YourMembership
OCTOBER 26, 2017
Membership recruitment is a never-ending project. Every year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in through the front. What strategies will guide your plan.
Wild Apricot
OCTOBER 27, 2017
Did you know that hair is a good metric for organizational health? It's true. The color of your members' hair can tell you how well you're able to attract younger member to join your association.
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WBT Systems
OCTOBER 25, 2017
Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. “The growth of the freelance workforce is three times faster than the traditional workforce,” said Stephane Kasriel, CEO of Upwork, the survey’s sponsor along with the Freelancers Union. 47 percent of working millennials freelance now—a larger percentage than any other generation and another predictor of the growing freelance economy.
Higher Logic
OCTOBER 24, 2017
Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting?
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
YourMembership
OCTOBER 24, 2017
Member retention and engagement are always top of mind for association professionals. However, many find it difficult to be proactive at identifying and developing a plan to address member satisfaction before it’s too late. There are many reasons why members join a professional organization. But, according to Community Brands’ recent Member Loyalty Study, there are specific.
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Wild Apricot
OCTOBER 26, 2017
This is the most webinars we've seen in one month yet, plus we're hosting one of the biggest webinar events of the year: The Membership Growth Online Summit. Sign up now.
Higher Logic
OCTOBER 25, 2017
The old adage that "change is the only constant" rings true for associations all around the world. Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Today, associations seem to be going through another shift – one that requires them to keep a close eye on their finances. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sourc
Eric Lanke
OCTOBER 23, 2017
Like many association professionals, I suspect, I belong to a number of associations myself. One of those associations -- comprised primarily of the staff executives of associations that look and behave like mine -- recently conducted a survey of its membership. It was a survey designed to assess and illuminate the practices of all its association members with regard to one particular area of strategy and management.
Jamie Notter
OCTOBER 27, 2017
I was debriefing some internal culture data with a client, and the CEO opened the conversation with his other senior leaders by referencing a book that Marshall Goldsmith wrote a few years ago: What Got You Here Won’t Get You There. Goldsmith’s book is focused on individual leaders—helping them get past some unconscious habits that proved to be successful previously in their careers, but have now become road blocks to success.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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GrowthZone
OCTOBER 25, 2017
The start of the holiday season signals one of the busiest times of year. Give yourself a break; plan your social posts in advance to allow yourself time to focus on family and fun. Check out these holiday and event ideas for your November social media posts: MONTHLY: Health. National Alzheimer’s Disease Awareness Month. Diabetes Month. National Epilepsy Awareness Month.
Higher Logic
OCTOBER 26, 2017
Volunteer work is critical to your association. Not only does it supplement your staff’s daily workload, it deepens member relations to the organization and offers the chance to build new skills. But how do you get members to start volunteering? Although you know the benefits of volunteer work—both for the association and for the members—it can be hard to convince a person who’s never volunteered to start.
Forj
OCTOBER 23, 2017
Professional education is one of the top perks that young professionals are looking for in the 21st century. This is especially true for millennials entering the work force, because they tend to be more concerned about their career paths than older generations. Providing educational resources that allow your association members to advance their own careers is a great way to position your organization ahead of the competition.
Association Adviser
OCTOBER 25, 2017
Photo by Fabian Blank, Unsplash. John Bacon, Naylor Association Solutions. Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
GrowthZone
OCTOBER 23, 2017
Association pros spend a lot of time diffusing uncomfortable situations. Handling interactions with difficult members, the board of directors, or co-workers can be mentally exhausting and stressful. Download a complimentary copy of. The Art of Dealing with Difficult People. It doesn’t have to be. You can’t change people, but you can change the way you deal with them.
Association Success
OCTOBER 26, 2017
A little-by-little approach to certifications, coming to an association near you! Education comes in a wide variety of forms. As associations, we recognize the value of certifications as a mean of proving education, and often offer such programs to help members climb the expertise ladder of their industry and prove their worth to employers. This proof of skills and knowledge through certifications does not come cheap in time or money.
Smooth The Path
OCTOBER 25, 2017
This was not just a little pattern in the data or even an epiphany. There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” These early engagers are special.
Association Adviser
OCTOBER 25, 2017
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. Associations are communicating with members more frequently, but more association professionals feel like they’re not doing a satisfactory job promoting those communications as a member benefit – in part because members are telling them they are too busy to pa
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Membersuite
OCTOBER 23, 2017
Member engagement has been identified as the most important metric- the one that affects all other aspects of a member-based organization.
Association Success
OCTOBER 24, 2017
How we increased member renewal rates with a personalized and empathetic approach. When the end of the year rolls around at an association, some people fail to renew their membership. Maybe it’s down to forgetfulness, or a lack of value in the association, or industry attrition. What can associations do to minimize this number and encourage these folks back into the fold?
Smooth The Path
OCTOBER 23, 2017
Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them. Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization. I was able to hit the ground running with more background and direction than I would have had otherwise.
Association Adviser
OCTOBER 25, 2017
This month, we asked readers what their most valuable sources of non-dues revenue are. The results were predictable but also surprising: Based on live events holding the No. 1 communication channel spot in our Association Communications Benchmarking Study since 2011, we were not surprised to see that the largest percentage of respondents (41 percent) said conferences and events are their most valuable source of non-dues revenue.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Beth Kanter
OCTOBER 24, 2017
Note from Beth: Last week, I had the honor of teaching a master class at the International Fundraising Congress (IFC) on avoiding burnout for fundraisers with Corinne Aartman in Amsterdam. Richard Sved, a fundraising consultant from the UK, participated and wrote a reflection on the UK Fundraising Blog. He graciously agreed to republish it as a guest post.
Association Success
OCTOBER 23, 2017
Quality > Quantity All associations want to maximize revenue in order to better serve their members. Non-dues revenue channels can be a great opportunity for associations to broaden the range of services they offer, and to build relationships with other bodies in their industry. But a deluge of products, conferences, and publications aimed at increasing revenue can distract from your organization’s core priorities - as well as diluting the overall quality of your non-dues revenue efforts.
Slice-Works
OCTOBER 26, 2017
Are you overwhelmed by social media tasks and the time social media takes? For many businesses unsure of the value, social media can look like a big black hole. How many times have you taken a few moments to watch a funny video and realized that 30 minutes have passed? Imagine the time it might take you to produce that video? What do you honestly have the bandwidth to implement?
Association Adviser
OCTOBER 25, 2017
Brianna Martin, Naylor Association Solutions. Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. This is a decrease from the more than half (54 percent) of associations surveyed in 2016 that felt generating non-dues revenue was a challenge, but it is still a significantly bigger group than the 11 percent who, in 2011, said they face obstacles of earni
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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