Sat.Nov 10, 2018 - Fri.Nov 16, 2018

Sometimes People Just Need to be Invited [Case Study]

Higher Logic

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully.

The Importance of Interviewing for Values

Eric Lanke

I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why.

5 Year-End Fundraising Emails That Are Sure to Increase Donations

Wild Apricot Blog

Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations


2019 Outlook: Top Association Trends and Predictions – JP Moery Webinar Series

Moery Company

As you make your plans for next year – plan to attend JP Moery’s next webinar, “ 2019 Outlook – Top Association Trends and Predictions.”

ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them?

Association Brain Food Weekly: 11.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset.

Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy.

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff.

Ten Books for Every Nonprofit Professional’s Reading List

Beth Kanter's Blog

I travel a lot for work which means I spend many hours on airplanes. If nothing else, it is a good opportunity to catch up on reading. Here’s ten books that nonprofit colleagues and authors have shared with me in the last few months and I wanted to share them with you.

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Wild Apricot Launches Mobile App for Members on Android

Wild Apricot Blog

The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started. android Mobile-App mobile product Membership-App Member-App

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Are You Asking Your Member Prospect the Right Question?

Moery Company

The Moery team gets together every Monday, Wednesday, and Friday morning for a “pep rally” during which we share updates about business, sales, and our communications efforts. A big topic that came up today is an excellent tip for anyone who’s involved in membership sales.

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Inclusive Design Creates Better Conferences

Associations Now

Consumer-technology companies like Microsoft, Google, and Adobe often employ inclusive design to ensure that everyone can use their products. Similar elements can also be used in planning and executing conferences.

Ready, Fire, Aim Membership Marketing

Membership Marketing

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

How to Prevent Your Members from "Going Dark" This Holiday Season


Engaging your members throughout the year is hard enough. But throw in the holidays, and it often feels downright impossible. Your members are on vacation, enjoying time with their loved ones, taking a much needed break from their jobs/professions - and rightfully so!

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The Board’s Burdens: Part 3

Association Adviser

This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. Please read Part 1 and Part 2.)

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Our Relationship With Online Video is Changing

Associations Now

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out.

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How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc.

TechSoup Launches Growth Capital Campaign with Direct Public Offering

Beth Kanter's Blog

?. TechSoup is one of the pioneers of the nonprofit technology sector. Over the past 30 years, they have built the world’s largest network of nonprofit organizations, funders, and corporations – all striving for social impact through technology.

How to Use Disney Magic to Increase Member Retention


If you’ve ever been to any Disney park, you KNOW they go above and beyond to provide an exceptional customer experience. What makes their approach so special is Cast Members (aka, park employees) are given the authority to go above and beyond for guests.

4 Easy Ways to Give Members the VIP Treatment

Associations Now

Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition.

How to Leverage Your Association’s Super-Members

Smooth The Path

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything.

#MyGivingStory Contest 2018

Beth Kanter's Blog

I am thrilled to be a judge for #MyGivingStory 2018! So, of course, I want to encourage you to share your giving story and compete for cash grants for your favorite nonprofit organization.

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Retaining Longtime Members: What We Thought We Knew

Association Success

How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement.

Report: Global Events Industry Gives World a Trillion-Dollar Boost

Associations Now

In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 trillion, making it larger than the economic output of many countries.

Your Members Need to See You Smile

Smooth The Path

I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process.

Giving Planner by Giving Compass

Beth Kanter's Blog

? ?. I don’t know about you, but with everything that is going on in the world today – from natural disasters and political issues – I’m frequently being asked to donate to different causes.

Trust in Diversity: How to Make People Feel Welcome

Association Success

Invigorate your events by inviting new perspectives to the table. Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of their culture?

Momentum Picks Up for Federal Data Privacy Protection

Associations Now

With a tough California law soon to take effect and a new Congress heading to DC, associations are making their case that the federal government should step in with new rules for data privacy and, potentially, new legislation.

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Unique Business Travel Opportunity for Associations Seeking to Do Business in MEA Region


Organized by the Dubai Association Centre, the Association Leader Getaway can be an excellent opportunity for associations with business to grow in the MEA region. This “sponsored event” in Dubai takes place 10-13 December, 2018.

Time Saving Tips for Association Pros: Holiday Edition


With the New Year closing in on us (seven weeks away), this fourth quarter will be done before you know it! That means your time is even more valuable during the holiday season and you want to make sure you're using your time effectively and efficiently. But don’t fret!

Microlearning: Education to Fit Anyone’s Schedule & Budget

WBT Systems

Microlearning: Education to Fit Anyone’s Schedule & Budget. Read more about Microlearning: Education to Fit Anyone’s Schedule & Budget

Amazon’s HQ2: 3 Ripple Effects for Associations

Associations Now

With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. Here are three possible ripple effects.

5 Reasons Why Associations Should Use Vertical Video


Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane.

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The Why Behind Our Regional Training Events


If you’ve been reading MC Insider (and our emails) over the past year, you’ve probably noticed us talking a bit about Regional Training. And you may have also noticed a theme: We like to ask you about your “why,” and share ours, too!

Webinar: Five Ways Your Career Center Can Add Value to Your Association’s Conference

Association Adviser

Your association’s annual conference is a highly anticipated and attended event that your members look forward to each year. How can your association’s career center enhance your members engagement? Download to learn : The different ways you can add value to your events through your career center, Drive additional traffic to your career center by promoting your event, How to incorporate a career fair into your event, And, more! Download webinar recording • Webinar slides.

Daily Buzz: Don’t Let Email Get the Best of You

Associations Now

Nearly 320 billion emails will be sent each day in the next three years, and with them the potential for a shrinking work-life balance. It’s time to set your email boundaries. Also: Are meeting planners doing enough to protect attendee data? It’s no secret that we live in a world dependent on email.

5 Tips for Next Year’s Marketing Plan


When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals.