Sat.May 07, 2022 - Fri.May 13, 2022

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9: Why Is Membership the Only Relationship?

Spark Consulting

In position number 9 of the top ten all time Spark blog posts: Why Is Membership the Only Relationship ? Originally written as a follow on to a panel session I participated in at ASAE’s 2013 Great Ideas Conference, I noted that while associations have LOTS of different types of constituents, we still, with a few limited exceptions, tend to consider everyone who interacts with us a membership prospect and push everyone we interact with towards becoming a member.

Revenue 221
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Three benefits of developing thought leadership content at your association

Nimble AMS

If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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Cohort Programs Deliver a Social Learning Experience That Sets Your Association Apart from the Competition

WBT Systems

Online learning got a tremendous boost during the pandemic when virtual conferences and courses were the only option for education.

Course 370
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Applying Our Understanding of Personal & Social Identities Within Associations

Aaron Wolowiec

During the pandemic, I was introduced by my colleague to the University of Michigan Inclusive Campus Collaborative which seeks to foster a campus climate in which all community members feel respected, valued, and empowered to engage in the life of the university. Among the resources developed and shared by the Collaborative are two identity wheels, which I’ve found useful in helping association staff, volunteer leaders, and/or members better understand themselves, one another, and how they can i

Michigan 246
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Marketing Movers & Shakers: Meet Ashley Baker

Higher Logic

The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic. This spring, we’re celebrating six Marketing Movers and Shakers in the association marketing space. Next up, get to know Ashley Baker, Executive Event Director at NiUG Asia Pacific. . The post Marketing Movers & Shakers: Meet Ashley Baker appeared first on Higher Logic.

Marketing 177

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What’s Ethics Got to Do with It? Responsible Content Curation

Association Adviser

Your association’s content – both what you create and what you curate from expert sources and established publishers – has the power to educate, inform and advance your members forward as an industry. And, yet, with power comes responsibility. Responsible content curation means promoting content that is written, sourced, and presented in a way that […].

Content 146
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Content Ideas for Associations Who Blog

GrowthZone

There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining. Answer questions that your audience is asking. Take a boring topic and write the article as you ask yourself the 5 Ws (who, what, where, when, and why).

Content 113
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Why attracting younger members is crucial for association success

Nimble AMS

Soon Gen Z and Millennials will dominate most of the job force, impacting the future of work as we know it. To stay relevant as an association, you must purposefully seek to attract younger members by better understanding their motivations. According to a Community Brands Association Trends Study , 58% of early careerist members identified training opportunities as their biggest priority.

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The ONLY Way to Beat the Great Resignation is with Culture

PROPEL

People are treating the great resignation like some kind of mysterious phenomenon, and it’s not. Here it is in a nutshell: employees have more options now, because they can work remotely for organizations in other locations, or even other parts of the same metropolitan area that they wouldn’t have considered before. More options means more transitions.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Implementing and Leveraging a Mobile App To Positively Impact Member Engagement (Part 2 of 2)

Association Adviser

Like many associations in 2022, your association is working to find scalable, revenue-generating options to increase member engagement with your association and peer association members. However, many associations are at the “crawl stage” on how to use an app to reach both their engagement and non-dues revenue goals. One part of identifying if an app […].

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Simple Membership Calculations: Member Lifetime Value

GrowthZone

As an association, you rely on members and their commitment to your organization. It is important to keep an eye on membership trends as you plan for your financial future. Each member can help to further your mission and ensure financial stability. Member Lifetime Value (MLV) is the measure of the monetary value of a member based on the projected length of membership.

Revenue 78
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5 Tips for Writing Better Volunteer Role Descriptions

Achieve

You wouldn’t apply for a job without knowing everything about the role, right? The same goes for your volunteers — they want to know exactly what they’re getting into before signing up for one of your volunteer opportunities. That’s where your role descriptions come into play. Your volunteer role descriptions let potential volunteers know about the skills required for the role, the tasks they’ll be completing, and other important logistical details.

FAQ 59
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Work @ Life: Developing Authentic Leaders

PROPEL

Today, there are more leaders that care than ever before, but the data shows they can still be a lot better in many ways they support their teams. Our task at hand is clear: we need to bring more humanity to our interactions, and to make communication more effective. The good news is that there is one key role in this equation, the frontline manager, so helping them learn to me more authentic in.

Team 98
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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20+ Best Association Management Software Options

MemberClicks

There are many reasons you could be ready to invest in an association management software or to upgrade your current software to one that fits your need. Maybe you’ve seen spectacular growth recently and need a platform that can handle your expanding needs. Or maybe you’re tired of dealing with disconnected solutions that require you to juggle multiple systems, duplicate tasks and manually transfer data. .

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5 Ways Your Association Can Earn Additional Non-Dues Revenue | BeaconLive

Beacon Live

Increase Your Association’s Non-Dues Revenue Stream Before Your Next Annual Meeting Member dues are at the core of any membership association’s financial success. However, you cannot depend on them as a sole source of income for your association.

Revenue 52
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6 Reasons to Use an Event Ticketing System

Raklet

Organizing events can be overwhelming. You have to check in guests, send out invitations, and contact the participants whenever needed. The post 6 Reasons to Use an Event Ticketing System appeared first on Raklet - Membership Management Software.

System 52
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Learn How to Expand Your Impact as a Leader [Deadline Monday!]

PROPEL

Monday is your deadline to get into the next cohort of our Growth Mindset course, which is designed specifically to help you expand your impact as a leader. There are three modules, and each one addresses leadership at a different level: self, team, and organization. You’ll learn how to get yourself out of your comfort zone, address conflict inside your team, and actually change your culture (no.

How To 59
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Apple's Mail Privacy Protection Is A Help, Not a Hurdle For Email Marketers

Multiview

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. What used to be a sure-fire way to both reach audiences and measure engagement, now was feared to be a broken system that would i nflate analytics.

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[podcast] Member storytelling: The value of user-generated video content

Association Briefings

You don’t need influencers. You don’t need talking heads. You need regular members being your association’s brand advocates. And that’s where user-generated content comes in. Let’s face it, the way associations acquire members has changed immensely in recent years. So, in this episode, we provide ways to boost acquisition and loyalty by letting members talk about their positive experiences.

Content 52
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Creating a Custom Branded Mobile Community App

Raklet

All of your audience can be gathered in a single, engaging platform that only you can control using a custom. The post Creating a Custom Branded Mobile Community App appeared first on Raklet - Membership Management Software.

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Planning an Event: Questions for Your Members AND You

MemberClicks

You plan events to connect with your members but what are your members hoping for in your event? Do they want to grow professionally? Develop new skills? Connect with other members? The only way to know what your members want is to ask them. By asking members for input before planning an association event, you can boost event engagement and increase member satisfaction.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Association Brain Food: 5.13.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Innovation in a hybrid workspace. Achurch Consulting takes in-person brainstorming off its high horse by revealing where it falls short. They suggest how to create a remote or hybrid workspace conducive for innovation and provide tips for asynchronous brainstorming.

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My advice? Stop doing that

Effective Database

My advice? Stop doing that! There is a classic TV sketch featuring Bob Newhart as a therapist. He helps his patients overcome their issues by using two magic words: "Stop it." (You can see the clip here: [link] The sketch is funny because his advice is incredibly simple but obviously very difficult to apply. Remarkably, this … My advice?

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The Association Podcast – Episode 37 – Sigmund VanDamme

The Association Podcast

Serial Entrepreneur and Founder of Nimble AMS Talks Lean Work Culture Longtime industry veteran, Sig VanDamme, joins The Association Podcast to talk about his experiences as an entrepreneur throughout his career, working with and building AMS platforms, and what led to him deciding to make Nimble AMS on top of Salesforce. We get into what the workplace looks like today and how he runs his Salesforce consultancy, Gojectory , differently from other ventures in the past.

System 40
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Disciple LIVE 2022! ‘What’s next for my thriving community?’

Disciple Media

A swanky Shoreditch venue, branded tote bags, pizza and PowerPoint… it can only mean one thing: the innovators have assembled! Coming together for our first ever Disciple live event, community-led business owners shared stories, strategies, and some of the great ideas made possible by the latest tech and trends. If you couldn’t make it to London at the end of April, it’s all good.

Class 41
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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.