Sat.Feb 10, 2018 - Fri.Feb 16, 2018

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Walk a mile in your members’ shoes to identify areas for improvement.

YourMembership

Your members’ needs and expectations are always changing. Are you doing all you can to give them a stellar experience? What better way to find out than to walk a (virtual) mile in their shoes? Creating member journey maps is an effective way to see your members’ experience from their point of view. Journey maps. The post Walk a mile in your members’ shoes to identify areas for improvement. appeared first on YourMembership.

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Top 10 Tips for Uber-Efficient Meetings (How to Make Every Minute Count!)

Wild Apricot

If you know your meetings could use a boost in efficiency, you’ve come to the right place. We’ve identified ten of the most common ways time is wasted in meetings and the tips that make them uber-efficent.

Tips 255
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Boosting Membership Retention from the Start: Your Members’ First 3 Months

Spark Consulting

Editorial note: the following is a guest blog from Callie Walker of MemberClicks. Does membership retention really begin the second a member joins your association? It should! The better you onboard, the more likely your members are to renew. So the question then becomes…how do you effectively onboard your new members? What should you be doing in their first few months?

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How to Create a Culture of Learning at Your Association

WBT Systems

“We don’t know everything that we need to know today to accomplish our mission.” How’s that for refreshing honesty? Tyler Palmer believes his colleagues at Patreon must “evolve and adapt to a never-ending stream of new problems to solve.” The only way to do that is to cultivate a culture of learning. At Patreon , a membership and patron-development platform for creatives, their culture deck describes the company’s seven core behaviors.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Drive traffic to your association’s career center.

YourMembership

Your association’s career center helps you boost member engagement, gain insight into prospective members, and generate valuable non-dues revenue. So, how do you drive more traffic to your center? Here’s how … The post Drive traffic to your association’s career center. appeared first on YourMembership.

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Association Brain Food Weekly: 2.16.18

Reid All About it

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. If you’re not familiar with the EU’s General Data Protection Regulation taking effect in May, please please please review these resources so your organization is in compliance.

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Content is still king for events

Aaron Wolowiec

Organizations are rethinking content curation. That’s according to a new report by Omnipress, which, for the fourth year, surveyed organizations on how they use content for events.

Content 133
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Step Two: Creating Scenarios Based on Megatrends

Eric Lanke

Two weeks ago, in Step One: Identifying the Megatrends , I continued a description of a Scenario Planning exercise my Board chair and I decided to conduct at our upcoming Board meeting. I ended the previous post with our decision to construct a short, one-question survey for the Board members to respond to prior to our Board meeting. We asked them to tell us the Megatrends that they see having the greatest possible impact on our industry in the next five years.

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How Wild Apricot is Preparing for the GDPR (General Data Protection Regulation) and What You Need to Do

Wild Apricot

Here is what Wild Apricot is doing to address the GDPR and what actions your organization needs to do if you have members in the European Union.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Two Ways to Demonstrate the Business Impact of Customer Communities

Higher Logic

Revenue. Customer support costs. Acquisition. Retention. These are basic examples of business metrics companies track to evaluate their performance. They’re also metrics any online community can use to show business impact. The best community professionals measure, track, and compare metrics to demonstrate how their communities are impacting their businesses.

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Bright Idea: Improving diversity in libraries

Aaron Wolowiec

Hoping to introduce more diversity into library workforces, last year the Public Library Association kicked off its Inclusive Internship Initiative (III).

Library 133
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Does Middle Management Have a Future?

Jamie Notter

I’ve noticed an interesting pattern in some of the Workplace Genome data of some of my consulting clients lately: Middle managers experience culture as less futurist than BOTH the people above them in the hierarchy, and the people below them. Think about that. Regardless of the organization (so far in our research, anyway), people who don’t manage at all experience the culture at least slightly more futurist than middle managers, and so do the senior people.

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How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

Some associations are seeing exceptional member growth while other associations are seeing a decline. Not all associations are struggling to retain their members, but some are. Why? Well, some associations serve declining industries or professions. Some, but not all. The others are failing to remain relevant. Relevance sounds like such a simple thing, but there are many manifestations.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Don't Cut Off the Caring

Idea Architects

"The time has come. The young generation always comes up and beats the older generation. It's how life is." Marta Karolyi, head of the United States women's gymnastic team Despite the fact that the elders may be able to extend their athletic prowess and dominance longer, at some point they will be defeated. Records will fall. Champions will retire. Legends will become memories.

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How to Get Young Professionals to Volunteer

GrowthZone

Half of Americans are under age 30 and millennials have become the largest share of the U.S. workforce. millennial noun [mil-len-ee-uh l] A person born in the 1980s or 1990s, especially in the U.S.; a member of Generation Y. Young professionals (aka Millennials) are the future of member-based organizations. In order to survive, chambers must learn to reach young professionals and adapt to their culture.

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Successful Association Sales: Selling Value Instead of Products

Association Success

How value is different from cost – and how we can model our offerings accordingly. What is the difference between cost and value? Cost is the price your customers pay and value is what your customers receive in exchange for their money. Let me give you an example. Suppose you are in the market to buy a new car. You look at a Toyota and a Mercedes and note that for the price of one Mercedes you could buy two Toyotas.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth Kanter

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? It should be. Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. This article shares insights from nonprofit marketers. . Facebook Video Tips from Non-Profit Marketers – Guest Post by Rebecca Brooks, Animoto.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Strategy + Innovation: Watchwords for 2018

.orgCommunity

As we start the new year, we all are inundated by predictions for the future. At.orgSource, we all have been thinking a lot about the future. Later this year we will be publishing a book on “Association 4.0.” Many of you may have heard Kevin and I speak about disruptors looming on the horizon and how associations will need to undertake some fundamental changes.

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This Stuff Works (TSW): A Letter From Sam In Prison

Holly Duckworth

Our world is crying out for good news. Most of us are so buried in the bad news we miss the good news when it comes our way. As a mindfulness practitioner for CEO’s and executives I want to encourage you to always be looking for the good news. Note you have to slow down […].

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Analytical Mindsets in the Association Space: Part One

Association Success

Data analytics can transform the way we work in associations and pave the way to success. Why Data Analytics? We are running into the future at top speed. We have more decisions to make and less time to make them, and without data we have an increased likelihood of making bad decisions or no decision at all. Now is the time for associations to take advantage of advancements in data to help them make decisions with confidence.

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3 Myths: The Reasons New Members Join Associations

Smooth The Path

Why do our members join? It turns out, our most commonly held beliefs of this question are mostly wrong. Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Or they join to get a research report or one of 15 other great benefits. Sometimes members join to gain access to a benefit , but rarely. Much more often members do not know a thing about the association when they join.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How Associations Increase Membership Sales

GrowthZone

You may not realize it, but you’re in the business of selling. Think about it. You sell memberships. Renewals. Sponsorships. Certifications. And conference registrations. Get the idea? But how do you really succeed in sales? It starts with being able to track and manage the sales process. Using a sales funnel, anyone can master the art of cultivating and closing sales.

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This Stuff Works (TSW): A Letter From Sam In Prison

Holly Duckworth

Our world is crying out for good news. Most of us are so buried in the bad news we miss the good news when it comes our way. As a mindfulness practitioner for CEO’s and executives I want to encourage you to always be looking for the good news. Note you have to slow down sometimes to find it. Or as in the case I will share with you today you have to look in the smallest of packages.

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Bringing the Real World into Virtual Events

Association Success

By making the virtual space come to life, we can create online events that are valuable in themselves. The world connects virtually, and it is no different for the associations we serve. Building effective virtual programs drives value for members across borders, provides cost effective means for engagement, and creates a unique forum for networking and learning.

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[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. What do you really need and which tools are key for getting results?

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.