Sat.May 13, 2017 - Fri.May 19, 2017

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15 Brilliant Ways Word of Mouth Marketing Can Grow Your Nonprofit

Wild Apricot

In this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization.

Marketing 330
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2 types of cyberattacks your nonprofit or association can avoid.

YourMembership

Data protection and data privacy for nonprofits and associations are important issues being tackled in today’s digital world. Here’s a guest blog article by Daniel Fierro of Abila, introducing how to protect your organization from cyberattacks. You’ve clicked the link to your favorite website – maybe it’s one you rely on daily to get your […].

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The Great News in the Jive Acquisition

Higher Logic

Last week, Jive announced it was being acquired by Aurea, which would make Jive part of the Aurea customer experience management platform. Whether the deal is good news for Jive and its investors, only time will tell, but it is certainly great news for the social software market, especially for online communities. First, as noted by Rachel Happe at Community Roundtable in a TechCrunch article “The social software market has gotten much, much bigger and Jive was facing competition from both bigge

Software 185
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Association Brain Food Weekly: 5.19.17

Reid All About it

Your weekly list of free webinars and events for the association community… You can buy everything except time–our most precious resource. I enjoyed watching this short video of Warren Buffet and Bill Gates talking about time in an interview with Charlie Rose. Last week I mentioned my AMS implementation experience. I was also involved in, but thankfully not leading, a website redesign.

DC 150
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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5 Ways to Reach New Donors Online

Wild Apricot

Many nonprofits miss out on donations by not having the right online presence. To help you, Jasmine Marrow, the director of nonprofit strategy at GuideStar, the world’s largest database of nonprofit information, shows you five ways to reach donors online.

Strategy 204

More Trending

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Crafting a Magnetic Webinar Title

Blue Sky eLearn

Copywriters know that the most powerful piece of communication they write is the headline. The headline is what grabs attention. It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. Your webinar title is, in effect, your event’s headline. It’s a powerful tool for cutting through marketing clutter, grabbing attention and persuading prospects to learn more about your event.

Content 126
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Let's Stay the Course

Eric Lanke

I continue to put the necessary pieces into place for our annual strategic Board retreat. This week it was a discussion with our outgoing and incoming Board chairs about the strategic conversations we want to build an agenda around. In our annual cadence, this is traditionally the meeting where one Board chair passes the gavel to the next, and as a result, we typically ask the outgoing and incoming chairs to tag-team on the agenda.

Course 100
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New-Member Communications for Associations

GrowthZone

Establishing a system for new-member communications is critical to association retention rates. It costs 7X more to get a new association member than keep a current one AND new members have the worst renewal rates. Get The Fundamentals of New-Member Communication. Therefore, when it comes to new-member onboarding, time spent now is time (and money) saved down the line.

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2 types of cyberattacks your nonprofit or association can avoid.

YourMembership

You’ve clicked the link to your favorite website – maybe it’s one you rely on daily to get your work accomplished, or maybe it’s even your nonprofit’s or association’s site. You wait for the initial screen to display on your monitor or mobile device. Your attention is pulled away momentarily (multitasking?) and then you return. The post 2 types of cyberattacks your nonprofit or association can avoid. appeared first on YourMembership.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How I Increased My Viewership Tenfold

Association Success

Will people listen to you more carefully as a cartoon character? It’s not what you have to say. It’s how you go about saying it. Nerd. As many of you are probably aware, I’m very passionate about all things Cybersecurity-related. In fact, I’d be almost willing to say I’m somewhat of a nerd. This is especially true when discussing authentication (specifically the handling of credentials and the method used to encrypt or protect a password).

Video 108
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Private-Public Collaborative Group Advocates for Library Funding

Associations Now

Through the Corporate Committee for Library Investment, organizations and businesses are banding together to help protect and secure federal funding for America’s libraries. Under the leadership of the American Library Association (ALA) and educational publishing company Gale, trade organizations, publishers, and other business have created the Corporate Committee for Library Investment to promote the value of American libraries.

Library 110
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How to Be Sticky: A Guide to Lasting Member Engagement

Aptify

New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!

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Are Associations Prepared for Member Career Churn?

