Sat.May 04, 2019 - Fri.May 10, 2019

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). Keep this in mind when trying to reach your busy members.

Tips 166
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Up Your Name Badge Game

Associations Now

Name badges are a staple of association conferences. Three elements to keep in mind when designing your next attendee badge. Do you remember the first time you wore a name badge? I don’t. But I was reminded a few months back when I was going through some boxes at my parents’ house. This box was full of art projects, report cards, book reports, yearbooks, and so on—mementos of my childhood that my mom had saved.

Vermont 107
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Making Marketing Simple for Associations

CommPartners

Marketing encompasses everything your association does. Here are some tips to break marketing down into bite-sized pieces.

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Crowdfunding for Nonprofits: How to Succeed + 5 Platforms You Can Use

Wild Apricot

Crowdfunding for nonprofits might seem intimidating, but many organizations are using it to great success. In this post, I break down the steps your organization needs to take to succeed as well as reviewing 5 common crowdfunding platforms.

How To 411
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Increase Non-Dues Revenue without Nickel-and-Diming Members

WBT Systems

How to Increase Non-Dues Revenue without Nickel-and-Diming Members. Read more about How to Increase Non-Dues Revenue without Nickel-and-Diming Members.

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Association Brain Food Weekly: 5.10.19

Reid All About it

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services.

DC 170
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7 Steps to Protect Your Members' Data (+ Downloadable Checklist)

Wild Apricot

Here are 7 steps you can take today to make your website more secure and protect your members' data from online criminals. Not a techie? No problem! We show you step-by-step how to do them.

How To 318
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What Should We Do to Get Ready for Blockchain?

Spark Consulting

One of the key elements of blockchain networks is the network. This technology is a system-level technology. What that means is that its true power lies in the network effect, in the system. Any one application can have positive (or negative, or both) impacts, but disruptive change will come about as different applications begin to interact with each other.

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3 Benefits of a Customer Advisory Board for Your Software Company

Higher Logic

Do you have a Customer Advisory Board (CAB) or customer advisory council? A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice. But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage).

Software 136
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Phone Interviews Are No Longer Just a Skills Check

Eric Lanke

My association is hiring again, and this week I spent a lot of time doing a series of phone interviews. The phone interview has always been a key part of my screening process. If anyone were to ask me, I would have said that I use the phone interview to screen for the skills I'm looking for, and then use the in-person interview to screen for values and cultural fit.

Process 113
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The 10 Best Membership Website Builders You'll Come Across [2019 Update]

Wild Apricot

Looking for a new membership site platform? Here are the top ten membership website builders and their features so you can build the best membership website possible.

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How Will Blockchain Affect My Members?

Spark Consulting

As you may recall from my previous post on my new whitepaper, Blockchain for Associations: Separating the Hype from the Promise , my co-author Shelly Alcorn and I think that this is the REAL question association execs need to be asking ourselves right now. The tricky part is that now we’re getting into particular professions and industries, which means that the questions, problems, and answers differ.

Cost 150
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How to Resuscitate Your Education

Association Success

What can you do when your meetings are flatlining? It’s no secret that traditional lecture-style educational sessions are no longer the most effective way to educate. But how do you overhaul outdated learning techniques for interactive and engaging sessions, especially when you’re working on a budget? It starts with lots of pre-planning. Your conference teams, committees, speakers and anybody else who is working on your conference or meetings need to understand that you want to revolutionize the

Education 110
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Vision Statement: A Roadmap for Association Success

GrowthZone

Tweet One of our most popular blog posts, An Association Mission Statement, What it is (and isn’t) , touches on the difference between a mission statement and a vision statement. While at first glance, the differences may seem small, the fact is that the two serve very different purposes. The mission statement is about the present, and the vision statement is about the future.

Analysis 109
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The Top 10 Most Downloaded WordPress Membership Plugins (of all time)

Wild Apricot

Here are the top 10 most downloaded WordPress Membership Plugins of all time - free and paid. We’ve made it super easy to pick the right plugin for you by highlighting each one’s most important features.

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Keys to Successful Advocacy: The Role and Value of Coalitions

Association Adviser

Associations can widen their support for a position by establishing coalitions with other organizations. Here's why coalitions in advocacy are a good idea. The post Keys to Successful Advocacy: The Role and Value of Coalitions appeared first on Association Adviser.

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Report: Thought Leadership Has a More Direct Effect Than You Think

Associations Now

A recent study from Edelman and LinkedIn finds that while leaders put a lot of value into good B2B thought leadership and make decisions based on it, sales departments often discount its value. In the association world and beyond, thought leadership is a frequent topic of discussion—thanks in no small part to the perceived impact it can have on an organization’s bottom line.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Whatever Technology Your Association Has It Is Probably Not the Problem

Smooth The Path

We see stories about overnight startup successes. We read about organizations that manage to build a massive list of followers in just a few months. Speakers talk about 90% email open rates. And articles tout the five simple steps to get to any goal you want to achieve. Everywhere we see the message that with just a bit of tech savvy guaranteed success is simple, easy, and fast.

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The Ultimate Guide to Choosing the Best Membership Site Platform (+5 sites to try right now)

Wild Apricot

Over the last few years, I’ve helped dozens of membership organization get set up and running quickly with membership site platforms. I’ve condensed all my experience and their advice to help anyone else looking to quickly choose the best membership site platform for their needs.

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Attracting and Keeping Your Master Learners Coming Back

Association Success

Does your organization understand how to keep it’s master learners enticed and engaged? (a Two-Part Series on Master Learners). How do you know people (staff and members) are Master Learners? In order to get them to come to you for their education needs, and to come back for more, you have to know the attributes of a Master Learner. In Part One of this two-part series on Master Learners you saw that they have high self-efficacy, get their own resources, set and work toward goals and know how to

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Report: Associations, Think Tanks Have a Leg Up in Advocacy Game

Associations Now

A new report from the Public Affairs Council finds that federal watchdogs are most trusted by congressional staffers, but associations and think tanks top other forms of private-sector advocacy. Even in an era when congressional staffers are hearing a lot of arguments about the issues of the day from all directions, more traditional advocacy voices are still finding room in the conversation.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Increase Retention with a New Member Onboarding Campaign

Membersuite

Want to develop a solid relationship with new members? With an onboarding plan guiding the way, you can help members immediately get value from their membership in a way that works for them, making renewal a breeze.

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Why 100+ Parks and Recreation Organizations Use This #1 Management Software (with examples and alternatives!)

Wild Apricot

Learn how you can spend more time out in nature and less time managing your association or organization with Parks and Recreation Management Software.

Software 190
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Don’t Get Deserted on an IT Island: 8 Steps to Improve IT Maturity

Delcor

Many of us dream of a relaxing vacation on a tropical island with white sand, sparkling blue water, brilliant sun, palm trees, and refreshing tropical drinks. But, being stranded on a deserted island with little hope of rescue—that sounds like a nightmare. In doing technology assessments, I’ve noticed a pattern with some of our less IT-mature clients that reveals a need to be rescued from their deserted IT island.

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Four Takeaways for Associations From Experiential Marketing

Associations Now

With brands increasingly dedicated to putting on events to strengthen consumer interest, associations could gain a lot from borrowing some of experiential marketing’s best points. Events over stuff. For companies looking to turn fans into superfans, experiential marketing has become an important tactic to reach desired audiences, as there are opportunities, whether at the events of others or with their own concerts or meetings, to maximize the reach of their messages.

Marketing 101
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!