Sat.May 27, 2017 - Fri.Jun 02, 2017

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4 Ways to Use a Google Ad Grant to Drive Meaningful Results for Your Organization

Wild Apricot

This is a guest post by Jamie Finney, Brand and Product Development Lead at LeadPup An animal disease research organization I know started a Google Ads campaign with the hope of increasing donations to support a groundbreaking research project.

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5 Tips for Increasing Donations to Your Nonprofit

Higher Logic

Nonprofits are well-known for their dedication to making a positive impact in their field. The largest and most successful have been around for a long time, like the National Audubon Society, or have a mission and brand that is large and easily recognized, like Ronald McDonald House Charities. These now-influential nonprofits wouldn’t have made it far without the help of their loyal supporters.

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‘Using the force’ from a professional education perspective.

YourMembership

What we can learn from the 40-year anniversary of “Star Wars.” For many of us sci-fi fans, the iconic image of movie director George Lucas and a young Mark Hamill as Luke Skywalker evokes a level of futuristic mystique and untouchable production quality which has survived the test of time. Believe it or not, […].

Education 170
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Association Brain Food Weekly: 6.2.17

Reid All About it

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. Ah, the geeky pleasures of life. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. Most people, when asked, will say they want to improve their skills or increase their knowledge, but only a minority actually do something about it.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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How to Create a Membership Website Free with Wild Apricot

Wild Apricot

Here's everything you need to know (features, limitations, etc.) about how to create a membership website free with Wild Apricot.

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Why You Should Consider Blended Learning

Blue Sky eLearn

Blended learning (hybrid, mixed-mode or technology-mediated instruction) is simply combining traditional face-to-face instruction with online learning. Virtual events cannot, and should not replace face-to-face events, but at the same time, in-person learning should be enhanced by bringing in adaptive and personalized technology. This blended learning approach tends to work best by enhancing participant engagement, thus providing a richer learning experience.

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Online Learning Needs a Robust E-Commerce System

Forj

When I write blog posts for Web Courseworks, I’m typically focused on the philosophy and design of adult education, and for good reason: there are many special educational considerations for adult learners, and I want to design curricula that best meets their needs. Part of addressing those considerations is picking the right tools for my learners. While it’s important to pay attention to curriculum design, it’s also important to consider the tools my learners will use to buy access to those cou

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37 Free Nonprofit Webinars for June 2017

Wild Apricot

Every month we compile the largest list of free nonprofit webinars. Here are 36 for June 2017.

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Get Specific About Your Workforce Needs

Eric Lanke

Like a lot of manufacturing based trade associations, our organization is working hard to tackle the workforce issue our members consistently cite as the number one challenge facing their companies. Given the multi-faceted challenge this represents, we have been deliberate in our strategy conversations about what piece of the problem we will try to fix.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How to Get Sign Ups to Show Up

Blue Sky eLearn

You’ve done the hard work of generating registrations for your webinar. But when the event rolls around, you’re dismayed to see that most of your registrants never make it to the call. It’s a common challenge. According to a 2016 Webinar Benchmarks Report*, the registrant-to-attendee conversion rate for most webinars is between 35 percent and 45 percent.

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Moving from Talk to Action on Diversity and Inclusion

GrowthZone

A Guest Blog by Elizabeth Weaver Engel. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US. And the yet-to-be-named generation coming up behind them is even more so. We are also aware of the expanding number of studies showing that increased diversity and authentic inclusion produce more innovation, better decision-making, faster and more creative problem-solving

America 113
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May Update: Join a Community of 800 Membership Managers

Wild Apricot

Read about the membership group we created (and would love for you to join), our latest release, and other news.

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How Aptify Stormed the CASL: Association Marketing in the Age of Email Compliance

Aptify

People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association with membership open to Canadians. I’ll walk you through what CASL is, how you can comply, and why it’s an opportunity and not a threat for marketing.

Marketing 108
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Five Skills Most Needed in Association Staff Today (and Tomorrow)

Smooth The Path

Related: Inside effective board and staff teams. The secret characteristic of successful staff teams. How to prepare the ambassadors of your association. The post The Five Skills Most Needed in Association Staff Today (and Tomorrow) appeared first on Smooth The Path.

