Sat.May 25, 2019 - Fri.May 31, 2019

How to Repurpose Association Content (and Why You Should)

MembersClicks

Whitepapers, reports, webinars, videos, blogs: If your association is like most, you probably produce a lot of valuable industry content for your members. And, again, if your association is like most, you may feel overwhelmed by the idea of continually creating content to keep your members engaged.

Explaining Red Lights Is Good, But That Doesn't Make Them Not Red

Eric Lanke

This article on Forbes.com caught my eye this week.

Turn Your Homepage Into a Doorway for New Members

Associations Now

Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome.

Don’t Know Who You’re Talking to You? Ask.

Moery Company

Here at The Moery Company, we send communications to thousands of prospects every month. To make our communications count, understanding the audience is critical. A considerable part of our communication success is the detail we collect to segment our lists.

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Association Brain Food Weekly: 5.31.19

Reid All About it

The weekly list of free educational events and resources for the association community… Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit?

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49 Free Nonprofit Webinars for June 2019

Wild Apricot

Here are all the free nonprofit webinars happening in June 2019 that the internet has to offer

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More Trending

Restructuring Your Business Model? How to Get it Right.

Moery Company

IStock: Credit_Natali_Mis. We’ve been in discussions with a good many organizations and one of the reoccurring questions we hear is, “We’re restructuring our membership model – what benefits need to be added?”. A few recommendations: Begin by taking a hard look at member activity within your association. What are they paying for? What events and programs are they’re attending? What webinars are they choosing to participate in?

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Five Tips to Keep Your Association’s Website on Target

Associations Now

If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas.

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Morehouse

Association Advocacy Chick

A week ago, Robert Smith, the commencement speaker for Morehouse College pledged to pay off the student loans of the class of 2019. Reaction has ranged from shock to elation to envy. The Washington Post even had an editorial asking if it was even fair that this generous gift was made as others struggle to pay for their education. However, I think it’s shortsighted to just think about the donation in and of itself.

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Why Tons Of Booster Clubs User This #1 Booster Club Management Software (With Examples!)

Wild Apricot

If you want to spend more time with your kids and less time in the office managing your booster club, Booster Club Management Software may be for you

5 Simple Tips for Effective Public Speaking

MembersClicks

Regardless of what position you hold at your association or chamber of commerce, chances are, at some point in time, you’re going to find yourself in a position where you have to speak in front of a crowd. Maybe it’s presenting a speaker at your annual conference.

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The State of Paid Internships in 2019

Associations Now

As a major public relations group moves toward requiring its members to offer paid internships, here’s an update on the state of paid internship programs—both inside and outside of associations.

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2 Ways for Associations to Appeal to Young Professionals

GrowthZone

Tweet. The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation.

How to Engage Members Through Your Programs and Services

HighRoad Solution

Associations put a lot of effort into their programs and services. In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers. member engagement

It Takes an Association Leader to Know How to Be an Association Leader

Association Adviser

We spoke with Tracy Folkes Hanson of the Canadian Society of Asosciation Executives about what a “typical” day looks like, the advice she'd give to someone working toward an ED/president, and her favorite part about working in associations.

Report: Event Planners Still Struggling With GDPR Compliance

Associations Now

New research from Eventsforce finds that GDPR, the European Union’s data protection law, has changed how event planners handle data, but compliance challenges remain.

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If You Build It, Will Teams Come?

Velvet Chainsaw

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference.

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Strategies to Increase Membership: Using Your Audience Matrix

HighRoad Solution

Marketing would be so much easier if you could just ask each individual member what they want. That would be impossible, of course, especially if you have a large, nationwide association. And yet, members do expect a high level of personalization. member engagement

May Update: Say hello to version 7.0, and a new look for Wild Apricot?

Wild Apricot

Version 7.0 is nearly here! We’re currently planning to release the version in mid-June, and we’re excited for a couple of reasons. Firstly, we’ll be updating the way the admin view looks. The admin view of Wild Apricot has looked the same for quite

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Daily Buzz: What Freelancers Mean for Your Association

Associations Now

Contractors might be temporary, but treating them like part of the larger team can boost talent and productivity. Also: Improve your facilitation skills.

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What Do You Need to Know Before You Select a New Content Management System?

Delcor

Effective websites are mission-critical for associations—used for communicating with members, providing services, managing ecommerce, and acquiring new customers. However, it can be difficult to find the right content management systems (CMS) to publish your websites.

Member Retention Rate Benchmarks

HighRoad Solution

It's very worrying when you see membership rates dropping. How can you tell where your association is going wrong? How can you identify the areas where you need to improve. member engagement

GiGi’s Playhouse: Our 2019 MC Cares Initiative!

MembersClicks

At MemberClicks, we’re all about the mission: Yours, ours, and those of organizations making an impact in our local communities! Atlanta, Indianapolis, and Vancouver.).

How to Convert an Attendee to a Member

Associations Now

Looking to take your relationship with a nonmember attendee to the next level? Here are three ideas for encouraging a conference attendee to become a member of your association. It’s great to get a prospect to register to attend one of your association’s conferences.

How to Improve the Membership Experience of Young Professionals

Membersuite

Millennials are the biggest generation in the workplace, but only account for 19% of association members. Learn how you can do better than this benchmark by improving the membership experience - and retention - for young professionals

Why Participating in Trade Shows is About More Than the Sale

Association Adviser

Trade shows remain one of the most profitable B2B media strategies, generating more than $12.8 billion in revenue in 2016. But they're also about networking & supporting your association and membership.

Telling the Advocacy Story: Moving Members from “Me” to “We”

Association Success

How can associations tell their advocacy story? For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!”. In a previous article , I stressed that advocacy is a deep, untapped driver of member value that we often overlook.

Study: A Slow Hiring Process Turns Off Gen Z Recruits

Associations Now

If it takes too long to apply for a job at your organization and even longer to get a response, you might miss out on younger talent that’s raring to work, a new study finds. Trying to win over the latest graduating class? Make sure you’re keeping your recruitment technology up with the times.

Reliant Credit Repair Review

SocialFish

This is a company that is based in New Jersey, whose main task is to help people improve their credit report and finances.

Anatomy of a Retargeting Cookie

Association Adviser

When it comes to programmatic advertising, a cookie is not a delicious treat – it’s an essential advertising component that helps you reach the right audience. Cookies can be a revenue driver, a tracking beacon and even a method to expand your online audience. The post Anatomy of a Retargeting Cookie appeared first on Association Adviser. Features Revenue Technology programmatic advertising retargeting

Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did.

Daily Buzz: How Tech Can Improve Meeting Translation Services

Associations Now

To participate in your conference, some attendees might require translators. New translating innovations can build on—and not detract from—the experience. Also: The ROI behind content marketing.

The 3 Main Credit Bureaus

SocialFish

Have you been wondering what credit bureaus are? What do they do? And why there are 3 of them? Well, wonder no more. In this blog post, I shall be talking about the three main credit bureaus, who they are, how they work, and why they are essential.

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What’s the Worst That Could Happen?

Effective Database

While it may sound flippant, when helping a client make a decision I’ll often ask “What’s the worst that can happen?”