Sat.Jan 02, 2016 - Fri.Jan 08, 2016

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How to Measure the Effectiveness of Your Association’s Member Engagement Tactics

Socious

It’s that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you’re giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.

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Community Dream to Reality: Top Five Ways to Prove Value to Executives

Higher Logic

If you want to live the community dream, you’re going to need executives on your side. Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? (Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

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Brilliant Ideas to Kick-Start a Bright Year

Mariner

Here’s to a brilliant new year … new years always give us a fresh start, a blank sheet. But sometimes that blank sheet can be intimidating so here’s a little help. We’ve curated 16 bright ideas we’ve spied that just might be the spark for you.

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Bonus content – Event Garde e-news – January edition

Aaron Wolowiec

Adrienne Segundo, chairman/COO, Limitless Association Solution Resource, LLC. Q & A with Adrienne Segundo , credentialing specialist, chairman/COO, Limitless Association Solution Resource, LLC. Q: How do you plan to kick off 2016? A: Well, ideally it would be with a vodka martini in hand; however, that will have to wait until the ASAE Great Ideas Conference in March!

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What Do Your Customers Expect from You in 2016 & Beyond? A Guide Map

Socious

Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies. In many cases, companies can’t keep up with the evolving expectations of their customer base.

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More Trending

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Driverless Associations

Potomac Core

Ring in the age of Driverless Associations. It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Slow U.S. GDP Growth and modest improvement in Global Growth appear to be the bellwethers of even more technology advancements. These innovations help capture consumer imaginations, elevate company operating performance, and grow market share.

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2015 Favorite Community Reads

Higher Logic

In many ways, 2015 was the year of the private online community. All types of organizations caught on to the virtual community shift -- small and large, nonprofit and commercial. And if they haven’t yet, they’re beginning to realize they should, since communities are here to stay. Not only does community increase member retention and growth, but it helps with content creation and humanizes your organization.

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CES 2016 Report

Virtual

Yesterday I spent my day at the events that are held in advance of the floor opening for the Consumer Electronics Show—some research sessions and a keynote by the CEO of Intel. Some interesting things afoot for the world of technology: 1. Farewell to the upgrade cycle. I used to get a new PC every three years or so. Not because I wanted to spend the money, but because the feature set and need for more power warranted it.

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Take Baby Steps Towards the Right Metrics

Eric Lanke

A few weeks ago I wrote about how Tracking Metrics Isn't Easy or Free , arguing that the process of measuring, analyzing, and acting on metrics is a set of tasks that deserves to be--and often isn't--recognized with an intentional allocation of a staff person's most limited resource: time. Here's another fact about metrics that many organizations get wrong.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Stop googling and start talking

Mariner

I am as guilty as anyone these days when it comes to the customary New Year’s google search for the perfect diet/exercise plan that will transform my life.

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What Three Things Motivate Community Members?

Higher Logic

How do you create loyal users? That’s the million dollar question (or $245 billion if you’re Facebook). Last year, I read this TechCrunch article about how to create loyal users in today's sea of options. A big piece of the puzzle is gamification, and I was impressed with the way the article boiled it down using real life examples. Gamification can get complicated, but the author simplified the main points into these three buckets: rewards (the right rewards), frequency and the importance of bui

Content 120
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Building your Business Continuity Plan

Virtual

In the wake of a natural disaster affecting your technology alliance or association , you stand in the midst of the rubble that was once your business and wonder how in the world you will notify everyone and tell them that the organization and office no longer exist. What is going to happen to your members when they call the organization expecting to get help or support and instead receive only a busy signal?

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Making It Real

Jamie Notter

There are a lot of organizations that start their culture work with core values. While I argue that core values are not enough , I do certainly understand the desire to start with them. Every organization needs some clarity about what is valued. That is definitely at the heart of your culture. Of course, getting clear (as important as that is) is not enough on its own.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Forecasting The Future Of Conferences: Trends You Should Adopt Now

Velvet Chainsaw

Your conference today is where it is based upon the decisions you as a conference organizer made in the past. The decisions you make today about your conference creates your conference’s future. You ability to anticipate your conference participants’ challenges and opportunities impact your ability to plan and strategize your conference. We’ve talked about conference predictions here and here.

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3 Minute Mini-Course for Association Professionals: Better Member Experiences with Imaginative Empathy

Smooth The Path

We have all felt the frustration of knowing that our members only remember a fraction of the benefits they are entitled to. The benefits list is hard to remember but the experiences our members have are easy to remember. We, and they, remember how we feel. It is important that we know how we are making members feel. A great tool to do this is something I call imaginative empathy.

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2016’s New Years Resolutions for Association Websites

Vanguard Tech

It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better. But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions.

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Teach Your Members and Staff Leadership by Showing Them the World

Associations Now

How supporting international volunteer work within your organization can teach leadership skills that your members and staff will rely on for a lifetime. In 2015, I went to Nepal for three weeks and came back a more productive, enthusiastic, caring professional striving for success. I traveled with a small nongovernmental organization, 108 Lives , a project of the Three Jewels Outreach Center in New York City.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Incorporating Social Media at Conference

AMR Management Services

It's a new year… is it also time to spice up your client’s social media plan? You’ve been stuck in a rut with your client’s social media content, so what do you do? Conveniently, you have a.

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Creative Confidence for Association Staff

Smooth The Path

We can truly do some GREAT things. I recently heard someone say, “Let’s rock 2016!” I agree! Related: How to get an association on the innovation path. The real reason associations are not innovating. Association professionals taking charge of uncertainty. The post Creative Confidence for Association Staff appeared first on Smooth The Path.

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Survey: Associations Focusing on Getting More Out of People, Processes They Already Have in Place

Association Adviser

Despite an improving economy and rising membership numbers, many associations are still trying to run lean and mean. Even if they received a substantial unexpected budget surplus, many association. For more about this topic, click on the headline.

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Nonprofit Named ISIS Begins Rebranding Process

Associations Now

The International Species Information System, a nonprofit providing software to zoos and aquariums, is changing its name—and it’s not because it merely wants to freshen its image. It wasn’t until recently that using the acronym for the International Species Information System in public or on luggage tags has turned heads. The group, which has gone by ISIS for more than 40 years, will now change its name because of its association with the terrorist group, the Islamic State of Iraq and Syria.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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AMR Welcomes the Maryland Chapter of the American College of Emergency Physicians as Client Partner

AMR Management Services

LEXINGTON, Ky. (January 5, 2016) — AMR is pleased to welcome the Maryland Chapter of the American College of Emergency Physicians (MD ACEP) as a new full-service client partner. “AMR is excited about.

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Start Something

Mariner

Start something.

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The Benefits of Membership Continuity

Membership Marketing

The power of the membership model is twofold. Most importantly, it conveys the sense of a relationship between an organization and its constituents or customers. Membership fosters engagement, trust, and loyalty. But the second benefit of membership for many organizations is that it encourages financial continuity. Whether someone is a member of an association, a church, or a charity there typically is a projectable retention rate and income stream from members.

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FTC’s Native Advertising Guidance Proves Controversial

Associations Now

7 % The percentage of subjects—17 out of 242—in a recent Journal of Advertising study that were able to discern that a sponsored article was an advertisement. The study, involving two experiments, found that variations in the positioning and language of disclosures affected how many participants were able to distinguish an ad from an article. In an experiment that used the phrase “sponsored by” in every case, the sponsored articles were recognized as paid advertising by 18.3 percent

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!