Spark Consulting

DECEMBER 16, 2015

I’m totally stealing this idea from smartie Beth Brodovsky , who emailed me this same question recently for her Driving Participation podcast series. My resolution for association marketers would be for us to stop talking about segmentation and personalization and start doing it. We know it’s important, but we’re full of excuses for why we don’t do it (and no, by personalization, I don’t mean sending an email to “Dear Elizabeth” as opposed to “Dear

Marketing 189

Marketing System How To 189

Higher Logic

DECEMBER 17, 2015

Any kid could tell you there’s a difference between just listening and actually hearing. They know right away if a parent is giving them their full attention or if their mind is wandering off into other territory. How do you think kids feel when they know they don’t have their parent’s full attention? Maybe frustrated, annoyed, like their time isn’t valued.

How To 189

How To Products Leadership Tools 189

Socious

DECEMBER 16, 2015

This time of year is a whirlwind of activity on most people’s calendars. If you’re like me, you’re extra busy wrapping up the goals set forth for this year, evaluating what worked and what didn’t, and planning what can be accomplished with the upcoming year.

Member Engagement 152

Member Engagement Association Management 152

Aaron Wolowiec

DECEMBER 15, 2015

‘Tis the season for giving! Retailers consider Black Friday the official kick off to the giving season, but many nonprofits consider #GivingTuesday – the Tuesday after Cyber Monday – as the start. And millennials are taking note. According to the plethora of research on millennial behavior, Gen Y embraces social responsibility. Doing good is just what this generation does.

millennials 126

millennials Social Media Case Study Analysis 126

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Member Engagement

Optimist Consulting

DECEMBER 17, 2015

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. It was interesting to hear that the challenges small charities face were very similar to those experienced by membership bodies. A recent MemberWise survey states that the most cited open rate is between 21%-30% and the average click through rate is 18%.

Newsletter 109

Newsletter Content Social Media Committee 109

Socious

DECEMBER 15, 2015

All year long, we talk about building community and the impact that active communities can have on our organizations. However, sometimes the concepts and benefits that community strategies deliver can feel a bit abstract.

Examples 139

Examples Strategy Organization Association Management 139

Mariner

DECEMBER 16, 2015

As you ponder your 2016 resolution list on how to be a more effective board member, think about some of the ways you can personally improve your chapter's member and volunteer engagement.

How To 100

How To 100

Optimist Consulting

DECEMBER 17, 2015

I was interested to read a recent report about digital governance by Lisa Welchman, Digital Governance: A Primer for Content Marketers , on the Content Marketing Institute’s website. I found the report’s four-step process for creating a digital governance framework useful for helping organisations to effectively manage their digital presence. Organise the digital content ‘team’.

Content 109

Content Social Media Team Committee 109

Eric Lanke

DECEMBER 14, 2015

One thing that's apparent to most people when they become serious about actually achieving their vision is that identifying the right metrics is paramount. If you aren't measuring the thing that actually translates to progress, then you have no way of knowing if your vision is being achieved. What is sometimes less apparent is how difficult and time consuming it can sometimes be to actually track those metrics.

Report 100

Report Conference Team Survey 100

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Marketing

Socious

DECEMBER 17, 2015

Member Engagement 180

Member Engagement Association Management 180

Mariner

DECEMBER 15, 2015

What's on your 2016 list of resolutions (you have 16 days to ponder)? Will it be to do something innovative with your volunteer workforce?

Innovation 109

Innovation 109

Smooth The Path

DECEMBER 16, 2015

As content leaders we no longer get any points for using fancy language, taking 7 pages to say what we need to say in 2 pages or merely informing. The term content is king has been so misconstrued by so many marketing experts it is nearly meaningless today. Once just having a blog got us attention but now it’s not just about having content. It’s not even about having quality content.

Content 84

Content Communications Marketing Association Value 84

Associations Now

DECEMBER 18, 2015

From the time the first film debuted in 1977, to the release of the latest installment this week, the Star Wars franchise has leveraged its popularity to license $20 billion worth of goods and boost related industries. From the get-go, the Star Wars franchise has been a marketing machine, according to the American Marketing Association. And with the release of its latest installment on December 17— Star Wars: The Force Awakens —the film continues to influence film marketing, “leveraging the popu

Marketing 67

Marketing Social Media Industry Report 67

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Association Adviser

DECEMBER 14, 2015

There are two things you can count on this time of year: One, tech will be at the center of the last-minute holiday shopping blitz; and two, many of the latest tech tools and gadgets will be on the. For more about this topic, click on the headline.

