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How Upgrading its Community and Resource Library Generated New Engagement for NRPA

Using Higher Logic Thrive, NRPA refreshed its online community, specifically its resource library, to ignite member engagement.

When Higher Logic announced the new Higher Logic Thrive Community, NRPA immediately saw an opportunity to improve their popular online community, NRPA Connect. They aimed to be one of the first organizations to implement the new product. NRPA Connect is their number-one member benefit, and usage increased during the COVID-19 pandemic. They wanted to invest in their members, refresh design, and build out their resource library.

Read more about how NRPA’s success here.

Kelly Whelan

Kelly Whelan is the Content Marketing Manager for Higher Logic. In this role, she develops content to support association professionals and advise them on member engagement and communication strategy. She also hosts Higher Logic’s podcast, The Member Engagement Show. She has ~10 years of experience working in marketing for associations and nonprofits.