Spark Consulting

AUGUST 22, 2016

I’d like to share some sobering statistics about higher education and employment: In the United States, students graduate from college with an average debt load of nearly $29,000. Total student debt in the U.S. is $1.23 trillion and rising. 47% of college-educated workers under 25 work in jobs. that do not require a college degree. Worldwide, 73.3 million people under the age of 25 are unemployed, representing 36.7% of total global unemployment.

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YourMembership

AUGUST 24, 2016

I recently requested information for an upcoming conference from an association that I’ve been a member of for a few years. As expected, I received a confirmation email thanking me for the request and the approximate time I’d receive the brochure. But, I also received an email that stated I just created a new account to access all of their websites and tips about how to get started. as a new member.

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System Member Experience Innovation Membership Management 216

WBT Systems

AUGUST 23, 2016

Why are Digital Badges the future of Association Education? The way we learn is constantly evolving. Association members use their professional social networks, curated feeds, and a myriad of other digital channels to enhance their professional skills. At the same time, the means whereby learning/training is recognized, accredited and validated is also changing.

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Aaron Wolowiec

AUGUST 23, 2016

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. She co-organized the first European Listening and Healthcare Conference in Nijmegen, The Netherlands, in 2014 and is currently planning the International Listening Association’s 2018 convention.

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Member Engagement

Spark Consulting

AUGUST 25, 2016

If you’ve been persuaded by the information I’ve shared about The Association Role in the New Education Paradigm the past few days that we do have a large-scale problem that associations are uniquely equipped to address (and I hope you have), the next question is: where do we start? (fourth post of The Association Role in the New Education Paradigm release week).

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Education Maryland Ohio Case Study 229

Socious

AUGUST 24, 2016

How can associations build loyalty and convince members to renew? According to research by Association Metrics , members who regularly engage by visiting the association’s website, attending conventions, and volunteering are more likely to remain loyal.

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Member Engagement 162

Aaron Wolowiec

AUGUST 23, 2016

Jennifer Grau, president, Grau Interpersonal Communication. This month’s guest blog post is by Jennifer Grau , president of Grau Interpersonal Communication , who is a listening trainer, coach, facilitator, speaker and consultant. She co-organized the first European Listening and Healthcare Conference in Nijmegen, The Netherlands, in 2014 and is currently planning the International Listening Association’s 2018 convention.

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Spark Consulting

AUGUST 26, 2016

Now that you’ve had a chance to learn a little bit about the disruption affecting education, the changes in the employment market (both in the US and world-wide), the “wicked” problem that perfect storm has created, and how Shelly Alcorn and I think associations are uniquely positioned to respond, what if you’d like to learn more?

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Optimist Consulting

AUGUST 23, 2016

I recently spoke at MemCom with CharityComms on making an impact on social media on a budget. The great thing about social is that it is generally free and the potential reach is huge, which makes it a good channel to use when you’re looking to communicate effectively on a budget. Here are my top 8 tips for organisations looking to make an impact on social: Set your objectives.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Socious

AUGUST 26, 2016

What’s the number one way that people want to hear from you? Email. According to research from Exact Target , up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Higher Logic

AUGUST 24, 2016

What do you do when you’re on hold with a company’s tech support? Clean? Watch TV? Just sit on the couch waiting for the day it’ll all be over? We all have bad memories of waiting on hold for hours, being transferred from one representative to another, and still not resolving the problem. Although some companies are better than others, it’s frustratingly common.

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Spark Consulting

AUGUST 23, 2016

What are some of the forces impacting education in 2016? (second post of The Association Role in the New Education Paradigm release week). Incorporating technological advances in the classroom. Decreasing public funding. Increasing class sizes. High-stakes testing in K-12. Exploding student debt. Decreasing on-time college and university graduation rates.

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Optimist Consulting

AUGUST 21, 2016

I was intrigued to read ‘The future of membership’, a report from the New Citizen Project organisation. New Citizen Project was set up in 2014 with the idea that if we, as members, see ourselves as citizens as opposed to consumers, we are more likely to want to get involved in the organisation we are members of and solve some of society’s challenges.