Technology 61

Technology Tools Maryland America 61

Mariner

DECEMBER 17, 2015

It’s time for #ThrowbackThursday!

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100

Smooth The Path

DECEMBER 18, 2015

Related: 5 Components of a culture of innovation [cartoon]. The real reason associations are not innovating. Problem solving and your brain. The post How to Get an Association on The Innovation Path appeared first on Smooth The Path.

Innovation 79

Innovation How To Process 79

Associations Now

DECEMBER 15, 2015

Rick Smolan, former journalist and current big data advocate, shared some of the world’s most innovate and creative uses of big data at the ASAE Technology Conference and Expo. Don’t fear big data, Rick Smolan, former journalist and author of The Human Face of Data , told the audience at the opening session of the 10 th annual ASAE Technology Conference and Expo on Tuesday. “ Until about 18 months ago, whenever you saw the words ‘big data,’ it was always followed by ‘big brother,’” and th

System 63

System Los Angeles Analysis Social Media 63

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Association Adviser

DECEMBER 14, 2015

We caught up with Derek Poarch, executive director of APCO International, the world’s oldest and largest organization for public safety communications professionals, just days after the tragic. For more about this topic, click on the headline.

Communications 61

Communications Organization Leadership 61

Velvet Chainsaw

DECEMBER 15, 2015

Wanted: An individual with a laser focus on, and advocate for, the conference customer. Someone to educate leadership on the advantages of being customer and experience focused. A silo buster. A strategic professional with a high empathy quotient. Many conferences are planned and implemented leveraging a variety of departmental silos and often, several volunteer committees.

Conference 56

Conference Social Media Committee Tips 56

Smooth The Path

DECEMBER 14, 2015

I am a terrible shopper. It is not that I’m incapable of shopping, I just dislike it intensely. My mother-in-law is just the opposite. She goes shopping as a form of entertainment. She floats around the stores spotting deals with a keen eye. She coupon clips, she watches the circulars for sales and she browses (I hate browsing, it makes me weak in the knees).

Survey 68

Survey Member Research Industry Member Experience 68

Associations Now

DECEMBER 15, 2015

Why giving a socially responsible gift to a colleague—say, a donation in his or her name—may actually be a crummy idea. Also: An internal online community may not solve your organization’s silo problems all by itself. Maybe donating to a nonprofit in someone else’s name isn’t such a great gift after all. “ When Doing Good Is Bad in Gift Giving: Mis-Predicting Appreciation of Socially Responsible Gifts ,” a recent study published in the journal Organizational Behavior and Human

California 63

California Tools Project Report 63

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Jamie Notter

DECEMBER 14, 2015

Here's the secret: Don't. You're welcome.

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SCD Group

DECEMBER 17, 2015

Recent TV n ews reports highlight UPS using golf carts to deliver packages this holiday season. UPS says the new delivery option saves time, permits deliveries later in the day and save fuel. This modification of delivery offers associations an example of “tweaking” your services to enhance member value. Over the years, I’ve observed changes in member expectations.

Conference 40

Conference Examples Report Marketing 40

Beth Kanter

DECEMBER 16, 2015

For the past five years, I have been lucky enough to attend the Social Innovation Summit in Silicon Valley , an interdisciplinary conference that brings together leaders at the intersection of technology, investment, philanthropy, international development, and business to share innovative ideas about social change. It is always an inspiring learning experience.

Video 35

Video Process Innovation Technology 35

Associations Now

DECEMBER 16, 2015

A new service wants to break the glass ceiling by putting a new spin on a resource the association community knows well. Plus: #Tech15 continues to take Twitter by storm. Mentorships are a potent tool for any organization, and many associations highlight mentor opportunities when courting potential members. Now, a new matchmaking service is looking to harness the power of mentorships to help women in the workplace.

Event Planning 61

Event Planning Software Conference Technology 61

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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