Sat.Jun 15, 2019 - Fri.Jun 21, 2019

8 Market Segmentation Mistakes You Might Be Making

HighRoad Solution

There’s a huge paradox at the heart of digital marketing. You have to communicate on a huge scale, potentially to millions of people. But you have to create personalized messages and try to have one-to-one conversations with each lead. How can this be achieved? Association Management

How Much Should Associations Care About Blockchain?

Associations Now

Long the subject of breathless hype, blockchain technology has started to find its way into real-world use cases. A recent whitepaper highlights where associations and their members might come into play. For a while, it seemed like blockchain was everywhere as a buzzword, right?

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4 Types of Member Testimonials Your Organization Needs

MembersClicks

Word-of-mouth marketing trumps ALL other forms of marketing - that’s nothing new. But it just means the need for testimonials is greater than ever.

Trouble Getting Replies from Prospects?

Moery Company

If you have ever worked in sales, you know one of the biggest frustrations of the job is never getting a reply. You call first thing in the morning, you email after dinner time, you leave a voicemail followed immediately by an email and no response.

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AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

30 Post-Event Survey Questions (+ Why They Matter)

Wild Apricot

Looking for the perfect post-event survey questions to get feedback on your event? Here are 30 you can use as, well as some best practices for structuring your event survey

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8 Tips for Recruiting High-Quality Webinar Speakers

Blue Sky eLearn

What is the most important part of a webinar presentation? Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME).

Association Hustle – Episode 193: Members Hire Tomorrow’s Associations, with Dan Varroney – Part 2

Moery Company

During the newly branded “Association Hustle” podcast, Host JP Moery and guest Potomac Core CEO Dan Varroney offer the second installment of their series on “Why Members Hire Associations.”

Association Brain Food Weekly: 6.21.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report.

Podcasts: Why Members Hire Associations

Potomac Core

Dan Varroney. Why Members Hire Associations – Potomac Core Consulting is pleased to announce that its President & CEO, Dan Varroney is being featured in a series of three podcast episodes.

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From Stagnant to Stand-Out: 3 Strategies to Differentiate Your Customer Experience

Higher Logic

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference.

6/21/19 – Summer Break

Moery Company

Today marks the first day of summer. The kids are out of school, vacations have started, half-day Friday schedules have begun for some organizations, Congress shuts down in August, etc. So how does your association deal with summertime?

Bring your career center back to life with a career event.

YourMembership Blog

When you hear the term “career event,” what’s the first thing that comes to mind? If you’re like most people, your first thought is a career fair. The reality, though, is that a career event is so much more valuable than the average career fair. A career event is a unique opportunity for professional organizations. The post Bring your career center back to life with a career event. appeared first on YourMembership.

How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance

WBT Systems

How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance. Read more about How to Convince Reluctant Instructors & SMEs to Give E-Learning a Chance

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Are Your Products Aging Like Wine or Forgotten Yogurt?

Association Success

Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Our members are our consumers. Collectively, they buy millions of products & services (including membership) from our associations every year.

What’s the Inside Scoop on the Big Sponsors?

Moery Company

IStock_Credit_Ahmetov_Ruslan. The “big sponsors” can seem elusive. But, if you’re driven to score a few for your upcoming event, prepare to tailor your offerings to meet their expectations. Here’s the inside scoop: 1) The big sponsors want one-on-one meetings with your members.

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By the Numbers: Association Word-of-Mouth Marketing

GrowthZone

Word-of-mouth is so powerful because “we trust each other so much more than we trust businesses.” – Jay Baer.

7 Tips for Boosting Online Membership Renewals

MembersClicks

If we had to guess, we’d probably say that you would prefer members pay their dues online, rather than mailing in their payment. And that makes sense! Online dues renewal is a win for everyone: It’s quick and convenient for the member, and it makes for a more streamlined renewal process for you.

