Higher Logic
MARCH 1, 2022
The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic. Why stop at member acquisition? You can create an association whose members engage habitually and renew like clockwork because you’re who they’ve chosen…for keeps. The post Lessons Learned on How to Create Forever Members appeared first on Higher Logic.
Aaron Wolowiec
MARCH 4, 2022
No matter your viewpoints on strategic planning, one thing’s for certain: the plan that sits on the shelf and is never referenced is not doing anyone any good. So if you’re going to create a plan that’s worth anything at all, at least consider the following strategic planning primer strongly rooted in the ToP values of profound respect and inclusive participation.
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GrowthZone
MARCH 1, 2022
For associations, membership retention is a critical component in day-to-day operations and yearly strategic planning. As you organize events, deliver content, and find solutions for your members, it is also important to serve your own needs by tracking membership retention. The number of members you engage and retain each year will determine how you can grow as an association and expand your horizons.
WBT Systems
FEBRUARY 28, 2022
We’re big on differentiators. We’re always on the lookout for ideas to help you design and deliver educational programs that will stand out from your competition. Here’s another one: action mapping.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Reid All About it
MARCH 4, 2022
The weekly list of free educational events and resources for the association community…. Ukraine. If you’d like updates from Ukraine plus expert commentary, I created a Twitter list of Ukraine journalists, academics and others. Russian tanks vs. global networks. Steven Johnson points out the contrast between the dismal perspective of the mainstream media on events in Ukraine and the energizing, hopeful perspective he sees from Ukrainians on Twitter.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Adviser
MARCH 4, 2022
Welcome to the third and final part of our three-part blog series of Implementing eLearning Into Your Association. We have looked beyond LMS features through the eyes of an instructional designer by considering three fundamental questions that will inform and shape the decision-making around choosing an LMS. We have asked two of the three core […].
ReviewMyAMS
MARCH 1, 2022
Guest post by Fonteva Consult any published list of concerns, challenges, and/or priorities for CIOs in 2022, and certain themes emerge quickly and repeatedly. While these may be broken down further into any number of categories and some may even be overlapping, there are three central areas of focus that all association CIOs should be prioritizing today: 1.
Smooth The Path
MARCH 3, 2022
Just last week, an association executive asked me, “when are you going to update the data for that new member study you all did way back when?” The week before, two people asked a similar question. We also noticed a robust flurry of conversation whenever someone asks about new member engagement on a public forum. New member engagement is once again a big topic.
Higher Logic
MARCH 1, 2022
The post Deliverability Manners With Amanda – Unsub Confirmations appeared first on Higher Logic. To send an unsub confirmation, or not to send an unsub confirmation – that is the question. The post Deliverability Manners With Amanda – Unsub Confirmations appeared first on Higher Logic.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Association Adviser
MARCH 2, 2022
By: Nate Brown and Jeff Horne Ralph Waldo Emerson once said, “A good system shortens the road to the goal.” The sentiment rings true for associations around the world, where many professionals are seeking ways to reach their association’s goals, such as: Member retention Membership growth Earning more non-dues revenue Launching new and profitable events […].
ReviewMyAMS
MARCH 1, 2022
Guest post by Thomas McClintock, Empowered Margins To keep up with your AMS now, you may need to find a new gear… Up the Onramp Associations have known for a couple decades now that one size no longer fits all. In the last 15 years, socially savvy members have stopped depending on the annual meeting for networking. More recently, these members have also.
Smooth The Path
MARCH 1, 2022
The half-life of hit formulas is surprisingly minuscule. The unexpected can be delightful. Take this 2Cellos video , for example [a super fun 5 minutes, and if you are short on time, you will get the idea by the 1:46 mark]. Go ahead and watch it. I’ll wait. Did you watch it? Good! The artists Luka Šuli? and Stjepan Hauser offer us something completely unexpected.
Ungrated
MARCH 4, 2022
The first in a series about women in leadership roles during International Women’s Month. Early in my career, I found it disheartening when colleagues would immediately peg me as half-committed or not a true team player when I would make time for my family. Whether I left early to pick up a sick child, arrived late because my husband was traveling, or took time off to bring my dog to the vet, for years, I carried around the sting of not feeling valued.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Aptify
FEBRUARY 28, 2022
Here are some effective ways to drive non-dues revenue by offering sponsorship and advertising opportunities. Producing non-dues revenue helps your membership-based organization continue to provide great member value even when membership growth flattens out or dips. . Producing non-dues revenue is an important driver in the financial health of trade associations, labor unions, and other membership-based organizations.
