Wild Apricot
DECEMBER 16, 2020
Let’s be honest: 2020 was a tough year for associations. How you engage with members was flipped entirely on its head. However, despite cutbacks, canceled events, remote staff, and more, associations still managed to survive — congratulations!
Higher Logic
DECEMBER 16, 2020
The post What is an Online Community? The Basics & Benefits appeared first on Higher Logic. Online communities are all around us, connecting families, friends, neighborhoods, and finally, businesses: Branded online communities help organizations with everything from being more transparent to deflecting support cases. The post What is an Online Community?
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Association Success
DECEMBER 15, 2020
The truth is, each member of your association is clearly worth more than the dues they pay. They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. But there is a benefit to learning how much each member contributes to the financial goals of your association over the lifetime of their membership.
WBT Systems
DECEMBER 14, 2020
12 Digital Marketing Channels for Your Association’s Education Programs. Read more about 12 Digital Marketing Channels for Your Association’s Education Programs.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
DECEMBER 16, 2020
Are you as ready for 2021 as I am? COVID-19 brought a slew of challenges for the nonprofit sector this year — but it didn’t get us down! As always, nonprofits showed their resilience and innovation to overcome a very difficult time. I’m.
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Aaron Wolowiec
DECEMBER 18, 2020
Possibility. If Lowell was going to capture what 2021 is bringing with it – there is amazing potential and possibility. Many norms which were calcified in associations’ systems simply because of inertia have become dislodged. Over the past 10 months, associations have had to change so frequently the word ‘pivot’ has become hated. Not because of the change it implies, but because it is the norm which has defined each passing week.
Blue Sky eLearn
DECEMBER 17, 2020
Recently, our clients Joy Davis and Eri k Burns from AAPS joined us to provide a webinar on getting good programs (and great money) out of partners. When we say partners, we’re talking about your exhibitors and sponsors. Whether in-person or virtual, these partners are important, although they are not all created equal (and they probably feel that way about th e conferences they exhibit at and sponsor!).
Wild Apricot
DECEMBER 18, 2020
We’ve almost made it through the year! As we’re counting down to 2021, let’s look at the resources and updates from December. This month's highlight includes the launch of digital products, where you can offer digital content for.
Association Success
DECEMBER 17, 2020
I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. In this workshop, AssociationSuccess.org general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. .
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Aaron Wolowiec
DECEMBER 15, 2020
For many associations 2020 has been a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is almost over and many of. those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here are some predictions from Scott Oser.
Association Adviser
DECEMBER 14, 2020
Data is a powerful tool your association should use, but with that power comes an immense responsibility. Here's what you should know about data ethics. The post Why Data Ethics Matter appeared first on Association Adviser.
Wild Apricot
DECEMBER 17, 2020
This year has been pivotal for many reasons — one of which is that the corporate world is finally realizing the impact and importance of diversity, equity, and inclusion (DEI) initiatives. However, many organizations are still learning the ins.
Smooth The Path
DECEMBER 15, 2020
A friend of mine just told me she heard someone else say that people are coping with the pandemic in one of three ways – chunk, drunk, or hunk. If you saw all the homemade bread and desserts around our house, you would know which path my family is going down. However, some people are picking door number three. They are converting their commute time into exercise time.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Achurch
DECEMBER 18, 2020
Lately, during Zoom meetings, your team is looking more frazzled and fatigued. No surprise since they have more on their plate and more demands on their time. But are they making the best use of that time? You suspect they’ve fallen into poor work habits, jumping from task to task while projects requiring more focus get pushed off to another day—or attempted after normal working hours with tired minds.
Association Adviser
DECEMBER 15, 2020
Managing your association's online career center can be a lot of work, but with a strategic plan, you will enjoy the benefits of a well-supported program. The post What to Do When You Inherit a Career Center: How to Manage It appeared first on Association Adviser.
Association Success
DECEMBER 18, 2020
As 2020 comes to a close and we realize many of the issues we face due to COVID-19 will continue through the new year, many professionals are looking for ways to combat stress from working at home and leading through crises. That’s why this week’s Friday Five is all about self improvement. Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending.
InternetAssociation
DECEMBER 18, 2020
Washington, DC – Internet Association Senior Director, Federal Government Affairs and Counsel Mike Lemon issued the following statement on making the COVID-19 vaccine available internet industry workers on the front lines: “Many people working for internet companies continue to be essential workers who have allowed Americans to receive important products and services while staying safe at home.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Smooth The Path
DECEMBER 17, 2020
Just because the board thinks all conferences have to be in-person does not mean most of your members agree. Just because most of the board members love receptions does not mean the majority of members love receptions. When many board members feel like virtual benefits pale compared to physical benefits, other members might not feel the same. While boards may represent the membership’s interests, boards tend not to be representative of the membership.
Association Adviser
DECEMBER 16, 2020
Improve your association's website user experience with these 10 UX research truths from Sandy Marsico of Sandstorm digital creative agency. The post 10 Quick Tips for Improving Your Association Website Experience appeared first on Association Adviser.
Ungrated
DECEMBER 17, 2020
Many Americans have turned to side hustles or completely changed how and where their brick-and-mortar business operates during the COVID-19 pandemic. Across the country, a growing number of pet groomers, hair stylists, fitness instructors, daycare workers, and entrepreneurs have set up home businesses , posing a challenge to community association restrictions.
HighRoad Solution
DECEMBER 17, 2020
Here at HighRoad, our mission is not only to equip associations with the latest and greatest marketing technology solutions but to empower associations with the data and insights that will take their outreach efforts to the next level. We continually strive to be the go-to source for all things trending in the association world: from marketing best practices to challenges unique to associations, we're here to help solve problems and innovate solutions.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Nimble AMS
DECEMBER 16, 2020
After the year we’ve all had (and what a year it’s been!), who can really predict what comes next? The truth is, nobody saw a year like 2020 coming. I mean, did you ever think toilet paper demand or mysterious monoliths would be headline-makers? Did you ever imagine that your organization might have to turn on a dime to work from home, cancel planned in-person events, and continue to engage with members and colleagues in an all-virtual environment (all while figuring out how to home school your
Association Adviser
DECEMBER 17, 2020
As we close out a tumultuous year of change and new ways of working, gathering and exchanging information, we talked with an association executive whose steady leadership has guided his team and association members with military precision and calm confidence. Phil Newsum, executive director of the Association of Diving Contractors International, offers a unique perspective […].
Association Success
DECEMBER 16, 2020
Many people are now moving away from college degrees and focusing on trade schools or hands-on apprenticeships, which for some makes college degrees obsolete. In fact, companies like Starbucks, Publix, Apple, Google and Bank of America have published numerous job applications no longer requiring a college education. With associations and other membership organizations already contributing to continuing education credits and certifications, it begs the question: Could these organizations become t
MemberClicks
DECEMBER 16, 2020
If you missed last week’s webinar, How to Make Your Organization Essential in 2021 , good news: It’s now on demand! Download the recording to hear three of your peers, representing associations, association management companies (AMCs), and chambers of commerce, discuss….
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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