Sat.Jan 19, 2019 - Fri.Jan 25, 2019

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Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I probably need to provide some background first. My Board recently decided to change our cycle of strategic planning. When I first came into the organization (12 years ago!) I put it on an annual cycle of strategy development and deployment.

Strategy 113
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Future Focus: When Looking Ahead, Talk to Members First

Associations Now

As part of an initiative to examine future forces shaping the corporate real estate profession, CoreNet Global spent time interviewing its members worldwide. The effort resulted in a new study forecasting industry trends that will affect members and the association by 2025 and beyond. As an association leader, you likely do some form of thinking ahead, whether you’re crafting a tactical 90-day plan or taking a longer view to create a five-year strategic plan.

Project 90
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33 Free Nonprofit Webinars for February 2019

Wild Apricot

Here are all the free nonprofit webinars I could find happening in February.

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Don’t Believe Myths about Generational Learning Differences

WBT Systems

Don’t Believe Myths about Generational Learning Differences. Read more about Don’t Believe Myths about Generational Learning Differences.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.

More Trending

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Association Brain Food Weekly: 1.25.19

Reid All About it

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.

Chicago 170
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Membership Q&A: Networking Events

Spark Consulting

What is the best type of networking event to hold to get the maximum member engagement? It depends. I know, I say that a lot. I’ve participated in – or seen – all kinds of successful (and unsuccessful) networking events: formal presentations with networking time either around a meal or not, peer-to-peer sharing roundtable discussions either around a meal or not, chat-everyone-up networking events with or without booze, activities (traditional, like golf or less traditional, lik

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Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. With such a focus on education, isn’t it surprising when an association’s membership and events teams often have whole teams of staff, while an education department might have only a couple employees…or even only ONE?

Education 151
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Automation rules. Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together.

Marketing 136
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The #1 Reason Why Management Retreats Fail

Jamie Notter

I was talking with a colleague the other day who said that in her experience, management retreats usually ended up at one of two extremes: either they were stellar and everyone loved them, or they were a disaster and people ended up quitting at the end. That may be a bit of an exaggeration—I’m sure many management retreats are more middle of the road—but it reflects a general fear among senior managers that management retreats are inherently dangerous, because they could do more harm than good.

Cost 114
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4 Benefits of Associations Hosting a Virtual Conference

GrowthZone

Hosting a physical conference is cost-prohibitive for many organizations with small budgets, making it an out-of-reach goal. With the technology available today, smaller organizations can reap the benefits of hosting their own conferences…virtually. Virtual conferences can offer: Member education. An excellent marketing tool. Networking opportunities for members (and presenters).

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Party of One? How to Manage Your Association’s Education

Blue Sky eLearn

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. With such a focus on education, isn’t it surprising when an association’s membership and events teams often have whole teams of staff, while an education department might have only a couple employees…or even only ONE?

Education 133
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Daily Buzz: Spend Less Time on Email

Associations Now

Responding to emails can take up an unnecessary part of the workday. Change your email habits to save time and be more productive. Also: The American Physical Therapy Association breaks ground on its new headquarters. Type, send, repeat: The average professional spends about 28 percent of their workday on email. For American workers, that number equates to about 2.6 hours and 120 messages received per day, says Matt Plummer in a post on Harvard Business Review.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Physics Of Conference Entropy

Velvet Chainsaw

In physics, the second law of thermodynamics says all things—bodies, businesses, conferences, energy, organizations, relationships—move toward chaos and disorder. This is also known as the state of maximum entropy. In one sense, entropy is a measure of uncertainty or randomness. It is the amount of confusion, disorganization and disequilibrium. As your conference matures, it experiences entropy.

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A Pioneer of the Virtual Frontier

Association Success

How did one association professional forge her own virtual path? For some people, remote or fully virtual work is a shock to the system. They need the separation of going from home to office and have difficulty adapting to a completely different method of working which relies on self-discipline and self-management. Not everyone is cut out to be alone most of the time, and let’s face it: working virtually is isolating.

Team 80
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Qualitative Research Reveals What Matters Most to Members

Smooth The Path

How do you know if the questions and answers in a member survey are the right ones? You might not. Survey participants will select an answer because that is what they are expected to do or because the survey makes them, but the answer they select may not be the right answer. The answer they select might be the closest answer to the real answer, but not the correct answer.

Survey 79
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Three Do’s of Attendee Onboarding

Associations Now

Like new employees, first-time conference attendees will benefit from a smooth and successful onboarding experience. Some ideas for building an attendee onboarding strategy that will turn first-timers into long-timers. I’ve had onboarding on my mind for the past few days for two reasons: one, because we have a new editor joining the Associations Now team next week, and two, because ASAE is in the process of implementing a new employee orientation and onboarding process—and our newbie will be one

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Make This Your Year of Professional Growth

Membersuite

We all need to continually acquire new knowledge and skills to stay employable and promotable, yet sometimes staff members don't get sufficient professional development opportunities. Read on to learn the steps to take for professional growth.

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Thinking Differently About Volunteering

Idea Architects

I think we need to reframe the way many organizations currently view volunteers. They see it as something that only “some people” may do. But as The Decision to Volunteer noted, many members say they are volunteering in ways beyond how the board often defines volunteer involvement (positions, formal service, etc.). What if we think of volunteering as something everyone should do because it is one of the most significant ways to build a strong professional network, to connect more to the professi

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The ‘Duck, Duck, Goose’ Aspect of Association Communications

Association Adviser

Sometimes, figuring out if your association messages are getting through to your members feels like playing “Duck, Duck, Goose.” You hold your breath in anticipation, hoping they’ll land on “goose” and choose your message as the one of the lucky ones they’ll read that day. But, what if they do? What if they choose to open your email or read that article; is it going to engage them and encourage interaction?

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Watch Out: Email Mergers Are Heating Up

Associations Now

In the past year, a number of major email service providers—particularly, and most prominently, Campaign Monitor—have expanded via acquisition. What should associations know, and what are the pitfalls to avoid? A couple of years ago, you might recall, there was a really aggressive cycle of mergers in the association vendor space. Now it’s email marketing’s turn to go through the M&A wringer.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How to Apply Human-Centered Design to Association Technology Initiatives

Association Success

Have you ever struggled with issues of technology adoption, mismatched expectations, or the perception of your organization as behind the times? The use of technology can change the way people think about you as an organization, for better or for worse. Human-centered design is a framework for projects and decision-making which can be particularly useful for embarking on new technological ventures.

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A Member Research Strategy to Consider

Smooth The Path

In the last post and the one before , I have been talking about all the benefits of the qualitative methods of research (qualitative research is deep-dive, story-driven research that is adept at answering your complex questions.). But, there is one big drawback. Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice.

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Build a Strong Foundation for Your Communications with an Editorial Content Plan

Association Adviser

As the saying goes, “If you fail to plan, then you plan to fail.” This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. According to the 2018 Association Communications Benchmarking Report , associations know that having a communications strategy is important, but they also say that creating a comprehensive plan that meets their

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Membership Hack: Raise Awareness With Testimonials

Associations Now

The American Academy of Implant Dentistry created patient testimonials, a PSA-style video, and a website to increase public understanding of implant dentistry, putting the spotlight on AAID-certified members. How to hack it? The American Academy of Implant Dentistry runs a digital awareness campaign to help the public understand what implant dentistry is and how it helps people.

Video 88
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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.