Sat.Jun 11, 2022 - Fri.Jun 17, 2022

Tips for Associations: Building a Brand

Moery Company

Building a brand is more than a logo or slogan, it’s about building trust and credibility with the audience that matters to you. Your brand is how you are perceived by your audience, from their first interaction to their last.

Tips 195

Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance.

Price 102

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Cybersecurity protection: Understanding and addressing community association risks


Mike McGinnis, board president of a condominium in Spokane, Wash., was surprised earlier this year when his community association changed insurance carriers and he discovered that the new policy did not include cybersecurity protection. .

Membership Level Names: The Secret Sauce for Super-Creative Tier Names

Wild Apricot

If you’re in the midst of planning your membership program, you’re likely thinking about what benefits you can offer to your members and how much to charge for them. Hopefully, you already know that offering more than one membership level. membership


How to Sell Your Board on Better Technology

Use this helpful blueprint when you need to convince your board to invest in better software. It includes talking points and tips for your presentation, including quantifying ROI, outlining indirect benefits, and selling the potential of the purchase.

Association Brain Food: 6.17.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Declining conference registrations. WBT Systems suggests strategies to reverse the decline in virtual and in-person conference registrations that many associations are experiencing right now.

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Start the season off right with the Nimble AMS Summer ‘22 release

Nimble AMS

Summer is here and it’s time to break out your swimsuit and flip flops. Celebrate the season of vacations, cookouts, and hammocks with Nimble AMS’ latest release. .

Price 94

Get Everyone Singing Together—Align Content to Strategy


You invested in the right technology and developed a solid strategic plan. Now, the team is rolling out new member-success initiatives. Why aren’t people paying attention? The numbers are still slipping. It might be because customers aren’t hearing your important story.

Leverage substantive vs surface metrics in your reporting

HighRoad Solution

In a recent presentation at the Marketing Membership and Communications Convention (MMCC) hosted by the ASAE Center for Association Leadership , two of HighRoad's very own senior digital advisors, Nicole Crilley and Emily Nash, spoke on the topic of optimizing marketing campaigns for results.

What is an Association Management Software (AMS)?


AMS stands for Association Management Software. This type of software offers associations and other member-based organizations the tools to run their day-to-day operations and provide services to their members. How can an Association Management Software help my organization or me?

10 Common AMS Implementation Myths Debunked

Voicing the need for a new AMS may not win you any popularity contests. But if your business objectives aren’t being met, it’s time to broach the subject. Turn skeptics around with 10 hard-to-argue responses designed to showcase the value of a new system.

How to amplify member voices to create a culture of thought leadership

Nimble AMS

You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority.

Making Conference Conversations Less Ephemeral

Smooth The Path

Conversations, ideas, and solutions at events are fleeting. Flashes of brilliance bubble up, energy increases, and minds open then, all of these good things seem to dissipate into the air. A few weeks after the conference ends, almost everything is forgotten.

Angela Kisskeys Named Associations North President


FOR IMMEDIATE RELEASE . June 15, 2022. ANGELA KISSKEYS NAMED ASSOCIATIONS NORTH PRESIDENT. 15-year association veteran to lead the association community’s professional organization in the upper Midwest.

Great Leaders Always Know Themselves Well


Remember that great leader that you worked for that had zero sense of who they were and was completely unaware of the impact they were having on others at the office? Yeah, me neither.

How to Select an Association Credit Card Processing Company

Right now, every penny counts. It’s an ideal time to check if your association’s credit card processing provider is offering competitive terms. However, there are many important factors to consider if when researching options.

Association Strategies for Reversing the Decline in Conference Attendance

WBT Systems

A few recent ASAE Collaborate discussions highlighted an alarming trend: a decline in conference attendance, both in-person and virtual. We all assumed that once lockdowns were behind us, attendees would be

Experts in community: Celebrating International Community Association Managers Day


On the first International Community Association Managers Day, CAI celebrates and recognizes the more than 55,000 community association managers in the U.S. and thousands more worldwide.

MASAE Announces New Virtual Executive Peer Group Offering


MASAE is excited to announce a new interactive program for members who serve as a chief staff position for their organization. Our new Virtual Executive Peer group was created to provide a forum for members to engage with MASAE and each other and provide a platform for member-generated content. .

Have you shopped yourself?

Effective Database

Have you shopped yourself? I've always been fascinated by the "secret shopper" concept. Maybe it's because I worked retail through high school and college). The concept is simple: Have someone "secretly" shop at your place of business, so you can experience exactly what your customers experience. My sense is that not many associations do this, and … Have you shopped yourself? Read More » Wes's Wednesday Wisdom


7 Signs It’s Time to Move to a New AMS

Do you need to break up with your AMS? Your association deserves a membership management platform that enhances staff efficiency, creates value, and delivers outcomes to drive membership success. Download this guide to uncover the 7 signs it’s time to move to a new AMS.

Do Groups Right for Quantum Growth in Membership

Association Freak

Reading Time: 4 minutes What if you could gain hundreds or even thousands of members at a time? Sound too good to be true? Not if you do group memberships right.

Twelve Association Scholars Named to ASAE’s 2022-2024 DELP 2.0 Class


June 14, 2022. FOR IMMEDIATE RELEASE. Twelve Association Scholars Named to ASAE’s 2022-2024 DELP 2.0 Class.

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