Sat.Nov 10, 2018 - Fri.Nov 16, 2018

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Sometimes People Just Need to be Invited [Case Study]

Higher Logic

The National Association of School Nurses (NASN) wanted a better way to increase membership sign-ups and renewals. Like other associations, it had to reach segments of its audience with different messages, which often required manual tasks and was hard to track successfully. NASN wanted to approach nonmembers and members differently; among nonmembers, it wanted to differentiate between those with a previous membership history and those who were brand new, a level of segmentation made easier with

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The Importance of Interviewing for Values

Eric Lanke

I interviewed a candidate for a position my association is looking to fill this week. I think I've written before about how interviews are one of those places where the values of an organization need to come into play, and my experience this week was a great illustration of why. First a little background. My hiring process has evolved over the past several years -- in part to make sure an assessment of cultural fit became an important part of the process.

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5 Year-End Fundraising Emails That Are Sure to Increase Donations

Wild Apricot

Sending more year-end fundraising emails without burning out your list sounds like a dream come true, right? Here are the five emails you need to send to build relationships with your donors and increase donations.

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Association Brain Food Weekly: 11.16.18

Reid All About it

The weekly list of free educational events and resources for the association community… Does anyone on your staff have the association CIO mindset ? David DeLorenzo at DelCor says you don’t necessarily need a CIO on staff but you do need a technology leader with the CIO mindset. Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

What’s the connection between customer loyalty and Lady Gaga? Why are many Generation Z-ers best friends with their parents? Are you a “One-Percenter” (aka SUPER fan) for anything? Do you try to understand generational differences or tend to look down on them? These are just a few of the fascinating questions we walked through with keynote speakers Jackie Huba and Kim Lear at Super Forum this week.

More Trending

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Wild Apricot Launches Mobile App for Members on Android

Wild Apricot

The Wild Apricot for Members App is now available on Android! Read our introduction to see what you can do with the app, how it can help your organization, and how to get started.

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15 Ideas to Provide More Value For Your Chamber of Commerce Members

YourMembership

Chambers of Commerce are essential to the economic growth of our communities; through making introductions, facilitating projects, maintaining data on the areas served and their economic climates and keeping abreast of pending development projects. Today, all of that is not enough. Chambers now have to ensure their members understand the return on investment of Chamber.

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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?

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Strategy Innovation

Jamie Notter

For a project I’m working on, I dug out my old copy of Blue Ocean Strategy. It’s a classic (and excellent) business book from way back in 2005, and the premise is simple: if you take the time to analyze your market, you have the opportunity to choose a different strategy than the competition, which puts you in a “blue ocean” (as opposed to the “bloody-red ocean of competition”; I know, gross…) where you really don’t have competitors.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How to Create a Better Member Engagement Scoring Model For Your Association

HighRoad Solution

Ever since associations were first formed over a century ago, their executives have had a problem: They have a large group of people they need to take action – join, renew, buy things, attend events, advocate at the capitol, etc. While their membership may seem homogeneous, even small associations have a great deal of diversity among their members.

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5 Tips for Next Year’s Marketing Plan

GrowthZone

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics.

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Retaining Longtime Members: What We Thought We Knew

Association Success

How we invited members to share their expertise, and inspired engagement. Last year, we noticed a trend at our association: A segment of longtime members was not engaging with us or renewing. We thought we knew how to respond, but what we learned surprised us, and changed our interaction with this segment of our membership. When Exponent Philanthropy acquired a more powerful database in 2016, we started tracking and analyzing member engagement.

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Inclusive Design Creates Better Conferences

Associations Now

Consumer-technology companies like Microsoft, Google, and Adobe often employ inclusive design to ensure that everyone can use their products. Similar elements can also be used in planning and executing conferences. Thanks to a friend’s recommendation, I recently started reading Mismatch: How Inclusion Shapes Design. In it, author Kat Holmes, director of UX Design at Google and founder of the inclusive design firm Kata, discusses how design can both lead to and remedy exclusion.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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How to Leverage Your Association’s Super-Members

Smooth The Path

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. They know everyone and everything. If your board members fit this profile, they are not good candidates for focus groups to determine the member experience.

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5 Reasons Why Associations Should Use Vertical Video

GrowthZone

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they ? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. The use of smartphones (along with social media) quickly disrupted this fact. According to Ooyala, 58% of video plays worldwide are shown on mobile devices.

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Trust in Diversity: How to Make People Feel Welcome

Association Success

Invigorate your events by inviting new perspectives to the table. Revamping has become a buzzword. Everybody wants to be different and do something that will make them stand out. This applies to all aspects of association culture, including diversity and inclusion. How can associations go from talking the talk to walking the walk when it comes to inclusion, at their events and in all aspects of their culture?

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Our Relationship With Online Video is Changing

Associations Now

Recent research from Pew notes that online video, particularly on YouTube, is increasingly becoming a key way that the public informs itself. An embrace of online video could offer a potential opportunity for associations to stand out. I’m really particular about the way that I watch videos on YouTube. If I stumble upon a guilty pleasure, I’ll make a point to delete it from my history because I know it might skew the balance of what shows up in the future.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Your Members Need to See You Smile

Smooth The Path

I am on a flight from DFW to PHL which means today I had the opportunity to intact with many people. First, I meet the team of TSA folks who looked at my identification and processed me through security. No one smiled, they were concerned with the process. At the gate, I scanned my boarding pass, and the gate agent indicated I could proceed. She was so concerned with the transaction she did not smile either.

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Woulda, Coulda, Shoulda

Idea Architects

Who decides someone should do anything? That was the question I posed recently during a lively debate over a latte or two (OK, three) with colleagues. The entire conversation started when a friend asked us for advice about an opportunity she was considering. “You really should do it” was the chorus from most everyone, but not me. Don’t get me wrong.

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How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event

Association Adviser

Your events play a major part in gaining recognition for your association. They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. With months of preparation and hard work invested, you want to be sure your members are engaged with your event. One event-related area of promotion and programming that associations sometimes overlook is incorporating their career center or job board on site at their events.

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Report: Global Events Industry Gives World a Trillion-Dollar Boost

Associations Now

In a wide-ranging new report, the Events Industry Council says business events around the world help drive a total GDP impact of $1.5 trillion, making it larger than the economic output of many countries. When it comes to the economic impact of the global meetings industry, one word stands out: trillion. With a T. According to the 2018 Global Economic Significance of Business Events report, which was conducted by Oxford Economics at the behest of the Events Industry Council (EIC), face-to-face

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How to Implement a Successful Email Onboarding Campaign

Association Success

Guide your members through their early days with your association. First impressions matter. When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the information, ensuring they make the most of the association right away.

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Meet Alexis Jackson - Operations Administrator & Exec Assistant

Membersuite

Meet Alexis Jackson, our CEO's right hand woman and the girl that keeps our office running. Learn more about her background and variety of hobbies, including collecting pottery.

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The Board’s Burdens: Part 3

Association Adviser

This is the third in a three-part series exploring the burdens that are (and are not) integral to board high performance. (Please read Part 1 and Part 2.) In this final part of the series, I will examine how today’s association boards continue to carry a burden created by their predecessors and explore what today’s boards must do to eliminate that burden for their successors.

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4 Easy Ways to Give Members the VIP Treatment

Associations Now

Without members, your association couldn’t exist. Here are four ways to guarantee members feel appreciated. Your members are the heartbeat of your association. Their involvement keeps your organization thriving, and for that, they deserve some recognition. How? Show your members how much you care about them with an expression of gratitude — helping members feel appreciated while highlighting the value your association provides.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.