Sat.Jan 12, 2019 - Fri.Jan 18, 2019

3 Reports No Association Can Live Without

MembersClicks

Reporting is one of the most valuable tools you have in your association’s toolbox. With reports, you can gain the insights needed to better your organization - and who doesn’t want that?! But are you fully leveraging the power of reporting? Are you pulling the right reports to garner the right data?

The Shutdown’s Long-Term Ripple Effects on Meetings

Associations Now

While association meetings have already felt the impact of the government shutdown, the effects are likely to persist in the months ahead, even if the government reopens in the next few days or weeks.

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Focusing on the Association Chapter

Moery Company

IStock/Credit_Nastco. One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement.

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead.

Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

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The 3 Things Every CEO Should Know About Culture

Jamie Notter

One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle.

7 Ways to Refine Your Buyer Personas with Community Data

Higher Logic

All great buyer personas are alike; each bad buyer persona is bad in its own way. Sound familiar? Well, it’s not exactly how Leo Tolstoy began his classic novel, Anna Karenina, but if he’d been a marketer, we’d bet at least a dollar that he would have.

Give Me Free Afternoons

Eric Lanke

This post in Associations NOW recently caught my eye, arguing, as it does, for association conferences that span a fewer number of days in recognition of the increasing desire for "work-life balance" among association members. I've got a different take.

Why Your Organization Needs a Member Directory

Wild Apricot

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more

Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association. The post Social engagement for a great member experience appeared first on YourMembership.

Introducing the 2019 Moery Company Corporate Profile

Moery Company

The 2019 Moery Corporate Profile from JP Moery. The post Introducing the 2019 Moery Company Corporate Profile appeared first on The Moery Company. Association Business Strategy Business Development Sales

We Prefer Stories To Stats—The Dark Side of Stories

Velvet Chainsaw

We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information and from small sampling sizes.

We Asked, You Answered: Valuable Volunteer Lessons

Associations Now

Volunteer work not only aids your community, but it can also help you develop relationships and skills that are helpful in a professional environment. Find out how your fellow association pros have benefited from volunteering.

How to Sell Ads at Naylor in the Late 1990s

Association Adviser

I’ve been with Naylor for 22 years. I’m currently the longest-tenured sales rep in Gainesville, and man, have I seen a lot of changes – almost all positive – since I started with the company. Christine Ricci, senior sales representative, Gainesville.

You’ll make incorrect decisions. Acknowledge them and fix it.

Effective Database

A client of mine recently wrote the following to me: “It’s so hard to set up a new database and decide how/where you want to track information when you don’t have a really good understanding of the database and how different fields/screens relate to each other.

Leveraging Partnerships in 2019: 3 Areas to Consider

MembersClicks

Partnerships can be beneficial to just about every company and organization. They’re how you expand your reach, maximize your resources, and provide your members with additional value. But what type of companies and organizations should you be partnering with?

Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. Here are a few tools and techniques to get you started.

Resolve to Maximize Your Association Management Software This Year

Association Adviser

Happy New Year! As we all know, it’s customary to begin a new year by setting resolutions for what we’d like to achieve. This exercise can reveal better ways in which our time and resources can be allocated.

Strategies for Association Micro-Learning

GrowthZone

In today’s digital world, professionals of all types are looking for easier ways to quickly learn and consume content that will grow their knowledge and current skill set. Enter micro-learning.

Resources of the Association Community

Smooth The Path

Where do you get knowledge and insights about the association industry? I am lucky. I conduct member research all the time, so I get direct access to the bright spots in our industry.

Survey: Membership Growth Stagnant Among Associations

Associations Now

In its latest survey, the AMS platform GrowthZone says that more associations are seeing member stagnation or declines than are seeing growth. However, there are some signifiers of an organization that’s more likely to see member growth.

How to Use Association Website Analytics for Member Recruitment

MembersClicks

Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on. How does your website tell you anything?

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs

GrowthZone

Get 1 CAE credit and and improve your organization’s renewal rates! Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. We’ll be live on Thur.,

Enhance Your Career Resources through an Internship Module

Association Adviser

Do you remember searching for internships while in school or as a freshly minted graduate?

Meet Outside the Box: Food Tourism for Team Building

Associations Now

A seemingly freewheeling networking event over food and drinks can provide the structure needed to encourage new and lasting connections.

Why Your Survey May Not Be Getting You the Results You Need

Smooth The Path

Words are open to interpretation. If we ask on a survey, do you feel supported by the association? What does that mean exactly? As a respondent I might deliberate for a while.

Talent Demonstrated Not Time Served

Idea Architects

When it comes to staff hires or promotions and volunteer elections and appointments, it's long overdue that we shift emphasis from time served to talent demonstrated. Marking time alone is not qualification. It's what was contributed and accomplished in the time served that matters more.

Achieve More by Connecting the Dots for Your Association

Association Adviser

Dave Bornmann, Naylor Association Solutions. Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience?

Board Diversity at Center of New Initiative for Museums

Associations Now

Grants totaling $4 million from three major foundations will support an American Alliance of Museums initiative to help museums build more diverse boards. The effort comes two years after an AAM study identified the problem.

Want lower cost, higher quality, less risk with your AMS? Think: “continuous delivery”

Nimble AMS

How continuous delivery in association software can help offset costly upgrades and risk. When it comes to your association management software (AMS), you might not automatically think about how the software and upgrades are delivered to you. But it’s an important consideration. Old school software forces customers to wait for big, costly upgrades that are filled with risk.

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Clarify Intention To Focus Attention

Idea Architects

Recently, still groggy after a long flight to Europe and a fitful sleep because of the time change, I dragged myself to the hotel gym when I woke up at 4 a.m. and plunked my half-awake body on the elliptical, punched in 30 minutes, and hit start. Good for me, right? Not really.

Why Was Boxwood Technology Called “Boxwood Technology”?

Association Adviser

It’s the year 2000: Colored sunglasses are in, the last Peanuts comic strip runs in newspapers, and the first crew arrives at the International Space Station. John Bell, founder of Boxwood Technology.

Daily Buzz: Jumpstart Your Technology Strategy

Associations Now

Technology can streamline many processes, but not all associations are taking advantage. Here’s how to plan an efficient tech strategy. Also: tools to boost and revamp your content.