Sat.Sep 03, 2016 - Fri.Sep 09, 2016

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Alright stop: collaborate + listen, part 2.

YourMembership

Step 1: Ambassadors. Editor’s note: This is the second in a four-part series looking at member engagement at associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement. Last week, we looked at private online association communities and how to make members feel exclusive.

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Is Small Data the Next Big Thing?

Higher Logic

Most people aren’t skilled woodworkers -- but almost anyone can build an IKEA dresser. That’s how intuitive the company’s design and instructions are. And it’s no accident that its furniture design is incredibly attuned to users’ needs. IKEA pays very close attention to consumers and can predict their behavior, from what they’ll furnish their home with to how they’ll assemble and use each item.

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Getting Started with Online Learning for Associations

WBT Systems

The start of the new school year in September always makes us think of wide-eyed children, venturing into their new classrooms, with all their shiny new notebooks, pens, and tablets. They can be both excited and nervous at the prospect of what they will learn and experience in the coming year. There will be many new challenges as they adapt to a new teacher, new concepts, and a new environment, but along the way, it will become easier and they will wonder how they didn’t know how to do thi

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How to Define, Track, and Increase Member Engagement [Webinar]

Socious

Data from a recent report makes me think that there are a lot of executives that are losing sleep these days.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Association Brain Food Weekly: 9.9.16

Reid All About it

This week kicks off with a webinar you won’t want to miss: Elizabeth Engel and Shelly Alcorn discussing their insightful new report, The Association Role in the New Education Paradigm. Unlike many association management reports, this paper isn’t just about associations, it’s about how associations can play a role in our larger world solving a serious issue, one that affects everyone reading this.

More Trending

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Remembering a Special Client

Virtual

Some sad news, as Joe Pavlat, the long time president of Virtual's oldest client, PICMG, passed away last week. Joe was more than a client—he was a good friend to many at Virtual and will be sorely missed. There is a great remembrance of Joe on this page. I hope you'll take a moment to read it.

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How to Use Data to Solve Your Biggest Online Community Participation Problems

Socious

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn’t wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town.

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The Limited Power of the Ask

Eric Lanke

I've been thinking a lot about fundraising this week. Like some trade associations, ours has an affiliated 501(c)(3) foundation, through which we raise money to support research and education initiatives related to our industry. And we're in the thick of our fundraising season, with an aggressive goal set for the year, and some fairly serious economic headwinds causing some of our most reliable donors to lower their commitments.

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Should Staff Be in Your Online Community?

Higher Logic

It’s a tricky tightrope to walk -- how involved should your organization’s staff be in the online community? Although it’s tempting to leave staff out for simplicity's sake, or to have one token staff member and no one else, it’s better to include everyone in the community. Otherwise, how do you get total organizational buy-in and ensure everyone supports the community’s goals?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Do Corporate Sponsorships Affect the Public Perception of Nonprofits?

Associations Now

Recent research into the impact of corporate sponsorships of nonprofits suggests that the wrong collaboration can prove poisonous. One analyst suggests thinking long and hard about what a sponsorship means for your organization. Sponsorship is a fact of life—and an important revenue stream—for many associations and other nonprofits. But could sponsorships be putting some negative marks on your brand?

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How to Make Your Online Community a Must-Visit Destination for Members or Customers

Socious

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year’s resolutions where I went several times, had a decent experience, then forgot all about it.

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Associations Can Make the World a Better Place

Smooth The Path

What does it mean to make the world a better place? . For a long time I thought it solely meant doing something grandiose. Solving the fresh water problem in third world countries, feeding every hungry person in our own country, or saving nearly extinct animals are really great aspirations but are not the only ways to make the world a better place. I’ve now come to believe that even small acts for just one person can make the world a better place.

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Renting Your Seat at the Leadership Table

Idea Architects

One of the best lessons my mentors taught me is that you don't own your seat at the leadership table no matter how talented, knowledgeable, or caring you might be. Part of leadership success is knowing when to exit and create space for the enthusiastic contributions of others. Somewhat ironically, while at the table (in a formal position of leadership) we do have to adopt an owner's mindset for all the responsibilities and consequences of the role we play and the decisions we make while still un

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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How Texting Could Take Your Marketing Strategy to the Next Level

Association Adviser

Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. We want information conveniently delivered to us through our mobile phones, and nearly everyone is texting. Short Message Service (text) marketing is a reliable way to get in front of your members, and it makes engagement quick and easy.

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How to Develop a Long-Term Member Engagement Strategy

Socious

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Have We Been Thinking too Small About Associations?

Smooth The Path

Related articles: Overwhelming, ambiguous options plague associations. Identifying innovative members. Reflective association leaders. The post Have We Been Thinking too Small About Associations? appeared first on Smooth The Path.

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How to Strengthen Your Staff’s Soft Skills

Associations Now

Soft skills—though critical for the association workforce—are on a decline, according to some sources. But never fear: We’ve pulled together a few tips to boost soft skills around the office. Soft skills are those seemingly je ne sais quoi talents and traits that separate top job candidates from the rest of the pack. They can be qualitative in nature, and they might even be difficult to articulate.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Poll: Demographics, Consolidation and Member Apathy Top List of Concerns

Association Adviser

Preliminary results of our unscientific reader poll show that association leaders have a wide variety of member challenges to address, and topping the list is the impact of a changing landscape. More than one in three (34 percent) respondents indicated concern about industry consolidation and retiring Boomers falling off their membership rolls. Although only 13 percent felt that their member communications were ineffective, more than one in five (21 percent) were frustrated that members didn’t s

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How an AMS-LMS Integration can Create Value for You and Your Members

Membersuite

Historically, associations have viewed their AMS as their primary application and LMS as a component for storing learning content. But, there’s a noticeable shift in the industry as folks are challenging this infrastructure and mode of thinking. Change-makers are disrupting the status quo by positioning both components as equal partners and are giving the same investment in their analysis of LMS alternatives as its AMS counterpart.

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Effective Facilitation: Engaging Individuals, Producing Better Results

Idea Architects

I detest self-promotion, but I'm doing a rare public registration facilitation skills workshop in Indianapolis on November 15 and thought it might interest a few readers. It's a very practical program with lots of info I've gleaned from my 30 years or so facilitating in varied settings with incredibly diverse participants. This link provides the basic program overview beyond what's highlighted above.

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A Mobile Focus Isn’t Enough Anymore: You Gotta Be Fast, Too

Associations Now

In recent months, a need for snappiness has become a major point of discussion in the mobile development space—which means you’ll have to devote more resources to support your mobile offerings. But on the plus side, the focus on speed could eventually mean the second coming of the mobile website. Jeff Bezos has been a trendsetter on a lot of subjects.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Connecting with Associations at ASAE

SilkStart

We recently had the opportunity to exhibit at the American Society of Association Executives (ASAE) annual tradeshow. It was our first major trade show in the US having previously only attended the Canadian version, the Canadian Society of Association Executives (CSAE) , a year earlier. We received an overwhelmingly positive response from everyone who stopped by our booth.

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How Do Your Email Marketing Metrics Measure Up?

Membersuite

. One of the many things that makes email marketing such a valuable piece of an organization’s overall marketing strategy is the access to reporting metrics that it provides. How many other communications tools provide instantaneous feedback as to how well a message is delivered and engaged with? Many marketers pore over metrics, compare results to other campaigns, and hope to improve over time.

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Resource: The Social Media Toolkit for Nonprofits

Beth Kanter

The Skills Platform and Zoe Amar have created the Social Media Toolkit to aid professionals within the charity and third sectors. I’m thrilled to have contributed a chapter. There are many guides to digital and social media. From Dummies guides to video tutorials, it’s all out there. But, Dave Evans, the Skills Platform’s product manager and Zoe felt that something was missing – a toolkit that helps pull everything together.

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The State of Association Chapters

Associations Now

A new benchmarking study sheds some light on common chapter-relations practices at associations, but it falls short of stating the value of chapters—because so few associations are measuring it. Early this year, I profiled a few associations that had recently restructured their chapter systems in the Associations Now Volunteer Leadership Issue. The International Association of Administrative Professionals, for instance, surveyed members and found that a poor member experience at the chapter leve

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.