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Socious

AUGUST 22, 2016

At this moment, you’re staring at a screen. You’re scrolling through this article on your smartphone, or your tablet, or your laptop. An hour ago, yesterday, and last week at this same time, chances are pretty good that you were also staring at a screen, taking advantage of technology to find information or get some work done.

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Association Management Software Technology Membership Management 143

Higher Logic

AUGUST 22, 2016

Predicting your community’s behavior can be hard. Many organizations find themselves guessing at member information, outreach and retention tactics. But the data is all there – in fact, you probably already have a plethora of data to help you draw conclusions about member predictors. It’s taking that data to the next level and organizing it that can seem daunting.

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Spark Consulting

AUGUST 24, 2016

Yesterday, I mentioned that associations have some inherent advantages in bridging the education to employment gap for the audiences we serve. What are they? (third post of The Association Role in the New Education Paradigm release week). Direct connection to employers. Experience with certification and credentialing. Market opportunity provided by our non-profit status.

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Certificate Education Marketing Innovation 163

Mariner

AUGUST 23, 2016

I did something a little different this time at #ASAE16 and it worked! From each session I attended, I sent an email to myself with a couple of key takeaways. I just read those emails and it was like a flashback. This was a perfect complement to my live tweeting which captured cool. ideas, pics of slides and curated other learners’ insights. But my. strongest aha was how important the session format is to learning and. engaging.

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Association Subculture

AUGUST 22, 2016

Dear Association Subculture Readers - I know it has been a long time since I have posted. Please forgive the communications sabbatical I took from blogging and social media (although I have been active on Facebook). I've missed you guys. I wanted to send you a quick message to let you know I'm back, but I'm shuttering the Subculture and moving my efforts to a new platform - The Association Forecast.

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Eric Lanke

AUGUST 22, 2016

My association hosted its largest conference of the year this past week. In all my years in association management--including my formative ones as the meeting planner putting events just like last week's conference together--there is still nothing quite like the high that comes at the close of a successful and well-executed conference. The speakers were top-notch.

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Optimist Consulting

AUGUST 21, 2016

I am a supporter of Harnessing the web 2016 conference in October, the premier digital conference for the membership sector. I always attend the conference and enjoy speaking there, so I’m happy to be able to offer readers of my e-newsletter access to specially discounted tickets to the conference. An Early Bird discounted ticket price is available until 2nd September, allowing you to save £50 off the full ticket price.

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Smooth The Path

AUGUST 23, 2016

How do you create a great conference experience? By getting attendees ready for a great conference experience! Here are three new things to try out: Rock the pre-conference communications : What are the most common attendee mistakes or misunderstandings? What is the biggest pain point for your conference? Is it how to get there, which sessions to go to or how to get the most out of the reception?

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Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Associations Now

AUGUST 22, 2016

At an #ASAE16 session, the executive director of the Illinois Park and Recreation Association discussed its mentoring program and how other associations can build their own successful, sustainable programs to serve members. If members request a new product or service, associations are usually quick to consider it. And it shouldn’t be any different when it comes to mentoring programs, Illinois Park and Recreation Association (IPRA) Executive Director Debbie Trueblood, CAE, told ASAE Annual Meeti

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Association Adviser

AUGUST 24, 2016

This session at ASAE’s 2016 Annual Meeting & Expo by Amy Riccardi, CEO of HCM2020, LLC started a strategic-level conversation about how Riccardi said associations can create an environment for learning and innovation and how most associations could benefit from creating the role of Chief Learning Officer or Chief Human Capital Officer. A Chief Learning Officer (CLO) would be a person on staff who looks at the association’s offering as a whole to identify opportunities for new pro

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Membersuite

AUGUST 23, 2016

The waves of change have reached the association world. More than ever, association professionals are having to relinquish control and understand the changes that are occurring in their industry. This may seem exciting, but for many, the impending change can be an overwhelming challenge. Many of the preceding practices and procedures have been uprooted completely, leaving staff members unsure of the future.

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Smooth The Path

AUGUST 21, 2016

Have you ever facilitated a brainstorm where no matter what you did you couldn’t get the energy up and the participation flowing? Have you ever participated in a brainstorm and had a hard time coming up with great ideas? Have you ever walked out of a brainstorm and thought we didn’t come up with much that we haven’t already discussed before?

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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