Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric. We renew everyone at the same time, on a cycle that’s driven by our business needs (often tied to the association’s fiscal year).

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Maker Mindset: Six Ways Associations Can Embrace Side-Hustlers

Associations Now

Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy. It’s one thing to have an internal side project that you can work on at the office.

Improving the Membership Experience for Vendor Members

Membersuite

It’s easy to take vendor members for granted. After all, your members are their prospective customers. But, have you considered treating them as a membership segment? Read the post to learn why and how to improve the membership experience of vendors

Association Hustle – Episode 197: Should You Give Trial Memberships a Shot?

Moery Company

Host JP Moery recently received a great question about the value of trial memberships – a situation in which a company is offered free membership for 6 months, or so. This week, he shares his experience and recommendations on this strategy. Buckle up and listen in. associationhustle.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

4 Reasons to Launch Your Team of Passionate Messengers Today

Wild Apricot

Learn how to get your passionate team off the ground and spreading your mission

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Generating New Sponsorship Dollars

Moery Company

Istock/Credit:ArtemSam. Today, I want to share my experience of bringing new sponsorship revenue through the door. Man, I tell you, I know it’s something that folks are really focused on – here are a few observations for you. First and foremost , we’ve learned in our business about 60% of all the sponsorship dollars we sell are new dollars , new money. About 40% is renewal. We’ve learned a great deal about this over the years.

Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. The post Why small associations should re-think their member retention strategy appeared first on YourMembership.

Choosing Donor Management Software: 19 Options You Can Try Today

Wild Apricot

Managing your donors doesn't have to be difficult. Explore these 19 donor management software solutions to engage, nurture and give value to your donors

When’s the Best Time to Send a Marketing Email? It’s Complicated

Associations Now

A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other?

“Who Needs to Upgrade Their Meeting?”

Moery Company

Our team had a fabulous discussion the other day about the various events we’ve attended over the years for our clients. What works, what doesn’t, etc. We came to a startling realization…those organizations that need to update their meetings the most aren’t the ones with the dying events, or those facing copious issues in a changing industry… it’s those in the middle of the road. We’ll call them the C students if you will. They seemingly coast by, doing what they’ve always done. “It

The Right Way

Eric Lanke

It's budget time at the association I work for.

Five Reasons Google Tag Manager Will Help Your Association Optimize Its Digital Presence

Delcor

Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products.

Hitting the Professional Meeting Trifecta with Unique Venues

Associations Now

Use both traditional and unconventional meeting spaces to provide attendees with educational content, networking opportunities & unique experiences.

What Depop Can Teach Associations About Attracting the Next Generation

WBT Systems

What Depop Can Teach Associations About Attracting the Next Generation. Read more about What Depop Can Teach Associations About Attracting the Next Generation

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Manitoba Building Trades Constructs a Safe, Sustainable Centennial

Association Adviser

Sandhu spoke with Association Adviser about the challenges and evolution of the construction industry and how technology will change what and how workers contribute to this vital industry. He explains how MBT plans to grow to meet the needs of Canadian workers for the next 100 years.

7 Content Types to Consider in Your Organization's Next Newsletter

MembersClicks

Not long ago on the MemberClicks blog, we touched on content ideas for your organization's newsletter. But in addition to content topics , there are also different content types you can play around with to keep things fresh and your readers engaged.

How to Get Attendee Personalization Right

Associations Now

While some members may see personalization as creepy, if associations do it right, it could turn prospects into attendees and lead to more engaged participants onsite. A few weeks ago, I went down to Miami for some rest and relaxation, and most importantly, beach time.

How to Calculate Association Member Retention Rates

GrowthZone

Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind.

Wells Fargo Student Loans

SocialFish

Wells Fargo doesn’t have an excellent reputation with its customers. This is a company that has been around for a couple of years, but they have managed to merit very little attention for themselves. This is mostly due to their almost laughable high-interest rates.

Mid-Careerists as Mentors and Mentees

Association Success

How can mid-careerists create their own opportunities when resources in associations are lacking? When you get to a stage in your career where you are too seasoned to get much value out of young professional content, but you’re not quite on the CEO track, then you’ve probably reached your mid-career. Or rather the “messy middle” that associations aren’t too sure how to address, and that professionals find difficult to navigate.

Restaurant Foundation Wins Grant to Train Prison Inmates for Industry Jobs

Associations Now

A new $4.5 million grant to the National Restaurant Association Educational Foundation will go toward developing training programs for incarcerated young adults and finding them jobs when they’re released.

31 Ice-Breaker Questions for Association Events

GrowthZone

Keeping fun ice-breaker questions on-hand is always a good idea. Whether it’s a staff meeting or a networking event, loosening up the attendees leads to a more laid-back environment. Check out these 31 ice-breaker ideas: What is your most-used emoji? Who was your childhood actor/actress crush?

Online Jobs for College Students

SocialFish

Oh, College! Who doesn’t love it? The life of a college kid is filled with partying, going out with friends, and living free. It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

50 Years Later: Associations Reflect On, Highlight Power of Moon Landing

Associations Now

How the Flag Flew One aspect of the Apollo 11 landing that has vexed watchers and skeptics was the flag, which stood freestanding despite the lack of atmosphere to hold it up.

[Infographic] Grow Your Online Career Center

Association Adviser

Starting or improving an association online career center doesn't have to be a Herculean task. We've distilled 6 steps for updating your career center into an infographic for easy reference. The post [Infographic] Grow Your Online Career Center appeared first on Association Adviser.

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PNC Student Loan Review

SocialFish

PNC bank is very well known as one of the top banks in the country and offers excellent banking services to its clients. It is a big bank with almost 20 branches countrywide.

[The Highlight Reel] Engaging Your Young Professional Members

MembersClicks

Engaging your members is one thing. But engaging your young professional members is another entirely. They have their own unique set of wants, needs, likes, and interests.

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With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

The Consumer Technology Association will enforce a new booth dress code and work with an equality partner as part of its efforts to improve inclusivity at CES, one of the year’s biggest tradeshows.

Just One Good Tip To Address Nonprofit Workload Stress

Beth Kanter

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Paving Your Path to Your Mid-Career

Association Success

How can you successfully transition into your mid-career while creating opportunities for yourself? I’m at an interesting point in my career journey where I’ve recently transitioned from a young professional to a mid-careerist. What I’ve found is that defining your mid-career, and your career in general, is really up to you. It’s up to you to pave your own path, and the good thing is that you can do anything you want to do, especially in the association landscape.

Preparing your association for blockchain

Nimble AMS

What blockchain technology is and what your association should know about this trending technology. Blockchain technology may seem like distant, futuristic technology, but according to Enterprise Technology Trends report, it was one of the 10 key trends impacting IT leaders.

How to End Your Employees’ Vacation Guilt

Associations Now

One reason employees don’t take time off is that they don’t think their employers encourage it. Clear guidelines, smart planning, and example-setting by the boss can go a long way toward changing that. Do you have employees who rarely—or never—take a vacation?