do you proceed to repeat that same question all day long? Then you likely already know that this approach doesn’t spark new ideas or help you find solutions to make your conference more engaging.

WEB Network: The Well-Being and Equity Bridging Network

Beth Kanter

I have been working on an exciting project along with dream team of network thinkers and people who are excited about the idea of how collective action drives health in our communities. I want to share it with you.

How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations.