Sat.Jan 06, 2018 - Fri.Jan 12, 2018

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The Nonprofit’s Guide to Augmented Reality (+12 Examples of Inspiring Nonprofit Augmented Reality Campaigns)

Wild Apricot

Learn everything a nonprofit needs to know about how to make a successful Augmented Reality (AR) campaign and 12 examples of nonprofits who’ve already found success.

Examples 322
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5 ways to stand out in the exhibit hall.

YourMembership

New year, new tradeshow schedule for your association. Many associations still use exhibiting at tradeshows and events as a large part of their marketing efforts. With the high cost of exhibiting, though, it’s critical to wisely use the time and money spent to exhibit. But first, to get the best return on your exhibit investment, The post 5 ways to stand out in the exhibit hall. appeared first on YourMembership.

Cost 191
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5 Mistakes to Avoid When Advertising on Facebook in 2018

Higher Logic

(This post originally appeared on Inc. ). When people ask me where to spend their advertising dollars this year I’m usually telling them Facebook. Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. Of course, Facebook isn’t for everyone. But c’mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses ow

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6 “Non-Obvious” Online Learning Trends for 2018

WBT Systems

Rohit Bhargava spends thousands of hours each year spotting “non-obvious” trends he believes will change the world. We’re bringing six of them to your attention because we think they’re also non-obvious online learning trends for 2018. You can find all 15 trends Bhargava identified in his new book, Non-Obvious 2018 Edition: How to Predict Trends and Win the Future. #1: Light-Speed Learning.

Course 176
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Reduce Barriers to Entry

Spark Consulting

Just about every association I know of is struggling to recruit younger members (aka Millennials). Part of the reason for that is that we’re erecting barriers to entry rather than removing them. What’s required to be considered part of your association’s community? A certain degree? A license? A certification? MONEY? Those are all barriers to entry that a young person may not be able to clear – at least not yet.

Minnesota 170

More Trending

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10 Tips for Documenting Automated Campaigns

Higher Logic

“The devil is in the details.” That never rang any truer for me than when I needed to document a marketing campaign for the first time. Indeed, the devil is in those many, many details, and I learned a lot about not letting anything slip through the cracks. Last month we launched some redesigned campaigns for our marketing automation tools. There’s more advanced content on Landing Pages, Automated Campaigns, and Web Tracking, and the individual campaigns interconnect with one another.

Tips 180
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Wild Apricot Releases New Global Plan With 50,000 Contact Limit

Wild Apricot

Today Wild Apricot launched a new Global Plan, which can support up to 50,000 contacts. Read the full details of this plan here.

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Don’t Get Lazy!

Spark Consulting

Putting it all together, maybe the most important thing Sohini and I learned from fundraisers as we were researching Steal Like a Fundraiser (and as Sohini has worked with them over the past two decades) is: don’t get lazy. And it’s really easy to do that, particularly if you’re organization is not in crisis. And many associations are NOT in crisis.

Marketing 150
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The secret to making resolutions stick this new year

Aaron Wolowiec

A new year signifies new beginnings and fresh starts. It’s an opportunity to be a better version of who you were the year before. It’s also a time for setting goals and resolutions. Although we may have the best intentions when setting these goals, they often fall flat shortly into the new year.

150
150
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Importance of Making Commitments

Eric Lanke

It's been a while since I wrote about my association's on-going experiment with 4DX -- The Four Disciplines of Execution. My write-up of this business book recently appearing on my annual post about the top five most visited pages on this blog for the year reminded me that we still haven't given up on it. Indeed, if anything, we have increased our commitment to this apparently simple, yet powerful system of execution.

System 100
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Fake News and Workplace Culture

Jamie Notter

This week I released a new online training program in conflict resolution, and one of the lessons in the course talks about “valuing stories over truth.” People are sometimes surprised by that notion. After all, in this age of fake news, doesn’t the truth matter? Of course it does. But fake news isn’t just about lies. There’s a bigger problem: Oversimplification.

Analysis 111
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HTTPS is Critical for Associations

GrowthZone

You’ve probably noticed that certain website have [link] in their URL while others don’t (they simply have [link] So the question is , what is HTTPS and d oes HTTPS really matter for your association? The answer is absolutely YES. HTTPS vs. HTTP. We won’t get into the details of every difference, but it’s easy to keep them straight by telling yourself that the “S” in HTTPS stands for Secure.

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Voices and Views: January

Aaron Wolowiec

Event Garde is committed to professional development, for ourselves and for our industry. As such, we’re avid readers of industry news. We’d like to share these must-reads with you.

Industry 133
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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7 Must-Haves for Your Association Website in 2018

Vanguard Tech

You probably came across some really awful websites in 2017. Maybe they had bad design or maybe they had terrible functionality. Whatever it was, you’re probably not likely to return to them anytime soon. The very best websites are pleasing to the eye while also having essential behind-the-scenes features to make them functional and effective. Will your site measure up in 2018?

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Planning is One Key to New Member Retention Growth

Smooth The Path

New member engagement plans work! (You may recall me announcing this a few weeks ago.) On average new member onboarding, orientation, and welcoming programs increase new member renewal rates by 9.7% or up to as much as 50%. How do they do this? The key is in regimented, but flexible planning. Now, wait a minute! How can you have regimented, but flexible planning?

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How to Engage Members in the 21st Century

GrowthZone

There’s no reason associations should continue to play by 20th-century rules anymore. There are (at least) 5 digital tactics member-based organizations should be using to drive participation and engagement in today’s world. TACTIC #1. Build Awareness Through Social Media. Like most associations, you probably already have some sort of social media presence.

How To 74
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Winning The Work at Home Game

Association Success

A guide to staying focused for remote workers. During your commute, while you are sitting in traffic or wondering if public transportation will ever get you to the office, you start daydreaming about working at home. You think to yourself, “Oh, it would be so great. No commute and look at all that time I’d save. And it would be SO much less stressful.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Questions Are More Important Than Answers When Evaluating Your Association’s Tech

Association Adviser

Laura Taylor, Naylor Online Solutions. Changing up the technology or software systems your association uses is scary. Most tech comes with a significant price tag and an even more significant amount of time and effort required to train on it and become proficient at its use. Because they fear the required investment of time and money, many association executives put off investing in newer, more efficient association tech until absolutely necessary.

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Twitter for Nonprofits in 2018: Rebirth or Retire?

Beth Kanter

The past year, Twitter has been widely criticized for its role in spreading misinformation , being a Petri dish for hate speech , and how it approaches world leaders use of the platform. You will also see some of the most viscous attacks from trolls on Twitter and they are only rarely quieted with compassion. On the other hand, some say Twitter is ready for a renaissance , a phoenix rising from the ashes.

Phoenix 79
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How Risky Is the Way You Talk About Risk?

Idea Architects

"Boom! I hope you are ready to take some big risks today” shouted the workshop presenter with his arms outstretched and sounding a bit like a Tony Robbins wannabe. The all-business suit and tie guy seated next to me leaned over and said, “I gave up coffee for the month of January, and that is all the risk I can handle.” We both chuckled. Judging by the relative silence meeting the presenter’s proclamation, the other 50+ folks attending this change management workshop also lacked enthusiasm to en

Content 68
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APPROVED Using the Value Ramp To Build An Educational Portfolio

Association Success

Does your association offer a complete range of educational products, or are your members missing out? In today’s economy, traditional modes of education are losing steam. After taking a specialized college degree, professionals may work for fifty years (or more, if life expectancy continues to increase), and in that time their profession or industry can be turned on its head by changes in technology, regulations, and working environments.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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7 Myths about Career Center Networks Debunked

Association Adviser

Emily Nesterick, Naylor Association Solutions. Career center networks offer associations the ability to show more job openings and expanded career development resources for members while placing their brand in front of a wider audience of potential members. Associations that join networks have higher performing career centers and generate more revenue — by 30 percent on average.

Revenue 61
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How to Engage Members in the 21st Century

GrowthZone

There’s no reason associations should continue to play by 20th-century rules anymore. There are (at least) 5 digital tactics member-based organizations should be using to drive participation and engagement in today’s world. TACTIC #1. Build Awareness Through Social Media. Like most associations, you probably already have some sort of social media presence.

How To 60
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New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? The New Member Engagement Study , a collaboration between Kaiser Insights LLC, Dynamic Benchmarking , 12 research partners, and 160 association professionals, explores these questions and more.

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Lean Impact in Action

Association Success

This case study shows how effective lean methodology can be across all sectors. In my last article , I introduced lean principles, from the innovative philosophy for increasing efficiency championed by Eric Ries in The Lean Startup. The article touched on the ways it can be adapted for organizations in the social sector and the association industry.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.