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AMS Fest 2017

GrowthZone

It’s the final countdown to AMS Fest 2017 and GrowthZone is pumped! What is AMS Fest? AMS Fest is two loaded days where association pros will be elbow-to-elbow with executives of member-based organizations, consultants, and AMS vendors that all want to engage in discussions around technology and AMS systems. Read the recent blog post about. how to get members to attend your conferences.

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How to Manage Your Manager

Association Success

How's your relationship with your boss? These strategies will make it even better. How many times have you presented what you thought was a great idea to your manager and been dismissed? It’s a little frustrating, isn’t it? Makes you wonder if all the effort you’re putting into your job is worth it. Should you start looking for the next job opportunity or stay the course to learn if your next idea is accepted?

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The IT Checklist for Evaluating Database Management Software

Aptify

After documenting requirements and reviewing vendor proposals, your association is ready to evaluate the database management software solutions and vendors that made the final cut. Since you’re the sole IT professional in the room, your colleagues naturally look to you for guidance. No worries, we’ve got your back. Here is a list of factors to consider and questions to ask when evaluating database management software.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Differentiating Between Member Feedback and Member Criticism

Smooth The Path

Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. They are trying their hardest to give you thoughtful, useful feedback. They are well intentioned, and even though it is difficult, they are giving feedback because they want the offering to be even better. Or. You can listen to criticism from a stakeholder who is not a friend.

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How Journalism and Associations Can Solve the Membership Puzzle

Associations Now

As news organizations consider new models, there’s a unique opportunity for associations and journalists to team up and solve common membership issues. Collaboration within the association community is certainly a good thing, but sometimes it helps to get outside your bubble. So here’s my bubble-bursting challenge, especially if your job is membership: Get to know a journalist.

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5 Low Cost Ways to Boost Your Next Conference

Association Success

Let's remove barriers to maximize engagement. There has been a rise in popularity of “ unconferences ” at meetings of late, in response to meeting delegates increasingly shunning lecture-style, didactic conferences. Google explains an unconference as, “a loosely structured conference emphasizing the informal exchange of information and ideas between participants, rather than following a conventionally structured program of events.”.

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The Most Common Issues with AMS Systems (and How You Can Fix Them!)

Aptify

Staring at your computer screen, you take a deep breath as your finger hovers over your mouse, mentally preparing for a grueling hour of laborious and frustrating work. Click. If this is the feeling you get when opening up your association management software (AMS), we probably don’t have to tell you that your organization might have a serious problem—but we will anyway.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Selling Association Memberships Through Your Website

GrowthZone

Expert advice from membership expert, Frank Kenny. Are you getting sales on a regular basis from your Association website? If no, it might not be the membership product that is the problem, it could be the way you are trying to sell. To sell memberships through your website on a regular basis, you must do two things. Get qualified traffic to your website.

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Tuesday Buzz: How to Handle Potential Members on Tight Budgets

Associations Now

Don’t abandon potential members who can’t afford your dues. There are things your organization can do to keep them involved. Also: Asking lots of questions during an important board meeting can do more harm than good. Membership-based organizations put forth a lot of effort to recruit new members. But what should associations when a person is interested in membership but unable to join simply because he or she doesn’t have the money?

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How Do We Solve the Workforce Crisis?

Association Success

Employee engagement is at an all time low. The year was 2000. The startup that launched in 1998 had outgrown the garage, relocating to a nondescript building in an office park a couple of miles off the highway. Outside that building, on an asphalt parking lot, yellow police tape marked off an area where employees played roller hockey. The games were full contact.

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How Aptify Stormed the CASL: Association Marketing in the Age of Email Compliance

Aptify

People are still confused about CASL. For starters, it’s pronounced like “castle,” but there’s nothing medieval about this law governing electronic communication. You need to know the details and take action if you’re in IT, membership, or marketing at an association with membership open to Canadians. I’ll walk you through what CASL is, how you can comply, and why it’s an opportunity and not a threat for marketing.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!