Wild Apricot
OCTOBER 18, 2018
Follow these five steps from marketing strategist Amy Jacobus to bring your potential supporters down the marketing funnel and turn them into raving fans.
Eric Lanke
OCTOBER 15, 2018
It worked. There's not much more to say than that. Last week, in Behaviors Are a Necessary Part of Values , I wrote about an upcoming discussion on values at my association's Board meeting. I said then that, in my experience, when it comes to values statements, there is actually something more important than choosing the right top-level words to describe your values.
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WBT Systems
OCTOBER 16, 2018
The Benefits of Micro-Credentials for Members, Employers & Your Association. Read more about The Benefits of Micro-Credentials for Members, Employers & Your Association.
YourMembership
OCTOBER 16, 2018
When you think about your association’s revenue, your first thought may not be about your payment vendor. But having a solid partnership with the right payment vendor is critically important to your organization. Consider this: The value of digital payments around the world is expected to reach $3.9 trillion this year, an increase of 14%. The post Why your payment vendor is one of your association’s most important vendors. appeared first on YourMembership.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
OCTOBER 16, 2018
If you're hoping to create a great experience for donors this Giving Tuesday, check out this list of ideas to inspire you.
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Associations Now
OCTOBER 16, 2018
Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note. There are a few things to take away from Sears’ bankruptcy this week—among them, that its legacy looms large. Sears, Roebuck & Co. may be one of the most important companies in the history of retail , and the reasons that the company, formerly the largest retailer in the coun
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. What it does, it does…fine. It’s limited, though. Let me explain. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves!
Virtual
OCTOBER 15, 2018
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
HighRoad Solution
OCTOBER 15, 2018
HighRoad Solution is excited to be part of this year’s Fonteva Users Network Conference. This opportunity to help the Fonteva community use marketing automation tools to increase membership, engagement, and revenue is a highlight of our year!
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Smooth The Path
OCTOBER 18, 2018
Have you ever had a conversation with an extremely busy, successful person and while they were talking to you, they made you feel like you were the only person in the world? That is a superpower! These folks have the ability to make the time, have the attention, and maintain their focus on the other person. It sounds so simple but this is very difficult.
GrowthZone
OCTOBER 18, 2018
What exactly is a mission statement? A well-developed mission statement is a practical tool used by associations to help guide decisions about priorities, actions, and responsibilities. A mission statement is what ensures an organization stays on its intended course. Association Mission Statements: How to Make Sure Yours is on Target. Mission statements are often overlooked or ignored.
Virtual
OCTOBER 15, 2018
Welcome to the third episode of Virtual’s podcast, 5 Minutes with Andy , in which our CEO, Andy Freed, offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Three, Andy discusses vacation time and employee performance. This discussion explores how you can find balance in taking the time you need to succeed, while maintaining the integrity of your company’s professional services. “Our goal is to make sure employees are succeeding, ene
HighRoad Solution
OCTOBER 16, 2018
You wouldn’t put on your favorite sports sweatshirt and head out to your yard with only a rake, would you? Even if that is how you did it growing up, you know that using only a rake means a lot of extra work and a sore back at the end of the day.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Associations Now
OCTOBER 15, 2018
As millennials and Generation Z become a larger part of the workforce, associations must adapt a culture that encourages and empowers them. Why saying yes to their development will both benefit them and your association. The emergence of millennials and Generation Z in the workforce represents one of the biggest shifts of our time. By 2025 , the Business and Professional Women’s Foundation estimates that 75 percent of the global workforce will be part of Gen Y, forcing many associations to adjus
Higher Logic
OCTOBER 16, 2018
Where can educators around the globe find resources, advice, networking, and support when they need it? There was never one dedicated space that offered a sense of community beyond the walls of a school building or district. Connecting was difficult - until the Discovery Educator Network (DEN). The DEN evolved from disparate groups connecting across social platforms to an engaged, active online community hub.
GrowthZone
OCTOBER 16, 2018
Exceptional new member experiences are key to association success. In this FREE, on-demand webinar , membership expert Amanda Kaiser explains why associations are focusing on new members in order to successfully engage all members. In her interactive presentation, Amanda helps association professionals: learn how to turn the renewal process entirely upside-down for better results. see why engaging new members within 3 days to 3 weeks is critical. walk away knowing the most powerful (yet most und
Association Success
OCTOBER 16, 2018
In this second part of a series on CX at associations, turn to technology for answers. When you delve into putting a customer experience strategy in place, you’ll naturally start to think about technology that will enhance the customer experience. And CX leaders are on the cutting edge of the intersection of CX and technology. It is no surprise that the use of artificial intelligence is on the rise.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Associations Now
OCTOBER 14, 2018
Think marathon, not sprint, they say. But don’t wait to start building a culture that champions diversity. A decade ago, the Online News Association’s leadership persuaded itself that it didn’t need to think much about diversity. As a report at the time put it, “ nothing about racial diversity was on the agenda [at an ONA conference] because the organization dealt with technology, which is colorblind.”.
HighRoad Solution
OCTOBER 17, 2018
Is your association looking to deepen relationships with prospects and members, but you’re struggling to make the most of your data?
Smooth The Path
OCTOBER 16, 2018
When we are at our most fragile, we notice when someone extends a helping hand. The friend who brought food when you were sick. Or the person who watched the kids. Or the relative who cleaned up your house. We remember these kindnesses. There are times in our careers when we are at our most fragile as well. We may feel fragile after getting laid off, fired, or demoted.
Association Adviser
OCTOBER 15, 2018
Most of us know that membership software is designed to make association processes easier and more automated, but did you know that your AMS could earn your association essential non-dues revenue? All software platforms offer a different mix of opportunities, and your association management software (AMS) likely possesses several key mechanisms for revenue generation that go above and beyond basic member dues collection.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Associations Now
OCTOBER 18, 2018
We all know change is hard. But change is coming, whether you’re ready for it or not. Learn how one young professional has helped her members and colleagues better manage change. There has been a lot of talk about change management in the association space and beyond. For example, the ASAE Foundation’s ForesightWorks research initiative discusses the need for association leaders to understand the external forces and trends that could make or break their organization’s future success and to
Velvet Chainsaw
OCTOBER 17, 2018
People don’t trust institutions today say sociologist Dr. Josh Packard. We don’t think institutions have our best interests in mind he says. We believe they serve the interests of the professionals who created and run them, and they serve the interests of perpetuating their own existence. Your association, annual conference, and governance are all institutions.
Association Success
OCTOBER 18, 2018
This association experimented with new ways of identifying talent. At the American Alliance of Orthopaedic Executives, we have a small staff that we have been slowly growing since I came in as CEO nine years ago. A small group can provide an opportunity to create an organic and consistent culture, with fewer people to consider, hiring new staff to fit into our ideal culture became more of a conscious concern as we grew.
Association Adviser
OCTOBER 18, 2018
Tamela Blalock, MBA, CAE, CMP, DES. If you could have a professional superpower, what would it be? Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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