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The Limits of Generational Orthodoxy: Part I

Association Adviser

There are problems with generational thinking. Here's why it is detrimental to associations’ ability to build meaningful relationships with under 40 stakeholders. The post The Limits of Generational Orthodoxy: Part I appeared first on Association Adviser. Features The Duty of Foresight

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Why Silos Don’t Break Down So Easily

Associations Now

Workers like their routines, and don’t have much faith in their coworkers, according to a recent survey. If leaders want cross-functional activity, they’ll have to make the case for it—and nix the useless meetings.

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Hey, Young Professionals – 3 Big Reasons You Should Join

GrowthZone

“What’s in it for me?”. At a time when a professional’s experience and qualifications are available at the touch of a button, keeping your LinkedIn profile (and resume) fresh is important.

From MMCCon 2019: A Beginner's Guide to Podcasting

MembersClicks

Have you ever pondered the idea of starting a podcast at your association or chamber of commerce? Maybe you’re an avid podcast listener and LOVE the idea of hosting your own. Can you imagine the engagement you might get?

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Fostering a Winning Conference Culture

Velvet Chainsaw

I have been struck by the disparity in how an association’s organizational culture translates (or doesn’t translate) to the on-site implementation or planning of its live events. There are many associations that tout their open and supportive cultures.

The Future of Work: High Tech Doesn’t Mean High Unemployment

Associations Now

Rapid change can be unnerving, but associations that adapt in this era of disruption will thrive—recognizing the many opportunities of tomorrow. We all know R2-D2, the beloved, plucky, little robot whose beeps and boops helped defeat the evil Empire.

Two Kinds of Association Executives

Eric Lanke

There are two kinds of association executives. Those that come from the industry their association represents, and those that come from the field of association management. I am the latter.

Phone Interview Best Practices for Both Interviewers and Interviewees

MembersClicks

Phone interviews are a great way to connect with a candidate without the time and effort investment (on both sides!) that an in-person interview requires. If the position you’re hiring for includes time on the phone with those you serve - even better! You get to test drive the experience.

Get More Out of Your Conference Planning Sessions

Association Success

How can you create a more effective agenda at your conference planning sessions? Do you start your conference planning sessions by asking a big group sitting at a U-shaped boardroom table , “So what kind of content would you like on the program this year?” Do you proceed to repeat that same question all day long? Then you likely already know that this approach doesn’t spark new ideas or help you find solutions to make your conference more engaging.

Four Internet Trends Affecting Membership

Associations Now

At the 2019 Code Conference, venture capitalist Mary Meeker detailed numerous internet trends giving shape to businesses. Many of them also have implications for associations and their members.

Many Organizations Accidentally Ignore New Members

Smooth The Path

Last year I was talking to a colleague, and she recommended a particular national professional association. This group sounded like it could help me with some of my professional goals, so I joined. Right off the bat, I ran into a few issues.

What You Need to Know Before Moving to Cloud File Storage

Delcor

A few years ago, we had to use all our powers of persuasion to convince organizations to move their files from on-premise servers to cloud-based file storage solutions.

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Busting Myths About Inclusive Leadership

Association Success

Does your association practice true inclusive leadership? A topic that has been on my mind a lot lately is inclusive leadership. I know there’s a lot being said about diversity inclusion, but inclusive leadership goes way beyond that. It’s about treating all team members fairly and respectfully, and not only the people who may look like you or think like you or even the people that are only willing to say what you want to hear.

Daily Buzz: Why Driverless Cars Might Be the Future of Business Travel

Associations Now

Would you swap flying to your business destination with riding in a driverless car? Also: three key ingredients for your onboarding program. Meetings can be fun, but getting to them—well, that’s another story. Between long security lines, flight delays, and lost baggage, flying can be a hassle.

How to Livestream Events without Losing Your In-Person Audience

MembersClicks

For many event planners, their initial reaction to the word “livestream” is to worry about how it’ll impact attendance. The overarching goal with any event is to drive registrations - but with new technology, who says that attendance has to all be in-person?

5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.

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