Sat.Mar 23, 2019 - Fri.Mar 29, 2019

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Content Marketing for Associations: What Should Be Public or Members-only?

HighRoad Solution

Every association website has a public section and a members-only section.

Content 68
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Problems with Association Membership

Smooth The Path

DCIM100GOPROGOPR0312. This year I joined three associations and let two memberships lapse. Since I specialize in member engagement I paid special attention to each association’s onboarding and renewal messaging. One association sent a welcome email from the executive director inviting me to reply with questions but when I did I didn’t get a reply.

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To Boost Global Membership, Get Flexible

Associations Now

Strict membership categories and dues structures don’t work for everyone. For your global members, consider flexible options, like income-adjusted pricing or low- or no-cost membership. Whether your association has a global presence or is looking to expand internationally, you’ll need a strategy to recruit, retain, and engage members who will likely have different needs and backgrounds than members in your home country.

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35 Free Nonprofit Webinars for April 2019

Wild Apricot

Here are all the free nonprofit webinars happening in April, 2019 that the internet has to offer.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

Imagine this: You’re inspecting a wind turbine about 350 feet up in the air. You’re there to repair a gear in the gearbox to keep the turbine turning at about 80 meters per second. You’re very capable, as you’ve learned your trade on the job with some specialized training, but you’re a sole proprietor, and you’ve got some questions. Who do you turn to?

More Trending

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The Importance of Access (Culture 401 Series)

Jamie Notter

This post is part of a new series investigating workplace culture at a more advanced level (hence the “401” moniker, like you only get access to this course your senior year…), digging into what we see emerging as the “essentials” of culture in the 21 st century. Beware, these posts are often a bit longer. --. One of the most common (and unsupported) complaint against Millennials is that they are spoiled, coddled, and otherwise unable to deal with the real world.

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March Update: Don't miss out on these conference discounts

Wild Apricot

This month's update features information on the new attachments feature, and an introduction letter from our new GM.

Discount 161
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3 Lessons from a Unicorn: How to Harness Customer Feedback to Drive Brand Growth & Success

Higher Logic

Facts: The Unicorn is Scotland’s national animal; you are reading this right now; and Glossier, a direct-to-consumer beauty brand, recently joined the ranks of other female-founded “unicorns” (privately held startup companies valued at over $1 billion). How? Customer listening. Emily Weiss, Glossier founder and CEO, managed to transform what started in 2010 as her beauty blog Into the Gloss. into a beauty brand valued at $1.2 billion, and they recently launched Glossier Play, their colorful spin

How To 214
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Five Minutes with Andy: Effective Event Planning Strategies

Virtual

Welcome to the sixth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode 6, Andy shares his advice on effective event planning strategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Always On the Go

Eric Lanke

I had a day this week that defied logic. In the office at 7:00 AM, on the road at 9:30 AM, a conference presentation at 11:30 AM, back on the road at 12:30 PM, a conference call in the car at 1:00 PM, a planning meeting back in the office at 3:00 PM. And all throughout, checking and responding to emails, Tweets, and LinkedIn posts. I got it all done, and I did it with grace and skill.

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SURGE Co-Creation: What’s in Store?

Association Success

Announcing the speakers and sessions for our May 1-2nd interactive virtual conference! It is with great excitement and anticipation that we announce the full SURGE Co-Creation session and speaker line-up for our May 1st-3rd interactive virtual conference. What is SURGE, you ask? SURGE is a virtual conference that airs over three days. While the pre-recorded video sessions play, an attendee chat runs alongside, where both attendees and speakers are writing in.

eBook 113
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50 Things That Shaped Our World in 1969

Association Adviser

Naylor was founded in 1969 in Winnipeg, Canada, and while we like to think that event constitutes important world history, there were a lot of other notable events happening around the world. Here’s a glimpse into what life was like in 1969. If you’re of a certain age, do you remember any of these details? What was YOUR life like in 1969? Remarkable Events.

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Five Minutes with Andy: Effective Event Planning Strategies

Virtual

Welcome to the sixth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode 6, Andy shares his advice on effective event planning strategies and considerations. He also explains why getting out from behind your desk and attending an event can help build meaningful relationships.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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24 Ideas: April Social Media Posts for Associations

GrowthZone

Tweet Karaoke Week, Distracted Driving Awareness Month, and Deep-Dish Pizza Day are a few April holidays. Easily fill your organization’s social media feed with these themes: April Monthly Holidays and Observances. Autism Awareness Month. Distracted Driving Awareness Month. Poetry Month. Oral Cancer Awareness Month. Grilled Cheese Month. Sexual Assault Awareness and Prevention Month.

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Better Member Retention From Frictionless Experiences Designed for Your Association

Association Success

Try standing in your member's shoes. In the age of infinite choice, organizations can not afford to make the purchase experience difficult. And so we see one-click online ordering, retail stores with no checkout lines, curbside pick up, and more. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier.

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Five Strategies for Better Digital Member Service

Associations Now

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. Here are some insights to consider within your organization. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

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Are Associations Positioned Too Narrowly?

Smooth The Path

The world of work is challenging associations to expand our thinking about what an association does. We have been narrowly confining our thoughts about what an association is, until now… Some say an association’s job is to provide networking and professional development. But we can offer networking opportunities that are not well attended and professional development that leaves members feeling bored and uninspired.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Improving Your Association’s Certification Application Experience

Membersuite

Certification applicants come to your portal with the same expectations they bring to any other website. Learn how to improve your association's certification application and renewal experience to meet and exceed applicant's expectations.

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The Lifelong Learner’s Guide to Success: Future-Proofing Your Career, Part Two

Blue Sky eLearn

Last week, we talked about higher education and its relation to the American workforce. The most important takeaway is realizing that societal and technological trends can have drastic short-term and long-term implications in your career. The societal and technological trends that we are addressing today are in relation to automation, machine learning, and artificial intelligence.

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An Event-Focused Solution to Closing the Skills Gap

Associations Now

Recognizing an imminent labor shortage in its industry, the National Kitchen and Bath Association launched a conference program for local high school students to build awareness about careers in residential construction and design. It’s a model for others to consider. Manufacturing , hospitality , construction , and cybersecurity. These are just a few of the industries that are concerned about a looming skills gap and are taking proactive steps to attract young people to their workforce.

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Foresight Focus: Artificial Intelligence

Association Adviser

This is the first in what will be an ongoing and semi-regular series of columns examining specific foresight issues for association decision-makers. This column focuses on artificial intelligence. Please listen to my recent two-part interview ( Part I and Part II ) with Celisa Steele of the Leading Learning podcast for an extended exploration of my thoughts on AI.

eBook 63
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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How to Accurately Measure Member Engagement

HighRoad Solution

How do you know if your association management strategies are working? How can you track the return on investment in marketing, content creation and IT infrastructure investment?

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Clean as you go

Effective Database

A good cook or baker knows that, when working in the kitchen, you clean as you go, so that there isn’t a HUGE mess to clean up when you finish. The same is true for data management. Clean as you go. If you’re entering registrations for events, or new memberships, or whatever, as you enter data, clean up the other data you see that needs to be cleaned.

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Membership Hack: Virtual Expos

Associations Now

Not all of your members will be able to attend the annual meeting. For those who miss it, a virtual expo can be a great way to remotely engage people in professional development. How to hack it? Every year, the School Nutrition Association hosts about 3,500 attendees at its Annual National Conference. But for SNA members who can’t be at ANC in person, there’s also a virtual expo, which is held earlier in the year.

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Play Favorites with Your Members by Customizing Member Communication

Association Adviser

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? For some member subgroups, the need to provide more or different information is clear. New members, for example, need guidance about how to become involved in your association and how things are done.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!