Smooth The Path

Moore’s Law is changing everything for associations, and the effect of this law will continue to change everything for us faster and faster! I did not make it to this year’s DigitalNow conference, but I was intrigued by the tweet stream. I learned that because technology is changing our jobs will change, the skills we need to know will change, and how we do our work will change.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Why Brand Identity Matters for Associations

GrowthZone

What exactly is brand identity? (Spoiler alert: it’s more than just a logo.). Is a Brand Identity important for associations? What exactly is a Brand Identity? Can a Brand Identity be explained? These questions are critical to ask yourself. If you can’t accurately define it, aren’t sure how to explain it, but are pretty sure it might be important, could you even come up with Brand Identity for your organization?

Revenue 87
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Ten Reasons We’re Excited About MedBiquitous 2017

Forj

I’m very excited to be attending the MedBiquitous annual meeting for the second year in a row. The conference is held each year on the Johns Hopkins School of Medicine campus in Baltimore. This year’s event is June 5-6, and registration is still open. Why do we go? For at least ten reasons: 1. MedBiq is a true community of practice. Where else can you meet an MD who will hook you up to a stress detector that fires the data to a learning record store via xAPI in real time?

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6 Ways to Make Your Website Your Association's Greatest Marketing Tool

Aptify

Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven to work. Yes, we’re talking about digital, and more specifically, how your website can be optimized to generate memberships 24/7.

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New Study Offers Lessons on Nonprofit Fundraising and Marketing

Associations Now

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In 2016, nonprofits had to send an average of 2,000 emails to get one donation. That’s according to the latest M+R Benchmarks Study , which looked at data from 133 nonprofits on their email and social media messaging, email list sizes, fundraising, online advocacy, web traffic, and digital ads, among other metrics.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Why You Should Not Watch Your Association’s Competition

Smooth The Path

Related: Watch who you watch. C ommonly used association goals doomed to failure. I wish we had done this differently back when it was easier to do. The post Why You Should Not Watch Your Association’s Competition appeared first on Smooth The Path.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year. A quarter each of respondents to last month’s poll reported that they plan to improve efforts to earn non-dues revenue from publication advertising, live event

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A Builder Association’s WMS Upload Success

GrowthZone

One Association’s journey from frustrating software to a streamlined management process. The Home Builders Association of Durham, Orange, and Chatham Counties (HBADOC) was using association management software that was out of date and malfunctioning. According to Director of Operations, Kristina Ellis, they needed a system that integrated their website and database while giving their members an interactive, “hands on” experience.

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Maryland CPAs Group Partners With IBM to Make Members Future Ready

Associations Now

Through a partnership with IBM, the Maryland Association of Certified Public Accountants is training CPAs on technology such as artificial intelligence and data science—and preparing them for a rapidly changing landscape. Technology is changing the accounting profession rapidly, and the Maryland Association of Certified Public Accountants (MACPA) is teaming up with IBM to prepare accounting and finance professionals to adapt and to help them guide their organizations’ digital transformation.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Whose Motivations are Driving the Association?

Smooth The Path

It is important to understand the motivations behind someone’s request, concern, advice, or opinion. If you give five of your close friends the same information, their worldview will color those facts and each of them may come to a different conclusion. The same happens with our board members, our co-workers, and our staff. It is important to remember that each profession also comes with worldviews and the various disciplines do not always align.

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How to Ask for a Raise and Other Top Learnings from IAEE Women’s Leadership Forum

Velvet Chainsaw

Having recently consulted with a major professional association on the sustainability and long-term growth strategy of its women’s leadership conference, I was motivated to attend a leadership forum for women in our own industry: IAEE’s Women’s Leadership Forum, which took place at the new MGM National Harbor in early May. Here are some of the key learnings I took away from the Forum, many of which can be applied to any aspiring professional or any conference. 1.

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When it comes to data management, what makes your association different?

Effective Database

If you’re looking for a new AMS, that’s one of the most important questions you can ask. What makes your association different or unique, as compared to other associations, in terms of the kinds of data you manage? For example, one association I’ve worked with received over 80% of their revenue from grants of one type or another. Sure they managed membership, events, committees, and other things that “typical” associations do.

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Film Preservation Group Gives “Sponsored Films” an Online Home

Associations Now

The National Film Preservation Foundation, with the help of the Library of Congress, Internet Archive, and other film resources, has made more than 100 “sponsored films” freely available to the public through its website. Some of the vintage films were sponsored by associations. Before there was content marketing, or even the internet, there were “sponsored films,” mini-features that were paid for by a company or an organization.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.