Sat.Jul 06, 2019 - Fri.Jul 12, 2019

Time for a New Association Verb

Association Success

It's time we add to lead, learn, and connect. Three Verbs. After 20 years working in VP, COO, CFO and CSO roles for associations, it’s become clear to me that our industry shares many common approaches to helping our members lead, learn and connect.

Is There One Association Marketing Platform That Does Everything?

HighRoad Solution

There are two common mistakes when assembling a tech stack. Association Management

Participation Tracking Is Not for the Faint of Heart

Eric Lanke

We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about?

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Association Hustle – Episode 196: Setting Realistic Member Acquisition Goals

Moery Company

Let’s be realistic. Membership goals should not be an arbitrary number pulled out of thin air by a very well-meaning volunteer. Hey, Host JP Moery is all about aspiration and recruiting more members than ever – but, these goals must be based on solid data.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

Even the greatest companies out there are bound to lose a customer once in a while. It can be hard to pinpoint a single reason that your customers stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn, especially in the SaaS world.

The Learning Equation that Changes Everything

Blue Sky eLearn

As adults, most of us operate with a fundamental belief that we are terrible students.

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The #1 Mistake Associations Make With Their Office Space

Moery Company

Hint: Timing can be your greatest asset – or biggest liability. After representing trade associations in the Washington, DC market, for the past 13 years, I can say with 100% certainty: The biggest mistake association executives make is waiting too long to engage in the leasing process.

The Top 15 Political Campaign Software Options to Boost Your Campaign

Wild Apricot

Choosing a political campaign software isn't easy. Here is a comprehensive list of the best political campaign software solutions most used in 2019

Better Data Can Lead to Better Sponsorships

Associations Now

A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue.

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How to Spot Emerging Educational Needs Your Competitors Are Overlooking

WBT Systems

How to Spot Emerging Educational Needs Your Competitors Are Overlooking. Read more about How to Spot Emerging Educational Needs Your Competitors Are Overlooking

Site Visits for Sales Success

Moery Company

About a month ago, our sales team discussed the potential benefit of making site visits to some of our client’s members to get a better perspective on their daily work. As a result, I will be visiting a company nearby to learn about what exactly goes on inside their plants.

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Geospatial Analysis and Predicting the Future

Association Success

Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve?

Boost Your Networking Strategy at Events

Associations Now

A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it.

The Limits of Generational Orthodoxy: Part II

Association Adviser

Why associations' focus must shift from being "Millennial-ready" or "Gen-Z ready" to being "future-ready," and capable of thriving in a world experiencing profound societal transformation. The post The Limits of Generational Orthodoxy: Part II appeared first on Association Adviser.

Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks.

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Stop Waiting. It’s Time for Associations to Use Marketing Automation


Could you use some more time or an extra set of hands in your organization? Most people would respond with an emphatic YES! to this question.

Improving the Attendee Experience with the 5 Hows

Associations Now

To understand the true purpose of your event, continue to ask “why.” To create clear thinking space for your attendees, continue to ask “how.”. Many of us are familiar with the 5 Whys, a Six Sigma construct for getting to the root of a problem.

Working Smarter, Not Harder During Your Organization's Busy Times


Are you in the middle of your organization’s busy season? Conference season, perhaps? If so, you’re not alone. But even if you aren’t, chances are, that time is coming.soon!

FAFSA Renewal


FAFSA stands for Free Application for Federal Student Aid. If you are a student requiring financial aid, you must start by filling out this form, and submitting it to your college. This will open for you many doors of getting financial aid.

Improving the Relationship Between People and Technology

Association Success

You need your staff’s buy-in before bringing in new technology solutions to your association. When trying to bring in new technology into an organization, it is guaranteed that you will be met with resistance, because any sort of change often is. You need that buy-in from people first, otherwise there’s going to be struggle in incorporating the technology into operations.

What’s Keeping CEOs Awake at Night? Cybersecurity Risks, New Study Says

Associations Now

While issues of technology are raising concerns for many CEOs, they feel increasingly comfortable taking action on political issues, the 2019 edition of the EY CEO Imperative Study revealed. Speaking out on a big political issue isn’t something most corporate leaders will shy away from in 2019.

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5 Customer Service Skills for a 5-Star Member Experience


Regardless of what industry you work in, we’re all in the people business. And for your association or chamber of commerce, the goal is to ensure your members are happy so they’ll renew. Enter the importance of exceptional customer service.

Discover Student Loans


Discover student loans provide a great back up in case the federal loan you received is unable to cover all of your college fees. They also provide for you options to refinance your loans, if you are overwhelmed at competitive interest rates.

A change of systems requires a change of mindset

Effective Database

Every AMS vendor will tell you that the toughest part of implementing a new system is getting the association staff to think differently about the new AMS. And this isn’t just limited to changing processes (although that is incredibly important). It’s also about changing mindset.

Four Ways to Put Members First When Navigating Change

Associations Now

Change is inevitable, and it usually affects members. At the Yoga Alliance, member engagement and the creation of a feedback loop has helped the group undertake the process of updating its yoga teaching standards while maintaining members’ trust.

13 popular forums that you won’t be able to stop reading

Disciple Media

As the internet grows, a lot of what used to be hip and cool loses its appeal. Even though forums are losing their following, there are still ones that are striving. They have daily visitors, loads of members, and are bursting with content.



Why you need to have an FSA ID. An FSA ID refers to a username and password that is used to access Federal student aid websites e.g. and You can also use it on the myStudentAid mobile app.

Communications Workers of America Chooses Aptify’s AMS to Power Unions


Labor union chooses Aptify’s AMS to manage members. The Aptify software solution provides CWA with out-of-the box membership management and union-specific functionality.

How to Lead in a Time of Declining Trust

Associations Now

The public’s faith in institutions is eroding, which has consequences for your association. But there are a few ways to get ahead. Associations are, among other things, in the business of selling trust. Trust in the certifications it delivers to its members.

How to Make Your Organization's Emails Stand Out


Raise your hand if you get (what seems like) a million emails per day? Yup, we can ALL relate. And your members are in the same boat. So when they’re receiving email after email after email, how can you make sure yours stand out? Here are a few tips: Association Views email marketing

College Ave Student Loans


Finding a student loan that is a right fit for you can be quite daunting, especially because there are very many private lending companies today. So, here’s the thing, when looking for a re-financing option, you must ensure to look for a company that offers you the lowest interest rates.

Give Your Team Something to Shout About—Move Strategy to Execution


Watching the U.S. Women’s Soccer Team beat England, it occurred to me that the game was a perfect example of strategy in action. A great team was testing their skills and tactics on the pitch, fully prepared to meet unexpected challenges.

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Wind Group Looks for Ways to Recycle Old Turbines

Associations Now

With a goal of reusing more materials from decommissioned wind turbines, the trade group WindEurope is collaborating with chemical groups to find uses for composite materials used in turbine blades. Wind energy may be more sustainable, but those giant blades driving wind turbines don’t last forever.

Creating an Effective Join Form: 3 Membership Software Tips


To most, filling out forms on websites is a pretty common occurrence. So common, in fact, that you almost feel like you’re on autopilot when filling one out these days! But, you and I both know that form setup and maintenance takes a lot more work behind the scenes.