Achieve
MARCH 4, 2022
It’s called the information age for a reason! Data is now the gold standard resource for decision-making in organizations of all shapes and sizes. And nonprofits are no exception. Today, continually learning more about your donors, constituents, communities, and how they all engage with you can generate a lot of data. This information likely includes names, addresses, email addresses, birth dates, payment information, donation histories, volunteer histories, and more.
Multiview
MARCH 3, 2022
Non-dues revenue has never been more important to associations. A recent study released by McKinley Advisors r evealed that generating non-dues revenue was the top priority for associations. These alternate income streams contribute significantly to an association’s financial stability and security, particularly in times of economic turmoil, as well as substitute for the dwindling membership and renewal rates that many associations are currently experiencing.
PROPEL
MARCH 1, 2022
Recently we announced our new “Core Concepts” series of online courses. The first course, Understanding Culture and Employee Engagement, has been live for a couple of weeks now. We are pleased to announced that the next two courses in the four-part series are also now available: Assessing Your Culture Changing Your Culture The fourth should be live by the end of this week, and the most sensible.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Virginia Condo & HOA Law Blog
FEBRUARY 28, 2022
CA DAY is approaching. After being called off for the last two years it will be held on March 12 all day at the Virginia Beach Convention Center. You can read all about it on www.sevacai.org. An excellent day of information and interaction is planned. Mike Inman and Jeanne Lauer are presenters in two of the morning sessions. Mike is teamed up with Peter Miller and Kellie Dickerson to discuss various issues and new board responsibilities arising from the disastrous condominium collapse in Surfs
Achieve
MARCH 2, 2022
Technological advances and changing times have made it necessary for nonprofits and organizations everywhere to develop dynamic online fundraising strategies to find success. Online giving grew 21 percent in 2020, and it continues to grow substantially year after year. In addition to its convenience and low cost, online fundraising is ideal for organizations and nonprofits who are looking to easily expand their reach.
Multiview
FEBRUARY 28, 2022
Each February, the United States honors and recognizes the sacrifices and contributions made by the African-Americans who helped shape this nation. While our country has made generous strides in achieving increased levels of diversity, equity, and inclusion, the complexity of hundreds of years of structural and institutional racism points to the prominent challenge of where to focus, what to address, and how to make real changes that heal, not bandage.
Effective Database
MARCH 2, 2022
Ask your members to update their info One of the greatest data management challenges any association faces is keeping individual contact information up to date. As I like to tell my clients, "Your members don't care about you until they need something from you.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Robert Skrob
FEBRUARY 28, 2022
What’s the BEST way to communicate with NEW members, so you can stop them from canceling their subscription shortly after joining? How you communicate with NEW subscribers needs to be different than the language you use with LONG-TERM members. To stop new subscribers from quitting and to retain members for the long-term, you must structure your member communication around three.
Velvet Chainsaw
MARCH 2, 2022
Greater Public (GP), an association whose members are public media fundraisers from more than 240 stations across the U.S., plans the Public Media Development and Marketing Conference (PMDMC) each year, hosting NPR, PBS, and community media stations. After the death of George Floyd in late spring 2020, GP embraced the goal of improving its diversity, equity, and inclusion efforts.
Association Analytics
MARCH 1, 2022
In our most recent blog post , we shared tips on how to build a business case to make data analytics a priority in 2022. Now that you are prioritizing data analytics, we want you to keep the momentum going with some quick wins. Quick wins will give you tangible results to keep data top of mind throughout your organization. Get your quick wins quickly by starting now!
Nimble AMS
MARCH 1, 2022
Here are six effective ways to demonstrate greater member value and keep members around longer. What association isn’t focused on increasing membership and improving member retention? . For most associations, membership dues represent the single largest source of revenue. So, it’s probably not too surprising that the 2021 Association Trends Study shows that those who work at associations see increasing membership and improving member retention as their top two most important activities in the
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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