Sat.Feb 15, 2020 - Fri.Feb 21, 2020

How to Utilize a Career Center for Your Member Needs

YourMembership Blog

Your online career center is a valuable benefit for your members. It’s the go-to destination for members seeking career development opportunities. It connects them with top jobs and employers within your industry. It helps you support members through all stages of their careers.

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What Member Feedback to Keep, and What to Toss

Smooth The Path

Have you ever had someone say something that did not mesh with your perception? Maybe the comment was so jolting it stopped you in your tracks. Perhaps the statement created a little fissure that allowed self-doubt to creep in. Or maybe you placed a scrap of mental Kevlar between you and the idea.

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How to Get Your Members Excited About Online Learning


Lots of people — including, likely, many of your members — just love to learn, so getting some buzz going about your online learning program should be pretty easy. But what about keeping your members-turned-learners engaged, and coming back for more?

Associations Cancel Events, Shake Up Schedules in Response to Coronavirus

Associations Now

Numerous events big and small have had to change their schedules or even cancel in response to lingering concerns about the Wuhan coronavirus. The disease led to the recent cancellation of Mobile World Congress, among others.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

4 steps to take to bring back your lapsed members

YourMembership Blog

Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.

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Be In The Know: The 8 Top Association Trends in 2020

Wild Apricot

If you manage an association, you know how important it is to stay on top of trends in your sector. Here are some key areas to focus on in 2020


Education Sales: 3 Factors That Limit Them

Blue Sky eLearn

Recently I listened to the Leading Learning podcast, 3 Factors That Limit Sales of Education. When working with our association clients, we sometimes come across those that are struggling to sell educational programs or launch new initiatives. Here is what I learned from the podcast: .

7 Hard Questions to Evaluate Your Digital Customer Experience

Higher Logic

The hard truth: Your digital customer experience may be disjointed. Forrester Research writes, “Digital experience delivery is a business-critical obligation.”. For many companies today, especially B2B or SaaS companies, the digital customer experience is the customer experience.

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Building Strong Relationship between Associations and Consultants

Moery Company

In my 30-year career in the association and consulting space, I’ve spent almost equal time being the client (the association) and the consultant. I’ve got insights and perspectives that I’d like to share with you on how to better manage your relationships.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Announcing The How Organizations Grow Membership & Revenue Research Report 2020?

Wild Apricot

Want to learn how other membership organizations are growing and gaining revenue? Check out our soon-to-be-released report (and fill it out for a chance to win a $100 Amazon gift card

How to Keep Your Association Out of Technical Debt

WBT Systems

How to Keep Your Association Out of Technical Debt. Read more about How to Keep Your Association Out of Technical Debt

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Association Brain Food Weekly: 2.21.20

Reid All About it

The weekly list of free educational events and resources for the association community… You don’t hear much about technical debt in the association community. The first time I heard about the concept was from Matrix Group—they did a session at ASAE TEC followed by a webinar.

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Meet the Team – Bethany Murphy, Senior Business Development Director

Moery Company

Transcript: Hi, my name is Bethany Murphy. I’m the Senior Business Development Director at The Moery Company. Prior to TMC, I was working at a company where I sold advertising for daily email newsletters for trade associations in Washington, DC.

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Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

5 things your small association will love about YourMembership AMS

YourMembership Blog

It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of growth.

Wordpress for Nonprofits: Everything Your Organization Needs to Know

Wild Apricot

If your nonprofit needs a website, Wordpress might be a great option. This guide will cover everything you need to know and help you make a decision about using Wordpress

3 things Popeyes’ chicken can teach you about branding

Association Success

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT , Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. .

Success Stories

Moery Company

We strive to help associations succeed through strategic consulting projects, membership sales and non-dues reviews, and sponsorship sales that lead to revenue growth. In this new series, our business development and executive teams share how we have helped our clients realize new levels of success.

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Who Should Be on Your Content Squad?

Association Adviser

It’s time for mission-focused organizations to really invest in their content. That means figuring out your content squad's structure & hiring strategically. The post Who Should Be on Your Content Squad? appeared first on Association Adviser.

When a Game-Changing Vendor Comes Along

Associations Now

The best ideas don’t always crop up at a convenient time for your annual budget, but your association should have a plan for when a vendor comes up with an innovation so game-changing that you need it now. That’s a lesson the fast-food industry is learning at the moment.

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How to Choose a Top-Notch Webinar Topic


If educational webinars are a part of your organization’s offerings, then you know that a big factor in success (i.e. registrations and attendance) is the topic you choose. The more relevant the topic, the more interest you’re likely to see.

What is the Best Way to Recession Proof My Association? – Ask JP #012

Moery Company

Transcript: Hello, friends! Ask JP question of the day is, “What’s the best way to recession proof my Association?” ” Hey, I tell you what, now is the time. We’ve experienced some great economic situations.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Picture Perfect: Tips for Taking Great Event Photos

Association Adviser

Quality photos from your association's conference or event have many uses year-round. Here's how to take great event photos yourself. The post Picture Perfect: Tips for Taking Great Event Photos appeared first on Association Adviser. Events Features Membership association events event photography

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Pennsylvania Government to Levy Tax on Membership Fees

Associations Now

The state’s Department of Revenue recently issued a ruling saying that membership fees to join a professional association are taxable if members receive tangible personal property in exchange for their dues payment. ASAE and other associations are concerned about the precedent this tax would set.

Artificial intelligence for associations: A real-world example

Nimble AMS

Using Nimble AMS, associations are beginning to use AI to tackle common challenges. Here’s a real-life example. It’s a good bet that you’ve heard of artificial intelligence (AI). It’s technology that mimics human “thinking” using complex algorithms.

The Secret Sauce to Social Media Success


There are ample social media best practices out there. For example…. Respond to any and all comments. Never delete a comment (unless it’s clearly spam). Incorporate hashtags, but don’t go hashtag crazy (Three or fewer is ideal).

Meet Tom Shima - Senior Sales Executive at MemberSuite


Meet Tom Shima, a Senior Sales Executive and association management software sales veteran that enjoys CrossFit, and as of recently, finding good shows to watch on Netflix. Learn more about Tom in this month's Employee Spotlight

Green Building Standards Help World Tackle Climate Change

Associations Now

It has been 20 years since the U.S. Green Building Council introduced its Leadership in Energy and Environmental Design standards. With the world facing a climate emergency, the evolving standards help new and existing buildings keep their carbon footprints low.

Engaged Members Tell Heartfelt Stories

Smooth The Path

Are you wondering if your members are engaged? One of the traits of engaged members is they can tell stories about how your association helped them. They tell stories like: I remember the first opening session I ever attended. There was a panel taking about an issue near and dear to my heart.

Chapter Benchmarking Report: What the Data, Success Stories & Opinions Tell Us [Webinar]

Mariner Management

Part of our ongoing webinar series in partnership with Billhighway. Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients.