Sat.Apr 16, 2022 - Fri.Apr 22, 2022

Unique Ways to Attract Prospects

Smooth The Path

I tend to view member acquisition as a long game. Engage current members, and they’ll spread the word; most of the time. In Marketing General’s latest Membership Marketing Benchmarking Report, 57% of respondents said that word of mouth recommendations drives new member acquisition.

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Nudge Networking

Smooth The Path

I am always hunting for great ideas that nudge members into connecting. A few compelling ideas have floated across my desk recently that I couldn’t wait to share with you.


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9 Tips for Enhancing Your Association’s Cybersecurity

Association Adviser

This article was originally published in Georgia Society of Association Executives (GSAE). Read the article here. THINK THAT CYBERCRIMINALS are too busy trying to hack into the computer networks of large businesses to go after your association? Think again!

Association Brain Food: 4.22.22

Reid All About it

The weekly list of free educational events and resources for the association community…. New education markets.

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10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

Gardian of the Month: Rachel Kuntzsch

Aaron Wolowiec

Our Gardian of the Month is Rachel Kuntzsch! Check out her tip for balancing work and studying with family time, why the New York Times is her go-to resources and why she feels Spring truly represents her

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Top benefits for association leaders to connect with their volunteer members

Nimble AMS

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. When volunteers feel appreciated, they’re more likely to invest in your association, saving your staff precious time and resources.

Making the Right Shift for Your Association’s Technology Needs


Guest blog post by Rick Rutherford, CE21 One of the unique strengths of CE21 Lighthouse , our platform that combines Learning Management and Membership Management into one system, is closely aligned with our view on the value associations bring to the table.

How to Talk About Culture in the Hiring Process


I’m hearing a lot of senior leaders frustrated right now by the recruiting process. It’s hard to find good people, and the longer it takes, the more their remaining staff are getting burned out from working short-staffed. In an environment like this, culture becomes incredibly important.

Meet Higher Logic Thrive: Our New Member Experience Solution for Associations

Higher Logic

The post Meet Higher Logic Thrive: Our New Member Experience Solution for Associations appeared first on Higher Logic. Presenting Higher Logic Thrive, the complete solution for associations to create powerful member experiences, easily.

7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

6 tips to create a volunteer group and successfully launch DEI initiatives

Nimble AMS

Many associations find it challenging to talk about diversity, equity, and inclusion (DEI) and take a stance at their organization.

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Why a Strategic Core is Needed Today More than Ever

Association Adviser

Pivot. Nimble. Shift. Coming out of two years of ongoing societal disruption, there are frames and phrases organizational leaderships are exhausted of hearing. Yet, the underlying commonality of these areas is a focus on the needs of change in the moment.

Understand how your EPC can improve member engagement and growth

HighRoad Solution

Customization and personalization is no longer a prized possession. It's expected when it comes to communicating with consumers.

Knowledge sharing: celebrates three years


Time flies when you’re making an impact. Three years ago, CAI launched, a digital news site to engage in the latest buzz and critical discussions on key issues in today’s condominiums, homeowners associations, and housing cooperatives.

8 Requirements Executives Should Look For in a New AMS

Selecting a new Association Management System (AMS) can be daunting, even for the most “seasoned” professionals. Learn what top association executives require when it comes to their most crucial investments.

How to effectively build a communication plan for pricing changes at your association

Nimble AMS

Change is never easy. According to a Gartner study , 50% of all change initiatives fail and only 34% succeed. When the time comes to introduce new prices at your association, transparency is key.

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What Culture Metrics Do You Need?


I don’t think the “what gets measured gets managed” quote is 100% true, but it frequently does apply to culture. Culture is often written off as too hard to define or too complex, so people give up on measuring it.


Building a Better Tomorrow: The Role Associations Play in Environmental Responsibility & Sustainability


Between calls for increased energy security in Europe, inflated gas prices, and growing pressure to reduce global emissions, the demand for renewable energy is greater than ever before.

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Mission driven: CAI’s Tom Skiba reflects on 20 years of leadership


Twenty years ago, there were approximately 240,000 community associations in the U.S. and about 48 million Americans living within them, according to estimates from the Foundation for Community Association Research.

The Ins and Outs of Marketing Automation for Associations

What the heck is marketing automation? Grab this informative guide that explains what it is; why and where associations use it; and how it’s like email marketing on steroids. The guide also includes a new-member onboarding schedule that is helpful whether you already use marketing automation or not.

Strengthen Your Core—8 Competencies for Success in Digital Markets


As a consultant, I’m in the business of giving advice. But I’ll tell you a secret, my best recommendations often come from the outstanding colleagues and leaders in my network.

Expand Your Market with Introductory Industry Education and Credentialing Programs

WBT Systems

Most associations focus their education and credentialing programs on their primary market: the people working in the profession for which the association was founded, for example, in ASAE’s case, association

20 Volunteer Truths That Never Grow Old

Mariner Management

One of our favorite things we’ve done in the past was a series of posts on volunteer truths where we listed a series of truths that never change in how our volunteers think and work! In honor of our 20th anniversary, here are the top 20 (we have a full list of 30)!

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Try not to OFFEND your members…

Effective Database

Try not to OFFEND your members. I recently received an email from an association where I've been a member for nearly 30 years. In that time I've provided hundreds if not thousands of hours of volunteer time to them. The first line of the email read: "Wes, have you ever considered volunteering for [association name]?" You … Try not to OFFEND your members… Read More » Wes's Wednesday Wisdom


The Four Culture Decisions that will Make or Break Your Return to the Workplace

Rethinking Work, Office, and Culture in the New Reality - How will you design the workplace for the needs of employees? How will you define what it means to collaborate or supervise? Find out here.

How to Set Up a Coaching Business

Disciple Media

If you are a wizard in the weight room or someone who rose through the corporate world and retired at 50, you already have the basic ingredients necessary to become a successful coach. Now all you need to know is how to start a coaching business.