Sat.Jul 13, 2019 - Fri.Jul 19, 2019

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric. We renew everyone at the same time, on a cycle that’s driven by our business needs (often tied to the association’s fiscal year).

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Maker Mindset: Six Ways Associations Can Embrace Side-Hustlers

Associations Now

Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy. It’s one thing to have an internal side project that you can work on at the office.

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Improving the Membership Experience for Vendor Members

Membersuite

It’s easy to take vendor members for granted. After all, your members are their prospective customers. But, have you considered treating them as a membership segment? Read the post to learn why and how to improve the membership experience of vendors

Association Hustle – Episode 197: Should You Give Trial Memberships a Shot?

Moery Company

Host JP Moery recently received a great question about the value of trial memberships – a situation in which a company is offered free membership for 6 months, or so. This week, he shares his experience and recommendations on this strategy. Buckle up and listen in. associationhustle.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

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What Depop Can Teach Associations About Attracting the Next Generation

WBT Systems

What Depop Can Teach Associations About Attracting the Next Generation. Read more about What Depop Can Teach Associations About Attracting the Next Generation

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Generating New Sponsorship Dollars

Moery Company

Istock/Credit:ArtemSam. Today, I want to share my experience of bringing new sponsorship revenue through the door. Man, I tell you, I know it’s something that folks are really focused on – here are a few observations for you. First and foremost , we’ve learned in our business about 60% of all the sponsorship dollars we sell are new dollars , new money. About 40% is renewal. We’ve learned a great deal about this over the years.

Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. The post Why small associations should re-think their member retention strategy appeared first on YourMembership.

Choosing Donor Management Software: 19 Options You Can Try Today

Wild Apricot

Managing your donors doesn't have to be difficult. Explore these 19 donor management software solutions to engage, nurture and give value to your donors

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Manitoba Building Trades Constructs a Safe, Sustainable Centennial

Association Adviser

Sandhu spoke with Association Adviser about the challenges and evolution of the construction industry and how technology will change what and how workers contribute to this vital industry. He explains how MBT plans to grow to meet the needs of Canadian workers for the next 100 years.

“Who Needs to Upgrade Their Meeting?”

Moery Company

Our team had a fabulous discussion the other day about the various events we’ve attended over the years for our clients. What works, what doesn’t, etc. We came to a startling realization…those organizations that need to update their meetings the most aren’t the ones with the dying events, or those facing copious issues in a changing industry… it’s those in the middle of the road. We’ll call them the C students if you will. They seemingly coast by, doing what they’ve always done. “It

7 Content Types to Consider in Your Organization's Next Newsletter

MembersClicks

Not long ago on the MemberClicks blog, we touched on content ideas for your organization's newsletter. But in addition to content topics , there are also different content types you can play around with to keep things fresh and your readers engaged.

Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

How to Calculate Association Member Retention Rates

GrowthZone

Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind.

How To 100

The Right Way

Eric Lanke

It's budget time at the association I work for.

Mid-Careerists as Mentors and Mentees

Association Success

How can mid-careerists create their own opportunities when resources in associations are lacking? When you get to a stage in your career where you are too seasoned to get much value out of young professional content, but you’re not quite on the CEO track, then you’ve probably reached your mid-career. Or rather the “messy middle” that associations aren’t too sure how to address, and that professionals find difficult to navigate.

Five Reasons Google Tag Manager Will Help Your Association Optimize Its Digital Presence

Delcor

Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

31 Ice-Breaker Questions for Association Events

GrowthZone

Keeping fun ice-breaker questions on-hand is always a good idea. Whether it’s a staff meeting or a networking event, loosening up the attendees leads to a more laid-back environment. Check out these 31 ice-breaker ideas: What is your most-used emoji? Who was your childhood actor/actress crush?

When’s the Best Time to Send a Marketing Email? It’s Complicated

Associations Now

A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other?

[The Highlight Reel] Engaging Your Young Professional Members

MembersClicks

Engaging your members is one thing. But engaging your young professional members is another entirely. They have their own unique set of wants, needs, likes, and interests.

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Preparing your association for blockchain

Nimble AMS

What blockchain technology is and what your association should know about this trending technology. Blockchain technology may seem like distant, futuristic technology, but according to Enterprise Technology Trends report, it was one of the 10 key trends impacting IT leaders.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Marketing Automation vs. Email Automation

HighRoad Solution

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages. Marketing Automation

With Gender Equality in Mind, CES Makes Changes for 2020

Associations Now

The Consumer Technology Association will enforce a new booth dress code and work with an equality partner as part of its efforts to improve inclusivity at CES, one of the year’s biggest tradeshows.

Allow Us to (Re)Introduce Ourselves: We Have New Product Names!

MembersClicks

If you haven’t noticed, MemberClicks has gone through a few changes in the last couple of years -. We used to have one product.now we have seven. And still more to come!). We used to only have an office in Atlanta.now we’re in Indianapolis and Vancouver, too.

Paving Your Path to Your Mid-Career

Association Success

How can you successfully transition into your mid-career while creating opportunities for yourself? I’m at an interesting point in my career journey where I’ve recently transitioned from a young professional to a mid-careerist. What I’ve found is that defining your mid-career, and your career in general, is really up to you. It’s up to you to pave your own path, and the good thing is that you can do anything you want to do, especially in the association landscape.

Online Jobs for College Students

SocialFish

Oh, College! Who doesn’t love it? The life of a college kid is filled with partying, going out with friends, and living free. It is the only place where you are allowed to be ‘poor’ and intoxication is not frowned upon.

Hitting the Professional Meeting Trifecta with Unique Venues

Associations Now

Use both traditional and unconventional meeting spaces to provide attendees with educational content, networking opportunities & unique experiences.

4 Steps for Overcoming a Personality Clash at Work

MembersClicks

Throughout your career you’ll build professional relationships with a LOT of different personality types, and some of those personalities will be very different from yours. And that’s ok!

Association Silos Can Create Broken Promises

Smooth The Path

For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication.