Higher Logic
MAY 13, 2021
The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic.
Association Adviser
MAY 10, 2021
Learn how to provide healthy and safe in-person events through innovative food and beverage offerings, imaginative seating arrangements & safe interactions. The post Plan Safe and Healthy In-Person Events in 2021 and Beyond appeared first on Association Adviser.
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Wild Apricot
MAY 10, 2021
Wondering how to raise funds now that we can’t leave our houses? You’re not alone. COVID-19 has completely changed the landscape of fundraising, and the foolproof methods nonprofit professionals have always relied on are now out of the.
WBT Systems
MAY 10, 2021
A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs. Read more about A Swipe File for Association Marketers: Ideas for Marketing Copy for Education Programs.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Reid All About it
MAY 14, 2021
The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Either you have it or you don’t but you have to produce anyways. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration.
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Aaron Wolowiec
MAY 14, 2021
Coaches often say that trust is the key to their coaching success, but the term itself defies a universal definition. This post suggest three areas where we can leverage trust to strengthen our coaching practice.
Higher Logic
MAY 14, 2021
The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic. With great data, your member personas go from guesswork to precise tools, powering more revenue for your trade association through better marketing and sales. The post Improve Your Trade Association’s Member Personas with 3 Data Sources appeared first on Higher Logic.
Association Adviser
MAY 14, 2021
The coronavirus pandemic has changed so much about how we live our everyday lives. From annual meetings, to going out for a meal with family or co-workers to job searching. One item that affects our members is the shift from in-person to virtual job interviews. It’s more important now than ever for employers and job […]. The post How to Prepare Your Members for Virtual Job Interviews appeared first on Association Adviser.
.orgSource
MAY 11, 2021
I frequently write the words digital and success in the same sentence. Technology is important. A weak infrastructure at the beginning of 2020 meant it was a very hard year. As much as I value electronic connectivity, culture or the human side of business will always be the imperative. We may never experience another global […]. The post Send Culture to the Door When Trouble Comes to Call appeared first on.orgSource.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Ungrated
MAY 11, 2021
With summer quickly approaching, many community association boards continue to discuss how to safely open swimming pools and other amenities for residents to enjoy in the warmer months. CAI’s newly published report, Pool Position: Swim Season Operations During the COVID-19 Pandemic , examines steps communities across the U.S. are taking to opening pools this year.
Protech
MAY 11, 2021
Guest Post by OpenWater . Now that venues are opening up, we’re entering a new phase. Organizations are pivoting from hosting a virtual conference to hosting a hybrid conference. For clarity, a hybrid conference is an event that has an in-person conference component such as a live presentation, and a virtual conference component for remote participants attending virtually.
Nimble AMS
MAY 13, 2021
Association industry research from Community Brands shows that when looking at 2021, most associations are focused on developing or improving virtual opportunities, as well as increasing membership acquisition and retention. ?Almost three quarters of associations are looking to increase non-dues revenue and develop and/or offer new benefits and services. ?.
Smooth The Path
MAY 13, 2021
Everything eventually becomes more complicated unless we work very hard to keep it simple. This is strikingly apparent in big bureaucracies like governments. If you are completing your taxes now, you can see that the laws and processes are so complex most of us can barely understand how to file ourselves. Governments are not the only organizations afflicted with complexity.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Achieve
MAY 10, 2021
Capital campaigns are multi-year undertakings that can completely reshape how your nonprofit operates. By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. also. strengthening ties with supporters. Traditionally, capital campaigns are broken down into seven phases: Pre-Campaign Planning. - Defining your campaign’s core objectives and determining a working revenue goal.
Aptify
MAY 13, 2021
You probably know that your members have become accustomed to highly personalized online experiences like those from Amazon and Netflix. But, how do you keep pace with those expectations? You need to be able to track and manage relationships and interactions with all of your constituents. You must be able to: Collect and store information about your organization’s constituents.
Forj
MAY 13, 2021
In 2020, associations everywhere were faced with a tough decision: pivot to virtual events or cancel their much-anticipated conferences outright. Many organizations had just a few weeks— months if they were lucky— to craft a virtual event to varying degrees of success. Now, over a year later, associations are now planning their conferences either fully virtual or hybrid from the jump.
Smooth The Path
MAY 11, 2021
Once after delivering a keynote, an attendee handed me a list of mistakes I made as a presenter – I rocked back and forth a bit, I let a couple of “umms” slip in. That person was right. All professional speakers understand that public speaking is forever an evolution, but the unexpected critique stung. Some feedback is so confrontational it’s hard to see any well-meaning intent behind it.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
MemberClicks
MAY 14, 2021
First impressions can last a lifetime. That’s why you’ve taken great care to ensure your association website will win over future members. From having a section dedicated to information on the various membership levels to a prominent “Join Now” button on every page, you’re a pro. Then, just when it’s time for your prospective members to join your association, it’s time for them to tackle the membership form.
Velvet Chainsaw
MAY 12, 2021
What is every meeting owner’s quest for the holy grail? Delivering meaningful networking and connecting experiences in a digital or hybrid experience. In February, our two guests founded the 2021 Virtual Networking Incubator. They were determined to bring together some of the best minds from around the country to crack the code on how to deliver on the promise of making meaningful connections.
CommPartners
MAY 10, 2021
By Richard Finstein Past: CEO / CommPartners Present: President, LMS and Managed Services Divisions, Cadmium “Innovation is the unrelenting drive to break the status quo and develop anew where few have dared to go.“ Steven Jeffes, Marketing and Business Expert As you may know, CommPartners, along with three other companies—CadmiumCD, Ethos CE, and Warpwire—have formed […].
Leading Associations
MAY 8, 2021
Building Volunteer Bench Strength. One of the biggest challenges all associations face is building volunteer bench strength. An item included on the Leading Associations Board Health Assessment is: “We have a deep volunteer leadership pool to draw from for future board members.” Few organizations completing the assessment rate a top score on this item.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Eplys
MAY 12, 2021
While it seemed like attending my first post-pandemic in-person event would be like riding a bike, it came with some lessons learned and a few surprises.
Velvet Chainsaw
MAY 13, 2021
Please join the Velvet Chainsaw team in congratulating our very own Sarah Michel! Last week she was presented with the National Speakers Association – Colorado Chapter Lifetime Achievement Award. Sarah is in an exclusive club: She is only the sixth person to receive this honor in the past 25 years. Sarah is a Past President of the NSA – CO chapter. Over the past five years, she has also been instrumental in organizing the Meetings Industry Council of Colorado annual conference.
Effective Database
MAY 12, 2021
Have the courage of your convictions Having the courage of your convictions means you're willing to do what you believe is right, even in the face of others disagreeing. I remember really hearing this for the first time from a coach early on in my consulting career.
Association Strong
MAY 11, 2021
On this week's episode of the Association Strong podcast, Tom and Dave sit down with Association Analytics CEO, Julie Sciullo to talk about data analytics and why they're crucial to the success of your organization. One of the key takeaways from this discussion is how to connect your streamlined data analytics with a human component to allow your organization to really discover trends and be able to align your work with what truly matters to your members and prospects.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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