Sat.Mar 23, 2019 - Fri.Mar 29, 2019

Content Marketing for Associations: What Should Be Public or Members-only?

HighRoad Solution

Every association website has a public section and a members-only section. Content Strategy Association Management

Problems with Association Membership

Smooth The Path

DCIM100GOPROGOPR0312. This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging.

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To Boost Global Membership, Get Flexible

Associations Now

Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership.

3 Fresh Marketing Ideas to Try at Your Organization This Spring


We love a good season change, especially when it means warmer (and longer) days ahead. And it seems like there’s just something about spring that tends to perk people up. Maybe it’s the sunshine. Or the fresh air. Or the bright, blooming flowers.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

Imagine this: You’re inspecting a wind turbine about 350 feet up in the air. You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second.

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The Importance of Access (Culture 401 Series)

Jamie Notter

This post is part of a new series investigating workplace culture at a more advanced level (hence the “401” moniker, like you only get access to this course your senior year…), digging into what we see emerging as the “essentials” of culture in the 21 st century.

35 Free Nonprofit Webinars for April 2019

Wild Apricot

Here are all the free nonprofit webinars happening in April, 2019 that the internet has to offer


3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion). Customer listening.

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The Moery Company Announces Promotions of Doyle and Weiss

Moery Company

The Big Red “M” is thrilled to announce two well-deserved promotions within our association consulting firm. Kerry Doyle has been named our Director of Salesforce , and Jordan Weiss will now serve as Director of Business Development.

Association Brain Food Weekly: 3.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Here I am again, Thursday at 6-something and I’m scrambling to get this post finished and uploaded for publication so I can start making dinner. Where did my day go?!? Your members are running out of time each day too—that’s why they don’t have time for you. WBT Systems shares ten ways you can help members save time while engaging with your association.

Always On the Go

Eric Lanke

I had a day this week that defied logic. In the office at 7:00 AM, on the road at 9:30 AM, a conference presentation at 11:30 AM, back on the road at 12:30 PM, a conference call in the car at 1:00 PM, a planning meeting back in the office at 3:00 PM.

Five Strategies for Better Digital Member Service

Associations Now

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. Here are some insights to consider within your organization.

Association Vision, Mission, & Values – Your North Star

Moery Company

Bottom line: Today’s associations must have solid vision, mission, and value statements in place to be effective in moving forward. These organizational tenets help guide strategic planning, new initiatives, goal development, and better define its value proposition.

Technology Assessments and Association IT: Part I


WHAT 2 YEARS OF TECHNOLOGY ASSESSMENTS REVEAL ABOUT ASSOCIATION IT: DATA and DIGITAL. When we perform technology assessments for clients, we use our IT Maturity Model to gauge how effectively they’re managing IT across four domains: data, digital, infrastructure, and management.

March Update: Don't miss out on these conference discounts

Wild Apricot

This month's update features information on the new attachments feature, and an introduction letter from our new GM

An Event-Focused Solution to Closing the Skills Gap

Associations Now

Recognizing an imminent labor shortage in its industry, the National Kitchen and Bath Association launched a conference program for local high school students to build awareness about careers in residential construction and design. It’s a model for others to consider.

JP Moery’s Association Playbook – Episode 183: A Fundamental Element of Business Often Overlooked

Moery Company

If you want to be the “go-to” person in your business – Host JP Moery emphasizes the need to follow through with a vital method of communication. It’s so simple – you’ll laugh, but it will ensure your reputation as a business person will be fantastic. Listen in.

Celebrating YOU: American Associations Day 2019


It’s here, it’s here, it’s here! American Associations Day, that is.

50 Things That Shaped Our World in 1969

Association Adviser

Naylor was founded in 1969 in Winnipeg, Canada, and while we like to think that event constitutes important world history, there were a lot of other notable events happening around the world. Here’s a glimpse into what life was like in 1969.

The Coalition Fighting “Hair Discrimination” in the Workplace

Associations Now

The CROWN Coalition is backing proposed anti-discrimination legislation in California that would prevent workplace hair-grooming rules that often ban styles that black women prefer.

24 Ideas: April Social Media Posts for Associations


Tweet Karaoke Week, Distracted Driving Awareness Month, and Deep-Dish Pizza Day are a few April holidays. Easily fill your organization’s social media feed with these themes: April Monthly Holidays and Observances. Autism Awareness Month. Distracted Driving Awareness Month. Poetry Month.

The Association Business Model: It’s Time For A Massive Overhaul.

Association Success

Is the product-line business model truly benefitting associations anymore? Most associations professionals would agree that meeting member needs is at the heart of every decision made. Yet over the last 40 years, most professional associations have been adopting a product-line business model.

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Managing Member Expectations: 4 Tips


To a certain extent, we all have expectations about things, and your members are no different. They expect certain benefits from your organization and a certain level of service. Yup, we’re all in the customer service business.). So the trick then is managing those expectations.

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Membership Hack: Virtual Expos

Associations Now

Not all of your members will be able to attend the annual meeting. For those who miss it, a virtual expo can be a great way to remotely engage people in professional development. How to hack it?

Foresight Focus: Artificial Intelligence

Association Adviser

This is the first in what will be an ongoing and semi-regular series of columns examining specific foresight issues for association decision-makers. This column focuses on artificial intelligence.

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The Lifelong Learner’s Guide to Success: Future-Proofing Your Career, Part Two

Blue Sky eLearn

Last week, we talked about higher education and its relation to the American workforce. The most important takeaway is realizing that societal and technological trends can have drastic short-term and long-term implications in your career.

SURGE Co-Creation: What’s in Store?

Association Success

Announcing the speakers and sessions for our May 1-2nd interactive virtual conference! It is with great excitement and anticipation that we announce the full SURGE Co-Creation session and speaker line-up for our May 1st-3rd interactive virtual conference. What is SURGE, you ask? SURGE is a virtual conference that airs over three days. While the pre-recorded video sessions play, an attendee chat runs alongside, where both attendees and speakers are writing in.

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Inspiration in a Box From One Traditional Meeting Venue

Associations Now

How one organization used a traditional venue to create an unconventional, out-of-the-box experience at their inaugural winter meeting.

Clean as you go

Effective Database

A good cook or baker knows that, when working in the kitchen, you clean as you go, so that there isn’t a HUGE mess to clean up when you finish. The same is true for data management. Clean as you go.


Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others?

Better Member Retention From Frictionless Experiences Designed for Your Association

Association Success

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Frictionless.

Dealing With a Lot of Legacy Software? Think Virtual.

Associations Now

The concept of virtualization, long popular for remote access to computers, could offer your organization an alternative to keeping outdated operating systems around just for the sake of a single app.

TechTalk with Euclid President & CEO Charlie Vinal


DelCor was pleased to welcome Charlie Vinal, President & CEO of Euclid Technology, to Association TechTalk. Charlie joined DelCor CEO Loretta DeLuca to discuss Euclid's exciting acquisition by Fullsteam. Watch now: Subscribe to our YouTube channel. Tips - Trends - TechTalks